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China Budget Hotel Industry Report, 2011


一、调研说明

中商情报网全新发布的《China Budget Hotel Industry Report, 2011

》主要依据国家统计局、国家发改委、商务部、中国海关、国务院发展研究中心、行业协会、

工商、税务、海关、国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料，

结合深入的市场调研资料，由中商情报网的资深专家和研究人员的分析。首先，报告对本行业

的特征及国内外市场环境进行描述，其次，对本行业的上下游产业链，市场供需状况及竞争格

局等进行了细致的详尽剖析，接着报告中列出数家该行业的重点企业，并分析相关经营财务数

据。最后，对该行业未来的发展前景，投资风险及投资策略给出科学的建议。本报告是行业生

产、贸易、经销等企业在激烈的市场竞争中洞察市场先机，根据市场需求及时调整经营策略，

为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学

的决策依据。

报告名称 China Budget Hotel Industry Report, 2011

出版日期 Oct/2011

报告格式 PDF电子版或纸介版

交付方式 Email发送或EMS快递

中文价格印刷版0元

电子版0元

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二、报告目录

【Abstract】：

As of Q2 2011, there have been a total of 6,407 budget hotels in China, an increase of 534 compared

with Q1, up 6.69%; the total number of guest rooms has reached 630,382, an increase of 48,810 comp

ared with Q1, up 8%.

China Budget Hotel Industry Report, 2011 mainly covers the following aspects:


• Scale, competition pattern, direct selling / distribution / e-

commerce marketing size, average guest room rate and occupancy rate of China budget hotel industry.

• Analysis of budget hotel market in China’s 14 major cities, including Shanghai, Beijing, Shenzhen,

Hangzhou, Guangzhou, Nanjing, Wuhan, Tianjin, Suzhou, Xi’an, Zhengzhou, Jinan and Shenyang.

• Analysis of 29 major budget hotel enterprises, including Home Inns, 7Days Inn, Jinjiang Inn, Hantin

g Inns & Hotels, Motel 168, Green Tree Inn Chain, Super 8 Hotel, Ibis Hotel, Vienna Hotel, City Com

fort Inn, Xilong Hotel, Hotel Home, Joy Inn, Orange Hotel, Thankyou Hotel, Holiday Inn Express, Sh

indom Inn, WHWH Hotel, Golden Lion 100 Supermarket Hotel, Nanyuan Inn, City Inn, Huatian Inn,

Garden Inn, Huakun Hotel, Ane 158 Hotel, Grace Inn, Holiday Star Hotel, Jin’s Inn and 99 Inn.

In Q1 2011, the top six Chinese cities with the highest density of budget hotel were Shanghai, Beijing,

Shenzhen, Hangzhou, Guangzhou and Nanjing, where the budget hotels in operation totaled up to 1,9

87, accounting for 36.04% of China’s total budget hotels, up 4.36% compared with the end of 2010; g

uest rooms totaled up to 218,486, accounting for 37.54% of the total, up 3.76% compared with the beg

inning of 2010.

In June 2011, Home Inns acquired Motel Inn, ranking the first with the market share of 23.12% (calcu

lated by the number of guest rooms), successively followed by 7Days Inn, Jinjiang Inn, Hanting Inns

& Hotels, Green Tree Inn Chain and Super 8 Hotel, while other budget hotels held 31.88% of the total

market.

Home Inns: As of Q2 2011, altogether 934 Home Inns hotels have been put into operation, each with

114 guest rooms on average. In May 2011, Home Inns officially acquired all stakes of Motel 168 Inter

national Holdings Limited. It plans to open 280 new hotels in 2011, of which 45%-

50% will be located in third and fourth-tier cities.

7Days Inn: As of Q2 2011, altogether 722 7Days Inn hotels have been put into operation, including 34

1 regular chains and 381 managed hotels, with a total of 72,150 guest rooms. In July 2011, 7Days Inn

acquired all stakes of Hunan Huatian Inn Management Co., Ltd. with RMB136 million cash. In the ne

xt three years, its hotel quantity in China will reach 1,800, wherein the quantity of managed stores will

expand to 1,000.

Hanting Inns & Hotels: In Q2 2011, Hanting Inns & Hotels newly added 43 hotels (22 regular chains a

nd 21 franchise hotels), with the total number of hotels up to 516 and guest rooms up to 58,786, moreo

ver, other 90 regular chains and 111 franchise hotels are under planning. It plans to open 240 to 250 ne

w hotels in 2011, including 40 to 50 hotels under the brands of Seasons Hotel and Hi Inn, two new bra

nds of Hanting Inns & Hotels, mainly focusing on first and second-tier cities.


