2009 Spring Convention Austin, TX

2009 Spring

Convention & EXPO

Final Program

Managing the Crisis…

Our Industry

Coming Together

April 5 – 7

Renaissance Austin Hotel

Austin, Texas

2 ASC 2009 Spring Convention & EXPO: Final Program

ASC would like to recognize the generous support of our sponsors that help make the 2009 Spring Convention & EXPO a beneficial and successful experience for all. Please stop by the EXPO to personally

thank them for their continued support of ASC and the industry.

STALLION ($3,000+)

Booths 213 & 215Welcome Reception

Booth 217Mouse Pads

Booth 200Tote Bags and iPods

for EXPO Raffle

MUSTANG ($2,000 to $2,999)

Booth 222Notebooks and

Fun Run/Walk T-shirts

Booth 112Convention E-Mail Blasts

Booth 309Attendee T-shirts

Final Program

Booths 313 & 315Lanyards

BRONCO ($1,000 to $1,999)

Booth 400Opening Breakfast

Booth 303Coffee Lounges

Booth 122Tape Measures

Closing Reception

Booth 202Tuesday Networking Lunch

PINTO (below $1,000)

Booth 100PoGo Printers for EXPO Raffle

Sponsors

Managing the Crisis…Our Industry Coming Together 3

General Convention Information

Speaker Presentations OnlineIn keeping with the ASC’s continuing efforts to make our events more environmentally friendly, hard copies of presentations will not be available. Speaker presentations* will be made available to all Full Paid attendees on the ASC Web site following the convention.

* Not all presenters have authorized ASC to include their presentations on the Web site.

ContentsGeneral Convention Information . . . . . . . . . . . . . . . . . . . . . . . .3ASC Spring Convention Program Committee . . . . . . . . . . . .4ASC Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5ASC Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Schedule-at-a-Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Daily Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Speaker Biographies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Registration/Information HoursRegistration Desk, Atrium LevelSunday, April 5 7:00 a.m. – 5:00 p.m.Monday, April 6 6:30 a.m. – 5:00 p.m.Tuesday, April 7 6:30 a.m. – 5:30 p.m.

Badge Color GuideBlue: Adhesive/Sealant CompanyOrange: Industry Supplier CompanyClear: Short Course AttendeeRed: Exhibit Only AttendeeGreen: Trade PressPurple: Spouse/Guest

Ribbon Color GuideBlack: SponsorBlue: ASC Board of DirectorsGreen: Convention Program CommitteeOrange: New MembersRed: SpeakerWhite: ASC Staff

Speaker Ready RoomGuadalupe, Atrium LevelSpeakers may prepare for and/or make changes to their presentations in the Speaker Ready Room. Visit the ASC Registration Desk if audio/visual technicians are unavail-able to assist you.

Coffee LoungesPlaza Level Lobby

Monday, April 69:00 – 11:00 a.m.

Tuesday, April 79:30 – 11:30 a.m.

Bronco Sponsor:

Welcome to Texas!

ACVB

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Pressure Sensitive Adhesives Short Course(registrants only)Trinity, Plaza Level

ASC is Pleased to Welcome Our

Newest Members…Chemque, Inc.

Ciba Corporation

Firestone Building Systems

Mead Westvaco

TSE Industries, Inc.

A More Sustainable Convention

ASC is committed to conserving and preserving our environment and its limited resources whenever possible. Not only does ASC incorporate sustainable practices into its daily operations, but we also implementtactics to reduce the carbon foot printof our conventions and meetings.

For this meeting, ASC will limit the use of plastics and all non-recyclablematerials. To conserve paper, ASC willmake the con ference proceedings available electronically, and where possible, printed materials use recycled paper that has been cer-tified by the Forest Stewardship Council. Since all of the official con-vention events are located at the Renais sance Austin Hotel, there is no need for shuttle buses or other convention transportation.

Help ASC continue to make a dif-ference as we strive to make our events more environmentally friendly. Here’s how you can help—consider a carbon offset program to coun ter balance your travel to and from Austin, carpool to and from the airport with colleagues, and recycle your convention materials and name badges. Together, we can all make a difference.

Please recycle this program when done.

The 2009 Spring Convention Program CommitteeASC would like to thank the following dedicated individuals for their time and volunteer spirit in planning the ASC 2009 Spring Convention program.

General Convention Information

Rodney Conn, Evonik Degussa

Chair: Sue Love,

ASI magazine

Mike Barch, Clifton

Adhesive Inc.

Eric Bartholomew, Avery Dennison

Performance Polymers

Bob Willis, ASC Adviser

Sunday, April 57:30 a.m. to 5:00 p.m.

Monday, April 67:30 a.m. to 3:00 p.m.

Pressure Sensitive Adhesives Short Course attendees are cordially invited to attend the ASC 2009 Spring EXPO and Exhibitor Appreciation Reception, beginning at 4:00 p.m. in the Rio Grande Exhibit Hall B, Plaza Level.

Committee and Special Interest MeetingsASC committee and special interest meetings are forums to meet, discuss issues and provide input and suggestions for future ASC activities and convention programs.

Small Business Executives Session (all attendees welcome) Monday, April 6 9:30 – 11:30 a.m. San Antonio, Plaza Level

Membership Committee Meeting (ASC members only) Monday, April 6 3:00 – 4:00 p.m. Nueces, Atrium Level

International Committee Meeting (ASC members only) Monday, April 6 3:00 – 4:00 p.m. Concho, Atrium Level

Waterborne Meeting: Fall 2009 Short Course (all attendees welcome) Tuesday, April 7 1:00 – 2:00 p.m. Concho, Atrium Level

Supplier Committee Meeting (ASC supplier members only) Tuesday, April 7 1:00 – 2:00 p.m. Nueces, Atrium Level


ChairJames J. Owens

Senior Vice President, North America H.B. Fuller

TreasurerMarcello C. Boldrini

Vice President, Global Product Management Ashland Inc.

Past ChairDavid J. Burger

President InduGrow Corporation

Directors

Michael R. Barch, Jr. Account Manager

Clifton Adhesive, Inc.

Christine A. Bryant Vice President, Adhesives & Sealants – NAFTA

Bayer MaterialScience LLC

Philip I. Byers Director, Global Sales

Eastman Chemical Company

John T. Channon Marketing Director

Rohm and Haas Company

Glenn E. Frommer President

ADCO Products, Inc.

Scott E. Johnson Director, Strategic Accounts

Wacker Polymers L.P.

Mary Ann Kozel Chief Financial Officer

Sashco, Inc.

Stefan W. Leumann Chief Executive Officer

Collano Group

Richard W. Maxwell Director of Marketing Forbo Adhesives, LLC

Steven J. Meenan Bonding Business Unit Director

3M Industrial Adhesives & Tapes Division

Jeffrey A. Merkt General Manager

Bostik, Inc.

Shree N. Nabar Vice President, Technology

DAP Inc.

Lawrence T. Owen Senior Vice President Franklin International

Jerry Perkins Senior Vice President and General Manager,

Loctite, North America Henkel Adhesive Technologies

Kay N. Peters Vice President Technology

Evans Adhesive Corporation, Ltd.

Gary R. Reed Vice President/General Manager, North America

Arizona Chemical Company

John A. Reynolds President

The Reynolds Company

James D. Smith Vice President and General Manager,

Adhesives, Sealants & Coatings Kraton Polymers U.S. LLC

Theodore O. Stolz Technology Director

ITW Performance Polymers & Fluids

Ex-Officio MemberLawrence D. Sloan

President The Adhesive and Sealant Council, Inc.

