2010 Spring Convention Savannah, GA

2010 Spring Convention & EXPO

April 18–20

Hyatt Regency SavannahSAVANNAH, GEORGIA

Final Program

2 ASC 2010 Spring Convention & EXPO: Final Program

Sponsors

ASC would like to recognize the generous support of our sponsors thathelp make the 2010 Spring Convention & EXPO a beneficial and successfulexperience for all. Please stop by their EXPO booths to personally thank them for their continued support of the ASC and our industry.

Triple Diamond ($3,000+)

Attendee T-Shirts & Notepads Booth 308

Welcome Reception Booths 309 & 311

EXPO Reception

Double Diamond ($2,000 to $2,999)

Coffee Lounges Booth 112

Final Program

Convention E-Mail Blasts & Special Session

Lanyards Booths 106 & 108

Single Diamond ($1,000 to $1,999)

Opening General Session Booth 425

Tote Bags Booth 407

Digital Cameras for EXPO Raffle Booth 209

iPods for EXPO Raffle Booth 113

Booth 212

Closing Session

Friends of ASC (up to $999)

Mini Video Camera for EXPO Raffle Booth 408

PoGo Printers for EXPO Raffle Booth 208

Convention Marketing

The largest adhesive and sealant event in North America. 3

General Convention Information

ContentsGeneral Convention Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3ASC Spring Convention Program Committee . . . . . . . . . . . . . . . . . . . . . . . . . . 3ASC On-site Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4ASC Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Schedule-at-a-Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Daily Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Speaker Biographies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Registration/Information HoursRegistration Desk, 2nd LevelSunday, April 18 7:00 a.m. – 7:30 p.m.Monday, April 19 6:30 a.m. – 5:00 p.m.Tuesday, April 20 6:30 a.m. – 5:30 p.m.

Speaker Ready RoomWestbrook, Level 2PSAV is our audio visual needs provider, and their offices are located in the Hyatt Regency Savannah. The Westbrook meeting room—locatedon the second floor—will be set up as the Speaker Ready Room. Speakersmay prepare for and/or make changes to their presentations in the Speaker Ready Room. Check with the ASC staff at the Registration Desk if audio/visual technicians are unavailable to assist you.

Coffee LoungesDouble Diamond sponsor:

Scarbrough Ballroom Foyer, Lobby LevelMonday, April 19 Tuesday, April 209:00 – 11:00 a.m. 9:00 – 11:00 a.m.

Speaker Presentations Online*In keeping with the ASC’s continuing efforts to make our events more environmentally friendly, hard copies of presentations will not be available. Speaker presentations will be made available to all Full Paid attendees on the ASC Web site following the convention.*Not all presenters have authorized the ASC to publish their presentations.

A More Sustainable ConventionThe ASC is committed to conserving and preserving our environment and its limited resources whenever possible. Not only does the ASC incorporate sustainable practices into its daily operations, but we also implement tactics to reduce the carbon footprint of our conventions and meetings. For this meeting, we will limit the use of plastics and all non-recyclable materials. To conserve paper, the conference proceedings will be made available electronically, and where possible, print materials use recycled paper. Help us continue to make a difference as we strive to make our eventsmore environmentally friendly. Together, we can all make a difference.

Please recycle this program when done.

The 2010 Spring Convention Program CommitteeThe ASC would like to express its sincere thanks to the following dedicated ASC members who have generously volunteered their time and efforts to develop our education program.

Chair: Sue Love, ASI magazine

Deb Bhattacharjee, Dow Chemical Company

Robyn Bradshaw, Kuraray America

Lex Reynolds, The Reynolds Company

Paul Shessler, SCHAETTI

AMERICA, Inc.

Bob Willis, ASC Staff Advisor


ASC On-site StaffMalinda Armstrong Senior Manager, Finance & Administration

Mark Collatz Director, Government Relations

Matt Croson President

Lori Crowe Director, Marketing

Steve Duren Director, Member Services

Bob Willis Director, Meetings & Education

Kate Zando Director, Finance & Administration

Caulks & Sealants Short Course(registrants only)Trustees Hall, 2nd Level

Sunday, April 18 Monday, April 197:30 a.m. to 4:00 p.m. 7:30 a.m. to 4:15 p.m.

Upon completion, Short Course attendees are cordially invited to attend the ASC 2010 Spring EXPO and Exhibitor Appreciation Reception in the Regency Ballroom on the second level.

Committee and Special Interest MeetingsTuesday, April 20, from 1:00 to 2:00 p.m.ASC committee and special interest meetings are forums for ASC members to meet, discuss issues and provide input and suggestions for future ASC activities and convention programs.

Polyurethanes Short Course Planning Meeting(all attendees welcome)Sloane, 2nd Level

Suppliers Committee Meeting(ASC Supplier members only)Verelst, 2nd Level

Membership Committee Meeting(ASC members only)Vernon, 2nd Level

International Committee Meeting(all attendees welcome)Percival, 2nd Level

General Convention Information

Please Welcome Our Newest Members*DHM Adhesives (manufacturer)

Gala Industries (supplier)

Gelest Inc. (supplier)

Guangdong Sanvo Chemical Industry Technology, Ltd. (affiliate-manufacturer)

Palmetto Adhesives (manufacturer)

Sonoco Products Company (supplier)

Vigon International, Inc. (affiliate-distributor)

*as of March 5, 2010


ChairJames J. Owens Senior Vice President, North America H.B. Fuller Company

TreasurerMarcello C. Boldrini Vice President, Global Product Management Ashland Inc.

Past ChairDavid J. Burger President InduGrow Corporation

DirectorsMichael R. Barch, Jr. Account Manager Clifton Adhesive, Inc.

Christine A. Bryant Vice President, Adhesives & Sealants – NAFTA Bayer MaterialScience LLC

Philip I. Byers Director, Global Sales Eastman Chemical Company

Glenn E. Frommer President ADCO Products, Inc.

Richard W. Maxwell Director of Marketing Forbo Adhesives, LLC

Steven J. Meenan Bonding Business Unit Director 3M Industrial Adhesives & Tapes Division

Jeffrey A. Merkt General Manager Bostik, Inc.

Shree N. Nabar Vice President, Technology DAP Inc.

Lawrence T. Owen Senior Vice President Franklin International

Gary R. Reed Vice President/General Manager, North America Arizona Chemical Company

John A. Reynolds President The Reynolds Company

Mark Siebert Vice President & General Manager, Adhesives, Sealants & Coatings Kraton Polymers U.S. LLC

Theodore O. Stolz Technology Director ITW Performance Polymers & Fluids

C. Russell Thompson President and Chief Executive Officer Evans Adhesive Corporation, Ltd.

Christopher Urheim Global Marketing Dow Adhesives & Functional Polymers

Charles Williams Director Avery Dennison Performance Adhesive Center

Ex-Officio MemberMatthew E. Croson President The Adhesive and Sealant Council, Inc.

ASC Board of Directors

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A horse-drawn carriage ride is one of the many ways to experience Savannah.