【Table of Contents】

1. Overview of China Budget Hotel Industry

1.1 Definition of Budget Hotel

1.2 Industry Size

1.3 Growth of Budget Hotel

1.4 Market Share

1.5 Market Size of Direct Marketing, Distribution and E-marketing

1.6 Average Price and Rental Rate

2. Regional Analysis of China Budget Hotel Industry

2.1 Regional Budget Hotel Markets in China

2.2 Shanghai

2.2.1 Tourism

2.2.2 Budget Hotel

2.3 Beijing

2.3.1 Tourism

2.3.2 Budget Hotel

2.4 Shenzhen

2.4.1 Tourism & Hotel


2.4.2 Budget Hotel

2.5 Hangzhou


2.5.2 Budget Hotel

2.6 Guangzhou


2.6.2 Budget Hotel

2.7 Nanjing


2.7.2 Budget Hotel

2.8 Wuhan


2.8.2 Budget Hotel

2.9 Tianjin


2.9.2 Budget Hotel

2.10 Suzhou



2.10.2 Budget Hotel

2.11 Chengdu


2.11.2 Budget Hotel

2.12 Xi’an


2.12.2 Budget Hotel

2.13 Zhengzhou


2.13.2 Budget Hotel

2.14 Ji’nan


2.14.2 Budget Hotel

2.15 Shenyang


2.15.2 Budget Hotel


3. Nationwide Budget Hotels

3.1 Home Inns

3.1.1 Profile

3.1.2 Outlet and Guest Room Quantity

3.1.3 Market Share and Reputation

3.1.4 Operation

3.1.5 Revenues of Regular Chains and Franchise Hotels

3.1.6 Main Operating Indicators

3.1.7 Membership and ARPU

3.1.8 Latest Development

3.2 7Days Inn

3.2.1 Profile


3.2.3 Market Share

3.2.4 Operation

3.2.5 RevPAR and Reputation

3.2.6 Revenue and Ranking Changes After Acquisition of Huatian Inn



3.3 Jinjiang Inn

3.3.1 Profile



3.3.4 National Distribution

3.3.5 Operation

3.3.6 Main Operating Indicators


3.4 Hanting Inns & Hotels

3.4.1 Profile



3.4.4 Operation

3.4.5 RevPAR


3.5 Motel 168


3.5.1 Profile


3.5.3 Market Share

3.5.4 Market Structure Changes before and after M&A

3.6 Green Tree Inn Chain

3.6.1 Profile


3.6.3 Market Share


3.7 Super 8

3.7.1 Profile

3.7.2 Operation


3.7.4 Market Share


3.8 IbIS Hotel

3.8.1 Profile



3.8.3 Distribution in Major Provinces and Cities


3.9 Vienna Hotel

3.9.1 Profile


3.9.3 Market Share


3.10 City Comfort Inn

3.10.1 Profile

3.10.2 Development Strategy


3.11 Thankyou Hotel

4. Regional Budget Hotels

4.1 Xilong Hotel

4.2 Hotel Home

4.3 Joy Inn

4.4 Orange Hotel


4.5 99 Inn

4.6 Holiday Inn Express

4.7 Shindom Inn

4.8 WHWH

4.9 Gold-Lions 100 (Hotel 100)

4.10 Nan Yuan Inn

4.11 City Inn

4.12 HuaTian Inn

4.13 Garden Inn

4.14 Huakun Hotel

4.15 Ane158 Hotel

4.16 Grace Inn

4.17 Holiday Star

4.18 Jin’s Inn

5. Development Trend of China Budget Hotel Industry

5.1 Forecast of Revenue Growth

5.2 Forecast of Hotel Quantity Growth


5.3 Forecast of Guest Room Quantity Growth

5.4 Forecast of Market Shares of Top 10 Budget Hotels

【Figures & Tables】

Market Size of China Budget Hotel, 2007-2011

Market Size of China Budget Hotel, 2010Q1-2011Q3

Revenue of China Budget Hotel, 2010

Growth of China Budget Hotel, 2003-2011

Market Share of National Budget Hotel Chains, Jun. 2011

Concentration Ratio of China Budget Hotel Market, Jun. 2011

Market Share of Top 10 Budget Hotels in China, 2007-2011

Proportion of Direct Sales and Distribution in China Budget Hotel

Industry, 2007-2011

Scale and Proportion of E-commerce in China Budget Hotel Market,

2007-2010

Sales Channel Diffidence between Budget Hotels and Star-rated

Hotels, 2010

Average Room Prices and Rental Rate of China Budget Hotel, Oct.


