2010

“SPN” PUBLISHING HOUSE2011

DYNAMIC, EASY TO UNDERSTAND, INTELLECTUAL, WITH DELICATE IRONY,

MAXIMUM IMAGING.

Concept

Monthly cultural and entertainment magazine telling about all the actual and curious in the field of contemporary culture.

Cultural and social life in all its forms: film, literature, theater, music - from mainstream to avant-garde and underground are presented on the pages of Rolling Stone. Furthermore, political and social phenomena may also become subject to journal publications.

THE FIRST ISSUE OF ROLLING STONE IN RUSSIAN WAS DATED JUNE 2004.

The magazine is published by “SPN” Publishing House under the license from American publishing corporation Wenner Media LLC.

History

Rolling Stone was created by Jan S. Wennerin in San Francisco in 1967.

The first issue, dated November 9, 1967, with John Lennon on the cover, consisted of 24 pages. 40 000 copies were issued and distributed in San Francisco.

ABOUT 16 MILLION PEOPLE IN NORTH AND SOUTH AMERICA, EUROPE, ASIA AND AUSTRALIA ARE ROLLING STONE READERS .

USA CHILE ITALY SPAIN INDONESIA

TURKEY JAPAN MEXICO

GERMANY BRAZIL AUSTRALIA ARGENTINA COLOMBIA

Rock&Roll

Materials devoted to the most interesting and topical events and people from the world of movies, music, literature and politics.

Top-5

Major cultural, musical and sporting events of the month in one unit.

About phenomenon

Rolling Stone presents young musicians, artists and writers who will surely blow up in the nearest future and are meanwhile widely known in narrow circles.

Sport 

Major sportspeople of the world and current events calendar.

Stephen WebsterRolling Stone columnist Stephen Webster is a world-renowned jeweler, a close friend of Christina Aguilera and The Clash musicians, reveals the secrets of high life of America, Europe and Russia in his column.

Headings ROLLING STONE — THE BIBLE OF MODERN CULTURE

Low Beam 

Society column: RS publishes photos of Russian and foreign celebrities in connection with relevant newsworthy occasion.

Media Sapiens

Editors of RS monitor Russian media space: high-profile personnel changes, top blogosphere news, trends in the market of glossy magazines.

RS Interviews

Correspondents of Rolling Stone talk with current (premiere of the film, the album, competitions) actors, musicians, sportspeople.

Big Materials

Cover Story (an article about the character on the cover); translated materials from the U.S Rolling Stone with iconic musicians and actors, exit reports of its own production.

Way of life

This large column is devoted to people of "strange and unusual" fate, its heroes are scientists, philosophers, and adventurers.

Heading ROLLING STONE — THE BIBLE OF MODERN CULTURE

Consumer society

The most controversial section of the magazine. Rolling Stone meets well-known figures over a bottle of hard liquor.

Ordinary tourism

Correspondents of Rolling Stone develop unconventional and extreme routes using all possible modes of transport and send detailed reports to the editor.

Photo stories

Photo essays and unique photo projects by famous photographers specially for Rolling Stone.

Political information

Special section of Russian version of the journal presents politicians.

Archive

RS publishes archival interviews (dated 10-20 years ago) with honored bands and filmmakers.

Reviews

Announcements of most interesting social and cultural events, reviews of new films, albums, books, DVD's and games.

Heading ROLLING STONE — THE BIBLE OF MODERN CULTURE

NEWSPAPERS, MAGAZINES, RADIO STATIONS AND TV CHANNELS ALWAYS REFER WILLINGLY TO ROLLING STONE AS

A SOURCE OF PROFESSIONAL INFORMATION

The main differences2. Visual component Rolling Stone always attaches great importance to graphic design and photography. The magazine presents its readers with the most vivid personalities and trends by means of new and interesting images.

3. Impact and citation  Rolling Stone is considered to be the most professional and influential publication, telling about events in world culture and show business.

1. Peculiarity of materials preparationThe main feature is a branded magazine’s so called ”dive report." Correspondent spends a few days or even weeks with the hero of the future article .