Schedule at a Glance*

SUNDAY, APRIL 187:00 a.m. – 7:30 p.m. Registration Open Registration Desk, 2nd Level

7:30 a.m. – 4:00 p.m. Caulks & Sealants Short Course (registrants only) Trustees Hall, 2nd Level

10:30 a.m. – 5:00 p.m. ASC Spring Golf Outing (advance registration required) Savannah Quarters Country Club

12:00 – 1:00 p.m. Caulks & Sealants Short Course Lunch (registrants only) Scarbrough 1, Lobby Level

5:30 – 6:30 p.m. Meet the New ASC President Savannah, Lobby Level

6:30 – 8:30 p.m. Welcome Reception sponsored by:

Harborside Center East, River Street Level

MONDAY, APRIL 196:30 a.m. – 5:00 p.m. Registration Open Registration Desk, 2nd Level

7:30 – 9:00 a.m. Opening General Session

sponsored by:

Harborside Center East, River Street Level

7:30 a.m. – 4:15 p.m. Caulks & Sealants Short Course (registrants only) Trustees Hall, 2nd Level

9:00 – 11:00 a.m. Coffee Lounge

sponsored by:

Scarbrough Ballroom Foyer, Lobby Level

Morning Education Sessions9:30 – 10:30 a.m. Fundamentals of Formulation I Scarbrough 2, Lobby Level9:30 – 11:00 a.m. Better Business Operations: Environmental, Safety & Disaster Recovery Scarbrough 3, Lobby Level9:30 – 11:30 a.m. Advanced Adhesion Science I Scarbrough 4, Lobby Level10:45 – 11:45 a.m. Advances in Sustainable Adhesives & Sealants Scarbrough 2, Lobby Level

12:00 – 1:00 p.m. Caulks & Sealants Short Course Lunch (registrants only) Scarbrough 1, Lobby Level

12:00 – 1:30 p.m. Discover Savannah – Lunch on Your Own

Afternoon Education Sessions1:45 – 3:15 p.m. Social Media Revolution: Generating Value for Your Business Scarbrough 2, Lobby Level1:45 – 3:15 p.m. Overview of the Markets & New Opportunities Scarbrough 4, Lobby Level1:45 – 3:45 p.m. Advanced Adhesion Science II Scarbrough 3, Lobby Level


Schedule at a Glance*

4:00 – 7:00 p.m. ASC Spring EXPO Regency Ballroom, 2nd Level

6:00 – 7:00 p.m. Exhibitor Appreciation Reception sponsored by:

Regency Ballroom, 2nd Level

Tuesday, April 206:30 a.m. – 5:30 p.m. Registration Open Registration Desk, 2nd Level

7:30 – 9:00 a.m. General Session Breakfast Harborside Center East, River Street Level

9:00 – 11:00 a.m. Coffee Lounge

sponsored by:

Scarbrough Ballroom Foyer, Lobby Level

Morning Education Sessions9:30 a.m. – 12:00 p.m. Sealants in the Building Envelope Scarbrough 2, Lobby Level9:30 a.m. – 12:00 p.m. New Business Opportunities Scarbrough 3, Lobby Level

12:00 – 1:00 p.m. Networking Lunch Harborside Center East, River Street Level

1:00 – 2:00 p.m. Polyurethanes Short Course Planning Meeting (all attendees welcome) Sloane, 2nd Level1:00 – 2:00 p.m. Suppliers Committee Meeting (ASC Supplier members only) Verelst, 2nd Level1:00 – 2:00 p.m. Membership Committee Meeting (ASC members only) Vernon, 2nd Level1:00 – 2:00 p.m. International Committee Meeting (all attendees welcome) Percival, 2nd Level

Afternoon Education Sessions2:15 – 3:15 p.m. Fundamentals of Formulation II Scarbrough 2, Lobby Level2:15 – 4:15 p.m. Workshop: Managing the Distribution Channel Scarbrough 3, Lobby Level

4:30 – 5:30 p.m. Closing General Session Harborside Center East, River Street Level

5:45 – 7:00 p.m. Closing Reception

sponsored by:

Harborside Center West, River Street Level

* Note: Changes to the schedule are often necessary after the Final Program has printed. In this case, a Convention Addendum with updated informa tion will be furnished to all attendees with their registration materials. Refer to the Convention Addendum for session changes. All events will take place at the Hyatt Regency Savannah unless otherwise noted.


Daily Program – Sunday

Sunday, April 187:30 a.m. – 4:00 p.m.Caulks & Sealants Short Course (registrants only)A continental breakfast will be served starting at 7:30 a.m.Trustees Hall, 2nd Level

10:30 a.m. – 5:00 p.m.Spring Golf Outing at Savannah Quarters Country Club(preregistered golfers only)Tee time is at 11:00 a.m.Important Note: Bus transportation to the course will leave the hotel promptly at 10:30 a.m.

5:30 a.m. – 6:30 p.m.Meet the New ASC PresidentSavannah, Lobby LevelEveryone is invited to stop by to meet Matt Croson, the ASC’s new president.

6:30 – 8:30 p.m.“Haunted Savannah” Welcome ReceptionThe full moon is burning bright, and night has fallen…spooky, but do not fear…it is only the spirits from Bayer MaterialScience welcoming us to one of the South’s most haunted cities.

Triple Diamond sponsor:

Harborside East, River Street Level

Monday, April 197:30 – 9:00 a.m.OPENING BREAKFAST:“The Recovery – How Long and How Fast?”Alan Beaulieu, Institute for Trend ResearchHarborside East, River Street Level

Single Diamond sponsor:

Hear from one of the country’s most informed and respected economists on short- and long-term economic forecasts for the U.S. and abroad and how they will affect your company.

7:30 a.m. – 4:15 p.m.Caulks & Sealants Short Course(registrants only)A continental breakfast will be served starting at 7:30 a.m.Trustees Hall, 2nd Level

9:00 – 11:00 a.m.Coffee LoungeScarbrough Ballroom Foyer, Lobby Level

Double Diamond sponsor:


Daily Program – Monday

Morning Education Sessions

9:30 – 10:30 a.m.FUNDAMENTALS OF FORMULATION ISession Moderator: Kate Zando, ASCScarbrough 2, Lobby Level

9:30 to 10:00 a.m.Rheological Study of Fumed Silica Suspensions in DGEBA ResinRodney Conn, Evonik Degussa CorporationWith increased use of epoxy and related resins in adhesives and composites, the choice of thixotropic agent and resulting rheo-logical behavior has become more important. Learn about a study in which various grades of fumed silica were examined for their rheological properties in standard diglycidyl ether of bisphenol-A (DGEBA) epoxy resin.

10:00 to 10:30 a.m.New Smart Silanes Specialties to Improve Significantly the Properties of Adhesives & SealantsRamon Sanchez-Morillo, Evonik Degussa CorporationOrgano-functional silanes have been used for years to enhance adhesion and mechanical properties of adhesives and sealants. New demands for reducing VOC and improving performance have challenged the silanes providers to find new products. Learn about the development of a new silane specialty that addresses current market requirements. Other silane specialties with high function-ality which are necessary to improve the mechanical properties of adhesives and sealant formulations will also be discussed.

