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2014 Media Kit
Archives of Physical Medicine and Rehabilitation
Reaching
All AMA
Office-Based
PM&R
Physicians
2 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Table of Contents
Click to go to. . .Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
ACRM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Reader Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Purchasing Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Print Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Journal Readership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Print Advertising Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Print Rates, Closing Dates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Bonus Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Digital Advertising Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Journal Website Banner Advertising . . . . . . . . . . . . . . . . . . . . . . . . 12
Table of Contents (TOC) Email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
iPad Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Custom Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Reprint Capabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Print Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Digital Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
3 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
OverviewEditorial Description Archives of Physical Medicine and Rehabilitation brings its readers authoritative information on the therapeutic utilization of physical and pharmaceutical agents in providing comprehensive care for persons with disabilities and chronic illnesses . Archives of Physical Medicine and Rehabilitation is the most influential journal on rehabilitation in the world--its papers have been cited more than any other rehabilitation journal .
Physiatrists are MDs writing prescriptions and recommending medical devices for patient conditions that require rehabilitation, including Pain, Arthritis, Neurologic Disorders, Orthopedics, Psychological Disorders, and more .
Editors-in-Chief Leighton Chan, MD, MPH
Allen W . Heinemann, PhD, ABPP
Society ACRM
AudienceReaches all AMA office based PM&R Physicians as well as Physiatrists, physical therapists, occupational therapists, speech pathologists, rehabilitation nurses, psychologists, and other professionals serving the field of rehabilitation medicine .
Publisher Chris Baumle
Issuance Monthly Issuance: 12 Times Per Year
Most Highly Cited Journal in Rehabilitation*• Archives of Physical Medicine and Rehabilitation
Impact Factor: 2,358 • American Journal of Physical Medicine and Rehabilitation
Impact Factor: 1,731• PM&R
Impact Factor: 1,372* Source: 2012 Impact Factor: 2013 Journal Citation Reports®, Thomson Reuters
4 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
ACRMAn organization of rehabilitation professionals dedicated to serving people with disabling conditions by supporting research that: promotes health, independence, productivity, and quality of life and meets the needs of rehabilitation clinicians and people with disabilities .
• ACRM has the largest conference and tradeshow in the world for Interdisciplinary Rehabilitation Research
• ACRM has the largest, and fastest growing membership for Interdisciplinary Rehabilitation Research
• Membership growth
965%* • Institutional membership growth
2,500%**2013 Report to Membership: Five Extraordinary Years (Since 2009)
Membership and ReachThe ACRM is a global community of both researchers and consumers of research, in the field of rehabilitation . ACRM is the only professional association representing all members of the interdisciplinary rehabilitation team, including: physicians, psychologists, rehabilitation nurses, occupational therapists, physical therapists, speech therapists, recreation specialists, case managers, rehabilitation counselors, vocational counselors, and disability management specialists .
The Archives of Physical Medicine and Rehabilitation, the official journal of the ACRM, provides advertisers with a unique reach to this multidisciplinary team by reaching both MDs and PhDs specializing in PM&R .
MissionWe enhance the lives of people living with disabilities through a multidisciplinary approach to rehabilitation . As leaders in the physical medicine and rehabilitation field, we promote innovative research, new technologies, and sharing information, and encourage evidence-based practices in clinical settings .
