Embed Size (px)
Citation preview
2016 Komen Charlotte Race for the Cure Team Captain Toolkit
October 1,2016Marshall Park - Uptown Charlotte
Local Presenting Sponsor
We are so excited to have you join Susan G. Komen Charlotte as a 2016 Race for the Cure team captain. Starting a team is a great way to honor or celebrate a survivor, remember those who have lost their fight and to help make a difference in our community. As a captain, you act as the team cheerleader to help recruit members, promote fundraising, set goals and motivate the group. Charlotte’s Race for the Cure is a major fundraising event and a true celebration of hope and survival—as well as a lot of FUN! Before we get to the event details, here are a few quick facts about Race day we want to share: • The event will start October 1, 2016 at 6:00am, Marshall Park in Uptown Charlotte. • Komen Charlotte Race for the Cure is a 5k (3.1 miles). There is also a 1 mile route you may choose to walk
or run either route. • Register at www.komencharlotte.org. • Follow us on Facebook! www.facebook.com/komencharlotte• We love animals - but not at the Race. For safety, please leave your pets at home. • Strollers are permitted. • Your registration fee helps defray costs of producing the Race and is not considered tax-deductible. Any
amount that you choose to donate above the registration fee is tax-deductible. • The registration fee covers a Race bib, exclusive Race for the Cure t-shirt, and activity map.
Table of ContentsWhere the money goes............................................................................................................. page 2
Fundraising Tips......................................................................................................................... page 4
Team awards, incentives, and contests..................................................................................... page 7
Information about teams and Race day..................................................................................... page 8
Welcome, Team Captain!
Amanda MeyersDirector of Marketing and Communications
Lacey RichardsonEvents and Volunteer Manager
We are celebrating our 20th anniversary and are looking forward to an incredible Race season. We can’t thank you enough for being on this journey with us! Let the fun begin!
Impact
67,000education materials distributed
in multiple languages
45trained Komen Charlotte Education
Ambassadors in seven counties
66presentations at health fairs
and events
48individuals diagnosed with
breast cancer
374churches that participated in the 6th Annual Pink Sunday
3,970clinical breast exams,
screenings and diagnostics
116breast cancer survivors received
psychosocial and emotional support
248Lymphedema, compression garments,
bandages and therapy provided
288individuals referred to services
by Komen Charlotte staff
Every step you take and every dollar you raise brings us closer to a future without breast cancer. Thank you for taking that step with us to find the cures! You are making a difference in our community.
How We Support the Community
Evidenced-based education, outreach presentations and materials
Referrals to life-saving breast health/breast cancer services
Screenings and diagnostic services
Lymphedema therapy and garments
Survivorship services
RECRUITRECRUITRECRUITRECRUIT
A team can be any size, but we encourage teams to have 10 or more participants. Teams register under a common team name and commit to raising funds, helping to end breast cancer forever. Any company, family, group of friends, club, community organization, school or faith group can form a team. Registration for Race for the Cure on site at Marshall Park is $40.
What is a Team?
CREATE YOUR TEAM
RECRUIT PEOPLE TO JOIN YOU
WORK TOWARDS YOUR TEAM FUNDRAISING GOAL
PICK UP TEAM PACKETS
MONITOR YOUR TEAM’S PROGRESS
How to Start a Team
After you set up your team page online, you can update your page with photos, stories, then e-mail your friends and family to ask for their support. You can even track donor information and view fundraising progress!
Packets include important information such as race maps, shirts, bibs (paper race number), and other necessities. Team packets can be picked up before the race on Race day, but we strongly suggest you pick up your team’s packets beforehand. The team captain or another team representative can pick up team packets. Visit our Race page under the Race Day Information tab to view schedule.
Funds raised by teams and individuals through Race for the Cure allow Komen Charlotte to give back to our community and help find the cures for breast cancer. That’s why we need your team to raise as much money as you can! Team captains are the number one reason why members fundraise. Consider asking your friends, family and co-workers for $20 donations in honor of our 20th Race for the Cure!
Once you’ve created a team, recruit members to join! All team members must be registered by midnight on September 29th. Register at www.komencharlotte.org.
