2014 Media Kit School Administrator targets school superintendents, including deputy, associate and assistant superintendents, curriculum directors, school principals and technology directors in school districts nationwide. K-12 educators control over $600 billion in annual expenditures.

As an advertiser, your ad appears in the context of compelling editorial and insightful commentary about 21st-century schools, curriculum, technology, crisis management, personnel, finances, leadership, online learning and more.

Reaching Superintendents, Administrators and Technology Leaders Nationwide

Official magazine of AASA: The School Superintendents Association, established in 1865

S C H O O L D I S T R I C T S P R E P A R E F O R B U Y I N G S E A S O N

AASA is a professional organization for school superintendents; it publishes School Administrator magazine.

The Objective: Reach the decision makers who authorize purchasing decisions and district-level teams with specific purchasing goals.

The Target Audience: Authorizers: Superintendents are those with the power to AUTHORIZE the purchase of products and services in school districts and REPRESENT the interests of stakeholders across an entire district.

Influencers: District-Level Staff including curriculum experts, reading specialists and chief financial officers INFLUENCE the top decision maker — the superintendent.

Technology Directors DEFINE product specifications and PURCHASE products and services.

District Leaders PURCHASE products and services at the school level.

The Solution:Advertise in School Administrator magazine, where school superintendents and school leaders find insight, best practices and analysis on hot topics and real-world challenges.

The Time Is Now! The Audience Is Right!Spending projections for K-12 school leaders nationwide in 2014 will exceed $600 billion in goods and services. The average district budget is $27.4 million annually.

• School Administrator’s readers authorize or influencepurchases of curriculum, instructional technology,information technology, professional development,administrative software, security systems, furniture, buses,insurance, and much more.

• The magazine’s primary readers are those with systemwideinfluence on the purchasing process.

• AASA’s circulation targets the senior-level decision makerswho are actively involved in the purchasing process.

• Interestingly, summer is a time of key purchasing activity.May, June, July and August are the top four months whenorders are placed for new services and products, accordingto the AASA readership survey.

A Multiple Award Winner for Editorial Content and Writing

s e p t e m b e r 2 0 1 1esseNtIAL INsIGHts AND COmmeNtArY FOr sCHOOL sYstem LeADers

PLUS j Tapping into RSS feeds j Gifted programs in rural schools j Profile: Timothy Jenney j Leadership Lite

CourageSelf-reflections by 10 superintendents on what motivated them to act so boldly

Awards of Excellence (1st Place)National School Public Relations Association 2012 for September 2011: Courage in the Superintendency

National School Public Relations Association 2011 for April 2010: Virtual Classes, Real Policy

National School Public Relations Association 2010 for March 2009: Looking Abroad for Answers

National School Public Relations Association 2009 for December 2008: The Joys of the Superintendency

National School Public Relations Association 2007 for December 2006: Brain-Friendly Practices

Awards of Merit National School Public Relations Association 2013 for September 2012: Global Achievement

National School Public Relations Association 2008 for February 2008: Globalization and Education

AwardTabbie Awards, run by Trade Association and Business Publication International: 2013 monthly Ethical Educator Column.

2 0 1 4 E D I T O R I A L C A L E N D A R A N D D E A D L I N E S

Updates to the editorial calendar appear on www.aasa.org and on www.srds.com.