ASC Board of Directors

On-Site ASC Staff

Malinda Armstrong

Senior Manager, Finance

& Administration

Lori Crowe

Director of Marketing

Steve Duren

Director of Membership

Larry Sloan

President

Bob Willis

Director of Meetings

& Education


Sunday, April 57:00 a.m. – 5:00 p.m. Registration Open

Registration Desk, Atrium Level

7:30 a.m. – 5:00 p.m. Pressure Sensitive Adhesives Short Course (registrants only) Trinity, Plaza Level

5:00 – 6:00 p.m. New Members/Next Generation Drop-In (by invitation only)

6:00 – 8:00 p.m. Welcome Reception (sponsored by Bayer MaterialScience) Glass Oaks, outside Atrium Level

Monday, April 66:30 a.m. – 5:00 p.m. Registration Open

Registration Desk, Atrium Level

7:30 – 9:25 a.m. Opening Breakfast: Surviving the Recession (sponsored by ASI magazine) Glass Oaks, outside Atrium Level

7:30 a.m. – 3:00 p.m. Pressure Sensitive Adhesives Short Course (registrants only) Trinity, Plaza Level

9:00 – 11:00 a.m. Coffee Lounge (sponsored by Eastman Chemical) Plaza Level Lobby

MORNING EDUCATION SESSIONS

9:30 – 10:30 a.m. Global Market Update Sabine, Plaza Level

9:30 – 11:30 a.m. Small Business Executives (all attendees welcome) San Antonio, Plaza Level

9:30 a.m. – Noon Advances in Formulation Technology San Marcos, Plaza Level

11:00 a.m. – Noon REACH Update: Business and Trade Impacts Up and Down the Supply Chain Sabine, Plaza Level

Noon – 1:00 p.m. Lunch on Your Own

AFTERNOON EDUCATION SESSIONS

1:15 – 2:15 p.m. Safety: Keeping it a Top Priority San Marcos, Plaza Level

2:00 – 3:30 p.m. Roundtable Discussion of the Key Issues (pre-registration required) San Antonio, Plaza Level

3:00 – 4:00 p.m. Membership Committee Meeting (ASC members only) Nueces, Atrium Level

3:00 – 4:00 p.m. International Committee Meeting (ASC members only) Concho, Atrium Level

4:00 – 7:00 p.m. ASC 2009 Spring EXPO Rio Grande Exhibit Hall B, Plaza Level

6:00 – 7:00 p.m. Exhibitor Appreciation Reception Rio Grande Exhibit Hall B, Plaza Level

Schedule at a Glance*


Tuesday, April 76:00 – 7:00 a.m. Fun Run/Walk (sponsored by Arizona Chemical)

Participants meet at the front entrance of the hotel lobby no later than 6:00 a.m.

6:30 a.m. – 5:00 p.m. Registration Open Registration Desk, Atrium Level

7:30 – 9:15 a.m. Breakfast: U.S. Economic Outlook Glass Oaks, outside Atrium Level

9:30 – 11:30 a.m. Coffee Lounge (sponsored by Eastman Chemical) Plaza Level Lobby


9:30 – 11:30 a.m. Sales Training San Marcos, Plaza Level

9:30 – 11:30 a.m. It’s Not Easy Being Green San Antonio, Plaza Level

10:30 a.m. – Noon Pressure Sensitive Adhesives Sabine, Plaza Level

Noon – 1:00 p.m. Networking Lunch (sponsored by Petro-Canada) Glass Oaks, outside Atrium Level

1:00 – 2:00 p.m. Waterborne Meeting: Fall 2009 Short Course (all attendees welcome) Concho, Atrium Level

1:00 – 2:00 p.m. Supplier Committee Meeting (ASC supplier members only) Nueces, Atrium Level


1:30 – 2:30 p.m. Providing Customer Solutions San Antonio, Plaza Level

2:00 – 3:00 p.m. Sealants: Improving Performance Sabine, Plaza Level

2:00 – 4:30 p.m. Business – Getting Results San Marcos, Plaza Level

2:30 – 3:30 p.m. Distributors & Suppliers – Building Effective Relationships San Antonio, Plaza Level

4:30 – 5:30 p.m. Closing General Session: Defining and Marketing Sustainability in a Global Corporation Glass Oaks, outside Atrium Level

6:00 – 7:00 p.m. “Happy Trails to You” Reception (sponsored by Nordson) Trinity Patio, Plaza Level (The Arbor, Atrium Level in the event of inclement weather)

*Times and sessions are subject to change

Note: If a change to the schedule is necessary after the Final Program is printed, an Addendum with updated information will be furnished to all attendees with their registration materials. All events will take place at the Renaissance Austin Hotel unless otherwise noted.

Schedule at a Glance*


Sunday, April 55:00 – 6:00 p.m.New Members/Next Generation Drop-In (by invitation only)

6:00 – 8:00 p.m.Welcome ReceptionGlass Oaks, outside Atrium Level

Stallion Sponsor:

Our friends at Bayer MaterialScience have done it again! They have planned a very special evening to welcome us to the heart of Texas! So dust off your boots and saddle up for this spectacular kick-off to the ASC 2009 Spring Convention & EXPO.

Monday, April 67:30 – 9:25 a.m.Opening BreakfastGlass Oaks, outside Atrium Level

Surviving the RecessionJim Lindell, President, Thorsten Consulting Group Inc., Strategic and Financial Consultant, Professional Speaker, Trainer and Executive Coach

Bronco Sponsor:

We are in the midst of an economic recession of historic proportion. Mr. Lindell will help us understand what a company can do to help ensure its survival over the next 18 to 24 months. He will share practical business steps that every company should consider and the steps to take as we finally emerge from the recession. Additionally, he will share a predictive tool that tracks the overall health of your company. Listen, laugh and learn to chart a course for your company’s survival and success.

Let’s Talk All Things Texas!Attendees will hear from a native Texan who has lived in Austin for more than 30 years and has some tall tales to tell. Jimmy Rittenberry, who works with the Austin Tour Guide Association, will spin some funny yarns interwoven with history about Texas and it’s beautiful capital city, Austin.

9:00 – 11:00 a.m.Coffee Lounge(sponsored by Eastman Chemical)Plaza Level Lobby

Jim Lindell

Daily Program – Sunday and Monday

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Austin’s beautiful skyline lights up the night


David Platt


9:30 – 10:30 a.m.GLOBAL MARKET UPDATEDavid Nick, DPNA InternationalSabine, Plaza Level

Mr. Nick will give an overview of the turbulent economy and how it is affecting the adhesive and sealant industry. He will also explore how to cope with a shrinking market arena and ways to discover interesting opportunities that remain, as yet, untapped. He will conclude with a summary of the 2007–2010 Asia Market Report Supplement.

Attendees can order the 2007–2010 Asia Market Report Supplement on-site. Visit the ASC Information Table for more details.

9:30 – 11:30 a.m.SMALL BUSINESS EXECUTIVES (all attendees welcome)San Antonio, Plaza Level

9:30 – 10:30 a.m.PART 1: Surviving the RecessionJim Lindell, President, Thorsten Consulting Group Inc.Mr. Lindell will expand on his talk presented in the Opening Breakfast. A highly interactive session, Jim will facilitate an open discussion of key issues important to the adhesive and sealant industry, specifically the small business executive, based on your questions and topics.

