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2015 World Stroke Day Toolkit- For Everyone
Introduction
Thank you for your interest in helping recognize World Stroke Day on October 29th. Each year, more
than 6.2 million lives are lost to stroke worldwide and one in six people will suffer a stroke in their
lifetime.
In the United States, someone has a stroke every 40 seconds and someone dies from one every four
minutes, but only 8 percent of us can define the letters in the F.A.S.T. acronym for stroke.
This World Stroke Day, join the American Heart Association/American Stroke Association in teaching
people the stroke warning signs and how to respond in a stroke emergency.
Use this toolkit to teach and share the common stroke warning signs by using the F.A.S.T. acronym (face
drooping, arm weakness, speech difficulty, time to call 9-1-1) with your friends, family, colleagues and
loved ones. Sharing may save a life, possibly yours.
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About AHA/ASA’s 2015 World Stroke Day Campaign
What if singing a song could give someone the power to spot stroke signs and take action? And what if
sharing the song could spread that power all around the world? Imagine the lifesaving impact it could
have. That's the idea behind The F.A.S.T Song.
This World Stroke Day, people of all ages and all cultures are invited to learn and sing The F.A.S.T. Song
in the musical styling of their choice and share it with friends in effort to teach the importance of
recognizing the common warning signs of stroke and how to respond in a stroke emergency.
Communication Messages
MESSAGES TO GENERAL PUBLIC
Option 1:
World Stroke Day is October 29th
Sing to End Stroke
What if singing a song could give someone the power to spot
stroke signs and take action? And what if sharing the song
could spread that power all around the world?
This year for World Stroke Day on October 29th, join the
American Heart Association/American Stroke Association by
using the power of a song, the F.A.S.T. song, to teach the most
common warning signs of stroke (Face drooping, Arm
weakness, Speech difficulty, Time to call 9-1-1) to help people
remember when to call emergency care and give stroke
victims a fighting chance in minimizing their risk of permanent
disability.
Invite everyone to sing along and share the F.A.S.T. songs with
friends, family and loved ones this World Stroke Day.
Take a minute to sing the F.A.S.T song then ask a few friends to sing along. #SingFAST.
TABLE OF CONTENTS
Communication Messages .............................................................................................................................. 3
Social Media Messages .......................................................................................................................................... 5
Web Promotion Ideas .......................................................................................................................................... 10
Helpful Resource Links ........................................................................................................................................ 11
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Share #WorldStrokeDay messages on your social media accounts.
Wear your Stroke Solidarity String!
Go to StrokeAssociation.org/worldstrokeday to learn more and get involved.
Option 2:
World Stroke Day is October 29th
Sing to End Stroke
One in three Americans can’t recall any stroke warning signs. What if singing a song could help people
recognize a stroke and give someone the power to save a life?
On World Stroke Day, October 29th, join the
American Heart Association/American Stroke
Association in the effort to help people remember
the common warning signs of stroke, F.A.S.T. (Face
drooping, Arm weakness, Speech difficulty, Time to
call 9-1-1).
Why learn the F.A.S.T song? The quicker you
recognize the stroke warning signs and call 9-1-1 for
stroke, the better the chances of recovery.
Go to StrokeAssociation.org/worldstrokeday to sing
and share the F.A.S.T. song.
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Option 3:
Help Save a Life by Sharing Your Favorite F.A.S.T. Song This
World Stroke Day.
Sing to End Stroke
What type of music do you like? On October 29th, World Stroke Day,
join the American Heart Association/American Stroke Association
and the many voices around the world in effort to raise your voice
to end stroke! Express your favorite musical style by sharing your
favorite F.A.S.T. Song choosing from R&B, Latin, Hip-Hop, Pop or
Gospel. The F.A.S.T. Song uses the power of music to help people
remember the most common waning signs of stroke, F.A.S.T. (Face
drooping, Arm weakness, Speech difficulty, Time to call 9-1-1).
Take a minute to learn and share your favorite F.A.S.T. Song or
create your very own version and share with your loved ones and
on your social networks. Sharing the song could save a life, possibly
yours.
Visit strokeassociation.org/worldstrokeday to learn more.
MESSAGES TO PROFESSIONALS/ORGANIZATIONS
Option 1:
World Stroke Day is October 29th
Sing to End Stroke
Music can give your patients and their families the power to spot
stroke signs and take action. Join the American Heart
Association/American Stroke Association this World Stroke Day,
Oct. 29, and use the power of song—the F.A.S.T. song—to teach
stroke signs F.A.S.T.
