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2016 Chicago
Train Takeover Co-opHigh impact Out of Home Opportunity
Train TakeoverTrain Takeover
VISIT FLORIDA’s High Impact
Out of Home
January 11 – February 29, 2016
VISIT FLORIDA will once again bring its bright sunshine to chilly Chicago
through the use of a high impact train wrap.
Partners can choose to have coverage on either the Blue or Brown lines.
Here’s how it works:
• The exterior of the train is wrapped with bright colors and scenes from
Florida
• The exterior of the train car showcases advertiser’s dynamic logo
• The interior of the train immerse the riders in unique and inspiring
Florida experiences offered by our advertiser’s organization and/or
destination
Train TakeoverTrain Takeover
Chicago’s Train Takeover will run in conjunction with other VISIT FLORIDA
channels providing multiple touchpoints for Chicago residents to interact
with the brand.
VISIT FLORIDA + advertiser will receive sufficient coverage with presence
across the Blue Line or Brown Line.
Blue Line provides exposure along the I-90 and I-290 corridors. This line
runs from the O’Hare Airport to Downtown, then out to Forest Park.
Brown Line runs along the downtown “loop” with exposure to surface streets
and pedestrians, then up through neighborhoods for excellent Chicagoan
reach through more prominent neighborhoods like Lincoln Park, Old Town,
River North, Lakeview, and Roscoe Village.
Additional media in market during campaign includes Spot TV, Early
Morning News TV Sponsorships, and Digital.
NEW for 2016: Interactive Kiosks in the Illinois Oases (Service Plazas)
2016 Platform Highlights
Train Takeover
Added Value for 2016
Increase your impact by advertising on interactive kiosks in Illinois Tollway
Oases (Service Plazas) for four (4) months at no additional charge
Digital Video Loop
Showcase your destination or attraction with a video (up to :15s). The video will run
in rotation with VISIT FLORIDA and up to 5 others.
Photo-Taking Kiosks & Email Opt-in Lead Program
Photos can be taken in all kiosks. Partners can have branded digital overlays which
gives residents and visitors a chance to put themselves in Florida with your
destination or attraction. After the photo is taken, a prompt for an email address
allows a souvenir photo to be sent directly to the consumer to share on social media
or with friends back home. Partners will be given the email address of all visitors
taking a photo with your organization’s branded overlay.
Locations and Mile Markers (MM)
Lake Forest Oasis I-94, MM 18.0
O’Hare Oasis I-294, MM 38.0
Belvidere Oasis I-90, MM 54.5
Hinsdale Oasis I-294, MM 25.0
Southland Oasis I-80/294, MM 1.0
Dekalb Oasis I-88, MM 93.0
Total # of Kiosks: 6
Estimated Audience Delivery
Total Interactions: 225,000
Total Engagements: 150,000
Total Photos Submitted via Email: 17,000
VISITFLORDA.com
Run-of- Site exposure January 1- February 29, 2016
Train Takeover
Detailed Description of Media Platform
Brown Line (available for 2 Partners/advertisers): Total of two (2) cars per train
BONUS: (50) Rail Interior Cards on “non-branded” trains: Blue, Brown & Red Lines
Blue Line (available for 2 Partners/Advertisers): Total of two (2) cars per train
BONUS: (50) Rail Interior Cards on “non-branded” trains – Blue, Brown & Red Lines
Each Partner brands the entire interior of one (1) train car. Includes all Interior Cards
(16 total) bordering top of car as well as ceiling of car. (VISIT FLORIDA will have final
creative approval)
VISIT FLORIDA brands exterior of the four (4) train cars with VISIT FLORIDA brand
creative and features the advertiser’s logo
Participation Cost: $33,500 (per train car)Opportunity available to 4 advertisers.
Participation Commitment Date: August 21, 2015Participation is on a first-come, first-serve basis and reservation priority will be determined by the
date that VISIT FLORIDA receives the signed insertion order.
Flight: 7 weeks, January 11 – February 29, 2016
• Investment includes: space and vendor production costs (materials printing and installation).
• Creative Production Costs are not included. Advertisers work with their agency of record for
creative development and applicable studio production fees.
• A Production Process Deck will be shared with advertisers and their agencies during a kick-off call
scheduled for the week of August 24. Topics of discussions include: timelines, asset
requirements and production specifications. Timelines for creative concepting, creative
development and delivery of assets will be included.
Train Takeover
About the CTA Blue Line:The Blue Line travels from O’Hare International Airport at the far northwest end of the city
along I-90 to downtown Chicago then out to Forest Park along I-290.
It is the second busiest rail line and one of only two lines that run 24 hours a day, 7 days a
week.
The Blue Line serves as an integral connection to Chicago destinations such as O’Hare
International Airport, Rosemount Convention Center, Allstate Arena and the James R.
Thompson Center.
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CTA Blue Line Map and Stations:
Train Takeover
About the CTA Brown Line:The Brown Line travels from Chicago’s downtown loop north through some of
Chicago’s more prominent neighborhoods.
It is the third busiest rail line and operates from early morning hours until late in the
evenings throughout the week and weekends.
The Brown Line serves as an integral connection to Chicago destinations such as
Wrigley Field, Lincoln Park Zoo, Theater District, and Symphony Center.
Train Takeover
CTA Brown Line Map and Stations:
Visit the Online Marketing Planner at VISITFLORIDA.org/planner to explore all of our advertising opportunities and marketing programs.
Call: (850) 205-3815
Email: [email protected]
The Official Tourism Marketing Corporation for the State of Florida