9:30 – 11:00 a.m.BETTER BUSINESS OPERATIONS: ENVIRONMENT, SAFETY & DISASTER RECOVERYSession Moderator: Bob Willis, ASCScarbrough 3, Lobby Level

9:30 to 10:00 a.m.Environmental Compliance & SustainabilityThomas Seguljic, HRP Associates, Inc.The presentation will include discussion on the development and implementation of environmental compliance programs, sustain-ability principles and how to integrate sustainability into your environmental compliance program.

10:00 to 10:30 a.m.Understanding and Controlling Dust Explosion Hazards: Compliance with the OSHA Combustible Dust National Emphasis ProgramVahid Ebadat, Chilworth Technology, Inc.Fire/explosion hazards exist in both facilities and equipment that handles or processes combustible dusts. Practical techniques for both preventing dust explosions and protecting people and facilities from their effects will be presented, along with a systematic approach to dust explosion hazard assessment directed towards obtaining a Basis of Safety for the process.

10:30 to 11:00 a.m.Successful Recovery from a Disaster – Protecting Your Company’s Essential DataMark Clark, DATACOR, inc.Can your company recover successfully from a disaster? Is there a plan in place if disaster strikes? Most of us don’t give enough attention to what we should do to protect our essential data from a calamity. In this session, Mark Clark will demonstrate how smart businesses recover quickly from such events because they have



contingency plans in place. Many adhesive and sealant businesses may protect their information to some degree; however, these techniques often leave companies vulnerable to critical data loss, downtime and risk. Alternative solutions will be presented to help protect against risk and securely protect your servers and data.

9:30 – 11:30 a.m.ADVANCED ADHESION SCIENCE ISession Moderator: Steve Duren, ASCScarbrough 4, Lobby Level

9:30 to 10:00 a.m.Mineral Oil in Adhesive Formulated for Packaging Tape; Physical Properties and Adhesive CharacteristicsAnna Eriksson, NYNAS ABTo optimize the performance of a styrene block copolymer (SBC)-based pressure sensitive adhesive, the focus often lies on the base polymer and resin system and less on the hydrocarbon oil used as plasticizer. This presentation will look at a study on the impact of different types of oils used in packaging tape adhesive formulations. Results show that the choice of oil has an impact on the adhesive performance and that it could be possible to further optimize the formulation by choosing the most suitable oil to a given adhesive system. In addition, results from an evaluation of viscoelastic properties will be discussed.

10:00 to 10:30 a.m.Design and Development of Acrylic Emulsion Adhesives and PSAs that are People and Environmentally FriendlySumihisa Oda, Saiden Chemical Industry Co., Ltd.Jeff Lamb, Saiden TechnologiesIn recent years, there has been a shift from solution acrylics used in paints, adhesives and pressure sensitive adhesives to water-based technologies. Countries around the world have imposed restric-tions on VOCs and environmentally hazardous substances. This presentation will report on various developments including VOC reduction by reducing residual monomers and limiting breakdown of monomer components, as well as technologies for emulsifying high softening point tackifiers for use in acrylic waterborne PSAs without the use of solvents.

10:30 to 11:00 a.m.Structural Adhesives with a High W/E RatioXiaobin Wang, ITW PlexusIt is common for customers to ask for a structural adhesive possess-ing an ideal cure profile offering long enough working and fast enough fixture times. In this presentation, you will learn how you can use the W/E ratio, the ratio between the working time and exothermic peak time, to describe how a cure file of an adhesive is ideal. The presenter will discuss challenges in designing structural adhesives with a high W/E ratio, share general ideas on designing such structural adhesives, and demonstrate some examples of MMA-based structural adhesives with a high W/E ratio.

11:00 to 11:30 a.m.Two-Component Polyurethane Adhesives Having Novel PropertiesSyed Mahdi, Dow AutomotiveUlrich Tribelhorn, Dow Automotive SwitzerlandWhile the preferred choice for direct-glazing and semi-structuralmodular assembling for automotive parts, one-component, moisture-cure polyurethane adhesives have a disadvantage—longer curingtime to achieve full adhesive properties, especially at low temperatureand humidity. When a long curing time is not acceptable to meetdesired process conditions, two-component polyurethane adhesivesare used. Two-component polyurethane adhesives offer advantages



over traditonal two-component adhesives in that they can cure rapidly with high modulus and high elongation, which is essential when bonding dissimilar substrates. This presentation will explore a novel family of two-component polyurethane adhesives developed to address opportunities in the automotive industry that provides primerless adhesion to dissimilar substrates, offers sub stan tially no changes in adhesive mechanical properties within usage tem pera-ture; is independent of service temperature; builds rapid adhesive strength; and possesses higher mechanical properties.

10:45 – 11:45 a.m.ADVANCES IN SUSTAINABLE ADHESIVES & SEALANTSSession Moderator: Lori Crowe, ASCScarbrough 2, Lobby Level

10:45 to 11:15 a.m.Evaluation of Green Strength and Shrinkage During the Cure Interval of One-Part RTV Adhesives & Sealants by RheometryGlenn Gordon, Dow Corning CorporationAn experimental protocol will be described that provided data that correlated with results obtained from the lap-joint test of an oxime-functional silicone glazing sealant, and a demonstration of the measurements of shrinkage in one dimension and of the tensile stress generated in oxime- and alkoxy-functional sealants confined in a static joint configuration.

11:15 to 11:45 a.m.Making Sustainable Construction a Reality: The Role of Silicone TechnologyJamie Moore, Dow Corning CorporationThe EPA has defined Sustainable Construction (green buildings) as the practice of creating structures and using processes that are environmentally responsible and resource-efficient throughout a building’s life-cycle. This presentation will examine the significant role silicones play in all phases of the sustainable building—including enabling design concepts, improving construction effectiveness, and reducing the overall operating costs of the structure throughout its lifecycle.

12:00 – 1:30 p.m.Lunch on Your OwnDiscover the charms of this historic Southern city…enjoy!

Afternoon Education Sessions

1:45 – 3:15 p.m.SOCIAL MEDIA REVOLUTION: GENERATING VALUE FOR YOUR BUSINESSSession Moderator: Lori Crowe, ASCScarbrough 2, Lobby Level

Ira Kaufman, Entwine, Inc.Patsy Stewart, Entwine, Inc.This session will focus on the red hot issue of social media—using a format that combines multimedia, interactive and lecture. Our presenters will focus on targeted research and business-to-business case studies with examples from the adhesive and sealant industry. The presentation will include four parts:■ Business Imperative for “Social Media Marketing and Beyond”■ Media Marketing Strategy: Integrating Current Marketing Efforts

with Social Media■ Implementing Social Media Tools (LinkedIn, Facebook, Twitter,

YouTube, Google)■ Beyond ROI: Tracking and Evaluating Results



1:45 – 3:15 p.m.OVERVIEW OF INDUSTRY MARKETS & NEW OPPORTUNITIESSession Moderator: Kate Zando, ASCScarbrough 4, Lobby Level

1:45 to 2:30 p.m.Overview of the U.S. MarketsDavid Nick, DPNA InternationalEconomists have been predicting that 2010 will be the turnaround year for ending the U. S. economic recession. Will we see growth or more of the same? This presentation will look at the performance of the markets for adhesives and sealants in 2009 and what can be expected for 2010 and beyond. Also explored will be the current and proposed government economic stimulus packages and what they may mean to our industry for both the short and long term.

