2014-2025 STRATEGIC REPORT

Worldwide Rechargeable Battery Market

May 2015 – 24th Editionw w w. av i c e n n e . c om

14 Detailed modules: Smartphones, Portable PCs, Tablets, Power Tools, xEV, …

Market in volume & value

Market by application, battery size, battery design, suppliers

11 years forecast scenario

Raw materials market 2014-2025 (anode, cathode, separators, electrolyte, additives, solvants, lithium salts, binders, …)

Main Trends: technological, price, materials

Battery supply chain and value added products

« Christophe is clearly one of the leaders in the battery industry with understanding of realistic market trends. His forecasts consistently outperform others in precision and accuracy. I have the great fortune to have been on the same speakers platform with Christophe over the last two years. It is clear he has earned the respect of his piers and clients. »

Bob Galyen - CTO of CATL & Pres. Global Bus. Development - ATL

« Christophe is a very talented and experienced technical market researcher and conference manager. He is well respected in the automotive, portable electronics, and battery industries. I have worked directly with Christophe at the «Batteries 20XX» conferences sponsored by Avicenne. He consistently values the time of the conference participants and strives to maintain the quality of the event while remaining flexible when needed. »

Ted Miller - Senior Manager - Ford Motor Company

OUR STORYFounded in 1992, AVICENNE is a small but internalionally renowned company with an extensive business Network. This network, crucial to our company’s success, was build thanks to our team former involvement in these industries and with these actors, but foremost due to our close and continual cooperation with top management.

OUR MISSIONAVICENNE provides sustainable and in-depth information for decision-makers in highly innovative and fluctuant industries. This valuable information permits our clients to take the best financial, operational and strategic decisions.

OUR EXPERTISEOur team is always up-to-date with the latest market evolutions. We consistently monitor the main actors of the value chain and revaluate customers’ needs in light of market changes. The Company Size enables a close contact to customers, fosters a familiar working atmosphere, ensures flexibility, and assures full confidentiality.The Worldwide Business Network provides accurate data and privileges special insights.The Working Method develops a critical mind focusing on the client’s understanding.

OUR VALUESIntegrity: AVICENNE Développement is an independant consulting company. Our ethical principles are inherent to the honesty and integrity of the people working within our structural framework.Clients come first: We work with the client not for the client. Our main and principal target is to serve client’s best interests. We take pride to favour our client’s interest rather than our own profitability. This is the key of our credibility.Respect for the Individual: We support and respect personal growth; we believe that a collegial environment fosters continuous learning; Teamwork and cooperation are essential to our success; We therefore encourage constructive criticism.

OUR INTERNATIONAL TEAMAVICENNE Développement’s most significant asset is its team of international consultants (France, China, Japan, …) with both scientific & marketing skills. Always curious, we constantly evaluate new ideas ans new opportunities in order to provide best service.

THIS REPORT WILL HELP YOU TO Comprehend todays market environment Determine market in volume and value Assess new products & technologies Identify current and new competitors Understand future trends ans perspectives

Outline future applications Make thorough business decisions Gather accurate data for presentations Support your research and development

TESTIMONIALS

AVICENNE & METHODOLOGYAVICENNE is a unique Battery market research company worldwide, providing unrivalled advantages to our clients on the Battery & Power Supply Industry for more than 20 years.With our presence in Japan and Europe, AVICENNE is able to identify early new trends and technologies affecting the world Battery market and has over years been in close relationship with the main actors in the Japanese, European and US Market. Capitalizing on our expertise, we organize and chair since 1999 the main Battery event in Europe.

IN DEPTH ANALYSIS

«I have read the report I received from you late last year and have found it to be very useful for my work. Thank you.»

Michele L. Donne, Research Scientist - Delta EMD Australia Pty Limited

«My team and I were really impressed with the level of details & thoroughness of the report. They have always been very valuable to us.»

Kristhen Wermuth Associated Consultant, Bain & Cie Inc, USA

«Your study is very good and beautifully presented. I have seen a few studies over the [18] years and yours is the best I have ever seen for this segment of the market. »

Jay Bennett - Marketing Manager Hollingsworth & Vose, USA

«We received your report, and it is very informative for us and will help us to develop our strategy for Europe. »

Motohiro Hattori Strategic Planning Sony, Japan

BATTERY BUSINESS: NICD, NIMH, LI-ION & LI-PATL, B&K, BAK, BYD, Coslight, Kokam, EIG, Enax, Enerdel, Enersys, Exide, E-One, FDK, First Battery, GoldPeak, HYB, LGC, Lishen, Maxell, NEC, Panasonic, PEVE, Saft, SDI, SK, Sony, TCL, Tianmao, Yuaza, …

NEW COMERSA123, Altairnano, Boston Power, Powergenix, Inanovation, Electrovaya, Zinc Matrix Power, International Battery, Eliiy Power, Seeo, Daimler-Evonik, SB-Limotive, K2 Energy, Quallion, Envia, GAIA, …

