Gluren bij de burenHoe een efficiënte cross-border E-commerce

strategie uitwerken Christel Devleesschauwer

Managing Director International Mail & Parcels EMEA

agenda• e-Commerce landscape

• Cross-border expansion

• Belgium as a test market

• Mutual & sustainable growth

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3

Wordwide e-commercemarket is growing with an

average of 19% a year

European e-commerceMarket is growing with an

average of 3,4% a year

51,6

26,7

26,4

41,8

53,5

143,6

36,6

9,4

12,3

25,4

33,7

91,5

Other

Italy

Spain

France

Germany

UK

2015 2010

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B2C e-Commerce turnoveris currently the highest in Europe

B2C e-Commerce sales in Western Europe in 2010-2015Billion $

UK is the biggest market in EU and online shoppers are also spending the most on it (average of $3585 per online shopper)

6

8

34

215

270

290

Africa

MiddleEast

LatinAmerica

AsiaPacific

NorthAmerica

Europe

B2C e-Commerce turnover in 2012 (estimated) Billion €

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Cross border

purchasing

22%25%

30%30%32%

38%38%38%39%

43%44%

50%53%54%55%56%59%

64%76%

USAKorea

NatherlandsJapan

GermanyArgentina

FranceUK

RussiaBrazilChina

MexicoBelgiumCanadaSpainIndia

DenmarkFinlandAustralia

Rates of e-shoppers

purchasing on websites

located in another country

The Dutch market

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Total amount spent for online purchase: 1.197 €

Total amount spent on cross border purchase: 721 €

Annual B2C e-commerce growth in Netherlands: 9,8%

Market saturationtime to move cross border

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Cross-border plans?

What are the obstacles?

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No need can find everything I need in my own country

Lack of trustquality of goodsnot confident in receiving goodswarranty

Complicated and long return process

Expect very high delivery costs

Different monetary and VAT systems

9

no cross-border strategy

60%

Strategy step by step

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Homogeneity

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Limited

competition

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11 miljoen inhabitants

60% Dutch speaking

25% annnual growth in B2C e-Commerce

Multilangual and multicultural country

Growth expectation of €20 billion by 2015 (4,6% of BBP)

Belgium as test markt

= Huge potential

Less webshops then neighbour countries

Spending behaviour

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Total money spent for online purchases: 921 euro

Money spent for cross-country online purchases: 540 euro

38% of Belgians shop online in the Netherlands

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DNA of the Belgian online shopper

50% of the Belgians buy online

67% is younger than 45

The average age is 39,9 year

No significant differences between gender or language

Reasons for buying online:•30% convenience•18% price

1. Clothes and shoes

2. Event related services (concert tickets…)

3. Travel related services (hotel bookings…)

4. Books

5. CD’s / DVD’s

TOP 5 purchased goods Europe

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Mode of payment 50% with credit card and Paypal

15% with debet card

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Demands?

Quality of Delivery

Confidence in e-tailer

Belgians are demanding when it comes to….

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As a foreign e-tailer, how do you create that confidence and insure an impeccable delivery service ?

Choose a good logistic partner

Solutions

Delivery methods in Belgium

@home @bpost

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Extensive worldwide network

Centrally located, at the heart of Europe

Top 5 player worldwideExcellent quality and expertise

We want to deliver the best international postal solutions

enabling mutual sustainable growth

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