5 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Reader DemographicsGraduate Degree(s) Practice Location
Other 7%
MD 39% Academic institution 31%
MS 14% Private practice 15%
DO 3% Other 8%
% 10 20 30 40 50 60 70 80 90 100
% 10 20 30 40 50 60 70 80 90 100
PhD 35% Hospital/rehabilitation unit 28%
PT, DPT 13% Rehabilitation center (outpatient only) 7%
Base: Archives of Physical Medicine & Rehabilitation readers (multiple answers)
Source: Readex Research, July 2013
6 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Purchasing Power Readers treat the following conditions and procedures (in order of most managing or conducting as a regular part of practice): • Brain injury
• Neurologic disorders
• Spinal cord injury
• Stroke rehabilitation
• Pain management
• Physical therapy
• General PM&R
• Multiple Sclerosis
• Orthopedics
• Spasticity management
• Amputee rehabilitation
• Electrodiagnosis
• Rheumatologic conditions (arthritis, connective tissue)
• Geriatrics
• Speech-language and swallowing
• Wound care
• Peripheral vascular disease and diabetes
• Neurostimulation
• Vertebroplasty/kyphoplasty
• Other
Readers write prescriptions in the following categories (in order of most written prescriptions): • Analgesics non-opioid
• NSAIDS
• Analgesics opioid
• Muscle spasm
• Muscle relaxants
• Arthritis
• Antidepressants
• Antiepileptic agents
• Opioid induced constipation
• Osteoarthritis injections
• Gastrointestinal
• DVT agents
• Spinal injections
• Urological
• Chronic migraine
• Alzheimer’s
• Diabetes
• Infectious diseases
• Multiple Sclerosis
• Cancer treatment
• Dermatological
• Osteoporosis injections
Base: Archives of Physical Medicine & Rehabilitation readers
Source: Readex Research, July 2013
7 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Print DistributionCirculation: 9,200 Archives of Physical Medicine and Rehabilitation is now the #1 journal in print distribution to the physical medicine and rehabilitation market . This includes distribution to all American Medical Association (AMA) office-based physical medicine and rehabilitation physicians!
Source: The American Medical Association 2013
* Archives of Physical Medicine and Rehabilitation is the official journal of ACRM and has been the trusted resource for physiatrists and other healthcare professionals since 1920 .
Market Leader in Print Distribution
Office-based Physiatrists
ACRM Members*
Hospitals and Institutions
Archives of Physical
Medicine and
Rehabilitation
PM&R
The American Journal of
Physical Medicine and
Rehabilitation
69% 19%
0 20 40 60 80 100
12%
9,200
8,200
0 2,000 4,000 6,000 8,000
1,766
Source: APM&R, PM&R: Elsevier, 2014 Circulation; AJPM&R: LWW June 2013 12 month average
8 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Journal ReadershipReader Value
99% of Archives readers agree that they regularly read various content in each issue
93% of Archives readers agree that the journal publishes articles important to understanding PM&R
93% of Archives readers agree that the journal publishes articles written by respected authorities
90% of Archives readers agree that the journal keeps them abreast of the latest information
Unique Audience
Over 50% of Archives readers say they do not receive PM&ROver 40% of Archives readers say they do not receive the American Journal of Physical Medicine & Rehabilitation
Base: Archives of Physical Medicine & Rehabilitation readers
Source: Readex Research, July 2013
Mostly print with some online
46%
Print only 40%
Mostly online with some
print 13%
Online only 1%
Readership Trends
9 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Print Advertising Opportunities Journal Advertising • Run-of-book advertising
• Premium positions
• Business reply cards
• Gatefold ad units
Outserts Effectively distribute your promotional materials with our highly-respected, specialty-leading journals . Capture a reader’s attention before they even open the journal with promotional brochures, conference collateral, CDs/DVDs, and more .
Rate: $9,000 NET
Cover Tips A great and cost-effective way to get your message in front of over 9,200 engaged audience in the physical medicine and rehabilitation market .
Rate: $8,500 NET
All ad material requires editorial approval . The Journal only accepts advertisements within advertising wells .
For print advertising rates and additional information please refer to the next page (page 10) or call your sales representative .
Advertising
Outserts
Cover Tips
10 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Print Rates Black & White 1x 6x 12x 24x
Full Page $1,455 $1,385 $1,345 $1,255
1/2 Page $810 $745 $670 $640
Color Rates4 Color: $1,220MatChed Color: $545Standard Color: $495
Premium PositionsCover 4: 50% B/W page rateCover 2: 35% B/W page rateCover 3: 25% B/W page rateoppoSite toC: 25% B/W page rateFirSt right hand page: 25% B/W page rateother preFerred poSitionS: 10% B/W page rate
Earned RatesRates are based on the total units earned during a twelve-month period .Space purchased by a parent company and its subsidiaries is combined to determine earned rate .
Agency Discounts15%; All rates noted are GROSS .For advertising incentives please contact your sales representative .
InsertsFurnished inserts are billed at the black and white rate times the number of insert pages .
CancellationsMust be received in writing on or before the announced closing date .