Here’s how it works:
Invite your audiences to listen to the F.A.S.T. song
in their favorite tune at
StrokeAssociation.org/worldstrokeday and share
using #singFAST
Use the F.A.S.T. song lyrics to write your own tune and share it using #sing FAST
Create a music video to your own F.A.S.T. tune and share it using #singFAST
Other ways to get involved for World Stroke Day:
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Join our Twitter #StrokeChat on October 29th
Join our Webinar: Don’t Miss A Stroke (Health Lesson) on October 15th 11AM-12PM CT
Wear your Stroke Solidarity String!
Stroke Resources for Spanish/English Audiences
Option 2:
Did you know that stroke is the no. 2 cause of death in
most Latin American countries? Help the American
Heart Association/American Stroke Association this
World Stroke Day spread the message in Latin America
that stroke is largely preventable, treatable and
beatable.
Find Spanish patient and staff education resources on
prevention and treatment at our new Latin America
Stroke Resource Page.
Join the effort to help reduce the burden of stroke In
Latin America by sharing the Stroke in Latin America
infographic with your patients.
Looking for English resources? Visiting the AHA/ASA Stroke Resource Center to educate your patients
and community about stroke.
Together we can end stroke!
Social Media Messages
Share as many of the following social media messages as you can throughout October! You can always
share posts from ASA’s page at Facebook.com/AmericanStroke or RT us on Twitter
Twitter.com/American_Stroke. Tagging us in your posts make us happy, too!
Please use posts only in the time frame shown to help organize our messaging. Remember to include
#worldstrokeday and #SingFAST in all of your posts!
Facebook cover photo
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Facebook profile pictures
Additional Social Media graphics available here!
October 1- 14
ShopHeart
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Jam out and support the fight against stroke with these awesome
#WorldStrokeDay ear buds.
Help us turn up the fight against stroke with a purchase of these
#WorldStrokeDay ear buds.
Rock these ear buds on #WorldStrokeday while listening to your
favorite F.A.S.T. tune to help us fight stroke.
Get ready for #WorldStrokeDay by ordering your solidarity string
today!
Together, we can end stroke. Join our fight by ordering your Stroke
Solidarity String today to have it in time for #WorldStrokeDay on
October 29.
Why do you want to end stroke? Share your reason in the comments and show your support by wearing
a Stroke Solidarity String on October 29 for #WorldStrokeDay. #LifeIsWhy
World Stroke Day Pledge
We’re strongest when we stand together. Stand with us tomorrow on #WorldStrokeDay by taking this
pledge to educate your friends and family about stroke.
We need you to end stroke! Take the #WorldStrokeDay pledge and help us teach everyone how to
recognize a stroke. You can’t save a life if you don’t know what to look for.
You know the signs of a stroke, but do your friends? Pledge to teach
them this #WorldStrokeDay
Stand with us in the fight to end #stroke by pledging to celebrate #WorldStrokeDay
World Stroke Day Proclamation
We’re joining forces with other disease-orientated organization to prevent the rise of stroke. Learn
more.
We’re strongest when we stand together. That’s why we’re working with similar disease based
organizations to prevent the rise of stroke. Learn more.
October 15-29
Fast Songs
Sing to end stroke this #WorldStrokeDay. Share your favorite tune with your friends. #SingFAST
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Jazz? Hip hop? Classical? Jam to the FAST song in your favorite style and share to help fight stroke.
#SingFAST
60 sec dance party starting NOW. Once you’re done, share this #SingFAST with your friends to help warn
them about stroke. #SingFAST
Hit play. Boogie. Share. Repeat. #SingFAST
Choose your favorite song and share to join the chorus of voices raising awareness for #Stroke this
#WorldStrokeDay. #SingFAST
We’re actually hoping that this song gets stuck in your head. It may just save your life. #SingFAST
When we all sing together we can beat stroke. Listen to our FAST song in the style you like the best and
share! #SingFAST
FB
Stroke is the No 5 killer of Americans and a leading cause of disability worldwide. Lift up your voice and
raise awareness for the signs of stroke by sharing one of our FAST songs on World Stroke Day October
29th. #SingFAST
Fighting stroke cannot be a solo performance. We need the world to raise its voice together and put an
end to stroke on World Stroke Day, October 29th. Share your favorite FAST song with your friends to add
your voice to the fight against stroke. #SingFAST
We’re actually hoping that this FAST song gets stuck in your head. It may just save your life. #SingFAST
Jazz? Hip hop? Classical? Jam to the FAST song in your favorite style and share it with your friends to
fight stroke on World Stroke day, October 29th. #SingFAST
We're working harder than ever to improve and extend lives touched by stroke. Share the warning signs
of a stroke in this song, so that you and your friends, family and colleagues are ready to respond in a
stroke emergency.