2010-Jun. 2011

Top 10 Provinces by Ownership of Budget Hotel, 2011Q1

Top 10 Cities by Ownership of Budget Hotel, 2011Q1

Market Size of Budget Hotel in Major Chinese Cities, 2011Q1

Shanghai Inbound Tourist Quantity, 2007-2011

Shanghai International Travel Foreign Exchange Revenue and Growth,

2006-2010

Shanghai Inbound Tourist Ratio by Type, Jan.-Jul. 2011

Shanghai Budget Hotel Size, 2005-2011Q1

Changes of Top Ten Countries’ Visitors to Beijing, 2005-2011

Beijing Star-rated Hotel Reception by Number of Guests, 2010-2011

Beijing Star-rated Hotel Reception by Number of Guest/Days,

2010-2011

Beijing Budget Hotel Size, 2005-2011Q1

Shenzhen Inbound Tourist Ratio by Type, Jan.-Jul. 2011

Shenzhen Budget Hotel Size, 2005-2011Q1

Hangzhou Inbound Tourist Ratio by Type, 2010


Hangzhou Budget Hotel Size, 2005-2011Q1

Guangzhou Inbound Tourist Ratio by Type, 2010

Guangzhou Budget Hotel Size, 2005-2011Q1

Nanjing Inbound Tourist Ratio by Type, 2010

Nanjing Budget Hotel Size, 2005-2011Q1

Wuhan Inbound Tourist Ratio by Type, 2010

Wuhan Budget Hotel Size, 2007-2011

Outlet Quantity of Major Budget Hotels in Wuhan, H1 2011

Tianjin Foreign Exchange Revenue and Growth, 2006-2010

Tianjin Inbound Tourist Ratio by Type, 2010

Tianjin Budget Hotel Size, 2007-2011

Outlet Quantity of Major Budget Hotels in Tianjin, H1 2011

Suzhou Inbound Tourist Ratio by Type, 2010

Suzhou Budget Hotel Size, 2007-2011

Outlet Quantity of Major Budget Hotels in Suzhou, H1 2011

Chengdu Inbound Tourist Ratio by Type, 2010

Chengdu Budget Hotel Size, 2007-2011


Outlet Quantity of Major Budget Hotels in Chengdu, H1 2011

Xi’an Inbound Tourist Ratio by Type, 2010

Xi’an Budget Hotel Size, 2007-2011

Outlet Quantity of Major Budget Hotels in Xi’an, H1 2011

Zhengzhou Inbound Tourist Ratio by Type, 2010

Outlet Quantity of Major Budget Hotels in Zhengzhou, H1 2011

Ji’nan Inbound Tourist Ratio by Type, 2010

Ji’nan Budget Hotel Size, 2007-2011

Outlet Quantity of Major Budget Hotels in Ji’nan, H1 2011

Shenyang Inbound Tourist Ratio by Type, 2010

Shenyang Budget Hotel Size, 2007-2011

Outlet Quantity of Major Budget Hotels in Shenyang, H1 2011

Ranking of Nationwide Budget Hotel Chains, 2011Q2

Overview of Home Inns

Hotel and Guest Room Quantity Growth of Home Inns, 2007-2011

Market Share of Home Inns, 2007-2011

Operating Revenue and Growth Rate of Home Inns, 2006-2011Q2


Net Income and Growth Rate of Home Inns, 2006-2011Q2

Operating Cost Increment Structure of Home Inns, 2011Q1

Operating Revenue of Regular Chain Store and Franchise Outlet of

Home Inns, 2010Q2-2011Q3

RevPAR of Home Inns, 2006-2010

ADR, OCC and RevPAR Trends of Home Inns, 2009Q3-2011Q2

Membership and ARPU of Home Inns, 2009Q3-2011Q2

Overview of 7Days Inn

Hotel and Guest Room Quantity Growth of 7Days Inn, 2007-2011

Hotel Quantity of 7Days Inn, 2009Q3-2011Q2

Market Share of 7Days Inn, 2007-2011

Operating Revenue and Growth Rate of 7Days Inn, 2008-2011

Net Income and Growth Rate of 7Days Inn, 2008-2011Q2

Operating Cost Increment Structure of 7Days Inn, 2011Q1

RevPAR of 7Days Inn, 2006-2010

Revenue and Ranking Changes of 7Days Inn, 2009-2011

Operation Comparison between 7Days Inn and HuaTian Inn


Overview of Jinjiang Inn

Hotel and Guest Room Quantity Growth of Jinjiang Inn, 2007-2011

Guest Room Quantity and Growth Rate of Jinjiang Inn, 2006-2011

Market Share of Jinjiang Inn, 2007-2011

National Distribution of Jinjiang Inn, 2010

Operating Revenue and Growth Rate of Jinjiang Inn, 2007-2011

Net Income and Growth Rate of Jinjiang Inn, 2007-2011

RevPAR of Jinjiang Inn, 2006-2010

Main Operating Indicators of Jinjiang Inn, 2006-2010

Overview of Hanting Inns & Hotels

