2011 Volvo Golf Champions Official Programme

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Official programme of the Volvo Golf Champions official programme at the Riffa Golf Club, Bahrain

Text of 2011 Volvo Golf Champions Official Programme

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  • 3339 Volvo Press Ad DPS 326x235mm.indd 1 1/10/11 6:20 PM

  • 3339 Volvo Press Ad DPS 326x235mm.indd 1 1/10/11 6:20 PM

  • Bahrain's premier golf & leisure destination

    Create unrivalled memories at the Royal Golf Club when you experience our:

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    Check out the website or call us on +973 17 750777 for further information.

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    Bahrains PremierGolf & Leisure Destination

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  • Welcome messages5. WelcomefromLeifJohansson7. WelcomefromStefanJacoby9. WelcomefromPerEricsson11. WelcomefromH.E.ShaikhMohammed13. WelcomefromH.E.ShaikhRashid15. WelcomefromGuyKinnings17. WelcomefromTheEuropeanTour

    FeaTURe aRTicles20. VolvoinGolfALongTermPartnership22. GolfHasNeverLookedSoGood27. DuelFuelPowersVolvosSponsorshipDrive30. BeginnersGuidetoGolfWatching32. Bahrain:PearloftheMiddleEast37. H.E.ShaikhMohammedQ&A 38. 60TheMagicNumber40. VolvoRidesTandeminTourdeFrance42. VolvoTrucksonaRollintheMiddleEast44. VolvosUltimateChallenge45. TeamworktheTicketonSuperSaturday46. VolvoOceanRaceontheCrestofaWave49. GlassActtheMakingoftheVolvoTrophy52. KeepingtheCourseitsEco-Logical56. FincaCortesinExclusivityandElegance58. QualitytheWatchwordattheVolvoGolfChampions78. MontyArchitectofHisOwnSuccess

    inFoRmaTion19. SponsorsAcknowledgements 60. CourseMapandTentedVillageMap63. OrderofPlay/Prizemoney/QualificationCriteria65. PlayersListofEntries66. PlayerProfiles82. ColinMontgomeriesHole-by-HoleGuide88. AcknowledgementsandOfficials

    Contents

    editor-in-chief:MikeGallemoreDesign Director:AlexGallemoreeditor:RichardBevanDeputy editor:ToddStaszkoDesign manager:MarkFrainProduction manager:RobertFlinnTechnical manager:MarkCollingePublisher:MikeGallemore

    Printed by:Raidy, Dubai

    Published by: Worldwide Sporting Publications54 Alderley Road, Wilmslow,Cheshire, England SK9 1NY

    Tel:+44(0)1625535081; Fax: +44(0)1625 537487www.sportingpublications.com

    3

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    Technology

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  • leif JohanssonPresident & chief executive officerVolvo group

    Welcome from leif Johansson, President & chief executive officer, Volvo group

    ThankyouallforattendingthenewVolvoGolfChampionsandtheworldfinaloftheVolvoWorldGolfChallenge,twomajoreventstakingplaceintheKingdomofBahrainthisweek.

    Volvoisoneofthemostactiveandlongestservingsupportersofworldgolf,withmorethan20yearsofexperienceinorganizingworld-classgolftournaments.TogetherwithVolvoCars,weshareauniqueandsuccessfulpromotionalplatformthroughourcommonbrand.ThesetwoeventsinBahrainmeanalottooursharedglobalsponsorshipactivitiesandprovideagoldenopportunityformarketingourbrandandproductsandformeetingupwithcustomersandprospects.

    TheVolvoGolfChampionsisalsoVolvosfirstmajorgolfsponsorshipintheregionand, thanksto its location,BahraincanbedescribedasalinkbetweenourkeymarketsinEurope,Asia,AfricaandNorthAmerica.

    Inotherwords, itservesasan importantplatformfor thebusinessareas intheVolvoGroup,whereour truckoperationsVolvoTrucks,RenaultTrucks,MackTrucks,UDTrucksandEicherconstitute thelargestpart,followedbyVolvoConstructionEquipment,VolvoBuses,VolvoFinancialServices,VolvoAeroandVolvoPenta.

    IwouldalsoliketowelcometheCEOofVolvoCars,StefanJacoby,tohisfirstVolvoinGolfexperienceandtothanktheKingdomofBahrainandtheBahrainEconomicDevelopmentBoardfor theirhospitalityandvaluableinvestmentaspremiumpartnersoftheseevents.

    AswithallofVolvossponsorships,whetheritisouraward-winninggolf portfolio, the Volvo Ocean Race, the Gothenburg SymphonyOrchestra,theGothenburgOperaortheVolvoEnvironmentPrize,werelyonaconsiderablenumberofpeopletoassistusinourwork.

    Theorganisersandofficials,aswellasthemanyvolunteerswhogivesofreelyandgenerouslyoftheirtime,playanimportantpartinthesuccessofoureventsand,onbehalfoftheVolvoGroup,wesalutethecontributionyoumakeonourbehalf.

