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Source: Bridestory's user survey per Feb 2017 (n=800 brides or grooms in Philippines) HOW LONG WERE YOU ENGAGED BEFORE GETTING MARRIED? WOMEN 96.0% 28-31 yo average age 30-33 yo average age 4.0% MEN PROFILE OF RESPONDENTS 27.8% 33.0% 6.3% 10.4% 22.5% 1 - 2 YEARS 6 MONTHS - 1 YEAR > 2 YEARS < 6 MONTHS I WAS NOT ENGAGED BRIDE’S GROOM’S YES NO CONSIDERED IT BUT IT’S NOT A MUST 46.7% 25.9% 27.4% of COUPLES of COUPLES of COUPLES DID YOU CHOOSE AN AUSPICIOUS WEDDING DATE? PHILIPPINES 2017 WEDDING TRENDS REPORT FAVORITE MONTH TO GET MARRIED JANUARY, JUNE, and DECEMBER JANUARY, JUNE, and DECEMBER

2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

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Page 1: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

H O W L O N G W E R E Y O U E N G A G E D B E F O R EG E T T I N G M A R R I E D ?

W O M E N

96.0%

2 8 - 3 1 y oaverage age

3 0 - 3 3 y oaverage age

4.0%M E N

P R O F I L E O F R E S P O N D E N T S

27.8%33.0%

6.3%10.4%

22.5%

1 - 2 YEARS

6 MONTHS - 1 YEAR

> 2 YEARS

< 6 MONTHS

I WAS NOT ENGAGED

B R I D E ’ S G R O O M ’ S

Y E S N O C O N S I D E R E D I TB U T I T ’ S N O T A M U S T

46.7% 25.9% 27.4%of COUPLES of COUPLES of COUPLES

D I D Y O U C H O O S E A N A U S P I C I O U S W E D D I N G D AT E ?

PHILIPPINES 2017 WEDDING TRENDS REPORT

F AV O R I T E M O N T H T O G E T M A R R I E D

JANUARY,JUNE, and

DECEMBER

JANUARY,JUNE, and

DECEMBER

Page 2: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

B U D G E T

S A V E T H E D A T E

A R E G E T T I N G

M A R R I E D

3 0 . 0 2 . 2 0 1 7

T O TA L W E D D I N G B U D G E T( I N P H P )

< 1 0 0 G U E S T S< 300k PHP

1 0 0 - 3 0 0 G U E S T S300k - 1m PHP

> 3 0 0 G U E S T S>1m PHP

Note : I n c l u d i n g b a s i c n e e d s , s u c h a s t h e v e n u e , d e c o r a t i o n , c a t e r i n g , h a i r & m a k e u p , p h o t o g r a p h e r, i n v i t a t i o n s , f a v o u r s & g i f t s , e t c . E xc l u d i n g o u t - o f - c o u n t r y p r e - w e d d i n g p h o t o s h o o t s , d e s i g n e r a t t i r e , h o n e y m o o n , a n d j e w e l r y.

D I D Y O U R E X P E N S E SM AT C H Y O U R B U D G E T ?

7.3%

SPENT LESSTHAN BUDGET

40.7%

SPENT MORETHAN BUDGET

52.0%

STUCK TOBUDGET

43.5%50 - 75%

28.9%26 - 50%

17.5%> 75%

10.1%< 25%

H O W M U C H D I D Y O U S P E N D F O R V E N U E A N D C AT E R I N G ?

OF MY TOTAL BUDGET

OF MY TOTAL BUDGET

OF MY TOTAL BUDGET

OF MY TOTAL BUDGET

W H O PA I D T H E M O S T F O R Y O U R W E D D I N G ?

T H E B R I D E A N D G R O O M

7 7 . 4 %

T H E B R I D E ’ S PA R E N T S

1 . 9 %

T H E G R O O M ’ S PA R E N T S

1 2 . 3 %O T H E R S

8 . 4 %

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

Page 3: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

B U D G E T

W H E R E D I D Y O U H O S T Y O U R W E D D I N G ?

T I M E S P E N T F O RW E D D I N G P L A N N I N G

.... with 52.7% of couples spending 50-75% of that time online.

S E N T E - I N V I TAT I O N SO N T O P O F

P R I N T E D I N V I TAT I O N S

70.4%

W H O M A D E T H E M O S T D E C I S I O N S D U R I N G Y O U R W E D D I N G P L A N N I N G ?

...with popular locations including Tagaytay, Boracay, and Cebu.

