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S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )
H O W L O N G W E R E Y O U E N G A G E D B E F O R EG E T T I N G M A R R I E D ?
W O M E N
96.0%
2 8 - 3 1 y oaverage age
3 0 - 3 3 y oaverage age
4.0%M E N
P R O F I L E O F R E S P O N D E N T S
27.8%33.0%
6.3%10.4%
22.5%
1 - 2 YEARS
6 MONTHS - 1 YEAR
> 2 YEARS
< 6 MONTHS
I WAS NOT ENGAGED
B R I D E ’ S G R O O M ’ S
Y E S N O C O N S I D E R E D I TB U T I T ’ S N O T A M U S T
46.7% 25.9% 27.4%of COUPLES of COUPLES of COUPLES
D I D Y O U C H O O S E A N A U S P I C I O U S W E D D I N G D AT E ?
PHILIPPINES 2017 WEDDING TRENDS REPORT
F AV O R I T E M O N T H T O G E T M A R R I E D
JANUARY,JUNE, and
DECEMBER
JANUARY,JUNE, and
DECEMBER
B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T
B U D G E T
S A V E T H E D A T E
A R E G E T T I N G
M A R R I E D
3 0 . 0 2 . 2 0 1 7
T O TA L W E D D I N G B U D G E T( I N P H P )
< 1 0 0 G U E S T S< 300k PHP
1 0 0 - 3 0 0 G U E S T S300k - 1m PHP
> 3 0 0 G U E S T S>1m PHP
Note : I n c l u d i n g b a s i c n e e d s , s u c h a s t h e v e n u e , d e c o r a t i o n , c a t e r i n g , h a i r & m a k e u p , p h o t o g r a p h e r, i n v i t a t i o n s , f a v o u r s & g i f t s , e t c . E xc l u d i n g o u t - o f - c o u n t r y p r e - w e d d i n g p h o t o s h o o t s , d e s i g n e r a t t i r e , h o n e y m o o n , a n d j e w e l r y.
D I D Y O U R E X P E N S E SM AT C H Y O U R B U D G E T ?
7.3%
SPENT LESSTHAN BUDGET
40.7%
SPENT MORETHAN BUDGET
52.0%
STUCK TOBUDGET
43.5%50 - 75%
28.9%26 - 50%
17.5%> 75%
10.1%< 25%
H O W M U C H D I D Y O U S P E N D F O R V E N U E A N D C AT E R I N G ?
OF MY TOTAL BUDGET
OF MY TOTAL BUDGET
OF MY TOTAL BUDGET
OF MY TOTAL BUDGET
W H O PA I D T H E M O S T F O R Y O U R W E D D I N G ?
T H E B R I D E A N D G R O O M
7 7 . 4 %
T H E B R I D E ’ S PA R E N T S
1 . 9 %
T H E G R O O M ’ S PA R E N T S
1 2 . 3 %O T H E R S
8 . 4 %
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )
B U D G E T
W H E R E D I D Y O U H O S T Y O U R W E D D I N G ?
T I M E S P E N T F O RW E D D I N G P L A N N I N G
.... with 52.7% of couples spending 50-75% of that time online.
S E N T E - I N V I TAT I O N SO N T O P O F
P R I N T E D I N V I TAT I O N S
70.4%
W H O M A D E T H E M O S T D E C I S I O N S D U R I N G Y O U R W E D D I N G P L A N N I N G ?
...with popular locations including Tagaytay, Boracay, and Cebu.
29.4%
70.6%
HELD A DESTINATION WEDDING OUT OF TOWN/OVERSEAS
HELD THE WEDDINGIN THEIR HOMETOWN
< 5 HOURS PER WEEK 42.8%5 - 14 HOURS PER WEEK 42.6%15 - 25 HOURS PER WEEK 7.7%> 25 HOURS PER WEEK 6.9%
T H E B R I D E
7 0 . 4 %T H E G R O O MT H E B R I D E
& G R O O M
8 . 4 %1 6 . 7 %T H E G R O O M ’ S
PA R E N T S
2 . 7 %T H E B R I D E ’ S
PA R E N T S
1 . 7 %
B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )
D I D Y O U H I R E A W E D D I N GH E L P E R S E R V I C E ?