FOR QUESTIONS, CONTACT: Sue Partyke, advertise@aasa.org, 540-374-9100

Issue Space Reservations

Ad Materials Due

Pre-Printed Inserts Mail Date

January 2014 11/8/2013 11/14/2013 11/21/2013 1/2/2014

February 2014 12/10/2013 12/13/2013 12/19/2013 2/4/2014

March 2014 1/10/2014 1/15/2014 1/22/2014 3/4/2014

April 2014 2/7/2014 2/14/2014 2/21/2014 4/1/2014

May 2014 3/10/2014 3/14/2014 3/21/2014 4/29/2014

June 2014 4/10/2014 4/15/2014 4/22/2014 6/3/2014

August 2014 6/10/2014 6/16/2014 6/23/2014 7/29/2014

September 2014 7/10/2014 7/15/2014 7/22/2014 8/26/2014

October 2014 8/12/2014 8/15/2014 8/22/2014 9/23/2014

November 2014 9/10/2014 9/15/2014 9/22/2014 10/28/2014

December 2014 10/10/2014 10/15/2014 10/22/2014 11/25/2014

Schoo l Adm in istrato rIssue Editorial Themes Bonus Distribution/Special Issues

January Preconference Issue:Instructional Rounds

February Conference Issue:Social Media in Leadership and Learning

AASA National Conference on Education (Feb. 13-15, 2014, Nashville, Tenn.)

March Teacher Evaluation; Use of Student Feedback (including student assessment of teachers)

ASCD (formerly Association for Supervision and Curriculum Development)(March 16-18, 2014, Los Angeles, Calif.)

April Central-Office Roles and Relationships

May Common Core State Standards

June District Consolidation; Charter Districts

August Whole-School Change

September Back-to-School Issue:Vouchers, Private Schools, Global Comparisons

October The Small District Superintendency

November Future-Focused Leadership

December Civility

School Administrator is published 11x/year by AASA: The School Superintendents Association in Alexandria, Va. Editorial topics are subject to change. Only a portion of each issue relates directly to the editorial theme.

PLUSEducators’ Speech Rights, p10Limiting Legal Counsel, p12Q&A with Daniel Pink, p36Best of the Blogs, p7

ESSENTIAL INSIGHTS AND COMMENTARY FOR SCHOOL SYSTEM LEADERSMARCH 2012

AdvocAcy InsIdersBehind the scenes of education policy change

BonusDistribution

R E A D E R S H I P H I G H L I G H T S

Readership of School Administrator

Circulation: 23,000

Readership of School Administrator• Regularlyread(atleast3outof4issues) ..................... 79%

• Timespentreadingeitherinprintoronline .....60 minutes

• Readabouthalformoreofatypicalissue ................... 69%

• Readalmostallofanissue ........................................... 17%

Readership Profile At-a-GlancePrimary audience

• Superintendents

• AssistantSuperintendents

Secondary audience

• Curriculum/InstructionalDirectors

• Business/Finance/PurchasingOfficers

• Career&TechnicalEducationDirectors

• Technology/ComputerCoordinators

Total Operating Budget:• Average ...........................................................$34.6 million

• Median(midpoint) ........................................$27.4 million

Action Taken as a Result of Reading:• Discussedanarticlewithacolleague ........................... 76%

• Savedtheissueforfuturereference ............................. 69%

• Clippedorcopiedarticlesofinterest ........................... 68%

• Adopted/modifiedaprocessorprocedure .................... 42%

• Pointedoutaproducttoacolleague ........................... 28%

• Visitedanadvertiser’swebsite ...................................... 23%

• Purchasedanadvertisedproduct/service ..................... 11%

• PassedalongcopyofSchool Administratorto read or look through ....................................... 2.1 people

* Based on the National Center for Education Statistics Report,“Projections of Education Statistics to 2021,” issued May 8, 2013.** Source for all other figures in this kit: “2013 Readership Survey: Print and Electronic Publications,” Readex Research, July 2013.

Typical Products and Services Purchased Annually % Purchased

Administrative software, curriculum materials and software 61%

Technology, Internet and telecom equipment 60%

Assessment, measurement and testing materials 58%

Professional development 56%

School safety 54%

Health insurance 45%

Financial services 43%

Furniture and office equipment 41%

Facilities services 41%

Transportation services 39%

Food and nutrition services 30%

Athletic and auditorium equipment 29%

Official Magazine of AASA: The School Superintendents Association

School Administrator reaches more of the central-office staff in all of AASA members’ districts.92% of school decisions/purchases take place in the central offices, led by superintendents.