2:30 to 3:15 p.m.Market Opportunity MappingScott Detiveaux, Orr & Boss Inc.Customers’ needs and requirements are always changing, which usually represents growth opportunities for suppliers. This is par tic-u larly true as industries begin to emerge from a downturn period. However, just because new opportunities are emerging doesn’t mean that every company can capitalize upon them. This presen ta-tion highlights an effective methodology that successful companieswithin the adhesives and coatings industries are using to “map out” their core competencies relative to market needs and properly align them with changing customer requirements. It will also offer an approach that companies can use to better understand the critical success factors for effectively positioning themselves to meet the ever changing needs of customers.

1:45 – 3:45 p.m.ADVANCED ADHESION SCIENCE IISession Moderator: Steve Duren, ASCScarbrough 3, Lobby Level

1:45 to 2:15 p.m.Liquid Isoprene Rubber for UV Curing ApplicationKei Hirata, Kuraray America, Inc.Hear about a unique polymerization and polymer modification tech-nology that contains methacryloyl groups on a polyisoprene main chain and is curable by UV irradiation in the presence of a photo-initiator. It gives remarkable flexibility compared with urethane acrylate. This technology indicates distinguished cohesion at high temperature and excellent adhesiveness when used with pressure sensitive adhesives (PSAs). It is also expected to be applied for adhesives for electronic equipment, sealants for display or PSAs from its unique properties.

2:15 to 2:45 p.m.Optimizing a Nonwoven Bonding System Using SBCs in Adhesive FormulationsAlejandro Esquivel De La Garza, Dynasol, LLCAfter thermal welding, hot-melt bonding is one of the most used techniques to assemble nonwoven parts together or to other substrates. The adhesive selection must be done according to thefinal application. This presentation will examine the use of copoly-mers to formulate hot-melt adhesives. It will also review their performance development in nonwoven bonding for parts assembly and bonding to other substrates, such as plastics or metal used as structural support.



2:45 to 3:45 p.m.Carbon Nanotubes-based, Gecko-inspired AdhesivesAli Dhinojwala, The University of AkronDr. Dhinojwala will present on “Gecko-inspired Adhesives”—a new class of synthetic adhesives inspired by wall-climbing lizards such as geckos, which have a unique ability to attach to different surfaces without using viscoelastic glues. The micron-size hairs on gecko feet adhere to rough surfaces and keep the feet clean to allow adhesion in dusty environments. Also addressed will be the strategy of using micro-patterned vertically aligned carbon nanotubes (CNT) to mimic the hairs found on gecko feet. These CNT structures can be transferred to flexible plastic films to create flexible adhesive tapes. These adhesives will be useful for applications in the areas of wall-climbing robots, reversible adhesives and adhesives suitable for use in space and electronic applications.

4:00 – 7:00 p.m.ASC 2010 Spring EXPO Featuring Our First Ever EXPO BingoBuzz!Regency Ballroom, 2nd Level

The EXPO will showcase the latest products and innovations in the adhesive and sealant industry. Get out your BingoBuzz card found in the back of your Exhibit Guide. Have your card stamped at each booth you visit for a chance to win a very special prize at the end of the show! See the back of your BingoBuzz card for game rules.

6:00 – 7:00 p.m.Exhibitor Appreciation Reception

Triple Diamond sponsor:

Regency Ballroom, 2nd Level

Join us as we recognize our exhibitors and their continued support of the largest adhesive and sealant exposition in North America!

Register to win great prizes in the

EXPO raffle drawing!

☛ 2 Canon PowerShotDigital Cameras from our


☛ 2 Apple iPod Touch from our


☛ 1 Amazon Kindle from our

Friends of ASC sponsor:

☛ 1 Kodak Zi8 HD Pocket Video Camera from our

Friends of ASC sponsor:


Daily Program – Tuesday

Tuesday, April 207:30 – 9:00 a.m.GENERAL SESSION BREAKFASTHarborside East, River Street Level

Winning on Value vs. Losing on Price—Competing Successfully in a “Me-Too” MarketplaceLandy Chase, Landy Chase, Inc., author of “Competitive Selling” soon to be released from McGraw HillWith a combination of humor, stories and highly practical content, Mr. Chase will share his cutting-edge ideas to dramatically improve bottom-line results. In this ground-breaking

presentation, he will outline the new demands—and rewards—that are involved in winning sales when faced with a competitor’s lower prices. You will learn:■ How the customer of today defines “value-added”■ Why most companies aren’t measuring up■ Why sales are NEVER lost on “price”■ “Power Tools” for communicating your value proposition effectively■ How to win sales at a higher price without sacrificing your margins

9:00 – 11:00 a.m.Coffee LoungeScarbrough Ballroom Foyer, Lobby Level

Double Diamond sponsor:

Morning Education Sessions

9:30 a.m. – 12:00 p.m.SEALANTS IN THE BUILDING ENVELOPESession Moderator: Mark Collatz, ASCScarbrough 2, Lobby Level

9:30 to 10:15 a.m.Thomas O'Connor, SmithGroupMr. O’Connor will discuss the importance of a building’s exterior envelope and weatherproofing design considerations including exterior water management systems; importance of liquid water and water vapor management; how air barrier and vapor retarder systems utilize sealants at their interfaces; importance of transition details; and illustrations of common failures.

10:15 to 11:00 a.m.Jerry Klosowski, Klosowski Scientific Inc.Mr. Klosowski will address the weathering of sealants correlated to outdoor exposures and what you need to know about durability; common factors within generic types of sealants; characteristics of several types of sealants; and how to make a sealant selection for given applications.

11:00 to 11:30 a.m.Christopher White, National Institute of Standards and TechnologyDr. White of the National Institute of Standards and Technology will enlighten us on sealant behavior and viscoelasticity with varioussealant chemistry types; properties of sealants; common strategies ofconsistently maintaining a fully filled gap; what gives various sealantchemistry types elasticity; and why you should care about Modulus.