Our goal for #WorldStrokeDay is to reach ALL Americans with this life-saving information about how to
recognize and react in a stroke emergency. Listen to this FAST song and sing to end stroke. Why is
ending stroke important to you?
Stroke in Latin America
Spanish Portuguese English
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Our goal for #WorldStrokeDay is to share life-saving information about how to prevent and recognize a
stroke. Why is ending stroke important to you?
Oct. 29 is World Stroke Day. Share this infographic to help raise awareness about stroke prevention and
the warning signs.
#WorldStrokeDay is October 29. Stroke is the 2nd leading cause of death in many Latin American
countries. When you don’t know what to look for, you can’t save a life. We want to change that and you
can help us! Share this infographic.
FB Spanish:
En este #DiaMundialDelAtaqueCerebral comparta cómo prevenir y reconocer un ataque cerebral. ¿Por qué es importante este día para usted?
29 de octubre es el Día Mundial del Ataque cerebral. Comparta este infográfico para ayudar a crear conciencia sobre la prevención del ataque cerebral y de las señales de advertencia.
#DiaMundialDelAtaqueCerebral es el octubre 29. El ataque cerebral es la segunda causa de muerte en
muchos países de América Latina. Comparta este infográfico con detalles sobre la prevención y las
señales de advertencia.
Twitter:
Help us recognize #WorldStrokeDay by sharing stroke prevention and warning signs of a stroke
bit.ly/1VDzjv5
This #WorldStrokeDay and we want YOU to know how to prevent a stroke and get help. bit.ly/1VDzjv5
When strokes strike, minutes matter. Share the signs and be prepared. #WorldStrokeDay bit.ly/1VDzjv5
TW Spanish
Ayúdenos a crear conciencia sobre la prevención y las señales de advertencia. #DiaMundialDelAtaqueCerebral bit.ly/1RsDwRG Este #DiaMundialDelAtaqueCerebral aprenda a prevenir un ataque cerebral bit.ly/1RsDwRG Los minutos cuentan. Comparta las señales de advertencia #DiaMundialDelAtaqueCerebral
bit.ly/1RsDwRG
World Stroke Day Infographic
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FB
It’s #WorldStrokeDay. Tag those who have been affected by stroke in your life and help us spread the
word about recognizing a stroke right away
Our goal for #WorldStrokeDay today is to reach ALL Americans with this life-saving information about
how to recognize and react in a stroke emergency. Why is ending stroke important to you? #LifeIsWhy
Oct. 29 is World Stroke Day. Share this graphic to help raise awareness about stroke and the warning
signs.
#WorldStrokeDay is October 29 and one in three Americans don’t know how to recognize a stroke.
When you don’t know what to look for, you can’t save a life. We want to change that and you can help
us!
TW
Help us recognize #WorldStrokeDay by sharing the signs of a stroke #infographic
This #WorldStrokeDay and we want YOU to know how to recognize a stroke and get help.
RT if your life has been touched by #stroke. #WorldStrokeDay
This #WorldStrokeDay, share and be aware of how you can help in a stroke emergency.
When strokes strike, minutes matter. Share the signs and be prepared. #WorldStrokeDay
#Stroke kills a person in the U.S. every four minutes, but we can end it. Know and share the signs
#WorldStrokeDay
RT if you know we can end stroke together. #WorldStrokeDay
Web Promotion Looking for some quick and easy ways to promote World Stroke Day on your local website?
Check out these tips!
1. Add the World Stroke Day banner homepage and link it to
StrokeAssociation.org/worldstrokeday
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2. Promote the F.A.S.T. song on your webpages. Add the F.A.S.T. Song widgets to your webpages
and allow your visitors to learn F.A.S.T. in a fun way.
3. Add ASA social media feeds to some of your webpages so your visitors can stay in tune with
what the ASA followers are saying about World Stroke Day.
4. Link to the world stroke day pledge to get your networks involved.
5. Join our Twitter Chat #StrokeChat on World Stroke Day, October 29th
Helpful Resources
WSD 2015 Landing Page ASA Stroke Resource Center ASA Spanish Resources WSD Slide Deck
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