10:45 – 11:30 a.m.PART 2: Product Costing – Actual versus Standard Costs of AccountingDavid Platt, Director, Center for International Business Education and Research, McCombs School of Business, University of Texas at AustinThe most challenging part of assessing product profitability is determining a fair, cost-effective process for dividing overhead costs among products. Professor Platt will discuss methods of overhead cost application and how they apply to different business decisions, with particular emphasis on solutions that are workable for small businesses. After an overview of the topic, he will invite session attendees to join in a discussion of solutions that are directly applicable to the adhesives and sealants industry.

9:30 a.m. – NoonADVANCES IN FORMULATION TECHNOLOGYSan Marcos, Plaza Level

9:30 – 10:00 a.m.Nanostructured Polyhedral Oligomeric Silsesquioxane (POSS) Molecules Enhanced AdhesivesBruce Fu, Hybrid Plastics, Inc.In this presentation, Dr. Fu will explore polyhedral oligomeric silsesquioxanes (POSS), a unique class of hybrid organic-inorganic molecules that has been used in adhesives, sealants and composites to enhance properties such as high temperature resistance and environmental resistance. They are a new chemical feedstock that can be used to substitute conventional ingredients in thermosets such as bisphenol A epoxides. There are over 200 POSS molecules available for formulating thermosetting materials such as epoxies. For epoxy adhesives, the incorpor-ation of multifunctional POSS epoxides can significantly enhance the thermomechanical properties of an epoxy by significantly improving the rubbery plateau modulus. Such property enhancements make adhesives/composites capable of resisting high temperatures even for room temperature cured epoxies. POSS molecules have also been found to improve resistance to various kinds of environmental degradation, including moisture, corrosion, radiation, etc. Examples of POSS applications in various thermosetting polymers will be provided.

Daily Program – Monday


Robert Matthews

10:00 – 10:30 a.m.Development of a Fast-Setting Elastomeric AdhesiveG. Fred Willard, CAS-MI LaboratoriesIn this presentation, Dr. Willard will discuss the development of a fast-setting elastomeric adhesive composed of three major ingredients—an elastomer, a tackifier, and a mixture of two solvents with different evaporation characteristics. Dr. Willard will also review the design and results of preliminary and subsequent experiments that led to a final optimum formulation that included the critical criteria: dry-to-touch, viscosity, and clarity.

10:30 – 11:00 a.m.Determining the High Shear Coating Performance of Latex AdhesivesPhilip Rolfe, Malvern Instruments, Inc.Adhesive coatings need to fulfill several demanding rheological requirements when they are applied at high shear rate. This presentation will outline the factors required for the adhesive mixture and how these can be quantified. Examples are given for several samples.

11:00 – 11:30 a.m.Specialty Adhesive Blends Using Eco-Friendly, Ultra-Low Protein Natural Latex RubberMike Dochniak, Vystar CorporationLately, natural rubber latex (NRL) adhesives have received much attention because of health and safety issues relatedto the allergenic Hevea-proteins. An innovative multi-patented protein extraction method developed by the Vystar Corporation now provides ultra-low protein NRL adhesives (Vytex™). This segment will explore the formu lated characteristics of Vytex NRL and the resulting adhesive properties therefrom. Specifically, a simple-blend method and hybridization method will be used to form water-based Vytex™ NRL/polyacrylic pressure-sensitive adhesives having dissimilar levels of Hevea protein. The discussion will also examine possible limitations, such as whether dissimilar levels of Hevea protein affect the stability and performance characteristics of the resulting adhesives.

11:30 – NoonA New Additive for Removable Hot Melt Adhesive FormulationsWilliam Dougherty, Sartomer Company, Inc.Co-authors: Alan J. Pape, Nestor P. Hansen, W. Paul Boggs, Charles C. MateerConventional styrene-isoprene-styrene (SIS) block copolymer/hydrocarbon (HC) tackifier-based hot melt adhesives have been used to adhere labels to glass bottles for decades. One of the beneficial properties of these types of adhesives for this application is that they can withstand a seven-day water immersion test. However, this presents a difficult challenge when the labels and adhesives need to be removed in the recycling process. Hot caustic baths are successfully used to remove many water-based label adhesives; however, the SIS/HC hot melt adhesives are very resistant to caustic. Recently a new type of additive was developed that imparts caustic removability to conventional SIS/HC adhesives. Remarkably, the additive has no deleterious effects on the water resistance or the adhesive properties of hot melt label adhesive. Data will be shown that demonstrates the challenge with traditional SIS/HC adhesives and the impressive results obtained when the new additive is incorporated.

11:00 a.m. – NoonREACH UPDATE: BUSINESS AND TRADE IMPACTS UP AND DOWN THE SUPPLY CHAINRobert Matthews, McKenna Long & Aldridge L.L.P., Attorneys at LawSabine, Plaza LevelStill confused on REACH? Get the answers and the latest information as Mr. Matthews provides us with an analysis and the business-related implications regarding REACH planning and implementation issues for the adhesive and sealant industry.

Noon – 1:00 p.m.Lunch on Your Own




1:15 – 2:15 p.m.SAFETY – KEEPING IT A TOP PRIORITY Dust Explosion Hazard Assessment – OSHA Combustible Dust National Emphasis ProgramVahid Ebadat, Chilworth Technology, Inc.San Marcos, Plaza LevelThe majority of powders that are used in the processing industries are combustible. An explosion will occur if the concentration of the combustible dust that is suspended in air is sufficient to propagate flame when ignited by a sufficiently energetic ignition source. This presentation will discuss the conditions that are required for dust cloud explosions to occur and will present a well-tried approach to identify, assess and eliminate/control dust explosion hazards in facilities. This session will include a review of identifying dust cloud explosion hazards and measures to take to ensure safety against consequences.

2:00 – 3:30 p.m.ROUNDTABLE DISCUSSION OF THE KEY ISSUESSan Antonio, Plaza LevelJoin your colleagues in an open and candid discussion of some of the key issues critical to our industry. Topics include the “Tight Credit Market” and “Inventory Control.”

(Due to limited space, pre-registration is required. If you would like to participate and have not registered, visit the Registration Desk for more information.)

3:00 – 4:00 p.m.Membership Committee Meeting (ASC members only)Nueces, Atrium Level

3:00 – 4:00 p.m.International Committee Meeting (ASC members only)Concho, Atrium Level

4:00 – 7:00 p.m.ASC 2009 Spring EXPORio Grande Exhibit Hall B, Plaza LevelIt’s all here in one place! The ASC EXPO will showcase the latest products and innovations our industry has to offer. Have some fun while you explore the EXPO floor—register to win great prizes in the EXPO raffle and visit the on-site caricaturist, who will “draw you like he sees you” and the image is your free EXPO souvenir. Then at 6:00 p.m., all attendees are invited to show their gratitude for our exhibitors and their continued support of the largest adhesive and sealant exposition in North America at the Exhibitor Appreciation Reception.


EXPO Raffle Prizes!!!Two iPod Touch

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Tuesday, April 76:00 – 7:00 a.m.Fun Run/WalkParticipants meet at the front entrance of the hotel lobby no later than 6:00 a.m.Start your day off on the right foot…literally. Join us for an early morning jog or stroll in the Texas Hill Country.