11:30 a.m. to 12:00 p.m.Question & Answer Session with Speakers



9:30 a.m. – 12:00 p.m.NEW BUSINESS OPPORTUNITIESSession Moderator: Lori Crowe, ASCScarbrough 3, Lobby Level

9:30 to 10:00 a.m.Global Chemicals Consolidation: Successful Strategies for Adhesive and Sealant CompaniesThomas Blaige, Blaige & CompanyThere is significant consolidation occurring in the global adhesive andsealant industry. Most companies have no clearly defined strategy regarding consolidation. Mr. Blaige will deliver proprietary informa-tion that can help participants in the adhesive and sealant industry—one of the most active components of the chemicals sector—stayup-to-date on current trends, such as the number of deals, domesticversus international, strategic versus financial, divestitures, etc. He will help us understand the market and plan for the future, while addressing major challenges that manufacturers and distributors are facing in 2010 (e.g., elevated and volatile raw materials costs, equipment and technology costs rising, tight credit markets); consolidation drivers; mergers and acquisitions data; case studies of recent significant deals; and an overall approach to maximizing value when considering strategic activity and/or transactions.

10:00 to 10:30 a.m.Tools for Making Sound Investment DecisionsJohn Orloff, The ChemQuest Group, Inc.This presentation will explore new business development—more specifically, how and why it is important to evaluate new products, markets, investments, etc.—before you spend lots of money with little chance of success. Everyone wants to know where they can go to make new profits and sales; however, few people understand the upfront basics that help improve your batting average. Making the right choices with the precious money and resources you have is a step in the right direction. We will look at some of the tools and processes available, and focus on the quicker ones that are the most cost effective.

10:30 to 11:00 a.m.The Adhesive and Sealant Market Opportunity for Alternative Energy MethodsDavid Nick, DPNA International, Inc.In this presentation, Mr. Nick will cover the use of adhesives and sealants for the fabrication and construction of alternative energy equipment—with specific focus on wind turbines with additional commentary on photovoltaics and other competing energy source technologies. Also, formulated products and their 2010–2015 USA demand outlook will be presented.

11:00 to 11:30 a.m.How to Translate the "Bio"-Trend into Real Business Opportunity in AdhesivesBernard Hasson, SpecialChem S.A.Chemical producers as well as biotech and agro companies have accelerated their pace in developing and launching bio-chemicals, due to the perception of major growth opportunities for bio-basedchemicals as a result of skyrocketing oil prices. But where are the “real”growth opportunities? This presentation will delve into details of:■ Categorizing the main demand drivers behind the green/bio trend;■ Analyzing economically which market segments could poten-

tially pay a premium for “bio”;■ Presenting a methodology to define a market penetration

strategy to capture the “bio” opportunity for your company, including short-and long-term opportunities;



■ Showing multiple data points related to adhesives and sealants; and

■ Providing marketing tools to help define your own strategy with bio-based chemicals and adhesives.

11:30 a.m. to 12:00 p.m.Linking Process Improvement (Lean) Initiatives Directly to the Bottom Line through Lean Navigational Charts and ScorecardsPhilip Kirby, Organization Thoughtware International Inc.One of the crucial issues facing the lean enterprise today is how to get an instant read on the impact of a lean initiative on the bottom line. Typically, 40% to 80% of all “ lean projects/initiatives” are not based on strategy and thus do not contribute to the bottom line. Lean enterprise success is really all about execution…not intention. In this session, you will learn how to:■ Translate the Lean Strategy into everyday action through the use

of Lean Navigational Charts;■ Link the Future State Value Stream to the Customer Value

Proposition as defined by the SNC; and■ Use the Lean Scorecard to navigate and measure lean successes.

12:00 – 1:00 p.m.Networking LunchHarborside East, River Street LevelEnjoy a Southern buffet lunch overlooking the Savannah River

1:00 – 2:00 p.m.COMMITTEE & SPECIAL INTEREST MEETINGS (concurrent)

Polyurethanes Short Course Planning Meeting(all attendees welcome)Sloane, 2nd Level

Suppliers Committee Meeting (ASC Supplier members only)Verelst, 2nd Level

Membership Committee Meeting (ASC members only)Vernon, 2nd Level

International Committee Meeting (all attendees welcome)Percival, 2nd Level

Afternoon Education Sessions

2:15 – 3:15 p.m.FUNDAMENTALS OF FORMULATION II Session Moderator: Steve Duren, ASCScarbrough 2, Lobby Level

2:15 to 2:45 p.m.Innovative Methodologies for Hot-Melt Adhesives Lay-Down Can Save Money, Time and Create Customer Trust and LoyaltyMike Budai, ITW Dynatec AmericasThere is a close relationship between hot-melt polymers and the equipment to provide a proper solution for the customer. In this presentation, the relationship between various hot-melt polymers (rheology, temperature, softening point, specific gravity, and viscosity) and the adhesive lay-down technologies available for their successful application will be examined. To ensure a project’s success, it is important to understand how the equipment manu-facturer views the end-user’s solution and that adhesives and equipment are not sold without first considering the entire project as a one turn-key solution for the customer.



2:45 to 3:15 p.m.New Silanes: Adhesion Promoters and Low VOC PrimerMisty Huang, Momentive Performance MaterialsSilanes are the most commonly used adhesion promoters in adhesivesand sealants. As the industry changes and new opportunities arise for improved performance and lower environmental impact, different silanes must also be developed for use in adhesives and sealants. This presentation will discuss silane structures that have not been previously used in adhesives and sealants that can help improve adhesion and deliver improved sealant properties. Additionally, silanes for low VOC primers for difficult organic substrates, including TPO, will be discussed.

2:15 – 4:15 p.m.SPECIAL WORKSHOP FOR MANUFACTURERSSession Moderator: Lori Crowe, ASCScarbrough 3, Lobby Level

The Distribution Channel: Developing a Long-Term Management StrategyRay Huelskamp, 65 30 Group LLCIn this two-hour, interactive seminar designed for manufacturers, par tic ipants will learn how to more effectively understand if distri-bu tion channels make sense for them, learn how to make channels more efficient and what tools and techniques can be used to quantify success levels. Focus will be on:■ Channel strategy;■ Types of distributors and how to determine which one is best;■ Evaluating the success of your distributors and, conversely, how

your distributors will evaluate you;■ Planning with your distributors…what do you need them to do;■ Distribution economics (budgeting and planning);■ Communications, confidentially and distribution agreements; and■ Common mistakes to avoid.

4:30 – 5:30 p.m.CLOSING GENERAL SESSION


EFFECTIVE BUSINESS MANAGEMENTSession Moderator: Lori Crowe, ASCHarborside East, River Street Level

What Goes Into the Total Costing of Your Product?Dan Murad, The ChemQuest Group, Inc.

Understanding the Profitability of Your CustomerScott Detiveaux, Orr & Boss, Inc.

5:45 – 7:00 p.m.“Spring Evening in Savannah” ReceptionHarborside West, River Street LevelWhat a terrific spring convention, but sadly, all good things must come to an end. However, we won’t depart without enjoying one more splendid spring evening in Savannah!


Speaker BiographiesSpeakers are listed alphabetically by last name.

