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2018 MEDIA KIT
conDé nAsT InDIA
• A multinational, multi-platform company with presence across print, web, mobile, tablet,
social & on-ground properties.
• Condé Nast reaches an affluent audience of over 10 Million
• Condé Nast India is a 100% subsidiary of Condé Nast International
• Condé Nast India launched Vogue in 2007, followed by GQ, Condé Nast Traveller
and Architectural Digest
• Condé Nast India's magazines have a total circulation of 125,000 copies with a combined
readership of 650,000 readers
ThE powEr of
• Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated
its 10th Year of leadership in 2017
• Regarded as the opinion leader and trendsetter—Vogue brings you the best of global and Indian fashion, beauty, people,
luxury, travel and culture
• Vogue India engages audiences across multiple interactive platforms
• Vogue.in is the ultimate women’s premium lifestyle content platform in the digital space
AuDIEncEunIvErsE
As of December 2017
2,50,000+ Monthly Readership
2.6 MillionUnique visitors per month on Vogue.in
1.9 Million 1.09 Million
1.2 Million 162 K
AuDITED prInT run 50,000
rEADErshIp250,000
DIsTrIbuTIon Across 110+ cITIEs AnD Towns
AvErAgE AgE of rEADErs25-40
DIsTrIbuTED AT 4,500 rETAIl ouTlETs
ThE
woMAn
96% own two or more cars
78% browse on their mobile devices
93% purchase products from
international luxury brands
72% own a vacation home
25-40 years
supplEMEnTs
PLUSANAMIKA KHANNA
BIJOY JAIN KELLY HOPPEN
SMART HOMES
GET SMARTER5
DESIGN TRAILS
25SPECTACULAR SPACES
150+ STATEMENT PIECES
jacquelineAT HOME WITH
THE ULTIMATE CITY GIRL
CA
SA V
OG
UE 2017
Com
plimentary with Vogue India A
ugust 2017
theVOGUE WEDDING BOOK 2017starring ADITI RAO HYDARI
the ultimate guide to
planning your DREAM
WEDDING
THE V
OG
UE W
EDD
ING
BOO
K 2017
Com
plimentary with Vogue India Septem
ber 2017
the vogue wedding booK
Middle east(in-booK)
An ultimate guide to design, interiors, architecture, lifestyle and all things luxe,
Casa Vogue, in its third edition was published as a supplement with the
August 2017 issue
augustThis go-to directory, in its fifth year,
gave the 21st century bride, everything she needed to make her dream
wedding one-of-a-kind
septeMber
supplEMEnTs of 2017
A definitive guide on the latest trends and names to know in the Indian modern and contemporary art scene, The Vogue Art
Report was published for the second timein November 2017
From shopping trails to travel fixes, Vogue puts together an au courant
guide to navigating the region.
noveMber deCeMber
(in-booK)
The only premium lifestyle content platform in the Indian digital space
Re-launched in October 2015 with a record high of 1 million+ visits in the first month
Engaging interactive audiences across all social media platforms
Enhanced and innovative premium ad units for advertising
Custom and native solutions for advertisers
DIgITAl AuDIEncE profIlE
MosTly MIllEnnIAl hIghly AffluEnT
AffluEncE AffInITy
AffInITy wITh fAshIon, bEAuTy AnD cElEbrITy conTEnT
Elite club membership
Two car ownership
International holiday
Fine dining
Celebrity Fans
Beauty Mavens
Fashion Fanatics
48% 64%
40%
40%
54%
28%
28%
59%
62%
62%
18
40
42
25~3418~24Users Visits
35+
AgE
propErTIEs
voguE ATElIEr
MarCh
An exclusive designer showcase with India’s leading designers followed by an evening soirée, the Atelier series brought together an affluent, discerning and fashion forward
audience in a multi-city property.
In its very first year itself, Vogue partnered with Tarun Tahiliani, Gaurav Gupta and Shantanu & Nikhil. Atelier was well attended by a total of 850 of the country’s finest across 4 cities – Delhi, Mumbai, Hyderabad and Bangalore
july
Started in 2010 to recognise and honour the best beauty products,
services and experts in the industry
Winners are selected by a jury comprising experts, celebrities and Vogue Editors
In 2017, 63 winners were announced at the7th edition of the Vogue Beauty Awards andit was attended by 280+ guests—from A-list celebrities to the industry’s biggest names
and influencers in beauty
Also, exclusive inside access was given toNDTV Gooodtimes for an extended post-event
coverage of Vogue Beauty Awards 2016
august
The three day wedding exhibition celebratesfive years in India
More than 2400 families attended the show in 2017. Over 50+ brands across designers, jewellers, sari brands and gifting, trousseau, wedding planning
brands participated in the show. 2017 also saw a TV partnership with NDTV Goodtimes and garnered a
PR coverage of over INR 10 crore +
septeMberOne-night-only shopping extravaganza
that celebrates luxury retail
With in store offers from participating brands & exclusive Vogue initiatives, this
is a night full of fun, fashion & freebies for the ultimate shopper.