Fun Run/Walk T-shirts sponsored by:

Mustang Sponsor:

7:30 – 9:15 a.m.General Session BreakfastThe U.S. Economic OutlookDr. Martin A. Regalia, U.S. Chamber of CommerceGet a candid, inside-the Beltway view of the U.S. economy. Dr. Regalia will discuss all of the current economic forces impacting the state of the American economy, his forecast of where it is going, and how it will affect businesses across the country.

9:30 – 11:30 a.m.Coffee Lounge (sponsored by Eastman Chemical)Plaza Level Lobby


9:30 – 11:30 a.m.SALES TRAININGDave Dunn, FLD EnterprisesSan Marcos, Plaza LevelWe all know him from his popular advice column, Ask Dr. Dave, in ASI magazine. Now you can get the scoop on adhesive and sealant technologies straight from the man himself. Dr. Dave will begin with an updated version of his popular presentation—Introduction to Adhesives and Sealants—which is an overview of the history, technology and markets. This presentation is very appropriate for sales and marketing personnel and those new to the industry. Then, drawing on his 34 years of experience in adhesive and sealant new business development, Dr. Dave will give examples of successful consultative sales methodology to help attendees sell adhesives and sealants in a recession.

9:30 – 11:30 a.m.IT’S NOT EASY BEING GREENSan Antonio, Plaza Level

9:30 – 10:00 a.m.Measuring Green in AdhesivesGregory Rose, ITW PlexusThe term “green” has become a broadly and loosely used term to suggest that something is safe to use and has a positive or minimal environmental impact either in general or in direct comparison to an available alternative. In this presentation, Mr. Rose will take a serious look into some of the problems that the poor definition of “green” causes for both adhesive producers and consumers. The topics will cover the basic different levels of “green” and their impact on measurement, existing third party programs (like GREENGUARD and GreenSeal), and programs that offer broader definitions of “green” (like LEED Green Building Rating System™ and ENERGY STAR). In addition, sustainability and Life Cycle Analysis (LCA) will be addressed followed by a review of both the problems and the promise of the ISO LCA Standard.

Daily Program – Tuesday

Dr. Martin Regalia


10:00 – 10:30 a.m.It's Not Easy Being Green: The Legal Pitfalls Associated With Green Products and “Green Building”Heidi Goldstein, Thompson Hine LLPAs consumers carry canvas bags to the grocery store and change their light bulbs to be more energy efficient, manufacturers are forced to ride this “green” wave many years after Kermit the Frog warned us that “It's not easy being green.” The legislative environment is changing on a local, state and national level. Global requirements appear even more daunting and complex. New legislation addressing “green products” and “green building” impose a wide variety of requirements. At the same time, developments in product liability case law have arisen based on increased awareness of environmental and health-related issues. Claims are ranging from failure of a building to achieve the desired LEED certification to leaks associated with green roofing to other mold and indoor air contami-nation issues. Although going green may not be “easy,” there are some best practices that can be applied in the manufacturing and use of green products that will allow companies to comply with the applicable legislation while avoiding potential legal liability claims. This session will explore those best practices as well as the changes.

10:30 – 11:00 a.m.Selecting Low-Emitting Products for Smart Design and Healthy Indoor AirMarilyn Black, GREENGUARD Environmental InstituteCurrent sustainable building and design practices mandate goals of enhancing indoor air quality to protect occupant health. Indoor air quality is a responsibility, challenge and liability for architects and builders concurrently. Citing recent advancements, this presentation will introduce the basic concepts of indoor air quality, where to find readily available resources and tools, and the best methods for creating healthy indoor environments within budget. Participants will understand the impact of indoor air pollution on human health. They will also be able to identify sources of indoor air pollutants and view several case studies of the effects of controlling versus not controlling indoor environmental quality during the design, construction and operation phases. Moreover, the participants will learn the value of selecting certified low emitting products as a proven method for controlling VOC emissions (volatile organic compounds) that invade the indoor environment.

11:00 – 11:30 a.m.Sustainability and the Future of Hot Melt AdhesivesDick Lindmark, Adherent Laboratories, Inc.Manufacturing processes rely heavily on hot melt adhesives to create structures of dissimilar materials at high speeds and low cost. Since these adhesives are based on petroleum and natural gas derived feedstocks (which are byproducts of gasoline, polyethylene and polyproplyene production), how sustainable will they be? With the increased cost of oil, concern over global warming and the finite nature of global oil supplies, renewable, sustainable sources of polymers and materials from which adhesives, coatings and sealants can be made has taken on increased interest. Today, bio is fast becoming the new nano. This talk will assess the key material requirements of hot melt technology and the potential for sustainable raw material sources for use in hot melt adhesives. It will explore some fundamental work being done on thermoplastic biobased adhesive materials using biobased monomers combined with conventional polymer technology. Finally, we will review several different models for the use of renewable, sustainable biobased materials for adhesives beyond hot melts.


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10:30 – NoonPRESSURE SENSITIVE ADHESIVESSabine, Plaza Level

10:30 – 11:00 a.m.Electron Beam Technology for Pressure Sensitive Adhesive ApplicationsStephen Lapin, PCT Engineered SystemsElectron beam (EB) technology has been used for PSA converting applications for many years. The development of new generation lower cost/lower energy EB equipment opens the possibility for more converters to take advantage of EB technology. EB crosslinking and/or curing may be used with hot melt, solvent-based, water-based, or 100% reactive syrup systems. EB crosslinking of hot or warm melt systems are perhaps the most attractive because of its improved shear, heat and chemical resistance and may allow the use of hot melt materials to replace current solvent-based PSAs.

11:00 – 11:30 a.m.An APE Free Primary Emulsifer for Pressure Sensitive AdhesivesDavid Vanzin, Cytec Industries Inc.Mr. Vanzin will discuss the development of an alkyl phenol ethoxylate (APE)-free proprietary sulfosuccinate surfactant that functions as a primary emulsifier in the synthesis of emulsion polymer (i.e., water-based) pressure sensitive adhesives (PSA) products. The new product was developed as a result of market interest for alternative emulsifiers systems to current APE-containing products that are continuing to experience increased governmental regulations and public scrutiny. This presentation will compare and contrast the performance of this new product with an APE-based sulfosuccinate as well as some other industry standard emulsifiers. Specific information will be presented on the properties and characteristics of the new product and its toxicological and regulatory profile. Sample emulsion PSA recipes will be presented and the impact of the new surfactant on polymer solids content, particle size and emulsion viscosity highlighted. Mr. Vanzin will also review the influence of the new surfactant on reaction kinetics, conversion, latex grit and coagulum and overall emulsion stability.

11:30 a.m. – NoonConverting, Coating Procedures & Application Equipment for Pressure Sensitive AdhesivesChris Tyra, Chris Tyra Inc.This presentation focuses on the fundamentals of coating adhesives for PSA applications in a practical application approach for most adhesive technologies in the industry.