Beaulieu, AlanOne of the country’s most informed economists, Alan Beaulieu is a principal of the Institute for Trend Research where he serves as President. He is co-author of “Make Your Move,” a book on how to increase profits through business cycle changes. Mr. Beaulieu is a principal and Managing Partner of ITR Capital Partners and is an active member of its Investment Committee. He is also the Senior Economic Advisor to the NAW and the Chief Economist for HARDI. Mr. Beaulieu has been providing workshops and economic analysis seminars across the U.S. to literally thousands of business owners and executives for the last 20 years. Pronouncements from the Institute for Trend Research and/or Mr. Beaulieu have appeared in/on the: Wall Street Journal, New York Times, USA Today, Knight Ridder News Services, Business Week, Associated Press, The Washington Times, CBS Radio, CNN Radio, Sirius talk radio, KABC, NPR affiliate WLRN and numerous other outlets.

Blaige, ThomasTom Blaige established Blaige & Company, which is an international invest-ment banking firm dedicated exclusively to the plastics, packaging and chemicals industries. He has over 25 years of transaction experience, having completed over 100 transactions and visited over 150 plastics, packaging and chemicals operations worldwide. Prior to founding Blaige & Company in 2003, he was managing director for two generalist investment banks and a middle market M&A unit of a Wall Street investment bank, and he was a private equity investor with Prudential Capital. Mr. Blaige earned a Master of Management degree, with Distinction, from the Kellogg Graduate School of Management at Northwestern University, where he was elected to Beta Gamma Sigma, and a Bachelor of Business Administration degree from Loyola University of Chicago.

Budai, MikeMike Budai holds a mechanical engineering degree from Bowling Green State University. He has worked with Teledyne Corporation developing several patents on Hydro-Pneumatic cylinder systems. Mr. Budai has also worked with Wright Industries as a sales engineer developing proposals and ROI analysis for automated assembly and process systems. Currently, heis the coating and laminating manager with ITW Dynatec, designing thermo-plastic polymer laydown systems for both coating and laminating.

Chase, LandyLandy Chase, CSP, is a nationally prominent sales expert who specializes in increasing the effectiveness of business owners, sales executives and sales professionals in sales and marketing skills. Since founding his company in 1993, he has given over 2,000 paid presentations to corporate and associ a-tion clients in over 60 different industries. Mr. Chase’s professional quali-fications rank among the top sales trainers nationally and include repeat national President’s Club awards. He has successfully published dozens of articles in trade publications across many different industries. His latest book, “Competitive Selling,” will be published by McGraw-Hill for worldwide distribution in June 2010. Mr. Chase is a graduate of The Citadel, The Military College of South Carolina, and holds an MBA from Xavier University. In July 2001, he was awarded the Certified Speaking Professional (CSP) designation from the National Speakers Association, the highest earned level of excel-lence in the industry and a distinction representing the top seven percent of all members of the speaking profession.

Clark, MarkMark Clark is a Sales Representative with DATACOR, inc., a company specializing in software, services and business solutions for the adhesive and sealant industry since 1981. Mr. Clark holds a B.S. in Environmental Engineering from Rensselaer Polytechnic Institute.

Conn, RodneyRodney Conn has been a contributing member to the adhesive and sealant industry for many years. He served as a formulator at Macco Adhesives, as well as Union Carbide Corporation. For the last 10 years, Mr. Conn has beeninstrumental in supporting the applications technology for Evonik Degussa’sInorganic Material Business Unit. He is presently the chairman of ASTM International Committee C24 Buildings Seals and Sealants.


Speaker BiographiesDetiveaux, ScottScott Detiveaux is a Senior Project Manager with Orr & Boss and is a specialist in business strategy development and supply chain management. Mr. Detiveaux is an authority on competitive benchmarking, customer value strategies, value system analysis, and has worked with a number of inter-national adhesives and sealants companies and raw materials suppliers in North America, Europe, South America and Asia. In addition to his extensive experience in supply chain management, Mr. Detiveaux has worked closely with client organizations on market entry strategies, business strategy formu lation and implementation, corporate restructuring and repositioning strategies, and improving the effectiveness of channels of distribution. Recent clients include: Ashland Specialty Chemicals, Bayer MaterialScience, Eastman Chemical Company, Dow Chemical Company, DuPont, Celanese, ITW, Kemira, Shurtape and Reichhold. Mr. Detiveaux holds a B.S. in Bio-chemistry from Louisiana State University and an MBA from the University of Tennessee.

Dhinojwala, AliDr. Ali Dhinojwala is a professor of polymer science at The University of Akron. He has a Ph.D. in Chemical Engineering from Northwestern Uni-versity and a B. Tech. in Chemical Engineering from the Indian Institute of Technology in Bombay, India. His research interests include Spectroscopic techniques to study structure and dynamics at surfaces and interfaces; relationship between adhesion, adhesion hysterisis, and friction; structure and dynamics of molecules in confined geometry; surface melting and surface freezing; developing synthetic adhesives using aligned carbon nanotubes inspired by Gecko foothairs; and electrical and optical applications of aligned carbon nanotubes.

Ebadat, VahidVahid Ebadat Ph.D., M.Inst.P, MIEE, C.Eng., C.Phys., is the CEO of Chilworth Technology, Inc. He has worked extensively as a process and operational hazards consultant for the chemical, pharmaceutical and food industries. Dr. Ebadat is a regular speaker at training courses on gas and vapor flam ma-bil ity, dust explosions and controlling electrostatic hazards. He is a member of NFPA 77 Technical Committee on Static Electricity, NFPA 654 Standard for the Prevention of Fire and Dust Explosions from the Manufacturing, Proces-sing, and Handling of Combustible Particular Solids and ASTM E27 Commit-tee on Hazard Potential of Chemicals. Dr. Ebadat’s research has culminated in the publication of numerous technical papers and articles.

Eriksson, AnnaAnna Eriksson received her MSc in chemistry, specializing in polymer tech-nol ogy, from the Royal Academy of Science in Sweden in 2006. She has worked for NYNAS since 2006 dealing with product development, customer support and research.

Esquivel De La Garza, AlejandroDr. Alejandro Esquivel is Senior Specialist at Dynasol, and has 26 years of experience in rubber technology (emulsion and solution). He is an expert on adhesives, especially PSAs. Dr. Esquivel has Ph.D. and Chemical Engineer degrees from the Technological Institute of Ciudad Madero (Tamaulipas,México). He has specialization in polymer chemistry and adhesives from AkronUniversity, McMaster University and from ITESM (Mexico). Dr. Esquivel is the author of a number of scientific articles and holds several patents related to synthetic rubber applications and thermoplastic rubber compounding.

Gordon, GlennGlenn Gordon is a Senior Research Specialist at Dow Corning Corporation. He joined the company in 1994 after earning a Ph.D. in Chemical Engi neer-ing from the University of Connecticut. For the last five years, he has led the technology platform for research and development of reactive silicone hot-melt adhesives.

Hasson, BernardBernard Hasson is Chief Operating Officer of SpecialChem and his particular focus is strategy and business development in the field of renewable chemi-cals. Prior to that, Mr. Hasson led SpecialChem from a start-up to an inno vativeand dynamically growing service company. Before founding SpecialChem in 2000, he held various positions with marketing and business develop-ment within the plastics division a French Petrochemical company (Elf


Speaker BiographiesAtochem). Mr. Hasson is passionate about developing new relationships and innovation within the chemicals industry, and holds an MBA from the “HEC Paris” Business School.