29.4%

70.6%

HELD A DESTINATION WEDDING OUT OF TOWN/OVERSEAS

HELD THE WEDDINGIN THEIR HOMETOWN

< 5 HOURS PER WEEK 42.8%5 - 14 HOURS PER WEEK 42.6%15 - 25 HOURS PER WEEK 7.7%> 25 HOURS PER WEEK 6.9%

T H E B R I D E

7 0 . 4 %T H E G R O O MT H E B R I D E

& G R O O M

8 . 4 %1 6 . 7 %T H E G R O O M ’ S

PA R E N T S

2 . 7 %T H E B R I D E ’ S

PA R E N T S

1 . 7 %

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

Page 4: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

D I D Y O U H I R E A W E D D I N GH E L P E R S E R V I C E ?

P L A N N I N G

74.6%O F C O U P L E S H I R E D A W E D D I N G P L A N N E RO R C O O R D I N AT O R

MOST IMPORTANT FACTORWHEN CHOOSING WEDDING VENDORS

3 6 . 9 %P R I C E

2 0 . 5 %P O R T F O L I O

8 . 3 %R E S P O N S I V E N E S S

3 . 0 %L O C A T I O N

1 8 . 2 %R E V I E W S

7 . 8 %P E R S O N A L I T Y

5 . 3 %L E N G T H O F E X P E R I E N C E

$

75.2%YES 24.8%NO

D I D Y O U H AV E A P R E -W E D D I N G P H O T O S H O O T ?

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

Page 5: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

P L A N N I N G

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

W H AT WA S Y O U R W E D D I N G R E C E P T I O N S T Y L E ?

F AV O R I T E W E D D I N G F AV O R S

DID NOT HAVE ENOUGH TIME TO PREPARE THE WEDDINGDID NOT EXPLORE MOREVENDOR OPTIONSDID NOT SET PLAN B FORBAD WEATHER

W H AT ' S T H E B I G G E S T R E G R E T A B O U T Y O U R W E D D I N G ?

36.0%FOOD

20.2%CUTLERY

11.8%PERSONALIZED

STATIONERY

7.3%FRAGRANCES

24.7%ACCESSORIES

96.2%S I T - D O W N

D I N N E R

2

3.8%S T A N D I N G

P A R T Y

Page 6: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

P R E -W E D D I N G P H O T O S H O O T O U T F I T

O U T D O O R A R E A O U T S I D E

O F T H E C I T Y

O U T D O O RS PA C E A R O U N D

T H E C I T Y

I N D O O R B R I D A L S T U D I O

O T H E R I N D O O RS PA C E A R O U N D

T H E C I T Y

43.6% 35.5%O V E R S E A S

...mostly in Singapore,Japan, Bali, Paris,

and Hong Kong

4.6%4.6%11.7%

C A S U A L W E A R

O T H E R S

S U I T & D R E S S( F O R M A L )

53.1% 37.8%

9.0%

W H E R E D I D Y O U G E T Y O U R W E D D I N G AT T I R E ?

W E D D I N G T R E N D S

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

CUSTOM-MADEBY A DESIGNER

62.8%

PURCHASED AREADY-TO-WEARAT TIRE

26.1%

RENTED FROM ASTORE OR BRIDALBOUTIQUE

11.1%

F AV O R I T E P R E -W E D D I N GP H O T O S H O O T L O C AT I O N S

Page 7: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

M O S T - P I C K E D W E D D I N G V E N U E S

F U N C T I O N H A L L | H O T E L B A L L R O O M | O U T D O O R E V E N T S PA C E ( G A R D E N / P O O L S I D E )

TOP 3 WEDDING THEMES

W E D D I N GC O L O RPA L E T T E

TOP 5

TURQUOISEPINK GOLD NAVY BLUERED

M O D E R N /M I N I M A L I S T

R U S T I CG R E E NB O TA N I C A L

W E D D I N G T R E N D S

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

Page 8: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

W E D D I N G T R E N D S

W E D D I N G D R E S S S T Y L E STOP 3

W E D D I N G D R E S S N E C K L I N E S

TOP 3

ILLUSION

3 - 6B R I D E S M A I D SN U M B E R O F

B R I D E S M A I D O U T F I T C O L O R S

TOP 3

P I N K R E D N AV YB L U E

SINGLEBREASTED

SUIT

FULL-DRESSTAILS

STROLLER

TOP 3GROOM TUXEDO ST YLES

B L A C K G R E Y N AV YB L U E

GROOM TUXEDO COLORSTOP 3

BALL GOWN A-LINE MERMAID

OFF-THE-SHOULDER

SWEETHEART

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T