Noon – 1:00 p.m.Networking LunchGlass Oaks, outside Atrium Level

Bronco Sponsor:

1:00 – 2:00 p.m.Waterborne Meeting (ASC members only)Concho, Atrium Level

1:00 – 2:00 p.m.Supplier Committee Meeting (ASC Supplier members only)Nueces, Atrium Level


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1:30 – 2:30 p.m.PROVIDING CUSTOMER SOLUTIONSSan Antonio, Plaza Level

1:30 – 2:00 p.m.Innovations for Technical Textile Coating and LaminatingPaul Shessler, SCHAETTI AMERICA, Inc.Author: Guido Juchli, Schaetti Switzerland AGAdhesively coated textiles have found uses in garment production for hundreds of years. These technically designedcomposites and laminates continue to expand into new markets and applications. This presentation provides a general overview of market needs for technical textiles, current drivers for industry change, and an overview of how thermoplastic adhesives and 100% solids polymers are adapted to meet these needs. Some specific examples are used to demonstrate how this technology is used and the benefits gained.

2:00 – 2:30 p.m.Adhesives and Sealants Cost Savings Opportunities – The Material Dispensing ProcessBentley Boger, Nordson CorporationDoing more with less is today’s reality. Material suppliers and equipment manufacturers alike are being asked by customers to improve performance for the investment. Careful evaluation of materials and dispensing systems can help maximize material performance while minimizing process cost. The adhesive or sealant, combined with the dispensing system, determine process cost; therefore, the selection of a dispensing system can greatly influence process cost in several ways. This session will explore the many facets and variations of the dispensing process and the resulting effects on process cost. Topics that will be addressed include material dispensing control, as well as the how system temperatures, surface energy (including plasma treating at the point of application) and density reductions affect the bonding performance and cost reduction.

2:00 – 3:00 p.m.SEALANTS: IMPROVING PERFORMANCESabine, Plaza Level

2:00 – 2:30 p.m.High Performance Sealants Prepared from a New Polyurethane DispersionJay Johnston, Bayer MaterialScience LLCLow VOC water-based sealants prepared from acrylic resins have long been available in the commercial market. The common misconception is these sealants are environmentally friendly because they are water-based. However when compared to sealants prepared from reactive chemistries, these sealants usually have less desirable physical properties—lower tensile strength, lower tear resistance, less elasticity, and poorer environmental resistance. They also typically shrink during cure. A new polyurethane dispersion, DISPERCOLL U XP 2699, can be formulated into a high performance water-based sealant with the physical properties of a reactive sealant. This presentation will outline the preparation of sealants from DISPERCOLL U XP 2699 with a wide range of physical properties. Initial physical properties, physical properties versus temperature, physical properties after water exposure, physical properties over time, adhesion to various substrates, and UV stabilities will be presented and discussed.

2:30 – 3:00 p.m.Improving Sealant Performance – Advances in Light Stabilizers for Modified Silicones and PolyurethanesAndre Bendo, Ciba CorporationModified silicone (MS) sealants combine the strength of polyurethanes with the weathering resistance of silicones. They are used widely in diverse applications, including construction and the high-performance automotive area. The success of the MS sealants is that they show exemplary performance—high adhesion, high bond strength and quick cure. However, one area where MS sealants still need improvement is in their outdoor durability. Participants will learn about a new light stabilizer package that has been developed to significantly improve the weatherability of MS sealants. In practical use, the light stabilizer system minimizes initial color and extends the durability of the MS sealant. The novel light stabilizer system is capable of further expanding the use of MS or PUR sealants into other application areas.



2:00 – 4:30 p.m.BUSINESS — GETTING RESULTSSan Marcos, Plaza Level

2:00 – 2:30 p.m.2009 and Beyond: Challenges, Opportunities and Purchasing Trends for the Adhesives and Sealants MarketJohn Thomas, Clear Seas ResearchBe the very first to see the results of a new large, nationwide study (conducted in the first quarter of 2009) of the perceptions and behaviors of adhesive and sealant professionals. This energetic, interactive session will provide attendees with key information on where the industry is, and ideas for where it can go—based on responses from industry professionals. Mr. Thomas will thoroughly review the impact of the current economic situation on purchasing behaviors and help attendees understand how their peers are managing competition from less expensive sources, regulatory issues, reduced staff stresses, fuel costs and inventory management. Participants will also discover what opportunities are evolving around new energy initiatives, new road and infrastructure initiatives, overseas revenue generation, new product development and more. Armed with current information on anticipated purchasing trends for 2009 and beyond, attendees will leave this session with solid numbers and projections across a multitude of key issues as well as ideas about how to promote their businesses in challenging economic times.

2:30 – 3:00 p.m.Strategic Intellectual Property Portfolio PlanningJohn Haran, Sterne, Kessler, Goldstein & Fox P.L.L.C.Adhesives and sealants have been in use for hundreds of years, yet innovations in their chemical make-up and applications continue. The average person utilizes and benefits from adhesives and sealants on a daily basis, and a multitude of industries rely on them to manufacture their products. With this in mind, it is important for the makers of adhesives and sealants to derive the maximum profit from the widespread use of these products. This presen ta-tion will identify the steps that companies must take in order to develop a strategic intellectual property portfolio—which is essential to maximizing profit—and the benefits derived from such a strategic portfolio, including increased market revenue and share, increased brand recognition, and the potential for licensing revenue.

3:00 – 3:30 p.m.ComplexityDan Murad, The ChemQuest Group, Inc.Recession got you down? Discover hidden levers in your business that will help you get back on your feet faster. Capturing hidden value requires a clear understanding of the complexity inherent in a specialty chemicals business. As enterprises endeavor to serve diverse customers in unique niches, those enterprises morphe into complex networks of offerings and services that add significant cost. However, left unchecked, complexity may cause considerable inefficeincies. Hence, surviving a deep recession requires surgical accuracy to trim the fat and avoid muscle needed for a speedy recovery. This presentation will frame the causes of complexity, focus on analytical techniques to characterize the degree of complexity, and develop guidelines (within a couple of leading areas) for creating a strategy to manage properly and recoup non-value added costs throughout your supply chain.

3:30 – 4:00 p.m.Addressing the Credit Crunch through Lean ThoughtwarePhilip Kirby, Organization Thoughtware International Inc.There is no doubt; economically we are in unchartered waters. These unprecedented circumstances are evi denced by a chronic credit crunch...or more appropriately a cash flow (working capital) crisis. The three most important things to a successful business are customer satisfaction, employee satisfaction and cash flow. If you are growing customer satisfaction, your global market share is sure to grow too. Employee satisfaction gets you productivity, quality, pride and creativity. Cash flow is the pulse—the vital sign of life in a company. By regularly doing more with less, a company can create a cash flow machine. Learn how the application of lean business models to your enterprise means dramatic reduction in the time elements of your business processes.



4:00 – 4:30 p.m.Win Rates, Sales Pipelines, KPI’s? How Managing Performance Increases Your Win RateLynda Jewell, i3solutionsMost people today know their Body Mass Index (like it or not), their cholesterol level, weight, blood pressure and on and on. However, why is it that, when asked, most companies don’t know their Win Rate? In this session, you will learn about Key Performance Indicators (KPIs) and how to select meaningful targets as measurements, experience the concept of “you can’t hit what you can’t see,” and finally define the answer to…“Are we there yet?” The need to look at these indicators and measurements in this economic era is important, not only in keeping our opportunity pipelines flowing, but also in managing the change that will result over the next few years.

