2013 brand print copy

Brand ID Development Solutions Print design

3738 Aldea DriveDecatur, GA 30032

404-254-0496 [email protected]://www.studiob3.info

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LinkedIn : http://www.linkedin.com/in/carlbradford3

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

The process of exploring brand extensions represents a reasoned approach for selecting new categories a company might enter with their brands. Inherent in this process is the identification and decision of answering the question “What business are we in”?

The heart of brand extension research is the effort to identify what business the brand is in from the perspective of the consumer. The objective of every brand extension research study is to uncover and articulate this definition of the business of the brand hidden in the mind of the consumer!

Brand Identity

Brand Extension

Brand examples Yahoo, Apple, BMW and Coca Cola

Definition/Examples Page

Section A

Barnd and marketing solutions/proposals

Mr Migs & mistermigs.com 04 - 09

Wow In-Sync Inc 10 - 13

Midwife Associates 14 - 19

In the Mix magazine 20 - 27

Brand Identity 28 - 37

Project Contents Page

Mr. Migs

Brand Identity Standards

Brand Extension

Marketing Solutions Proposal

Web Pressence Evaluation

Mr. Migs Inc. and mistermigs.com

Mr. Migs Marketing taglines

Web Pressence EvaluationProduct marketing solutions for MrMigs.com. (Site is currently under construction)

Product: recyled denim products and gear for your dogs. Migrubbies

Vehicle Wrap Applications Brand extension using a vehicle wrap pro-vides constant moving advertising application of who and what your product is. Great for deliveries, outdoor dog show events. Full color, vehicle wrap on white transport (FRAY HAPPENS)

Team Clothing and People Gear

Brand extension using clothing applications, and team uniforms. Badge is an embroiderd application

PEOPLE VEST COMING

WOW In-Sync, Inc.


Brand Extension

Marketing Solutions Proposal

Vehicle Wrap Applications Brand extension using a vehicle wrap pro-vides constant moving advertising application of who and what your service is. Great for deliveries, and moving clients to and from proposed employment sites.Full color, vehicle wrap on white transport

WOW In-Sync, Inc.

Brand ExtensionDigital media, web and print collateral. Very effective means to get your ideas, program and services out to the public.

OB/GYN Midwife Associates


Brand Extension

Marketing Collateral Print

Marketing Advertising Proposals

OB GYN&A S S O C I A T E S

Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k

(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Baskerville Semibold

C

D




OB/GYN&A S S O C I A T E S




(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Berthold Akzidenz Grotesk Medium

C

D






C

D






C

D

Version One


Brand Identity StandardsThree versions presented for standards to represent the Mid-wife office services



(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Baskerville Semibold

C

D




Version Two

OB/GYNA S S O C I A T E S

&


&(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Baskerville Semibold

C

D


&


&


&

Version Three

Thank you for letting me catch your miracle...

Family Centered Midwifery Care

404-349-2112 Office 404-767-6553 Fx

www.midwifeinfo.com/midwife2

Thank you for letting me catch your miracle...

Family Centered Midwifery Care

404-349-2112 Office 404-767-6553 Fx

www.midwifeinfo.com/midwife2

Marsha Denise FordMidwife 2719 Felton DriveEast Point Fayetteville GA. 30344404-349-2112 Office 404-767-6553 Fxwww.midwifeinfo.com/midwife2

2719 Felton Drive East Point Fayetteville GA. 30344404-349-2112 Office

404-767-6553 Fxwww.midwifeinfo.com/midwife2

Partner cards

Appointment/Counter cards


Brand Identity StandardsBusiness Collateral business Cards with counter and partner cards


AdvertisingLightbox and signage

AdvertisingBillboard

In the Mix Magazine


Award Winning Magazine

Brand Extension Media Kits

Marketing Business Collateral Print


In the Mix Magazine

Brand Identity StandardsMasthead, headers, sectonals and divisions were created and presented for this award winning design for the Food and Beverage industry clientele.

IMI Agency is a F&B marketing on and off premise beverage marketing company. Clients: DIAGEO, SKY Vodka, Red Bull, Inter-continental Hotels, Harrahs etc.

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In the mix MagazineBrand Identity

We urge all users of this document-t-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.

If there is ever a question on the usage of any mark, logotype or design element for:the Incentives Marketing Agency (Imi) please contact:

iMi AgencyCreative ServicesCarl H. Bradford III1196 Buckhead CrossingWoodsstock, Ga. 30189770.928.1980

iMi Agency/In The Mix magazineidentifier will be used for all new and future imi magazine applica-tions. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.

File formats:Adobe Illustrator CSOr pdf files

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©

In the Mix Magazine

In the Mix Magazine

Brand Identity StandardsCover and interiors

In the Mix Magazine

Brand Extension Media KitMail out portfolios, digital and printed versions.

In the Mix Magazine


Marketing Advertising

Client Brand Identity


Award Winning Magazine

Brand Extension Media Kits



Stake EnterpriseBrand Identity

We urge all users of this document-those who design, manufacture, purchase, apply, install and maintain the various elements of this brand identity-to follow its guidlines with care. While this document will not cover all situations that may arise in the future, it will serve as a guide to good judgement and use of color breaks.

If there is ever a question on the usage of any mark, logotype or design element for: Stake Enterprise please contact:

Studiob33738 Aldea DriveDecatur, Ga. 30032404-254-0496

Stake Enterpriseidentifier will be used for all new and future imi magazine applications. This specifications document is used to guide our consistent efforts in collateral, advertising, promotional and broadcast applications. This documents sole purpose is to identify, color breaks, and B/W usage.

File formats:Adobe Illustrator CS5Or pdf files

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2013 brand print copy