Start your team by registering online or sending in printed forms to the Komen Charlotte office. We highly encourage online registration! Even if your team members register with paper forms, you must create your team online. Visit www.komencharlotte.org, click “Register” under the Race for the Cure tab. Returning team captains must create a team for the current year. If you have any questions, please e-mail [email protected]. Also visit our Facebook page or join the Komen Charlotte Race For the Cure Team Captains Facebook page for updates during Race season.
Events are always more fun with friends and family! Teams come in all shapes and sizes, and we want to help you reach your team goal. Now that you’ve started a team, let’s grow it! Check out ways to fundraise on the next page.
How to Grow Your Team
Build Your Contacts! Once you set up your participant center, which houses your individual and team fundraising pages, you will have access to customized e-mail templates asking folks to join you.
Get Social! Let your friends know you have a Race for the Cure team and invite them to join you on Facebook, Twitter and Instagram.
Create a Team Page! Strengthen unity among your team by creating a Facebook page! Once other friends see how much fun you all have together, they’ll surely want to join!
Schedule an Education Opportunity! Have a group interested in learning more about Susan G. Komen or Race for the Cure? Let us know! Our staff is available to present to your group and answer questions.
Follow these simple steps to grow your team and fundraise!
Just ask! Make a list of your social circles—friends, family, co-workers, schoolmates, religious group affiliates, running groups, neighbors, etc, and invite them to join you! Send e-mails, write a hand written letter or call your contacts to ask them to join you for Race for the Cure.
Fundraising TipsUse your personal fundraising page. Once you’re registered, you will have access to a participant center with tools to help you fundraise. Set up your own web page and customize with videos, photos and your personal story. Then email the link to friends and family or share on social media. Donors can make a donation in just a few clicks!
Remember, you set the tone with your donation. Once potential donors see that you also support the cause, they’ll be more apt to support as well. Donors love to know what their money is doing and can be more willing to donate if they have that information.
1. Set up your Participant Center
Be specific when asking for donations. For example, “Will you please join me in donating $50 to help end breast cancer forever and to ensure quality care for all?” Be sure to keep them updated on your progress!
2. Make a selfdonation
3. Name your price
4. Email TemplatesAccess customized fundraising e-mail templates. This is also located in your participant center. Use them as they are or update with your own personal information and messaging.
5. Matching GiftsThis is an easy one. Ask donors if their company matches donations. Usually it simply requires a donation receipt and a form submitted to the company. They take care of the rest. Companies may even match two-to-three times the amount their employees donate!
6. Email SignatureAdditional ways to communicate. Add a link at the bottom of your signature for folks to donate to your fundraising page. It’s an easy and effective way to get your fundraising message out!
Fundraising Ideas
HOST A RESTAURANT NIGHTMany restaurants will host your groups and give a portion of all sales back to your team fundraising. A simple Google search will give you many options!
HOST A BAKE OR LEMONADE SALEAt your office, school, place of worship, in your neighborhood, in the park—anything goes! Bake some goods, make some lemonade, or set up a donation jar. Make sure to wear your pink!
THROW A PARTYYou make the food, then everyone makes a donation to join in on the fun.
HAVE AN ONLINE AUCTIONCollect donated items, crafts or gently used items, host an online auction for your fundraising efforts. A simple Google search will find you several sites you can utilize!
HOST A COOKING CONTESTBring your inner Contessa! Everyone can make their own signature dish; attendees then vote for their favorites with cash.
CASUAL WORK DAYWho doesn’t love to dress down at work?! Get your employer on board and everyone who makes a donation can have an extra day of jeans at work! This also works to raffle off a great parking spot or even an extra vacation day for big donations!
HOST A WORK-OUT CLASSWhether it’s a work out in a local park or a class in a gym, charge a donation admittance fee for people to participate.
HAVE A DRAWINGGet some items donated for a prize pack and each teammate can sell tickets for a drawing. The ticket money can then be credited to each teammate!
HAVE A CRAFT SALEAre you and your teammates into painting? Jewelry making? Calligraphy? Everyone can make a few items to pitch in for a craft sale!
PASS ON THE HOLIDAY OR BIRTHDAY GIFTSInstead, ask for donations to your fundraising account. Another great time to post your fundraising page on social media and e-mail to your friends and family.