P L A N N I N G
74.6%O F C O U P L E S H I R E D A W E D D I N G P L A N N E RO R C O O R D I N AT O R
MOST IMPORTANT FACTORWHEN CHOOSING WEDDING VENDORS
3 6 . 9 %P R I C E
2 0 . 5 %P O R T F O L I O
8 . 3 %R E S P O N S I V E N E S S
3 . 0 %L O C A T I O N
1 8 . 2 %R E V I E W S
7 . 8 %P E R S O N A L I T Y
5 . 3 %L E N G T H O F E X P E R I E N C E
$
75.2%YES 24.8%NO
D I D Y O U H AV E A P R E -W E D D I N G P H O T O S H O O T ?
B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )
P L A N N I N G
B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )
W H AT WA S Y O U R W E D D I N G R E C E P T I O N S T Y L E ?
F AV O R I T E W E D D I N G F AV O R S
DID NOT HAVE ENOUGH TIME TO PREPARE THE WEDDINGDID NOT EXPLORE MOREVENDOR OPTIONSDID NOT SET PLAN B FORBAD WEATHER
W H AT ' S T H E B I G G E S T R E G R E T A B O U T Y O U R W E D D I N G ?
36.0%FOOD
20.2%CUTLERY
11.8%PERSONALIZED
STATIONERY
7.3%FRAGRANCES
24.7%ACCESSORIES
96.2%S I T - D O W N
D I N N E R
2
3.8%S T A N D I N G
P A R T Y
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )
P R E -W E D D I N G P H O T O S H O O T O U T F I T
O U T D O O R A R E A O U T S I D E
O F T H E C I T Y
O U T D O O RS PA C E A R O U N D
T H E C I T Y
I N D O O R B R I D A L S T U D I O
O T H E R I N D O O RS PA C E A R O U N D
T H E C I T Y
43.6% 35.5%O V E R S E A S
...mostly in Singapore,Japan, Bali, Paris,
and Hong Kong
4.6%4.6%11.7%
C A S U A L W E A R
O T H E R S
S U I T & D R E S S( F O R M A L )
53.1% 37.8%
9.0%
W H E R E D I D Y O U G E T Y O U R W E D D I N G AT T I R E ?
W E D D I N G T R E N D S
B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T
CUSTOM-MADEBY A DESIGNER
62.8%
PURCHASED AREADY-TO-WEARAT TIRE
26.1%
RENTED FROM ASTORE OR BRIDALBOUTIQUE
11.1%
F AV O R I T E P R E -W E D D I N GP H O T O S H O O T L O C AT I O N S
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )
M O S T - P I C K E D W E D D I N G V E N U E S
F U N C T I O N H A L L | H O T E L B A L L R O O M | O U T D O O R E V E N T S PA C E ( G A R D E N / P O O L S I D E )
TOP 3 WEDDING THEMES
W E D D I N GC O L O RPA L E T T E
TOP 5
TURQUOISEPINK GOLD NAVY BLUERED
M O D E R N /M I N I M A L I S T
R U S T I CG R E E NB O TA N I C A L
W E D D I N G T R E N D S
B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )
W E D D I N G T R E N D S
W E D D I N G D R E S S S T Y L E STOP 3
W E D D I N G D R E S S N E C K L I N E S
TOP 3
ILLUSION
3 - 6B R I D E S M A I D SN U M B E R O F
B R I D E S M A I D O U T F I T C O L O R S
TOP 3
P I N K R E D N AV YB L U E
SINGLEBREASTED
SUIT
FULL-DRESSTAILS
STROLLER
TOP 3GROOM TUXEDO ST YLES
B L A C K G R E Y N AV YB L U E
GROOM TUXEDO COLORSTOP 3
BALL GOWN A-LINE MERMAID
OFF-THE-SHOULDER
SWEETHEART
B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T