2018 CFC Finish Strong ToolkitEMAIL COPY GUIDE

January 4(few days prior)

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SUGGESTED COPY:Happy New Year! Have you already hidden the holiday decorations, and signed up for a gym membership? Why drag your feet on donating through the #CFC? If you haven’t had the chance – you’re just in luck: next week is your final chance to do so.

And we want to FINISH STRONG! We’ve had a great campaign full of momentum, so why slow down at the end? We will be sending reminders with fun activities each day as a final push to get everyone involved to Show Some Love this campaign. Loop in your friends, family, and colleagues – we don’t want anyone to miss out on this great opportunity to support causes that mean the most to them.

Can’t wait until next week to get started? Head to opm.gov/ShowSomeLoveCFC to pledge today. Then, share about it on social media, tagging #ShowSomeLoveCFC! See you on the other side…

January 7(first day)

ATTACHMENT: FS_WordSearch_1-7.pdf

SUGGESTED COPY:What is your cause? There are only FIVE days left to donate a gift or pledge volunteer hours to a charity or organization supporting what is most important to you! #ShowSomeLoveCFC today – and help change a life this year, before your window closes.

Looking for ways to get started? Check out our fun word search and see if your cause is in the mix! Engage and connect with others and find out about the causes near and dear to their hearts. Then, head to opm.gov/ShowSomeLoveCFC to get started on pledging! Let’s #FinishStrongCFC and show the world we

aren’t done making a difference yet!January 8

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SUGGESTED COPY:The clock is ticking – do you hear it? With just 4 days left, we are pushing to make each day count. Have you done your part in supporting your cause to Show Some Love this year? There is still time! Head over to opm.gov/ShowSomeLoveCFC to make your donation of a gift or volunteer hours.

Celebrate your favorite cause today, be it supporting Animal Welfare, Veteran Services, Education, or Women & Children – the #CFC has a charity or organization that needs your help. Be part of something bigger, and know that through the CFC, your contribution counts.

January 9(middle of week)

ATTACHMENT:FS_Spot Difference_1-9.pdf

SUGGESTED COPY:It’s the middle of the week! You’ve made it halfway. And you know what that means? There are just THREE days before the 2018 #CFC wraps up! That’s right – make good on one of your New Year’s resolutions to help others and make your pledge TODAY at opm.gov/ShowSomeLoveCFC. It’s not too late to make the world a better place.

And when you make your pledge, tell your colleagues, friends, and family by tagging #ShowSomeLoveCFC on social media! Tell everyone what cause matters most to you and how you Show Some Love each year. It all starts with you. Be a leader and support one – or many – of the thousands of charities supported through the #CFC!

January 10

ATTACHMENT 1:FS_Scramble_1-10.mp4

SUGGESTED COPY:This one will need a drumroll…you have just TWO days to get your pledges finalized! Are you scrambling to get it in? Go easy on yourself and head over to opm.gov/ShowSomeLoveCFC – it makes the process convenient and makes one confident donor out of you when you choose to pledge to a charity through the CFC.

Did you know that in its 57 year history, the CFC has raised over $8.3 billion? We hope to add to that figure and change even more lives, help more vets, support more youth, and shelter the homeless. Are you on board to Show Some Love this year? Join us and tell everyone you

ATTACHMENT 2: FS_Spot Difference Answer Key.pdf

know!

January 11(final day)

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SUGGESTED COPY:This. Is. It.

It’s the FINAL day to pledge to make a positive difference in your community, nation, and world. Now is your last chance to head to opm.gov/ShowSomeLoveCFC and pledge a gift – more multiple! – to the charity of your choice, and even pledge volunteer hours!

We hit the ground running early on, and we want to hit all of our targets right up until the last minute! Let’s finish this campaign out on the strongest note yet! Let’s Show Some Love to those in need. Thank you for your support of the 2018 #CFC. We couldn’t have done this without you. Now get your final pledges in!

January 14(Monday after)

ATTACHMENT:FS_Maze Answer Key.pdf

SUGGESTED COPY:Phew, we did it! We are so glad you are here. Thank you for turning out to Show Some Love to those in need around the world, and a special thank-you to everyone who submitted one final pledge during our Finish Strong week.

We are tallying up the reports and will know the results of the 2018 #CFC very soon! We anticipate this being a great success – all thanks to each and every one of you in the federal community.

Stay tuned for updates and award announcements for keyworkers and donors who were particularly inspiring this year! And don’t forget – the work isn’t done yet. If you pledged volunteer hours, it is up to you to follow through with the charity of choice if you pledged anonymously. And keep sharing us your success stories and experiences out in the field this year!

Throughout this year, continue to Show You Care in all that you do. Reach out a helping hand when you can – and we will see you again in Fall. Thank you all, and have a great year!