2:30 – 3:30 p.m.DISTRIBUTORS & SUPPLIERS — BUILDING EFFECTIVE RELATIONSHIPSRobert Ashby, Frank Lynn & AssociatesSan Antonio, Plaza Level

2:30 – 3:00 p.m. PART 1: Supplier-Distributor Relationships: Effective Partnerships within New Supply Chain StructuresLarge end-users in construction and industrial markets are employing more sophisticated procurement processes. They also have more tools and information available than ever before. This dynamic has led to a range of new supply chain structures: from manufacturer rebates and direct material sales in construction markets to integrated supply and outsourced procurement structures in industrial markets. This workshop will examine the various roles that distributors and suppliers play in these newer supply chain structures and the ways in which they can position themselves to deliver the most value…and the most profitability. Mr. Ashby will present end-user and supplier survey results from construction and industrial markets.

3:00 – 3:30 p.m.PART 2: Leveraging New Marketing Tools and Opportunities in Industrial MarketsNews Flash…industrial end-users are increasingly using the Internet for product specification, sourcing and support activities. While this information shouldn’t come as a surprise, the fact that end-users typically seek out manufacturer Web sites and resources for specific types of information and activities, but are more likely to utilize distributor Web sites for other activities is key to incorporating these new tools into marketing and sales strategies. Additionally, suppliers to industrial markets now typically have more point-of-sale information and direct contact with end-users. Information developed through warranty follow-up, drop-shipments and Web sites can be collected and used to develop stronger partnerships and brand preferences within channels and major end-users. This presentation will encompass a discussion of how Web sites and other electronic interactions can be integrated into brand, marketing and sales strategies. Mr. Ashby’s presentation will be useful to both manufacturers and distributors in leveraging their Web sites and other new tools to deliver the most value…and the most profitability. He will present end-user, distributor and supplier survey results from construction and industrial markets.



Speakers are listed alphabetically by last name.

Robert AshbyFrank Lynn & AssociatesMr. Ashby is a manager with Frank Lynn & Associates and the leader of its highly successful industrial practice. Through his project work and his on-going studies of new supply chain structures in industrial markets, Mr. Ashby has worked with a wide variety of industrial manufac-turers and distributors. He has written extensively on the impact of new technologies on industrial supply chain structures. He received his Master of Business degree from the Kellogg School of Management, Northwestern University, and his undergraduate degree from the University of Illinois.

Andre BendoCiba CorporationMr. Bendo graduated with a B.S. in Chemical Engineering in 1995 from the University of Delaware. He has been with Ciba Corporation since 1993, serving in various capacities from Research and Development Engineer to production management in the manufacturing high performance pigments at the facility in Newport, DE. His responsibilities were expanded as Industrial Manager, covering the entire coatings portfolio for the industrial market. Currently, Mr. Bendo is responsible for adhesives and sealants business development for the Americas region. He is a member of Federation of Society for Coatings Technology and RadTech.

4:30 – 5:30 p.m.CLOSING GENERAL SESSIONDefining and Marketing Sustainability in a Global Corporation

John Meccia, Vice President, Paper Converting, Henkel Adhesive TechnologiesGlass Oaks, outside Atrium LevelThis presentation examines how a Global Fortune 500 company leverages grass roots internal initiatives to foster a sustainability-centered culture committed to bringing responsible technologies to customers. It provides an overview of the tools created to determine and measure sustainability and discusses the strategies Henkel has employed to help market sustainability successfully to its key customer base.

6:00 – 7:00 p.m.“Happy Trails to You” ReceptionTrinity Patio, Plaza Level(The Arbor, Atrium Level in the event of inclement weather)

Bronco Sponsor:

Join us for one last yee-hah with our friends and colleagues before we ride off into the sunset and wave goodbye to Austin.

John Meccia


Marilyn BlackGREENGUARD Environmental InstituteDr. Black is the founder of the GREENGUARD Environmental Institute (GEI), a non-profit organization that oversees the GREENGUARD Certification ProgramSM. The Institute’s mission is to improve human health and quality of life through programs that improve the indoor air we breathe. Dr. Black holds Ph.D., M.S. and B.S. degrees in chemistry and environmental health, and has pub-lished more than 200 papers on indoor air pollution and health. With more than 20 years of experience in indoor air quality research, Dr. Black is an expert on measuring indoor air pollution, identifying the pollutant sources and finding solutions for improving the air in offices, schools, homes and sensitive environments. As a previous faculty member at the Georgia Institute of Technology and founder of Air Quality Sciences, Inc., an indoor air quality testing and research firm, she has directed numerous scientific studies involving indoor air pollution and human health effects, mold growth, chemical exposures and the impact of furnishings on indoor air pollution.

Speaker Biographies


Bentley BogerNordson CorporationDuring his more than 25 years experience with adhesive and sealant dispensing systems, Mr. Boger has held numerous positions including marketing, production engineering, product line management and sales. He holds 11 U.S. Patents related to various technologies in the industry.

Mike DochniakVystar CorporationMr. Dochniak received a B.S. in Chemistry and Psychol ogy from the University of Wisconsin, River Falls, in 1985. From 1986 to 1988, he was a Technologist at Ecolab in St. Paul, MN, working on surfactants and chelating agents for thehospitality industry. Through 1988–2004, he worked at theH.B. Fuller Company as a Senior Chemist/Patent Agent.Currently, he is Chief Technology Officer at Mallard Adhesivein Arden Hills, MN. He is the author of several recent research articles and a paper entitled “Autism Spectrum Disorders – Exogenous Protein Insult” that was published 2007 in Medical Hypotheses. He wrote “Natural Rubber Latex Adhesive Issues” as an exclusive article for ASI online and coauthored “Antigenic/Allergenic Proteins and Government Regulations” with Denise E. Hennes to be published this year through Nova Scientific. Currently, Mr. Dochniak is writing a book about the role that allergenic proteins play in the etiology of allergy induced autism.

William DoughertySartomer Company, Inc.As Sartomer’s Technical Manager, SMA® resins, Mr. Dougherty has overseen product development efforts forthe company’s styrene maleic anhydride (SMA) copolymersfor the last six years. Before joining Sartomer, he served as Manager of Chemical Product Develop ment at Markem Corporation and held a number of tech nical positions at Air Products and Chemicals, Inc. and NL Chemicals. He earned his B.S. and M.S. degrees from The Pennsylvania State University, and his Ph.D. in Poly mer Science and Engineering from Lehigh University.

Dave DunnFLD EnterprisesDr. Dunn should be well known to readers of the adhesive and sealant industry magazine, ASI. He is a member of the Editorial Advisory Board and writes the monthly Q&A column entitled Ask Dr. Dave. Dr. Dunn has his B.S., M.S., and Ph.D. degrees in polymer science from English Universities and did postdoctoral teaching and research at Rensselaer Polytechnic Institute and Trinity College in Dublin. He is a former Vice President and Director of R&D and New Business Development for Loctite Corporation, where he was responsible for supporting its North American auto motive OEM, automotive aftermarket and consumer businesses. Dr. Dunn is the author of over 40

papers and patents and has written four books. He is currently the President of FLD Enterprises, an inter-national technical and management consultantancy working primarily in the areas of adhesives, sealants and specialty elastomers.

Vahid EbadatChilworth Technology, Inc.Dr. Ebadat Ph.D., M.Inst.P, MIEE, C.Eng., C.Phys., is the CEOof Chilworth Technology, Inc. He has worked exten sively as a process and operational hazards consultant for the chemical, pharmaceutical and food industries. Dr. Ebadat is a regular speaker at training courses on gas and vapor flammability, dust explo sions and controlling electrostatic hazards. He is a member of NFPA 77 Technical Committee on Static Electricity, NFPA 654 Standard for the Prevention of Fire and Dust Explosions from the Manufacturing, Processing, and Handling of Combustible Particular Solids and ASTM E27 Committee on Hazard Potential of Chemicals. Dr. Ebadat's research has culminated in the publication of numerous technical papers and articles.