FNO’s exclusive offerings –• Vogue Masterclasses
• Vogue Loves
• Vogue Merchandise
• Vogue Display
• Vogue Beauty & Pop-Ups
They dreamt, they dared, and they did
WOMENYEAR 2017
OF THE
oCtober
Since Vogue’s first issue, women have been at the heart of our magazine
To celebrate our 10th year Anniversary we raised a toast to inspirational and influential women who
made our world a beautiful place.
A black-tie sit-down at a grand venuewhich included:
• 19 winners from varied fields, ages & demographics
• 19 insightful tributes to the winners from prolific achievers/presenters
• 350+ guests from the background of business, film, socialites and fashion
Women of the year also saw a TV partnershipwith Colors Infinity.
noveMber
The launch event of our yearly supplement - Art Report, the Vogue Art Studio
brought together artists, art connoisseurs, gallerists, designers, influencers and
socialites for an afternoon of interactive art with renown Indian artist Reena Kallat
followed by a Vogue curated brunch.
T H E
ART S T U D I O
IN ASSOCIATION WITH
ThE bEAuTy fEsTIvAl
deCeMber
In the year 2018, VOGUE’s endeavour is to leverage it’s position as the definitive
trendsetter for Beauty by launching The Beauty Festival.
Ultimate beauty indulgence weekend bringing together the diverse beauty community be it consumers, industry experts or beauty brands
to celebrate the best in beauty acrossall genres.
Multiple pavilions setup categorised into skincare, makeup, haircare, fragrance
and wellness.
Experts and celebrities to participatein this extravaganza.
TrEnD rEporT
sTylE lIsT
MARCH & SEPTEMBERAn in-magazine feature, highlighting the
season’s trends from international and Indian fashion weeks
It decodes 360 degree fashion trends, making it the ultimate fashion ‘Bible’
It also includes the fashion editor’s report, tips from fashion experts, and access to the faces
behind the labels
junEA specially curated list that pays
tribute to India’s sartorial icons across all walks of life.
The past style lists have included the country’s most iconic names like Sonam Kapoor, Pernia Qureshi, Deepika Padukone,
Kalyani Chawla and Roohi Jaikishan
ThEEDgE
MarKet leader • 300+ print advertiser relations in
2017 across 1,576 pages
• Revenue market share of 77% within competitive set
• Over 145 new advertisers in 2017
• 110+ key fashion brands advertise in Vogue
• 29% of Vogue’s advertising comes from luxury travel, real estate, auto and interiors
• 143 brands on digital
• Curating powerful and relevant content
• Record breaking brand associations
• Strong social media presence/followers
EDITorIAlcAlEnDAr
january
Vogueathon
july
Design issue+ Jewellery special
oCtober
Anniversary: Empower 2.0
february
Happiness issue
May
High Street special+ Millennials
august
Beauty + Watch report+
Casa Vogue
noveMber
WOTY+
Vogue Art Report (In-book)
MarCh
Big Fashion - S/S Trend report +Make-up special + Jewellery report
june
Style List+ Hair Report
septeMber
Big Fashion - A/W Trend report +
Vogue Wedding book
deCeMber
Bridal+
Tourism Special (In-book) (TBD)
april
Summer of Love+ Skincare special
*The above calendar is subject to change
rATE cArD
prInT rATE cArD
page siZe /positionSingle Page Before WellDouble Page Spread Before Well
Single Page After WellDouble Page Spread After Well
preMiuM positionsInside Front Cover GatefoldInside Front Cover Spread1st Fashion/Beauty/Watch DPS before Table of Contents2nd Fashion/Beauty/Watch DPS before Table of ContentsDouble Page Spread before Table of ContentsDouble Page Spread - Specified PositionSingle Page Facing ContentsSingle Page Facing Editor’s Letter/Masthead/ ContributorsSingle Page - Specified Position
Inside Back CoverOutside Back Cover
aMount (inr)5,25,000
10,50,000
3,60,0007,20,000
39,00,00020,00,00019,00,00018,15,000
16,50,00013,90,0009,95,0008,80,0006,90,000
9,95,00013,40,000
display advertising suite
type
display ads
hoMepage native Carousel1 week takeover of the homepage top carousal with 3 full screen native ad creatives on autoplay. Will play on continous scroll with 3 images
seCtion hoMepage Carousel1 week takeover of the section homepage carousel with native ad creatives on autoplay.Will play on continous scroll with 3 images
Mobile display story page CarouselStory Pages Top Carousel with 3 full-screen native ad creatives on autoplay.