Four-Color Process 1x 3x 6x 11x 22x

Spread (2 facing pages)

$15,980 $15,260 $14,845 $14,040 $13,630

Full page $8,285 $7,890 $7,690 $7,255 $7,050

2/3 page $7,105 $6,790 $6,615 $6,285 $6,100

1/2 page island $6,415 $6,170 $6,010 $5,710 $5,535

1/2 page horizontal $6,095 $5,860 $5,690 $5,440 $5,300

1/3 page $4,920 $4,725 $4,640 $4,455 $4,320

Black & 1Process Color* 1x 3x 6x 11x 22x

Spread (2 facing pages)

$13,370 $12,700 $12,290 $11,480 $11,140

Full page $6,985 $6,610 $6,410 $5,980 $5,820

2/3 page $5,800 $5,515 $5,340 $5,000 $4,855

1/2 page island $5,115 $4,890 $4,735 $4,425 $4,305

1/2 page horizontal $4,795 $4,590 $4,420 $4,170 $4,055

1/3 page $3,625 $3,445 $3,360 $3,165 $3,080

*Pantone colors must be converted to a build in CMYK. Black and 1 processcolor or 2 process colors. Ads using three process colors will be charged at 4-color rate.

Black & White 1x 3x 6x 11x 22xSpread (2 facing pages)

$11,150 $10,500 $10,100 $9,295 $9,020

Full page $5,670 $5,530 $2,330 $4,900 $4,750

2/3 page $4,695 $4,420 $4,250 $3,910 $3,800

1/2 page island $4,005 $3,805 $3,655 $3,345 $3,235

1/2 page horizontal $3,700 $3,520 $3,350 $3,095 $2,995

1/3 page $2,505 $2,360 $2,275 $2,080 $2,015

1/4 page $2,035 $1,915 $1,850 $1,680 $1,640

1/6 page $1,335 $1,260 $1,215 $1,110 $1,085

Premium Positions 1x 3x 6x 11x 22x

Cover 4 $10,355 $9,860 $9,615 $9,070 $8,710

Cover 3 $9,105 $8,680 $8,460 $7,980 $7,775

Cover 2 $9,690 $9,230 $9,000 $8,485 $8,255

Other positions: 10%

Frequency works. Call us today. Sue Partyke, advertise@aasa.org, 540-374-9100

SCHOOL ADMINISTRATOR MAGAZINE DISCOUNTS Frequency Discounts: Frequency discounts are based on the contracted number of insertions within a 12-month period.

Advertising Agencies: 15% to recognized agencies. In the event of non-payment, the publisher reserves the right to hold the advertiser and its agency jointly and severally liable for the ad payment.

SPECIAL POSITIONSSpecial positions (non-covers) are guaranteed with 10% premium on space and color. Full pages only.

SCHOOL ADMINISTRATOR INSERTSInsert orders are for run of circulation. Inserts that are not full-sized require a full page, four-color ad to accompany insert. Insert orders are non-cancellable. These prices cover inserts furnished preprinted by advertiser. For an estimate on postage and production costs, please provide us with the weight and dimensions of the piece and specify the paper stock.

Business Reply Card $6,000 4-page insert $12,000

Additional charges for production and postage will apply.

PAYMENTThe publisher reserves the right to require prepayment.

Checks should be payable to AASA (American Association of School Administrators); include invoice, and mail to: AASA, 1615 Duke Street, Alexandria, VA 22314. Publisher will not be bound by conditions—printed or otherwise—that appear on contracts, insertion orders, copy instructions, or anywhere else, explicit or implied, that conflict with the policies of AASA: The School Superintendents Association.

CANCELLATIONSOrders for covers, other special positions and inserts cannot be cancelled. All cancellations and/or changes must be in writing and acknowledged in writing before the space-reservation deadline published in the rate card.

Advertisers will be short-rated if, within a 12-month period from the first insertion, they do not use the amount of space upon which the billing was based.

A D V E R T I S I N G R A T E S 2 0 1 4

Trim Size: 8 1/4” w x 10 7/8” hLive Matter: 3/8” from trimLine Screen: 175 Printing: Sheetfed offset Binding: Saddle-stitchedPartial page ads: Please include a rule around your partial page ad.