    Finally,itistheplayers,golfers,sailors,musiciansandenvironmentalistswho take centre stage and, for those professional golfers helpinguslaunchtheVolvoGolfChampionsandtheintrepidamateurswhohave joined us from all over the world, I say play well and enjoyyourselves.

    5

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  • stefan JacobyPresident & chief executive officerVolvo car corporation

    Welcome from stefan Jacoby, President & chief executive officer, Volvo car corporation

    Itismygreatpleasuretowelcomeyouallplayers,officials,spectatorsand members of the media to the new Volvo Golf ChampionstournamentintheKingdomofBahrain.

    Togetherwith theworldfinalof theVolvoWorldGolfChallenge, theVolvo Golf Champions represents my induction to the renownedVolvo inGolfportfolio.Thisnewprofessionalchampionship,and thecomplimentaryworldfinalforclubgolfers,coincidewithwhatpromisestobeanexcitingnewerafortheVolvoCarCorporation.

    Of course, long before I took up my new role, I was aware of theforesightanddurabilitytheVolvobrandhasdemonstratedingolfforagenerationandmore.

    Loyalty,longevityandleadershipandthisnew,prestigiouschampionshipnotonlyunderscoresVolvoshistoryandheritageingolfbutalsoourcontinuingambitiongoingforward.

    Being theonlyever-present title sponsor in themoderneraofTheEuropeanTourfirst inEurope,thenAsiaandnowtheMiddleEastVolvoisreinforcingitsstatusasakeyplayerinasportplayedandwatchedbymillionsworldwide.

    With golf once again an Olympic sport from 2016, its reach willcertainlyextendontoatrulyglobalfootprint,reflectingtheworldwidescopeoftheVolvoCarscompass.

    Safety and Environmental Care, as well as Quality and Innovationare key cornerstones onwhich the continued success of the VolvoCarCorporationhasbeenandcontinues tobebuilt.TheVolvoGolfChampionscertainlyemphasisesthelatter,anexcitingnewinnovativeeventfeaturingmanyoftheverybest,qualitygolfersintheworld.

    Meanwhile,theVolvoWorldGolfChallengeistheperfectfoilforourprofessionalportfolio,providingadirectconduittoourcustomersandprospectsallovertheworld,manyofwhom,accordingtoouranalysis,shareVolvospassionforandcommitmenttogolf.

    Assomeonefromaglobalsalesandmarketingbackground,Iunderstandandfullysupportthedynamicinfluenceofsportssponsorshipasakeycomponentinthemarketingmix,bothintermsofbrand-buildingandcustomerrelationshipmanagement.

    Inclosing,IwouldliketothankmycolleaguesatVolvoGroupfortheircontinuedsupportandsaytoeveryoneassociatedwiththeVolvoGolfChampionsandtheVolvoWorldGolfChallengeorganisers,officials,volunteers, spectators, members of the media and especially theplayers in bothevents Good luck, and Thank you for supportingVolvoinGolf.

    7

  • volvo construction equipment

    At Volvo Construction Equipment we have always put customer satisfaction at the heart of our business. And since quality is a prerequisite for customer satisfaction, we never compromise on quality. For us, true quality is about so much more than technical perfection. Its about building premium machines that are suited to the needs and tasks of our customers. But dont take our word for it, visit your local dealer and try one today. www.volvoce.com

    Volvo stands for Quality

    A.A. Bin Hindi B.S.C (c)BAHRAINTel: +973 17 703078E-mail: ciesales@binhindi.com

    Abdelmassih TradingCompany - AmtracLEBANONTel: +961 1 88 76 60 / 61E-mail: michel@amtrac-lb.com

    Al Futtaim Auto & Machinery CoUAETel: +971 2 502 9100 +971 4 213 5100E-mail: famco@alfuttaim.ae

    Al Rehab Equipment andMachinery Co. Ltd.SAUDI ARABIATel: +966 2 680 4444E-mail: info@alrehab-ksa.com

    Al-Zabin International Group Co.For Heavy EquipmentKUWAITTel: +965 433 4721/6017 E-mail: alzabin@alzabinkuwait.com

    Arabian Agencies Company WLLQATARTel: +974 44 500 925 E-mail: araco@araco.com.qa

    ASC Turk Makine Ltd.TURKEYTel: +90 216 581 80 00E-mail: ilkay.fi dan@volvo.com

    Copenhagen Group A/S /IM Jensen A/SAFGHANISTANTel: +45 3393 1989E-mail: asco@imjensen.com

    Elaghil Trading Co.YEMENTel: +967 1 207 595E-mail: elaghil@y.net.ye

    General EngineeringServices Est (GENSERV)OMANTel: +968 244 90 755E-mail: sales@genserv-oman.com

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    Sardar Automobile andMachinery Trading Co.IRAQTel: +964 66 2574111E-mail: ihsan@sardargroup.com

    VPL LimitedPAKISTANTel: +92 42 111 875 875E-mail:ans.mahmood@panasiangroup.com

    ADVERT RANGE GPPE EN A4 2010-09 Quality