SUPPLIERSAnode3M, Carbon Tech, Chuo Denki Kogyo, Conocco Philipps, DOW Corning, DOW, Dupont, ENVIA, Gas Chemical, Ghangsha Hairong, Hitachi Chemical, JFE Chemical, Kansai Netsu Kagaku, Kureha, LG, LS MTRON Carbonics, Matsushita, Mitsubishi Chemical, Mitsui Mining, Nippon Carbon, Osaka, ShanShan, Shenzhen BTR, Shinetsu, Showa Denko, Sony, Sumitomo Metal, Tokai Carbon, …

Cathode3M, A123, ALEEES, B&M, BASF, BeLife, BYD, Citic Guoan Mengguli, Clariant, DOW, Easpring, ECOPRO, Formosa, Hunan Rechine, JFE Minerals, JGC Catalyst, L&F, LG, MGL, Mitsubishi, Mitsui Mining, Mitsui Zozen, Nichia, Nihon Kagaku Sangyo, Nippon Chemical, Nippon Denko, Pulead, Qianyun, Seido Chem, Seimi, ShanShan, SONY (Miyagi), Sumitomo Metal Mining, Tatung, Tianjin B&M, Toda Kogyo, Umicore, Valence, YuanYuan, …

ElectrolyteBASF, Cap Chem, DAIKIN, DOW, Dupont, GTHR, Jinniu, Kishida Chemical, LG, Mitsubishi Chemical, Mitsui Chemical, Panax-Etec, ShanShan, Soulbrain, Tomiyama, UBE, Zhangjiagang Guotai Huarong, …

SeparatorsAhlstrom, Asahi, Baoding Fengfan, Celgard, DOW, Dupont, Entek, Evonik, Foshan Jinhui, Green, Hirose, Japan Vilene, LG, Mitsubishi, NKK, Senior, Shenzhen Senior, SK, Sumitomo, TDK, Teijin, Tonen, Toray, Treofan, UBE, Xinxiang Green, …

R&D CENTEREUROPE, USA, JAPAN, CHINA, KOREA, TAIWAN

SUBSTITUTIONFUEL CELLS, BIO FUELS, SOLAR, ULTRA CAPACITORS,…

APPLICATIONSCELLULAR: Nokia, Motorola, Sony-Ericsson, Samsung, LG, Apple, RIM,…PORTABLE PCs: Dell, HPQ, Toshiba, Sony, Lenovo, NEC, Fujitsu, Acer, Apple,…TABLETS: Apple, Samsung, Amazone, HP, IBM,…AUTOMOTIVE: HEV, P-HEV&EV: Toyota, Honda, Nissan, Ford, GM, Daimler, Renault,…POWER TOOLS: TTI (Milwaukee, Ryobi), B&D, Bosch, Jingding, Makita, Hitachi, Panasonic,…E-BIKES: Yamaha, Aprila, Mercedes, Honda, 1500 chinese makers,…CAMCORDERS: Sony, Panasonic, JVC, Canon, Samsung, Hitachi,…DIGITAL CAMERAS: Canon, Sony, Kodak, Olympus, Fujifilm, Nikon,…CORDLESS PHONES: CCT, Uniden, V Tech, Panasonic, Siemens, HB, Taida, Philips,…RC CARS & TOYS: Nikko, Tyco, New Bright, Asahi, Tamiya, Team Associates, Losi, Traxxas,…HOUSEHOLD DEVICES: Philips, Electrolux, Siemens, Panasonic, Bosch,…SECURITY LIGHTING: Legrand, Copper, Kaupfel, Thorn Lighting, Chloride Bardic, Channel Safety System,…VIDEO GAMES: Nintendo, Sony,…

R&D CENTER

SUBSTITUTION

NEW COMERS

SUPPLIERS

BATTERYBUSINESS

APPLICATIONS

AVICENNE ENERGY: RENOWNED TO HAVE REALISTIC FORECAST

METHODOLOGY

HEV POWERED BY LITHIUM ION BATTERY FORECAST FROM 2008 TO 2014

Sources: International Battery Conference, Fort Lauderdale 2008 -> 2013 & 2014

EV SOLD, IN MILLION UNITS, WORLWIDE, 2010-2020

« I strongly recommend Christophe Pillot for its reactivity, its experience in the battery field and the quality of the market studies performed on this topic.»