SCHOOL ADMINISTRATOR MAGAZINE AD DIMENSIONSWidth Height

Spread (2 facing pages) 16 1/2” 10 7/8” Full page 7” 10”2/3 page vertical 4 5/8” 10”1/2 page island 4 5/8” 7”1/2 page horizontal spread 5” 15 1/4”1/2 page horizontal 7” 4 7/8”1/3 page vertical 2 1/8” 10”1/3 page square 4 5/8” 4 7/8”1/ 4 page horizontal 4 5/8” 3 1/2”1/6 page vertical 2 1/8” 4 7/8”

Bleed pages: Full page ads only. No additional charge for bleed.

1-Page Trim Size: 8 1/4” x 10 7/8”1-Page Bleed Size: 8 1/2” x 11 1/8”2-Page Spread Trim Size: 16 1/2” x 10 7/8”2-Page Bleed Spread Size: 16 3/4” x 11 1/8”

REQUIREMENTS FOR ELECTRONIC DELIVERY OF PRINT ADVERTISINGGENERAL INSTRUCTIONSA high-resolution press-ready PDF (PDFX-1a) file is required for all electronic ad submissions. All fonts must be embedded. Minimum required image resolution is 300 dpi for color and gray-scale images and 1,200 for line art (1-bit) images. All color files must be created in CMYK color mode. Publisher will convert ads submitted in RGB but is not responsible for color reproduction on these ads. No other colors should be present in the file. Charges incurred to prepare ad for print reproduction will be billed to the advertiser.

FONTS Illustrator fonts should be converted to outlines before submitting file. Do not send true type fonts.

IMAGE SIZE/CROP Digital art files should be cropped to remove non-printing borders. Art should be created or scaled to the size intended for print. Image orientation should be the same as intended for print. For ads that are intended to run off the page, a 1/8” minimum bleed is required on all sides.

PROOF INSTRUCTIONS• ColorAds: An identifiable SWOP-certified proof (Specification

Web Offset Publications, www.swop.org) must be supplied with the final digital file. If a SWOP-certified proof is not supplied, then the publisher cannot guarantee correct reproduction color. Any omissions or color deviation from a submitted proof, other than a SWOP-compliant proof will not warrant compensation to the advertiser.

• B&WAds:A hard-copy proof the same size as the digital artmust be supplied with the final file.

For more detailed instructions on materials, call Partyke Communications. We recommend that all advertisers preflight their ads prior to submission to publisher to check for errors.

FILE SUBMISSION INSTRUCTIONSPlease supply files to Partyke Communications using one of the following methods: CD-ROM, e-mail or FTP. Please include a SWOP-certified proof with your digital submission. If supplying artwork by e-mail or FTP, then send the proof in a separate package in the mail. FTP InstructionsHost: ftp.auras.comUsername: AASA@auras.comPassword: auras

Please e-mail Jill Lenahan at advertise@aasa.org when you have uploaded your file to the FTP site. For questions, call her at 540-374-9100.

BIND-IN CARDS AND INSERTSAll bind-in cards and inserts are jogged to the head. All bind-in cards and inserts must have 1/8” trim beyond the crop mark area of the Head, Foot, Gutter and Face of the Advertisement. Perforations must be 1/2” from the gutter.

All live copy should be no closer than 1/2” from trim.

For inserts, 70# coated stock for minimum weight and 110” coated stock is the maximum.

POSTAL REQUIREMENTS FOR BUSINESS REPLY CARDSFinal size of all business reply cards must be 4 1/4” h x 6” w.

Minimum paper weight is 7 pt.

Recommended stock is 75# hibulk. It meets the requirements set forth by the U.S. Postal Service for reply cards.

Media Kit is posted at www.aasa.org.

Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications.

A D V E R T I S I N G S P E C I F I C A T I O N S

FOR QUESTIONS, CONTACT:Jill Lenahan, Partyke Communications Production Inquiries advertise@aasa.org 540-374-9100

School Administrator AdvertorialsThis added-value opportunity includes bonus advertising space to showcase your products or services, share a success story or case study, or provide a company profile. We’ll design your advertorial at no additional charge.