Along with top journalists, the following people can be seen as the authors of Rolling Stone: Hunter S. Thompson, Madonna, Lenny Kravitz, Johnny Depp, Bono, Ilya Lagutenko, Alexander Prokhanov, Britney Spears, Kurt Vonnegut, Elton John, Sergey Shnurov, Zemfira, Marilyn Manson, Eduard Limonov, and many others.

AudienceAccording to TNS Gallup Media, the core readership

in 2010 were male in age from 20 to 35 years with middle and high income.

They are energetic, socially active people, leaders and innovators who are interested in the most significant events and developments in the cultural and public life. They prefer to spend free time away from home: in the cinemas, restaurants, clubs and theaters.

READERSHIP OF EACH ROLLING STONE ISSUE IS 483 200 PEOPLE ALL OVER RUSSIA,

INCLUDING 240 800 PEOPLE IN MOSCOW AND

ST. PETERSBURG.

69,5%

30,5%

63,9%

36,1%

МужчиныЖенщины

22,2%

53,9%

9,9%14,0%

16—19 лет

20—34 года

35—44 года

Старше 45 лет

MOSCOW

Distribution by sex and age

RUSSIA

29,2% 48,9%

10,7%

11,3%

According to TNS Gallup Media.

18,9%

22,9%

16,4%12,6%

19,3%

6,4%3,5%

РуководителиСпециалистыСлужащиеРабочиеСтудентыПрочиеНет ответа 14,9%

17,9%

15,4%

15,0%

25,5%

7,6%3,6%

29,9%

39,3%

11,1%

4,5%

15,2%

До 25% семейного дохода

25—50% семейного дохода

50—75% семейного дохода

Более 75% семейного дохода

Нет ответа

MOSCOW

Distribution by social and financial status

RUSSIA

31,1%

40,7%

12,8%

4,1%

11,3%

According to TNS Gallup Media.

Share of expenditure on food and utilities, %

According to TNS Gallup Media 2010

Dynamics of audience of one Rolling Stone issue, thous. people

101,6139,2

483,2

Санкт-Петербург Москва Россия

Rolling Stone magazine is distributed to retail stores and by subscription to more than 300 cities and towns of Russia and the CIS countries, including Moscow and St. Petersburg

Official representatives of the magazine distribution are present in major cities of Russia: Novosibirsk, Rostov-on-Don, Voronezh, Chelyabinsk, Nizhny Novgorod, Samara, Kazan, Yekaterinburg, Ufa, Krasnoyarsk, Perm, Volgograd, as well as in Belarus.

Distribution CIRCULATION 110 000 COPIESMOSCOW — 48%

ST. PETERSBURG — 19%RUSSIA AND CIS— 33%

Our advantages

» World famous brand Rolling Stone

» International relations with the family of publications Rolling Stone

» Active, successful and innovative target audience with high level of consumption

» Unique format

ROLLING STONE IN RUSSIA IS A UNIQUE MALE EDITION, WHICH POSITION CAN BE DEFINED AS

SOCIAL AND CULTURAL JOURNAL

Rates for advertising

DISCOUNTSAdvertising agencies— 15%.Welcome to new advertiser— 5%.When publishing in 2–3 issues — 5%,in 4–5 issues — 10%, in 6 and more issues — 15%.Extra charge for special positioning— 25%.

Adware Format (W×H), mmCost in rubles.,

excluding VAT 18%1st spread (including the second cover) 430×275 660 000

2nd spread 430×275 510 000

3rd spread 430×275 480 000

Spread in R&R section 430×275 465 000

Spread in the first third of the journal 430×275 450 000

Spread standard 430×275 420 000

4th cover page 215×275 540 000

3rd cover page 215×275 390 000

2nd cover page* 215×275 450 000

1 page next to the topic of the issue 215×275 360 000

1 page next to announcement 215×275 345 000

1 page in the content 215×275 315 000

1 page next to the imprint 215×275 300 000

1 page in R&R section 215×275 285 000

1 page in the first third of the journal 215×275 270 000

1 page in the topical section 215×275 255 000

1 page standard 215×275 240 000

½ of the page 215×136 or 105×275 124 500

Module R 58×275 93 000

¼ of the page 112×150 63 000

Payment only in rubles.*Is sold in case the first spread wasn’t sold.