Sébastien Martinet Electrochemical Storage Expert - CEA-LITEN

« Christophe is a mastermind. He has made Avicenne a terrific brand, with an excellent reputation for leadership in the advanced battery and energy storage space. His technical market analysis and financial acumen span from smart-phones to automotives. His facts and forecasts are as accurate as it gets, which is why we turn to Avicenne for strategic insights. Christophe’s work is widely respected as the benchmark by which others are measured. He has a unique combination of charisma, genius, humility and wit. I highly recommend his publications and consultancy »

Lisa Inoue - Dow Marketing Strategy - Business Development - Integrated Commercial B2B Consumer B2C

Technology Goods & Services - DO

« Christophe’s detailed insights into the advanced battery industry were highly valuable in developing our strategy and business plan. His expertise in this space spans markets from raw materials to vehicles sold. He proves a complete and internally consistent vision of the industry: from value chain, to costing and profitability. His predictions at Avicenne have proven accurate over 10 years. My colleagues and I enjoy discussing and collaborating with Christophe to explore new business ideas and trends. »

James Miners - Senior Advisor - Fongit

« Christophe has been preparing forecasts for the battery industry, especially for Li-ion batteries, for many years. Through his work, he has accumulated a deep understanding of the structure of the Li-ion industry, and a large, global network of contacts across the entire value chain of the industry. As a result, Christophe’s ability to forecast and predict the future direction of Li-ion batteries is better than any other individual that I know in the industry.»

David Dorheim - CEO - DWD Advisors, a consulting firm in the alternative energy industry

2,5

2

1,5

1

0,5

0

Mill

ion

HEV

pow

ered

by

LIB

2008 2009 2010 2011 2012 2013 2014

IIT 2010IIT 2009

AVICENNE2007

REALITY

IIT 2008

IIT 2007

2010 2015 2020

IIT (MARCH 2011)

AAB (2012)

AVICENNE (2007-2012)

ROLAND BERGER (2012)

DEUTSCHE BANK (2012)

IIT(MARCH 2010)

ROLANDBERGER(2011)

5

4

3

2

1

0

Num

ber

of E

V s

old

wor

ldw

ide

(Mill

ion)

Track valuable Information’s

Strategic Analysis

Presentation of the results

Q&A with customers

Customer Evaluation

INFORMATION COLLECTION

MARKET & STRATEGIC ANALYSIS

Primary Research

Qualitative StrategicQuantitative

• Executive Interviews• Vendor Briefing• Product Demos and Tours

• Business Models & Trends

• Technology Issues• Policy & Regulatory

Factors• Competitive Lanscape• Profiles of Key Players

• SWOT Analysis• Gap Analysis• Business Plan• Value Proposition• Due Diligence• Merger & Acquisition

• Company News & Financials

• Technology & Product Specs

• Government Data• Economic, Demogra-

phic Date

• Consumers Surveys• Business Leader Surveys

• Company News & Financials• Technology & Product Specs• Government Data• Economic, Demographic Data

• Case Studies• Reference Customers

Secondary Research

SUPP

LY

SIDE

DEM

AND

SI

DE

O R D E R F O R M

2014-2025 Strategic ReportWorldwide Rechargeable Battery Market

May 2015 – 24th Edition

2 DELIVERY OPTIONSPlease select:

PDF via E-mail

Hard copy (+300 € additional charges)

4 WAYS TO ORDER1 - E-mail the order form to c.pillot@avicenne.com

2 - Fax the order form to +33-1-47 78 46 01

3 - Mail the order form to AVICENNE, Litwin Bldg, 10 rue Jean Jaurès, 92807 Puteaux Cedex, FRANCE

4 - By Credit Card: Mastercard, Visa

Type of card: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Card number: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expiration date: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Name of the cardholder: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Security number (3 digits on the back of your card):

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CUSTOMER INFORMATIONName: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Title: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Company: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

City/Country: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Phone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fax: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Intra-community VAT Number (EC companies only):

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PAYMENTTotal € (from above) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Purchase order number (if applicable): . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounting dept. address (if different than company address): . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Date, Signature & Stamp

If you are not 100% satisfied with our report, send it back to us with a letter indicating the reasons

and we will refund your purchase cost.

WARRANTY

PRODUCT OPTIONS The Main report only (220 pages) • 5 900 €

The Main report + 2 modules (tick below) • 6 900 €

The Full report with the 14 modules • 7 900 €

14 DETAILED MODULES Smartphones (70 pages)

Portable PCs (55 pages)

Tablets (25 pages)

Power Tools (74 pages)

Automative: HEV, P-HEV & EV (60 pages)

Digital Camera (45 pages)

Camcorders (25 pages)

Portable HDD & Flash music Players (10 pages)

Video Games (10 pages)

Cordless Phones (15 pages)

Household devices (11 pages)

E-bikes (50 pages)

RC Cars & Toys (25 pages)

Security Lighting (15 pages)

AVICENNE DéveloppementLitwin Building - 10, Rue Jean Jaurès92807 Puteaux Cedex - FRANCEPhone: +33 (0) 1 47 78 46 00 - Fax: +33 (0) 1 47 78 46 01Contact: Christophe PILLOT - c.pillot@avicenne.com

