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2012 Brazil Summit. Antonio Gil President , Brasscom. New York, April 23, 2012. Agenda BRASSCOM. VISION. Position Brazil as one of the top 5 key global ICT markets, and a recognized center of technology excellence. - PowerPoint PPT Presentation
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2012 Brazil Summit
New York, April 23, 2012
Antonio GilPresident, Brasscom
Agenda BRASSCOM
INSTITUTIONAL
Sector Strategy Institutional Relations Public Relations
HUMAN RESOURCES& EDUCATIONREGULATORY INFRASTRUCTURE &
DIGITAL CONVERGENCEMARKET
DEVELOPMENT
Marketing Strategy
Develop educational
programs that sustain the ICT sector
development
Promote a fair, ethical,and globally competitive,
ICT sector
Develop infrastructure programs that
enable the ICT sector
development
Promote Brazil’s potential and
develop business opportunities for
the ICT sector
Position Brazil as one of the top 5 key global ICT markets, and a recognized center of technology excellence
Increase the competitiveness of the Brazilian ICT sector and spread its transforming capacity to all economic sectors, increasing their efficiency and productivity
and creating benefits to the Brazilian society
VISION
MISSION
INNOVATION &ENTREPRENEURSHIP
Foster innovation and
entrepreneurship in the ICT sector
Members
Brazilian IT Market
IT
2011eICT MARKET (US$ Bi)
US$ 90 Bi
Sources: Brasscom and IDC
7th largest IT market in the world
2010
US$ 85 Bi
Communications
ICT
Human Resources
1.2 million IT professionals (2010)
900 thousand new IT professional needed until 2020
US$ 95 Bi 4th largest C market in the worldUS$ 86 Bi
US$ 185 Bi 5th largest ICT market in the worldUS$ 171 Bi
IT - Public and Private Management
Financial Services56 billion banking transactions per year (2010)
US$ 13 billion invested in technology by the sector (2010)
E-Government135 million voters, 3 hours for the results
24 million electronic tax declarations (2011)
Sources: Febraban, Superior Electoral Court, and Federal Revenue Bureau.
IT - Public and Private Management
Sources: Anfavea, Embrapa, MAPA and MME
Energy, Oil & Gas2.8 million flex cars registered (2010)
2.5 million barrels of oil produced per day
Agriculture160 million tons of grains produced (2010)
25% of the world’s food supply
Embrapa - Technology and IT Innovation
Manufacturing3rd largest IT buyer in Brazil (after finance and telecom)
43% of ERP market
92.7 million
Afro-Brazilians
18 million
German-Brazilians
15 million
Hispano-Brazilians
10 million
Arabic-Brazilians
1.8 million
Polish-Brazilians
1.6 million
Japanese-Brazilians
25 million
Italian-Brazilians
Cultural Landscape
High Productivity Industry / Business knowledge Problem solving Cultural alignment Flexibility Low turnover rates
Nearshore Competitiveness
High Quality Lower levels of rework
Optimized Onshore / Nearshore Ratio Real-time communication / agile methods Lower management / travel costs
HealthEducationSecurityBankingTransparencyCompetitiviness
Rebalancing the economic-political axis
Demographic Changes
Growth of BRICs
Technology Trends
Growth of Global IT Markets
Cloud MobileSocial MediaBig DataCleantechData Security
US$ 90.0 B
IT Market
Global Market
2011e 2022eIT - BPO
US$ 3.0 TUS$ 1.6 T
Sources: Brasscom and IDC
Brazilian Market US$ 209.0 B
Exports US$ 20.0 BUS$ 2.6 B
A decade of opportunities
IT as an enabler of continuous economic development
Challenges and Opportunities
Human Capital
LAW 12.546
Competitive CostsInfrastructure
Innovation
Thank you!
Contact:Antonio Gil+ 55 11 3053-9114