Publishing schedule for 2011

IssueDeadline of materials submission

Issue on sale

1 / January 10 December 28 December

2 / February 30 December 5 February

3 / March 1 February 1 March

4 / April 1 March 1 April

5 / May 1 April 1May

6 / June 1 May 1 June

7 / July 1 June 1 July

8 / August 1 July 1 August

9 / September 1 August 1 September

10 / October 1 September 1 October

11 / November 1 October 1 November

12 / December 1 November 1 December

www.rollingstone.ru site is an interactive version of the popular Russian magazine about contemporary culture.

The main part of the www.rollingstone.ru content is printed materials of the magazine, and publications that cause the greatest public attention are place in enlarged scale.

ROLLING STONE WEBSITE IS VISITED MONTHLY BY HUNDREDS OF THOUSANDS OF PEOPLE FROM RUSSIA AND CIS AND RUSSIAN-SPEAKING USERS FROM OTHER COUNTRIES.

Rolling Stone Site

COMPETITIONS, PRIZE DRAWS, QUIZES AND OTHER ENTERTAINMENTS ARE ON SITE AS WELL .

» Daily updated news feed The most actual events per day from the world of show business, entertainment and contemporary culture, as well as announcements of major cultural events (concerts, exhibitions, etc.).

» Editorial blogPrivate views of Rolling Stone editors about these or other events. The section features a living form of materials presentation and provocative themes.

» Video blogDaily updated exposition of the most interesting and popular video clips, fitted with curious comments.

» Upload to RSNovice musicians, artists, clip makers have an opportunity to send their works directly to the editors of the magazine by means if this site. If the editors consider the works interesting, they can become heroes of the journal publication.

Exclusive content

Direct placement

TV: Fashion TV, 2x2, VH1, World Fashion Radio: Mayak (program with chief editor), Maximum, Europe Plus, Business FM, Monte-Carlo,

Megapolis FMCinemas (networks): Luxor, Karo, Kronverk-Cinema, 35 mm, PioneerOutdoor advertising: LED displays, billboardsPress (2/1 of the page): S7, 5 Koleso, Mobile Digital Magazine, Way, WHERE Moscow 

BTL• The Rolling Stone Bar is a joint project with Wenner Media LLC, regular events in Moscow

nightclubs, concert halls, shopping malls, galleries, exhibition centers, chain stores Respublika.

Journal promotion

• Car of the Year (10th annual ceremony)• Monthly general news sponsorship of the biggest concerts of cult and

fashionable performers in Moscow and St. Petersburg.• Collaboration with “Another cinema” и “Cinema without borders” in

terms of production of feature and documentary DVD.• Monthly general information sponsorship of film festivals.• General information sponsorship of the most prestigious photographic

exhibitions in Moscow and St. Petersburg.• Participation in photo exhibitions.

Own events• “Silent Rapture” festival is the fourth stage of the project

"Great Mute", established by Rolling Stone magazine and “Another Cinema” company. The essence of the project is creation of soundtracks by Russian bands to silent black and white films of the early 20th century, their live concert performance and release of сollection DVD with the results of the project.

• Rolling Stone birthday is an annual event with organization of concert of the cult foreign band.

• Rolling Stone exhibition is a performance of the best photographic works of the journal.

Informational sponsorship and joint projects

Introduction of special advertising projects carried out in Rolling Stone magazineCreativity by authors: copyright, layout design, selection and creation of illustrations.

UIP film distribution company. Print, announcement of «Gangster» movie and competition for readers.

Nokia. Illustrative layout, comics. Folding insert "French windows" mini.

Wings by Winston. Sponsorship of editorial material. Tight folding insert "French windows". Braun. Print.

Contact information

“SPN” Publishing House117105, Moscow, Novodanilovskaya emb., 4АTelephone: +7 (495) 663-9320

197342, St. Petersburg, Torzhkovskaya str., 1, build. 2Telephone: +7 (812) 380‑0008

www.spn.ruwww.rollingstone.ru