REFERENCES

3M, A123, AHLSTROM, AIR LIQUIDE, AIR PRODUCT, ALCATEL, ANDREWS KURTH, APPLIED

MATERIALS, ARC, ARKEMA, ARMOR, AROS SECURITIES, ASHLAND, AT KEARNEY, ATL

AMPEREX, AUSTRIAN INSTITUTE OF TECHNOLOGY, AXEON, BLACK & DECKER, BAIN,

BASF, BATTERY R&D ASSOCIATION OF KOREA, BHP BILLITON, BLP BRAND LICENSING

PARTNER, BOOZ, BOSCH, BOURNS, BUHLER, BRÜCKNER, BYD, CABOT, CALL2RECYCLE ,

CAP-X , CARBONE LORRAINE, CARLYLE , CATELLA, CATERPILLAR, CDN COBALT, CEA,

CELGARD, CHEMISHE FABRIK BUDENHEIM, CIAPS, CIBA, COGEMA, CONOCO PHILLIPS,

CRU GROUP, DARTON COMMODITIES, DCN, DELTA, DGA, DIALOG SEMICONDUCTOR,

DOW CHEMICAL, DOW CORNING, DRÄXLMAIER , DSM, DUPONT, DURACELL , DYSON,

EDF, ELECTRO ENERGY, ENER1, ENERGIZER, ENEVATE, EOLITE , EPCOS OHG, ERAMET,

ESI, ETC AB, EUROPEAN COMMUNITY, FACOM, FAIRSHILD SEMICONDUCTOR,

FALCON BRIDGE, FAMEART, FIST, FLORIDIENNE CHIMIE SA, FMC, FLORIDA SEMINAR,

FORTU POWER CELL , FRANCE TELECOM, FRAUNHOFER IPA, FRAUNHOFER ISI,

FREUDENBERG VLIESSTOFFE , FULTON INNOVATION, GAIA, GENERAL MOTORS, GS

MELCOTEC, HALDOR TOPSØE, HC STARCK, HIGH POWER LITHIUM, HILTI, HITACHI

MAXELL , HOLLINGSWORTH, HONNEYWELL, HUTCHINSON, ICC NEXERGY, IER , IGL

EXPORT, INCO, INDUSTRIAL CHEMISTRY RESEARCH INSTITUTE WARSAW, INNOVIA

FILMS, INTEK, INTEL , INTERNATIONAL COMPONENT, INTERNATIONAL RECTIFIER ,

INTERSIL , ISRAEL CONSULTING, ITRI, ITS , JB CONSEIL , JETRO, JOHNSON MATTHEY,

JOHNSON CONTROLS, KISTI, KNOWLEDGE FOUNDATION, KODAK, KRUGER, LAZARD,

LECLANCHE, LEGRAND, LG CHEMICAL, LILIPUCIAN, LION CELLS, LITTLE FUSE ,

LYNAS CORP, MATSUSHITA, MTI MICRO FUEL CELLS, MICROSOFT, MINDBRANCH,

MOLTECH, MOLYCORP, MOMENTIVE , MOSAID TECHNOLOGIES, MOTOROLA,

MUNSTER UNIVERSITY, NANOCYL, NCCP, NEC, NITECH, NKKPC, NORILSK NICKEL ,

NOVALED, NTK POWER DEX, OMG INC, PLEXTRONIX, OSKR, PANASONIC, PHILIPS

MATSUSHITA, PHOTON, PK & WISE , PUBLIC SYSTEME, POWERGENIX, PRAYON,

PRISMARK, RAYOVAC, RECHARGE, RENAULT, RHODIA, ROCKWOOD LITHIUM

(CHEMETALL), ROLAND BERGER, ROSKILL INFORMATION SERVICES LTD, RUSNANO,

SAES GETTERS, SAFT, SAGENCIA, SAINT GOBAIN, SAKTI, SAMSUNG SDI, SANIK, SEB,

SCHOTT AG, SCHRODER, SCOTENT ENTERPRISE , SEPCELL , SFPZ , SHENZHEN HIGH

POWER TECHNOLOGY CO., SILATRONIX, SKC, SOLVAY, SONY, SQM, STIBAT, STORCK,

STRATEGY ANALYSIS, SVE , TERRAROSSA CAPITAL, TIGER GLOBAL, TIMCAL, TODA

KOGYO, TOTAL, TOTAL WIRELESS SOLUTION, TOYO, TOYOTA, TREOFAN, TYCO,

UMICORE, UNIROSS, URALELEMENT, US NAVY, VARTA, VOLTRACK, WACKER CHEMIE ,

WARBURGPINCUS, WILDCAT, WORLD INDUSTRIAL INFORMATION CENTER, WR

GRACE & COMPANY, XGSCIENCES, YASLAMEN, ZEBRA, ZPOWER, …