Print Rates, Closing DatesClosing Dates
Issue Ad Space Closing Ad Materials Deadline Inserts Due
January 11/27/13 12/4/13 12/16/13
February 12/30/13 1/6/14 1/17/14
March 1/30/14 2/4/14 2/14/14
April* 3/5/14 3/10/14 3/20/14
May 4/1/14 4/4/14 4/16/14
June 5/2/14 5/7/14 5/19/14
July 6/3/14 6/6/14 6/18/14
August 7/2/14 7/8/14 7/18/14
September* 7/31/14 8/5/14 8/18/14
October* 9/2/14 9/5/14 9/17/14
November* 9/29/14 10/6/14 10/17/14
December 10/31/14 11/5/14 11/17/14
*Bonus Distribution issues
11 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
American Pain Society (APS)April 30 – May 3, 2014 (Tampa, FL)April Issue
American Society for Pain Management Nursing (ASPMN)September 17 - 21, 2014 (San Diego, CA)September Issue
International Association for the Study of Pain (IASP)October 6 - 11, 2014 (Buenos Aires, Argentina)September Issue
ACRM 91st Annual Conference Progress in Rehabilitation ResearchOctober 7 – 11, 2014 (Toronto, ON, Canada)October Issue
American Academy of Physician Medicine & Rehabilitation (AAPM&R)November 13–16, 2014 (San Diego, CA)November Issue
Bonus Distribution17Applications
Tradeshow Wall Decor>
12 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Digital Advertising OpportunitiesJournal Website Banner Advertising www.archives-pmr.orgAs the leading journal in the field of physical medicine and rehabilitation, Archives of Physical Medicine and Rehabilitation attracts over 39,700 visits to the journal website each month .
Maximize your reach by adding an online advertising campaign to your print schedule . The Elsevier online journal platform offers a variety of advertising banner options and customizable solutions, enabling advertisers to target specific healthcare professionals with a single campaign . Online advertising delivers your message and drives traffic to your website while users are actively seeking and viewing specialty content . Metrics are sent on a monthly basis .
• 29,700 monthly unique visitors • 39,700 monthly visits • Over 117,500 average impressions per month Source: Unica, based upon average of 2013
Banner Positions: Leaderboard, Skyscraper, Rectangle
Rate: $75 CPM
Leaderboard 728x90
Rectangle 300x250
Skyscraper 160x600
13 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Digital Advertising Opportunities (continued)Table of Contents (TOC) EmailEach month, registered subscribers receive the Table of Contents (TOC) email for Archives of Physical Medicine and Rehabilitation providing a preview of what’s coming in their next issue . Metrics are sent on a monthly basis .
TOCs deliver increased reach and visibility for your brand, providing a strong and tactical component to your overall marketing strategy .
• Sent prior to each print issue to 4,370 subscribers • 17.50% open rate *August 2013
Banner Positions: Leaderboard, Skyscraper, Rectangle
Rate: $1,000 net per month
Leaderboard 728x90
Rectangle 300x250
Wide Skyscraper 160x600
14 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Digital Advertising Opportunities (continued)Specs for Sponsorship and Advertising Opportunities
Full-Page Interstitial• Ads which appear “in between” pages
Sizes:
• 1024 x 768 – Landscape
• 768 x 1024 – Portrait
Home Screen/TOC/Abstracts Page Banner Ad• Placed on the footer of all navigation screens (not article content pages) .
• The banner is fixed while the pages scroll .
Size: 728 x 90 (Portrait and Landscape)
App Navigational Bar Banner Ad• Users use the pop-up navigational bar to move around the iPad application .
• When any button is hit on the navigational bar or a pop-up menu appears, a banner ad will appear .
Size: 160x600 Portrait & Landscape
Splash Screen Banner Ad• Visible during loading screen of iPad for a few seconds
• Includes an acknowledgement of the sponsor with their name and company logo
Sizes:
• 728 x 90 – Portrait (text & logo)
• 728 x 90 – Landscape (text & logo)
Advertising Functional Capabilities
Mobile Rich Media Ads• Rich media ads must be coded in HTML5
Dimensions For Rich Media AdsInterstitial ads: 1024 x 768 (landscape) and 768 x 1024 (portrait)
728x90 and 300 x 250
Please contact your sales representative for pricing and metrics .
Full-Page Interstitial TOC Banner Ad
iPad Advertising
15 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Please contact your sales representative for pricing of the following custom solutions:
Sponsored Educational Supplements: Articles submitted for peer review to be published and polybagged with issue of journal .
Article Collections: Selected articles categorized by single-topic that appear on the journal website .