Don’t forget to thank your donors! There are countless causes they could be supporting, but they’ve chosen to support you! E-mail thank you notes, handwritten thank you letters and social media shout outs are some great ways to make them feel the love.
SELL PINK BOWSThey can be put on trees, front doors, office doors or on the staircase and are a great way to raise awareness and raise funds. E-mail Carol Aaron at [email protected] or [email protected] to get started today!
Want to get the whole team involved in your fundraising? Here are some fun ways to make sure everyone is in on the action!
FUNDRAISE
FUNDRAISEFUNDRAISE
FUNDRAISE
TEAMS VILLAGE
KOMEN KOACH
Your Komen Koach Can:
Teams are the backbone of our Race, and we appreciate your hard work! To show our support, we have a group of volunteers to help your team with fundraising. Your Komen Koach is available to answer questions and help your team reach its goals!
Answer questions about the Race, teams, website, etc.Help arrange a team packet pick-up before Race dayUpdate information if someone registers as an individual as a mistakeAct as a sounding board for new ideasMentor your team to grow to the next levelHelp with team building ideasBrainstorm or suggest fundraising ideasPlan the logistics of Race day – where will you meet, and when
Email [email protected] to receive a Komen Koach!
Teams Village, Pictures and Awards
We have a special place for your team to celebrate on Race day! Team Village is a meeting place for you and your team, and will have a variety of exciting activities. Stay tuned for more information about the specific location, arrival times, loading & unloading zones and more.
Don’t forget to schedule your team photo for Race day! Photos will be scheduled from 6:00-7:30 a.m. in Teams Village. Pictures will be made available to the team after the Race. E-mail [email protected] to schedule.
The team with the largest amount of pledges will be featured online and recognized on Race day. Team totals will be based on the number of dollars received by the team deadline of September 30th at midnight. Awards will go to the top three fundraising teams overall.
TEAMSTEAMSTEAMSTEAMS
TEAM PICTURES
TEAM AWARDS
TEAMS T-Shirt ContestSubmit your team t-shirt photos to [email protected] by September 15th. Photos will be posted to the Charlotte Affiliate of Susan G. Komen for the Cure Facebook page on Friday, September 16th. Voting will be open Sept. 17 – midnight Sept. 29. The t-shirt design with the most likes on Facebook wins. Winner will be announced on the stage prior to the Survivor presentation.
Marshall ParkUptown Charlotte
20th Anniversary!October 1, 2016
The most exciting day of the year! Here is all the information you need to know leading up to the big day.
Timed Runners
Survivors
Info Stations
The Survivor Celebration
First Aid
Please attach your race bib to the front of your shirt. Your time will be determined via the timing chip in your bib. You will receive your bib at packet pick up.
Please attach your race bib attached to the front of your shirt. Your name will be announced as you cross the finish line and is transmitted through a chip in your bib.
See the pink lifeguard stands for information.
This celebration will take place at the end of the closing ceremonies, which begin at 9:30 a.m. at the stage. We encourage everyone to stay and honor our courageous Breast Cancer Survivors!
The first aid station is located on Martin Luther King Jr. Blvd. in a tent next to the porta potties. Please call 911 for medical emergencies.
6:00 a.m.
6:00 a.m.
6:00 - 7:30 a.m.
6:15 a.m.
7:00 - 10:00 a.m.
7:15 a.m.
7:50 a.m.
8:30 a.m.
8:30 a.m.
9:30 a.m.
10:00 a.m.
Registration- Packet Pickup
Teams Village Opens
Team Pictures
Survivor Breakfast Begins
Kids Fun Zone
Timed 5K Run
Untimed 5K Walk/Run
Competitive 5K Awards
Untimed 1-Mile Walk/Run
Closing Ceremony & Survivor Parade Celebration
Survivor Group Photo
Race Day ScheduleRace Day Information
2016 Race Registration Fees
Regular Race Day
Sleep in for the Cure $35 N/AYouth (3-12yrs) $25 $30
5k/ 1 Mile Walker/Runner $35 $40(untimed)
5k Runner (Timed) $40 N/A