Hirata, KeiKei Hirata received his master’s degree in Organic Synthetic Chemistry from Osaka University in 2001. He immediately joined KURARAY Co., Ltd. and worked on development of liquid isoprene rubber. He moved to Kuraray America, Inc. in 2008 to promote marketing of styrenic elastomer (SEPTON & HYBRAR) and liquid rubber (LIR).

Huang, MistyMs. Huang finished her B.S. in Chemical Engineering in China, then earned a Ph.D. in Physical Chemistry/Polymer from SUNY at Albany in 1989. After three years as postdoctoral associate at Polytechnic University (now NYU) and four years as research chemist at Hercules Incorporation in Wilmington, DE, she joined Witco Corporation, which became GE Advanced Materials, and now is Momentive Performance Materials. She is a technical leader at the R&D center, and her primary focus has been on silane applications and SPUR+ technology for adhesives and sealants.

Huelskamp, RayRay Huelskamp is a management consultant and Managing Director of the 6530 Group, LLC. He has 25 years of industry experience, holding many senior positions such as Director of Operations for the Global Custom Services Division of International Paper and general manager for several turn-around companies. Additionally, Mr. Huelskamp has held multiple roles of increasing responsibility at xpedx, including Senior Vice President, General Manager of xpedx’s billion dollar packaging business, and Director of Marketing for xpedx’s rapidly growing industrial business segment.

Kaufman, IraIra Kaufman, Ph.D., is president of Entwine, Inc. He challenges owners and senior executives to clarify their goals and translate them into a consistent Brand and Integrated Media Marketing Strategy. He combines 30 years of rich experiences to leverage the power of social media for marketing, recruit ment and organizational development. Dr. Kaufman collaborates with a team of experts to design interactive environments that create long term business value by integrating traditional advertising, online marketing, public relations and social media. He designs social media strategies that generate marketing capital.

Kirby, PhilipAs Founder and Managing Director of Organization Thoughtware Inter-national Inc. (OTI), Mr. Kirby draws on his extensive international experience to assist enterprises in restructuring business processes around generating value and eliminating waste. OTI’s Lean Thoughtware Methodology has been extremely successful in improving the operational and financial per-formance enterprises in a wide variety of industries and geographies. He has successfully taught and facilitated companies in the application of Lean Thinking in a variety of industries and processes such as: customer relation-ship management, material and information conversion, supply chain manage-ment, demand generation, service fulfillment and distribution and new product introduction. Prior to founding his current consulting business, Mr. Kirby spent 14 years in the manufacturing world as a front-line Plant and Product Manager and General Manager of fully integrated engineering, marketing, supply chain and manufacturing operations. He ran plants in Europe, the U.S., and his home country, Canada. His two published books, “Thoughtware: Change the Thinking and the Organization Will Change Itself” and “The Future…You Can’t Get There From Here” reflect the depth of thinking, conviction and inspirational value he brings to his profession and to his clients.

Klosowski, JerryJerome Klosowski is a retired senior scientist from Dow Corning, specializing in sealants and cure chemistries. He is presently Scientist Emeritus with Dow Corning and President of Klosowski Scientific Inc., a contract research company doing research on caulks, sealants and coatings. As needed, he serves as chief chemist for Engineering Diagnostics Inc., an engineering firm specializing in building problems and forensics. Mr. Klosowski has 32 U.S. patents, over 60 publications, four chapters in encyclopedias, author of the book “Sealants in Construction,” and editor of two ASTM books—STP 1200


Speaker Biographiesand STP 1334, both on Sealants in Construction and Structural Glazing. He received the Adhesives Age Award for Science in Sealants, was awardedSWR Institute lifetime membership for developing sealants training modulesand was named ASTM Man of the Year and given the ASTM Award of Merit.

Lamb, JeffMr. Lamb is the President of Saiden Technologies, Inc. He earned his B.A. fromCornell University in 1986, and then his MBA from Duke University in 2002. Mr. Lamb is a founding member of Saiden Technologies, which is Saiden Chemical’s first U.S. acrylic polymerization facility located in Sanford, NC.

Mahdi, SyedSyed Z. Mahdi is currently a Development Leader in the Dow Automotive Systems for glass and plastic adhesive group, located in Michigan. His over 15 years at Dow have been focused on developing polyurethane adhesive technology. He holds eight patents and has filed 18 in his career with Dow. He received his Master in Polymer Chemistry from the University of Detroit.

Moore, JamieJamie Moore is a Marketing Manager for Dow Corning Corporation in the Construction Industry. He graduated from the University of Toronto in June 1991 with a degree in Chemical Engineering and he obtained his MBA fromthe University of Michigan in December 1999. Mr. Moore joined Dow CorningCanada in August 1991 as a sales representative and, since that time, he hasheld a number of different roles including: Automotive Marketing, CorporateChange Management focused on Customer Relationship Management, Product Line Management for Adhesives and Sealants, and Portfolio Management. In addition to his current leadership of the Construction Chemicals Market activities, Mr. Moore has taken on the global market responsibility for Dow Corning’s efforts in the Building Assembly Market.

Murad, DanDan Murad joined The ChemQuest Group, Inc. in 1996 from the Rohm & Haas Company (R&H) where he was Industrial Coatings Director for Europe. Prior to R&H, he spent 13 years with Unocal Polymers where his career took him from technical service positions to Director of Marketing. With a strongbackground in polymer emulsions, Mr. Murad’s market/industry back groundincludes the coatings industry (industrial, architectural and automotive OEM) and the adhesives industry (pressure sensitive adhesives, liquid and hot-melt adhesives, construction adhesives and laminating adhesives). He has published a number of papers and is a contributing columnist to a number of leading trade journals. Mr. Murad holds degrees from WabashCollege (B.S. in Chemistry) and William & Mary (MBA). He has served on manyindustry organizations’ committees including past Founder and Chairman of the High Barrier Coatings Committee-TAPPI and current Founder and Advisory Board Director of ASC’s “Building the Industry Program.” He is a member of the following associations—ASC, National Paint and CoatingsAssociation, Steel Structures Painting Council, The Conference Board, Societyof Competitive Intelligence Professionals, the International Study of Busi-ness Markets, International Code Council, and the American and European Coatings Associations.