Journal-Branded Resource Centers: Online collection of multi-media content on a given topic or theme that may include:
• Archives article collection
• Author interviews
• Webcasts
• Roundtable discussions
• Other references and resources
Patient Education Tablets: Mail your pre-printed patient education tear-off pads with our publication . Designed to allow physicians to easily disseminate education materials to their patients .
Cover Wraps: Grab attention from the start with an exterior wrap promoting a new launch or large event .
Custom Solutions
*All Custom Solutions subject to ACRM approval . Resource Center
Custom Reprints
Roundtable Discussions
Article Collections
16 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Reprint CapabilitiesReprints
The Power of Credibility Reach targeted HCPs with original, authoritative content
Whether you are launching a new product, trying to increase sales of existing products or repositioning established ones, Elsevier article reprints provide an exclusive and distinctive way to promote your brand using the strengths of our multimedia programs and your published work .
Hard Copy Reprints
Customizable Options Printing
• Article translation
• Inclusion of:
• Company/brand logo
• Prescribing Information & ISI
• Inventory number
Packaging
• Resizing: Pocket/Digest
• Article Collections/Supplements
• Shrink-wrapping
• Polybagging—Outserts provided to targeted HCPs
Digital Reprints
E-Premier
Seamlessly incorporate page-flipping digital media features into your journal-branded reprints . View a demo
E-Premier Add-on Options:
• Include a sign-in screen that collects recipients’ contact information .
• Embed a video clip of a key opinion leader or author discussing the article .
• Showcase a new procedural or surgical technique .
• Maximum of 3MB or approximately 2-minute runtime . View a demo
• Coming soon: Embed a podcast of a key opinion leader and/or author into your eprint .
Linkards:
Further enhance the digital reach of your reprint with these business card-sized handouts showcasing the citation of the article alongside your branding . Recipients can access the reprint via an exclusive URL or QR code . Ideal for conference distribution and Sales Representative leave-behinds .
QR Codes
Integrate QR codes into your advertising to allow quick mobile access to your reprint .
Tablet Program
Install a suite of articles on a tablet for display during rep details, conferences, or on the fly .
Targeted Email Marketing
In partnership with MDLinx, we offer the opportunity to distribute your ePrint via MDLinx’s specialty update email list . We will send up to three emails to your targeted specialty and provide email metrics upon completion .
An Electronic Reprint is a copy of an article in PDF format delivered as a hyperlink, which can be posted online, on a tablet, or disseminated via email .
Visit us at www.reprints.elsevier.com where selecting and ordering your reprints is simple: • Search for articles by journal, specialty, keyword, and more .
• Receive your quote online in 24 hours or less .
• Place your order online, and track the production process .
17 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Ad Size Non Bleed Bleed
Trim 8-1/4” x 11”
Spread 15” x 10” 16-3/4” x 11-1/4”
Full Page 7-3/4" x 10-1/2" 8-1/2” x 11-1/4”
1/2 Horizontal 7”x5” 8-1/2” x 5-3/4”
1/2 Vertical 3-1/2”x10” 4-3/8” X 11-1/4”
Binding: Perfect; Jogs to headPrinting Process: WebHalftone Screen: Cover: 150 line screen
Text: 150 line screen
Print Ad Specifications File FormatPDF or PDF/X-1a compliant files, saved as PDF version 1 .3 .
Transparencies within the supplied PDF(s) will be rejected . The transparent elements contained in your file(s) must be converted within the native layout application or flattened in Acrobat using the High Resolution Flattener Presets .
Print SpecificationsMechanical Specifications
Keep live matter 1/4” from trim edges .
The following layout applications yield the optimum results for creating a print-compliant PDF and are expected to follow all requirements listed in this document:
• InDesign version 2 or higher (CS preferred)
• QuarkXPress version 6 .5 or higher
• Adobe Illustrator
Additional costs may apply if problems are encountered .NOTE: When using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files .
ImagesAll high-resolution images and fonts must be included . TIFF & EPS files must conform to the following minimum resolution specifications:
• Grayscale and Color images: 300 dpi
• Combination Grayscale and Color images: 500-900 dpi
• Line art (Bitmap) images: 900-1200 dpi
Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes .
FontsUse of PostScript Type 1 fonts is encouraged . Include fonts for any embedded graphics . DO NOT use Type 3 or Multiple Master fonts . Avoid using Macintosh menu-stylized fonts, Macintosh “city” fonts (Chicago, Geneva, etc .) and Microsoft Outlook fonts (Tahoma, Impact, etc .) .
Page LayoutRegardless of the file format supplied, all ads must conform to the following specifications:
• Final size must meet journal trim size and include 1/8” bleed image on all four sides .
• Files will include trim marks with a minimum 3/16” offset
• Supply as single page files only
• Right Reading, Portrait Mode, 100% size, No Rotation .
• No content is to be within 1/4” of all trim edges .
• All fonts and graphics must be either embedded or included with the files and conform to the format type listed above . Images must also conform to the specifications above for minimum image resolution .
• All color ads should be supplied as composite files .
• Reverse type should be no less than 6pt . Fine lettering (thin lines, serifs) should be restricted to one color .
• Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex . Photoshop) and then imported into the page layout program at proper size and position .
• DO NOT nest EPS files within EPS files .
• All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press .
• Crop marks and SWOP color bars must be included and positioned 1/2” outside trim .
18 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Color SpaceAll color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image .
Files supplied as RGB will be automatically converted to CMYK .
Spot ColorsSpot colors are to be identified using the standard Pantone naming convention and not a custom color such as “Dark Blue .” PMS colors will be converted to process unless otherwise specified . When using both art and layout programs be sure spot color naming is consistent in all applications (ex . Do not define both PMS 201CV and PMS 201CVC) .
Trapping and ScreeningOverprints and knockouts should be defined . Files are NOT to be trapped or prescreened . Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening .Note that these trap settings may force small text and fine graphics to overprint to hold registration on press .
ProofsSAll color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar or a GATF proof comparator . All proofs must be produced from the final file submitted . Proofs must be imaged at 100% scale and in accordance with SWOP specifications . For a list of current
SWOP-approved proofs visit www .swop .org/certification/systemlist .asp . Proofs generated from any of the approved devices are acceptable .
Print Specifications (continued)Desktop inkjet printer proofs do not meet SWOP specifications . Elsevier cannot guarantee color match unless acceptable proof is provided . If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gains . Revised proofs must be supplied whenever a text or design change is made . Any alteration to a file will require output of a new proof at cost to the customer . All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content .
DeliverySubmit PDF ad files to Elsevier ad portal at www .ads4els .com
Conformance to SpecsVariances from the above specifications may not yield results that conform to Elsevier quality control standards .
Insert Requirements:Size - 2 page: 8-1/2” x 11-1/4”
Size - 4 page: 17” x 11-1/4” , Furnish folded to 8-1/2” x 11-1/4”
Trimming: 1/8” trimmed off top, bottom, gutter and face . Keep all live matter 1/4” from all trim edges . Note that a 1/2” safet must also be applied to both sides of the gutter .
Insert Stock Weight: For 2 page 80# text preferred; 4 to 8 pages – 60# text minimum; 80# text maximum . Inserts that do not meet these minimum weights must be sent to the publisher for evaluation
Closing Date for Booking Inserts: Same as ad space closing
Insert delivery date: See Insert due dates
All inserts must be submitted to Publisher for approval of stock, design and other mechanical specifications . Copy of insert must accompany insertion orderNote: Failure to meet insert specifications & packaging guidelines may result in additional charges .
Insert Quantity
Contact Ad Sales Services .
For conference copy distribution, contact Ad Sales Services .
Insert Packing & Shipping Instructions
Inserts packed one up, folded if four pages, flat if two pages . All inserts must be delivered to the printer in cartons, with journal title, quantity, product & issue date (month/year) clearly marked . If shipping inserts for more than one issue date, inserts must be packed separately and clearly marked indicating journal title, issue date (month/year) and quantity .
INSERT SHIPMENT ADDRESS Archives of Physical Medicine and RehabilitationDartmouth Journal Services Inc .69 Lyme RoadHanover, NH 03755Attn: Elsevier Team
Disposition of Reproduction MaterialAll digital ad files will be held for twelve months only unless otherwise notified . Left over inserts will be held until the issue mails . After issue mailing is completed any unused inserts for that issue will be destroyed unless otherwise indicated on the insertion order . Excess inserts held in storage beyond completion of insertion date will be subject to storage charges .