Bruce FuHybrid Plastics, Inc.Dr. Fu is the lead polymer engineer at Hybrid Plastics for POSS enhanced thermosetting materials. He received his Ph.D. from State University of New York at Stony Brook and worked at Michigan State University as a research associate prior to joining Hybrid Plastics in 2004.

Heidi GoldsteinThompson Hine LLPMs. Goldstein is a partner in Thompson Hine’s Environ-mental and Product Liability practice groups in Cleveland, OH, and is a founding member and Chair of Spotlight on Women®, the firm’s women’s initiative. She focuses her practice on environmental counseling in business, regulatory and legislative matters, environmental and toxic tort litigation, environmental enforcement actions, site remediation and compliance with environmental regulations. She received her B.S. from The Ohio State University, summa cum laude, and graduated from Case Western Reserve University School of Law, summa cum laude, Order of the Coif. Ms. Goldstein is a member of the DRI Climate Change Litigation Task Force and is listed in Chambers USA: America’s Leading Lawyers for Business, Best Lawyers in America (Environmental) and in Ohio Super Lawyers magazine.

John HaranSterne, Kessler, Goldstein & Fox P.L.L.C.Mr. Haran is an attorney at the law firm Sterne, Kessler, Goldstein & Fox P.L.L.C. where his practice consists of advising clients on intellectual property matters, particularly patents. Prior to joining Sterne/Kessler, Mr. Haran was a patent examiner at the U.S. Patent and

Speaker Biographies


Trademark Office for six years where he examined patent applications related to adhesive bonding. Mr. Haran received a B.S. in Chemical Engineering from Cornell University and a J.D. from The George Washington University Law School.

Lynda Jewelli3solutionsMs. Jewell is the Senior Project Manager at i3solutions. She brings 25+ years of both software development and project management experience to many varying customer and industry solutions. She delivers industry focused solutions that promote information sharing, productivity and enduring relationships between appli-cation users and businesses. Ms. Jewell most recently spoke at the Microsoft Government Con trac tor Summit Conference in Washington D.C., LavaCon PMI Conference in New Orleans, and is scheduled to speak at the APMP National Conference for the third consecutive year.

Jay JohnstonBayer MaterialScience LLCDr. Johnston graduated with a Ph.D. in Polymer Chemistryfrom the University of Akron in 1991. He then com pleted postdoctoral fellowships at General Electric’s Corporate R&D Center and at the University of Akron’s Institute of Polymer Science. Dr. Johnston joined ICI Polyurethanes in 1994. Currently, he is a Senior Associate Scientist in the CAS (Coatings, Adhesives, and Specialties) group at Bayer MaterialScience in Pittsburgh and is responsible for applications development in the adhesives and sealants markets. Dr. Johnston is active in several chemical industry associations and is currently on the board of directors for the Polyurea Development Association.

Philip KirbyOrganization Thoughtware International Inc.As Founder and Managing Director of Organization Thoughtware International Inc. (OTI), Mr. Kirby draws onhis extensive international experience to assist enter prisesin restructuring business processes around generating value and eliminating waste. OTI’s Lean Thoughtware Methodology has been extremely successful in improving the operational and financial performance enterprises in a wide variety of industries and geographies. He has successfully taught and facilitated companies in the application of Lean Thinking in a variety of industries and processes such as: customer relationship management, material and information conversion, supply chain management, demand generation, service fulfillment and distribution and new product introduction. Prior to founding his current consulting business, Mr. Kirby spent 14 years in the manufacturing world as a front-line Plant and Product Manager and General Manager of fully integrated engineering, marketing, supply chain and manufacturing operations. He ran plants in Europe, the

U.S., and his home country, Canada. His two published books, “Thoughtware: Change the Thinking and the Organi za tion Will Change Itself” and “The Future…You Can’t Get There From Here” reflect the depth of thinking, conviction and inspirational value he brings to his profession and to his clients.

Stephen LapinPCT Engineered SystemsDr. Lapin earned his Ph.D. in Chemistry from the Uni-versity of Illinois. He has 23 years experience in UV/EB curing technology, including 22 U.S. patents on UV/EB curing technology. Dr. Lapin is a founding member of RadTech International trade association. He is the former Vice President, Technical Director, of Northwest Coatings Corp. Currently, he is an Applications Specialist at PCT Engineered Systems.

James LindellThorsten Consulting Group, Inc.Mr. Lindell is President of Thorsten Consulting Group, Inc., a Wisconsin based provider of strategic and financial consulting, professional speaking, training and executive coaching. He has an extensive back ground in senior management as the Chief Financial Officer of Coolidge Glass Company, Inc.; Chief Financial Officer for Lutheran Social Services of Wisconsin and Upper Michigan, Inc.; and Corporate Assistant Con troller for Wispak Foods. Mr. Lindell’s passion is to help companies and individuals reach new levels of success, and he has worked with a variety of industries includ ing: manufacturing, health care, not for profit, distri bution and food processing. He is a Certified Public Accountant, has a B.S. in Accounting from the Uni versity of Wisconsin–Platteville, and earned an MBA in Finance from the University of Wisconsin–Whitewater. He is a member of the American Institute of CPAs and the Wisconsin Institute of CPAs. Mr. Lindell has authored “Business is Like Fishing”; “Survival Kit for Small Business Executives”; “The Controller’s Annual Update”; and was a contributing author on “The Fast Close–Revolutionizing Accounting.” As a national speaker, Mr. Lindell delivers close to 50 speeches/seminars per year and was awarded the “Outstanding Discussion Leader by the AICPA” in 2005.

Dick LindmarkAdherent Laboratories, Inc.Mr. Lindmark received a B.S. in Chemistry and an MBA in Marketing and Finance from the University of St. Thomas in St. Paul, MN. He is currently the President of Boese-Warner & Associates, Inc., a business develop ment consulting company specializing in market planning, program development and implementation, and he is also a consultant with Adherent Laboratories, Inc. He retired in December 2004 after 35 years with H.B. Fuller in a variety of technical and management capacities, which

Speaker Biographies


included managing technical development groups in solvent, hot melt, waterbase, emulsion polymers and reactive adhesives. He was Operations Manager for the North American hot melt plants, led several market development teams in hot melt PSAs, new business development, UV coatings, foam-in-place gaskets and reactive hot melts. He started and managed the market research effort, led acquisition teams and was the technical and business representative on several patent litigation teams. Mr. Lindmark holds over a dozen U.S. and foreign patents and has made numerous presentations on adhesive technology to industry groups.

Robert MatthewsMcKenna Long & Aldridge LLPMr. Matthews is an environmental attorney with over threedecades of experience representing clients in counseling and litigation matters across a broad spectrum of domestic and international environmental laws and regulations. As a member of the firm’s REACH Practice Team, he provides analysis and business-related advice to the firm’s clients regarding REACH planning and imple-mentation issues. He regularly conducts REACH work-shops and is also a frequent lecturer to industry groups on REACH issues and impacts. Mr. Matthews also has extensive experience in CERCLA claims and litigation proceedings, including in unilateral administrative orders and cost recovery litigation brought by the U.S. and in private party con tribution litigation. He has been selected to lead numerous Superfund site joint defense groups and is the co-editor and author of McKenna Long & Aldridge’s Superfund Claims and Litigation Manual. He lectures frequently and has written extensively on environ mental issues. Prior to joining the firm, Mr. Matthews was environmental counsel to Union Carbide Corpo ration's Chemicals & Plastics Group. He also was a staff attorney in the Enforcement Division of the Region II Office of the Environmental Protection Agency.