Cost
Static ads @ inr 550 cpmRich media ads @ inr 650 cpm
• Home Page Take-Over 1 week @ inr 5 lacs(no impressions commitment) orfree with:1.5 million Display Banners on ROS for Vogue (to be consumed in 1 month) @ inr 550/650 cpm
free with:• - 1 million Display Banners on ROS for Vogue(to be consumed in 1 month) @ inr 550/650 cpm
@ 1500 cpm *Only mobile unit ad
*All rates given are annual
native advertising suite
type
native stories
native MiCrosites
Cost
inr 350,000 per story with 4 Facebook posts, 4Tweets, 1 emailer inclusion, discovery on website and 50,000 page view commitment
inr 25,00,000 for 9 stories, with 36 Facebook posts, 36 Tweets, 9 emailer inclusions, discovery on website and 450k page view commitment
*All rates given are annual
Branded COntenttype
Branded video content creation
Branded video content distribution
Cost
*Rates may vary according to the scale of work
Branded Video Content promotion in the Editorial section, on the websites and social platforms like FB, Youtube, Twitter. (social+website) @ inr 3 per view
socIAl MEDIA rATE cArD
soCial Media option
Instagram postInstagram Carousel (Photo/Video)Instagram Stories (Photo/Video)
FacebookFacebook AlbumFacebook Live*
per individual post (inr)
2,50,0003,12,5003,12,500
50,00062,500
4,00,000
30,000
paCKagerate* (inr)
2,00,0002,50,0002,50,000
40,00050,000
3,20,000
24,000
• All social media campaigns will require final editorial approval, and will be subject to posting limitations and availability• All advertising posts will be organic and will not have paid support unless otherwise agreed• Package Rate applies if the digital deal value is for 10 lACS• Production Costs will be extra
*All rates given are annual
page siZe /positionSingle Page - First 50% of bookDouble Page Spread - First 50% of book
Single Page - Second 50% of bookDouble Page Spread - Second 50% of book
preMiuM positions1st Fashion/Beauty/Watch DPS Before TOC2nd Fashion/Beauty/Watch DPS Before TOCDouble Page Spread opposite Table Of Contents Single Premium Page opposite Editor’s Letter/Contents/Masthead
Inside Back CoverOutside Back Cover
aMount (inr)3,60,0007,20,000
2,40,0004,80,000
14,30,00013,20,00012,10,0006,05,000
6,05,00010,09,000
the vogue wedding book
prInT rATE cArD
page siZe /positionSingle Page - First 50% of bookDouble Page Spread - First 50% of book
Single Page - Second 50% of bookDouble Page Spread - Second 50% of book
preMiuM positionsInside Front Cover SpreadDouble Page Spread opposite Table Of Contents Single Premium Page opposite Editor’s Letter/Contents/Masthead
Inside Back CoverOutside Back Cover
aMount (inr)2,10,000420,000
1,30,0002,60,000
6,80,0005,30,0003,20,000
3,20,0004,20,000
prInT rATE cArD
prInT rATE cArD
page siZe /positionSingle Page - First 50% of bookDouble Page Spread - First 50% of book
Single Page - Second 50% of bookDouble Page Spread - Second 50% of book
preMiuM positionsInside Front Cover SpreadDouble Page Spread Before Table Of Contents Single Page facing Contents/Editor’s Letter/Masthead/Contributors
Inside Back CoverOutside Back Cover
aMount (inr)2,10,0004,20,000
1,30,0002,60,000
6,80,0005,30,0003,20,000
3,20,0004,20,000
An integrated solution for design professionals – fashion designers, jewellery designers, stylists,
boutique owners and fashion start-ups – searchable by location, services and name
Connects professionals to prospective affluent and distinguished customers
Hosted on a dedicated Vogue platform, called Vogue.in/Portfolio
Package Fee (INR)
Package platinuMplatinuMplus gold silver
6,00,0009,00,000 3,50,000 1,00,000