19 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
Digital SpecificationsBanner 1: Leaderboard Ad Creative Size: 728 x 90 Creative Type: Leaderboard
Placement: Journal pages Above journal banner and logo, set to display on all non-content journal pages (content pages = abstract and full text articles*) * Generic list of non-content pages available upon request
though will vary by journal
NOTE: Leaderboard can be configured to load on full-text and abstract pages on journal-by-journal basis only . This is not an automatic placement so a special request must be made . Ad will appear on all abstract and FT pages (for all issues) .
Size: 40K max Rotation: Accepted Animated GIF: Max 3 loops of animation – up to 15 seconds per loop
Required Resolution: 72 dpi Acceptable File Format: GIF, JPEG, SWF [rich media (e .g ., Flash)]
Color Palette: 216 (for GIF files) Rich Media: Yes
Target URL: Required NOTE: Rich media ads (FLA/SWF) must be accompanied by a backup GIF or JPG .
Banner 2: Wide Skyscraper Ad Creative Size: 160x600 Creative Type: Wide skyscraper
Placement: Journal pages RH column of journal page, displays on all non-content pages (content pages = abstract and full text articles*) * Generic list of non-content pages available upon request
though will vary by journal
Size: 40K max Rotation: Accepted Animated GIF: Max 3 loops of animation – up to 15 seconds per loop
Required Resolution: 72 dpi Acceptable File Format: GIF, JPEG, SWF [rich media (e .g ., Flash)]
Color Palette: 216 (for GIF files) Rich Media: Yes
Target URL: Required NOTE: Rich media ads (FLA/SWF) must be accompanied by a backup GIF or JPG .
ADDITIONAL NOTES:
• Flash Versions accepted: 6 and higher, with click tag
• Flash SWF files should not be hardcoded with the clickthrough url .
• No point roll
• 3RD party tags accepted • Can target by zone
• Ads served via DART (DFP Doubleclick)
We do not manipulate or modify supplied tags: Client is responsible to provide fully functioning tags . We do not pad creatives with white space to ensure they meet ad size specifications .
Banner 3:Large Rectangle Ad Creative Size: 300x250 Creative Type: Large Rectangle** Placement: Journal pages Bottom center of the page, displays on HOMEPAGE only (content pages = abstract and full text articles*) * Generic list of non-content pages available upon request
though will vary by journal
Size: 40K max Rotation: Accepted Animated GIF: Max 3 loops of animation – up to 15 seconds per loop
Required Resolution: 72 dpi Acceptable File Format: GIF, JPEG, SWF [rich media (e .g ., Flash)]
Color Palette: 216 (for GIF files) Rich Media: Yes
Target URL: Required NOTE: Rich media ads (FLA/SWF) must be accompanied by a backup GIF or JPG . ** Please note the large rectangle ad may require publisher
approval before the tags can be implemented on the journal site .
20 • 2014 Media Kit Archives of Physical Medicine and Rehabilitation
ContactsPharmaceuticalsNicole Johnson
Elsevier
Four Penn Center 1600, JFK Blvd
Philadelphia, PA 19103
Tel: 215-239-3168
n .johnson@elsevier .com
Pharmaceuticals (Neuro/Psych)Ken Senerth
1498 North Harrison Street
Wilmington, CE 19806
Tel: 609-577-0916
Fax: 212-633-3980
Kensenerth@gmail .com
DeviceLeslie Ringe
Be Media Partners LLC
1328 Meridian Boulevard
Warrington, PA 18976
Tel: 215-343-7363
Fax: 215-249-4741
leringe@verizon .net
Contracts, Insertion Orders & Production MaterialsLe-Andrea Sylvester
Elsevier
360 Park Avenue South
New York, NY 10010
Tel: 212-633-3649
Fax: 212-633-3820
le .sylvester@elsevier .com
Send new print ad files and submit pickup ads to www .ads4els .com
Recruitment/ClassifiedLeslie Ringe
Be Media Partners LLC
1328 Meridian Boulevard
Warrington, PA 18976
Tel: 215-343-7363
Fax: 215-249-4741
leringe@verizon .net
Additional ACRM Advertising and Sponsorship & ExhibitingJenny Richard
ACRM
11654 Plaza America Drive, Suite 535
Reston, VA 20190
Tel: 703-574-5845
Fax: 866-692-1619
jrichard@acrm .org