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2012 Brazil Summit New York, April 23, 2012 Antonio Gil President, Brasscom

2012 Brazil Summit

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2012 Brazil Summit. Antonio Gil President , Brasscom. New York, April 23, 2012. Agenda BRASSCOM. VISION. Position Brazil as one of the top 5 key global ICT markets, and a recognized center of technology excellence. - PowerPoint PPT Presentation

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Page 1: 2012 Brazil  Summit

2012 Brazil Summit

New York, April 23, 2012

Antonio GilPresident, Brasscom

Page 2: 2012 Brazil  Summit

Agenda BRASSCOM

INSTITUTIONAL

Sector Strategy Institutional Relations Public Relations

HUMAN RESOURCES& EDUCATIONREGULATORY INFRASTRUCTURE &

DIGITAL CONVERGENCEMARKET

DEVELOPMENT

Marketing Strategy

Develop educational

programs that sustain the ICT sector

development

Promote a fair, ethical,and globally competitive,

ICT sector

Develop infrastructure programs that

enable the ICT sector

development

Promote Brazil’s potential and

develop business opportunities for

the ICT sector

Position Brazil as one of the top 5 key global ICT markets, and a recognized center of technology excellence

Increase the competitiveness of the Brazilian ICT sector and spread its transforming capacity to all economic sectors, increasing their efficiency and productivity

and creating benefits to the Brazilian society

VISION

MISSION

INNOVATION &ENTREPRENEURSHIP

Foster innovation and

entrepreneurship in the ICT sector

Page 4: 2012 Brazil  Summit

Brazilian IT Market

IT

2011eICT MARKET (US$ Bi)

US$ 90 Bi

Sources: Brasscom and IDC

7th largest IT market in the world

2010

US$ 85 Bi

Communications

ICT

Human Resources

1.2 million IT professionals (2010)

900 thousand new IT professional needed until 2020

US$ 95 Bi 4th largest C market in the worldUS$ 86 Bi

US$ 185 Bi 5th largest ICT market in the worldUS$ 171 Bi

Page 5: 2012 Brazil  Summit

IT - Public and Private Management

Financial Services56 billion banking transactions per year (2010)

US$ 13 billion invested in technology by the sector (2010)

E-Government135 million voters, 3 hours for the results

24 million electronic tax declarations (2011)

Sources: Febraban, Superior Electoral Court, and Federal Revenue Bureau.

Page 6: 2012 Brazil  Summit

IT - Public and Private Management

Sources: Anfavea, Embrapa, MAPA and MME

Energy, Oil & Gas2.8 million flex cars registered (2010)

2.5 million barrels of oil produced per day

Agriculture160 million tons of grains produced (2010)

25% of the world’s food supply

Embrapa - Technology and IT Innovation

Manufacturing3rd largest IT buyer in Brazil (after finance and telecom)

43% of ERP market

Page 7: 2012 Brazil  Summit

92.7 million

Afro-Brazilians

18 million

German-Brazilians

15 million

Hispano-Brazilians

10 million

Arabic-Brazilians

1.8 million

Polish-Brazilians

1.6 million

Japanese-Brazilians

25 million

Italian-Brazilians

Cultural Landscape

Page 8: 2012 Brazil  Summit

High Productivity Industry / Business knowledge Problem solving Cultural alignment Flexibility Low turnover rates

Nearshore Competitiveness

High Quality Lower levels of rework

Optimized Onshore / Nearshore Ratio Real-time communication / agile methods Lower management / travel costs

Page 9: 2012 Brazil  Summit

HealthEducationSecurityBankingTransparencyCompetitiviness

Rebalancing the economic-political axis

Demographic Changes

Growth of BRICs

Technology Trends

Growth of Global IT Markets

Cloud MobileSocial MediaBig DataCleantechData Security

Page 10: 2012 Brazil  Summit

US$ 90.0 B

IT Market

Global Market

2011e 2022eIT - BPO

US$ 3.0 TUS$ 1.6 T

Sources: Brasscom and IDC

Brazilian Market US$ 209.0 B

Exports US$ 20.0 BUS$ 2.6 B

A decade of opportunities

IT as an enabler of continuous economic development

Page 11: 2012 Brazil  Summit

Challenges and Opportunities

Human Capital

LAW 12.546

Competitive CostsInfrastructure

Innovation

Page 12: 2012 Brazil  Summit

Thank you!

Contact:Antonio Gil+ 55 11 3053-9114