School Administrator advertorials are an effective value-added platform for you to deliver your message and build your brand. Success stories, case studies and new product launches are just a few of the topics that advertisers choose to present within the advertorial model.

Advertorials will be designed by AASA. Select from these opportunities and add an advertorial to your media mix.

New Opportunity: “Flip” Edition of AASA Magazine

Ask about the advertising opportunities available in our digital “flip” version of the magazine. You can upgrade your ad with a live link, purchase a skyscraper or leaderboard ad, or add video or interstitial advertising.

AASA MAGAZINE “FLIP” EDITION SPECIFICATIONS• On-PageAds(e.g.,upgradefromimagead

to animated or video ad)

• Off-pageSkyscrapers(leftorrightofpublication — simple animated video)

• Off-pageLeaderboards(topofthepublication)

• InterstitialPop-upads

Skyscrapers: 120 x 600 pixels, JPG

Leaderboards: 728 x 90 pixels, JPG

Pop-up Ad: 430 x 375 pixels, JPG

Video: MOV, FLV

Animation: SWF, SLV (Flash files) — 5 MG minimum 500 MG maximum

Materials must also include the URL.

A A S A S P E C I A L O P P O R T U N I T I E S

School Administrator Cover Wraps or Inserts(product samples, brochures)

Claim the visibility of sponsoring a cover wrap. Or, be the exclusive advertiser to be seen by readers with your promotional item or product sample mailing within the centerfold of an issue. This special position means only one advertising insert is permitted per issue—so your company’s presence will be prominent.

Register before Jan. 17, 2013, and save $110 per person.

February 21-23, 2013Los AngeLes Convention CenteR

1201 south FigueRoA stReet Los AngeLes, CALiFoRniA 90015

Thousands of school administrators convene each year at the

National Conference on Education. The conference lineup is

already packed with the most influential education leaders

in the United States — speakers who simply don’t come to

regional events. The exhibit hall is filling up with trusted vendors

committed to public education. And special events are being

planned that will connect you face-to-face with administrators

and influencers ready to talk openly with others who share

common ground. Superintendents across the country know this

is THE destination to share nationally renowned, locally relevant

practices with other school system leaders.

C O N T A C T I N F O R M A T I O N

FOR PRINT & ELECTRONIC ADVERTISING INQUIRIES

Sue Partyke OwnerPartyke Communications advertise@aasa.org540-374-9100

MAGAZINE ARTWORK & SAMPLE SHEET INSERT DELIVERY Jill LenahanPartyke Communications145 Harrell Road, Suite 119 Fredericksburg, VA 22405Tel: 540-374-9100; Fax: 540-374-9265 E-mail: advertise@aasa.org

PRE-PRINTED INSERT DELIVERY(Sample must be submitted to Partyke Communicatioins prior to delivery. List magazine name, issue date and quantity on boxes/skids.)Ship to: Greg MartinLifetouch Publishing-Loves Park5126 Forest Hills CourtLoves Park, IL 61111Toll-free: 866-214-9428Fax: 815-636-0772E-mail: grmartin@lifetouch.com

EDITORIAL INQUIRIES

Liz GriffinAASA: The School Superintendents Association1615 Duke Street. Alexandria, VA 22314The editorial guidelines are available at www.aasa.org. Tel: 703-875-0753

SPONSORSHIP & PROGRAM BOOK INQUIRIES

Julie HanceAASA: The School Superintendents AssociationAlexandria, Va.Tel: 703-875-0761E-mail: jhance@aasa.org

FOR EXHIBIT OPPORTUNITIES

Hallie JaegerAASA: The School Superintendents Association Alexandria, Va. Tel: 312-673-5732

FTP Host: ftp.auras.comUser Name: AASA@auras.comPassword: auras

1615 Duke StreetAlexandria, VA 22314

ESSENTIAL INSIGHTS AND COMMENTARY FOR SCHOOL SYSTEM LEADERSJuNE 2013

Getting students back on track before it’s too late

A Second Chance for Dropouts

PLUSPrivate E-mail Going Public, p10The Skills Gap Myth, p38Administrator Shadow Days, p14Profile: C.J. Huff, p47