Nick, DavidDavid Nick is a graduate of Allegheny College where he received a BSci degreein Chemistry. He has also taken advanced courses in polymer chemistry, international business and management. Mr. Nick founded DPNA Inter na-tional, Inc., a global specialty consultancy, in 1991. Since then, his company has performed consulting assignments in more than 35 countries. Thecompany focuses on the adhesive, sealant, coatings, printing ink and relatedspecialty chemical industries. Other activities include the publication of multi-client market analysis reports; speakering at conferences in Europe, USA, Asia and South America; and contributing articles and interviews to trade journals including Chemical Week, ICIS, Rubber and Plastics News and ASI. He is active in many association including ACS, TRFA, SSPC, FSCT and ASC, where he is Chairman of the International Committee. Mr. Nick is a member of the advisory board of ASI magazine and is a member of The Board of Advisors for the Eastern Michigan University International Business School. Recently, DPNA formed a strategic alliance with the firm Orr & Boss, a major global consulting company, where Mr. Nick is a Senior Consultant who advises on the adhesive and sealant industry and the Asia market.


Speaker BiographiesO'Connor, ThomasWith SmithGroup since 1973, and as Director of the Building Technology Studio, Mr. O’Connor is involved in the technical development of new and remedial exterior enclosure systems including windows, curtain walls, sky-lights, waterproofing, and glazing and joint seals. In many instances, this includes material and system research and testing, feasibility studies, scale model testing, concept and design development, construction documentproduction, full size mock-up testing, and construction quality management.He also performs building system and material failure investigations. Inves-ti gations include in-situ evaluation and testing, failure theory development, written report documentation, remedial repair design and implementation, and construction dispute services when necessary. Mr. O’Connor has sharedhis technical and investigative knowledge by teaching at university, lecturingat industry symposia, conferences, and seminars, actively publishing, and participating in the development of construction standards with various ASTM, SWR Institute and AIA committees.

Oda, SumihisaMr. Oda is currently the Global Director of Research & Development at Saiden Chemical Industry Co., Ltd. in Japan. He has worked for Saiden for the past 10 years. He graduated from Osaka University in 1979, and from 1979 to 2000, he worked for Nippon Carbide Industry Co., Ltd. He has authored 19 published patents and several academic papers. His areas of specialty are the study and development of acrylic emulsions for pressure sensitive adhesives, study and development of pressure sensitive adhesives for optical use, as well as manufacturing technology of printed circuit boards and ceramic substrates for electronic components.

Orloff, JohnJohn Orloff is currently a vice president with The ChemQuest Group after spending 39 years in the adhesive industry with National Adhesives in a broad range of technical, sales, marketing and business development management positions. He is highly skilled in identifying, analyzing and commercializing new business and technology opportunities that create value and change. He is a skilled corporate facilitator in applying sound process methods—identifying critical actions, tests to run—all prior to making significant investment decisions. Mr. Orloff has a broad-based expertise in core adhesive and coating technologies and their markets, applications and trends impacting their use. He has process experience in mergers and acquisitions, due diligence and anti-trust compliance. Mr. Orloff has extensive involvement in the industry doing presentations, and committee work with associations such as ASC, FEICA, Tappi, PSTC, Radtech, Gorham and SCIP. He was also a contributor on the History Channel’s Modern Marvels in their “History of Glue” broadcast.

Sanchez-Morillo, RamonRamon Sanchez Morillo, Ph.D., has been working for the Evonik DegussaCorporation since 2005 as Senior Application Scientist with technical serviceresponsibility in the NAFTA region for the industrial and high performance application of silanes. Previously, he worked for Casco (Akzo Nobel, Copen-hagen Denmark) for 16 years as R&D Engineer and R&D Manager for struc-tural PU Adhesives and shortly for SIKA Denmark at the same position before moving to USA. He has a Ph.D. and a M.S. in Physical Chemistry from the Technical University of Denmark and a M.S. in Analytical Chemistry from the Chemical Institute of Sarria of Barcelona. (IQS, Ramon Llull University).

Seguljic, ThomasMr. Seguljic is a professional engineer and regional manager with HRP Associates, Inc. As an expert in Environmental Management Systems and energy conservation, he has assisted corporations and state agencies to identify and implement sustainable solutions to address environmental issues for over 23 years. Mr. Seguljic is currently assisting several cor po ra-tions in developing EMSs that incorporate environmental sustainability. In addition, Mr. Seguljic is currently assisting several municipalities and not-for profit organizations to develop energy conservation plans and sustain-ability programs.

Stewart, PatsyPatsy Stewart is Director of Social Media Marketing at Entwine, Inc. Ms.Stewart is responsible for implementing social media strategies as part of anintegrated media marketing plan. She specializes in working with clients to generate conversations that create relationships. Ms. Stewart is well known


as a speaker, trainer and thought leader in social media. She manages a recruitment team that was recognized as one of the top 50 recruiters nationally using Twitter/social media. She is ranked by Grader as one of the Elite Twitter Users in southwest Virginia and has authored the e-book, “How to Grow Your Digital Footprint.”

Tribelhorn, UlrichMr. Tribelhorn is currently a Technical Leader in the Dow Automotive Systemsfor glass and plastic adhesive group in Horgen Switzerland. During his 20years, he held various positions developing polyurethane foams and adhesives.His current focus of research is two-component polyurethane adhesives for plastic bonding.

Wang, XiaobinDr. Xiaobin Wang is a Product Development Manager at ITW Plexus, an ITW company. He received his bachelor’s degree and masterxpedxs degree in composite science and engineering from East China University of Tech nol-ogy, and his second master’s degree in polymer chemistry from University of Detroit Mercy. Dr. Wang finished his doctoral program in Organizational Leadership at the School of Advanced Studies, University of Phoenix. A former teacher and researcher in the Department of Polymer Science & Engineering at the East China University of Technology, Dr. Wang has been working in the adhesive industry in the U.S. for last 14 years.

White, ChristopherDr. White joined NIST in 1997 as a National Research Council PostdoctoralResearch Associate. In his present position as a research chemist, Dr. White isinvolved in a number of exciting projects related to developing metrology for service life prediction of organic materials. He is leading a team of dedi-cated researchers who are investigating the role of acceleration on the degra dation of elastomeric materials (e.g., building sealants). Dr. White is an expert in understanding how the complicated mix of rheology, thermal trans port and moisture diffusion affects the adhesive and cohesive failure of these materials. Prior to joining NIST, Dr. White was honored by receiving a University of Connecticut/Institute of Materials Science Post-doctoral fellow ship, where he worked on the specific interactions between extender and matrix and the effects on the rheology of recycled plastic materials. He was awarded a Ph.D. from the University of Wisconsin in 1994. He has re-ceived many awards and has published numerous peer reviewed papers andconference proceedings. He has also served as a reviewer for numerousjournals including: Journal of Rheology, Journal of Polymer Science and Journalof Engineering Materials Science and Technology, just to name a few. A highly sought-after expert, Dr. White has been asked to sit on review panels for many organizations, including the National Science Foundation; has served as the Technical Program Chair for several national conferences related to rheology; and has been an active officer in several professional societies.

Speaker Biographies

The ASC is headed to Cincinnati this fall. ASC 2010 Fall Polyurethanes Convention & EXPO Short Course October 3–5 October 3–4 Cincinnati Marriott Cincinnati Marriott RiverCenter RiverCenter Covington, Kentucky Covington, Kentucky

Mark Your Calendars!

Documents

2010 Spring Convention Savannah, GA