Hotel and Guest Room Quantity Growth of Hanting Inns & Hotels,

2007-2011

New Hotels and Growth Rate of Hanting Inns & Hotels, 2009Q4-2011Q2

Market Share of Hanting Inns & Hotels, 2007-2011

Operating Revenue and Growth Rate of Hanting Inns & Hotels,

2007-2011

Net Income and Growth Rate of Hanting Inns & Hotels, 2007-2011


Operating Cost Increment Structure of Hanting Inns & Hotels, 2011Q1

RevPAR of Hanting Inns & Hotels, 2009Q4-2011Q2

Hotel and Guest Room Quantity Growth of Motel 168, 2007-2011

Market Share of Motel 168, 2007-2011

Market Structure in Shanghai before Home Inns’ Acquisition of Motel

168

Market Structure in Yangtze River Delta region before Home Inns’

Acquisition of Motel 168

Market Structure Changes in Yangtze River Delta region after Home

Inns’ Acquisition of Motel 168

Overview of GreenTree Inns

Hotel and Guest Room Quantity Growth of GreenTree Inns, 2007-2011

Distribution of GreenTree Inns’ New Hotels by City, H1 2011

Market Share of GreenTree Inns, 2007-2011

Overview of Super 8 Hotel

Brand Expansion of Wyndham, 2011Q2

Hotel and Guest Room Quantity Growth of Super 8 Hotel, 2007-2011


Distribution of Super 8 in China, 2011

Market Share of Super 8, 2007-2011

Hotel and Guest Room Quantity Growth of IbIS Hotel, 2007-2011

Distribution of IbIS Hotel in China, Jun. 2011

Overview of Vienna Hotel

Hotel and Guest Room Quantity Growth of Vienna Hotel, 2008-2010

Market Share of Vienna Hotel, 2009-2011

Development Strategy of Vienna Hotel

Distribution of Xilong Hotel in China, Jun. 2011

Hotel and Guest Room Quantity Growth of Hotel Home, 2007-2011

Hotel and Guest Room Quantity Growth of Joy Inn, 2007-2010

Regional Distribution of Joy Inn, Jun. 2011

Cities to Open New Joy Inn Hotels

Distribution of Orange Hotel, Jun. 2011

Overview of Thankyou Hotel

Distribution of Holiday Inn Express, Jun. 2011

Hotel and Guest Room Quantity Growth of Shindom Inn, 2007-2011


Distribution of Shindom Inn, Jun. 2011

Overview of WHWH

Hotel and Guest Room Quantity Growth of WHWH, 2007-2011

Operating Revenue Structure of WHWH, 2008-2010

Operating Revenue and Growth Rate of WHWH, 2008-2011

Net Income and Growth Rate of WHWH, 2008-2011

Hotel and Guest Room Quantity Growth of Golden Lion 100, 2007-2011

Distribution of Golden Lion 100 Supermarket Hotel, Jun. 2011

Hotel and Guest Room Quantity Growth of Nan Yuan Inn, 2007-2011

Distribution of Nan Yuan Inn, Jun. 2011

Hotel and Guest Room Quantity Growth of City Inn, 2007-2011

Distribution of City Inn, 2010

Hotel and Guest Room Quantity Growth of HuaTian Inn, 2007-2011

Distribution of HuaTian Inn, Jun. 2011

Hotel and Guest Room Quantity Growth of Garden Inn, 2007-2011

Distribution of Garden Inn, Jun. 2011

Hotel and Guest Room Quantity Growth of Huakun Hotel, 2007-2010


Hotel and Guest Room Quantity Growth of Ane158 Hotel, 2008-2011

Distribution of Ane158 Hotel, Jun. 2011

Distribution of Grace Inn, Jun. 2011

Hotel and Guest Room Quantity Growth of Holiday Star, 2007-2011

Distribution of Holiday Star, 2010

Hotel and Guest Room Quantity Growth of Jin’s Inn, 2007-2010

Distribution of Jin’s Inn, 2010

Number of Domestic Tourists and Inbound Tourists in China, 2005-2010

Market Size of China Budget Hotel, 2007-2015

Outlet Quantity Growth of China Budget Hotel, 2003-2015

Guest Room Quantity Growth of China Budget Hotel, 2003-2015

Market Share of Top 10 Budget Hotels in China, 2007-2015

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Documents

2011 China Budget Hotel Industry Report, - pdf.askci.compdf.askci.com/2011/10/1993266736.pdf · 2010-2011 Beijing Budget Hotel Size, 2005-2011Q1 Shenzhen Inbound Tourist Ratio by