John MecciaHenkel Adhesive TechnologiesMr. Meccia is currently Vice President of Paper Converting for Henkel Corporation’s Industrial Adhesives Division in North America. He previously was Director of Technical Solutions (Field and R&D) and directed a start-up service consulting business. He has held various positions in plant management and technical field service in addition to working overseas. Mr. Meccia’s focus has been on customer applications of Lean/Six Sigma methodology in addition to unique technology and service offerings. He holds a B.S. in Chemical Engineering from the University of Illinois.

Dan MuradThe ChemQuest Group, Inc.Mr. Murad is the CEO and President of The ChemQuest Group, Inc. He joined ChemQuest in 1996 from the Rohm and Haas Company (R&H), where he was European Director, Industrial Coatings, and Director of R&H’s Corporate Marketing Board. Prior to R&H, he spent 13 years with Unocal Polymers where his career took him from technical positions to general management to director of marketing. He is past Founder and Chair man of the High Barrier Coatings Committee–TAPPI, and was Founder and Advisory Board Director of ASC’s “Building the Industry Program.” Mr. Murad is a member of the ASC, National Paint and Coatings Association, the Steel Structures Painting Council, the Conference Board, Society of Competitive Intelligence Profes sionals, and the International Study of Business Markets. He has published a number of papers on topics ranging from strategic management issues to specific insight on the global coatings and adhesives markets. Mr. Murad is also a contributing columnist to a number of leading trade journals. He holds a B.S. in Chemistry from Wabash College and MBA from William & Mary.

David NickDPNA International, Inc.Mr. Nick is a graduate of Allegheny College where he received a BSci degree in Chemistry. He has also taken advanced courses in polymer chemistry, international business and management. In 1991, he founded DPNA International, Inc., a global specialty consultancy that focuses on the adhesive, sealant, coatings, printing ink and related specialty chemical industries. Since its founding, the company has performed consulting assignments in more than 35 countries. Other activities include the publication of multi-client market analysis reports and frequent speaking engagments at con fer-ences around the world on a multitude of topics such as the economic trends affecting the global specialty chemical industry. Mr. Nick is a Senior Consultant advising on the adhesive and sealant industry and the Asia market and is a frequent contributor of articles and interviews for trade journals including Chemical Week, ICIS, Rubber and Plastics News and ASI. He is active in several associations—The American Chemical Society, Thermoset Resin Formu-lators Association, SSPC, FSCT and the Adhesive and Sealant Council where he is chairman of the Inter national Committee. He is a member of ASI magazine’s advisory board and The Board of Advisors for the Eastern Michigan University International Business School.

Speaker Biographies


David PlattUniversity of Texas at AustinProfessor Platt is the Director of UT–Austin’s Center for International Business Education and Research. He alsoteaches courses in cost and managerial accounting, bothin UT’s #1 ranked Program in Professional Accounting and in the Executive MBA program which UT offers in part ner-ship with the Instituto Tecnológico y de Estudios Superioresde Monterrey (ITESM) in Mexico City. He has recently been a visiting scholar at the University of Paris (the Sorbonne) and has published research comparing value measurement and value creation models in Europe andthe U.S. Professor Platt has previous international busi nessexperience in industry (capital goods manu fac turing) and he began his career with PricewaterhouseCoopers, working as a CPA in public accounting. His doctorate is from Cornell University, and he holds a B.S. in Economics from the Wharton School of the University of Penn syl-vania and an MBA in Marketing from Syracuse University.

Martin RegaliaU.S. Chamber of CommerceDr. Regalia is vice president for economic and tax policy and chief economist at the U.S. Chamber of Commerce. Prior to coming to the Chamber in April 1993, he served as the Director of Research for the Savings and Commu-nity Bankers of America (SCBA). Before that, Dr. Regalia was Executive Vice President of policy development and Chief Economist for the National Council of Community Bankers—one of SCBA’s predecessor organizations. He also served as a principal analyst in the Fiscal Analysis Division at the Congressional Budget Office, as an economist for the board of governors of the Federal Reserve System in both the Banking and Capital Markets Sections, and as a financial economist for the Federal Deposit Insurance Corporation. In addition, he served as a consultant to the Thrift Institutions Advisory Council to the board of governors of the Federal Reserve System and was a visiting instructor at The George Washington University School of Government and Business. Dr. Regalia appears on national television news and debate programs, testifies before congressional committees, authors articles and publications on a variety of economic topics, and speaks to many groups across the country. He has a B.A. with honors in Economics from the University of Santa Clara as well as an M.A. in Economics and a Ph.D. in Monetary Economics from the University of Wisconsin.

Philip RolfeMalvern Instruments, Inc.Mr. Rolfe works for Malvern Instruments, Inc. based in Southborough, MA. He has worked with rheology since 1993—initially with Imerys Minerals in the U.K. and more recently with Bohlin Instruments in the U.K. for five years before moving to the U.S. and joining Malvern. Mr. Rolfe

presented papers at four previous ASC and PSTC meetings and is a specialist in both rotational and capillary rheology techniques.

Gregory RoseITW PlexusMr. Rose has over 25 years experience in the adhesives industry, starting out as a formulating chemist for an automotive supplier in Detroit. From that position, he moved to National Starch and Chemical where he spent seven years as Technical Service Manager for the Bond-master Structural Adhesive Group. For the last 19 years, he has been with ITW Plexus in a variety of sales and technical positions. Today he holds the position of Technical Product Manager, North America, and is responsible for technical support of key ITW Plexus customers and programs.

Paul ShesslerSCHAETTI AMERICA, Inc.Mr. Shessler began his involvement with ASC while working as the Technical Service Manager and Product Assembly Market Manager for Swift Adhesives. In 1982, he joined Bostik Inc. in Middleton, MA, serving several years in varied product management positions includ ing product manager for hot melts and fusibles. It was during this time when Mr. Shessler gained market exposure to textile coating and bonding markets. In his last position with Bostik as Director of International Operations, he was responsible for general management of several small international divisions in the Americas. More recently, Mr. Shessler was the National Sales Manager for Home Improve ment Products at Sashco Inc. in Brighton, CO. Presently he is the Vice President of Schaetti AMERICA in Trout man, NC, the U.S. division of Schaetti Switzerland, an international producer of powdered thermoplastic materials used in textile coating, lamination, adhesives and diverse industrial uses. A graduate of Bowling Green State University with a B.S. in Chemistry, Mr. Shessler earned his MBA at Northern Illinois University. Over the past 33 years, he has served on several ASC committees, its board of directors and the executive committee.

John ThomasClear Seas ResearchMr. Thomas, Executive Director, has 20 years of experience in research. His research expertise includes all aspects of qualitative and quantitative primary and secondary research design, implementation, analysis, reporting and presentation of findings. He has an extensive background in customer loyalty research, advertising research, brand awareness/image tracking, product development research and product appli ca tion/usage studies. He provides strategic consulting, research design and analysis to Clear Seas clients on custom research projects and syndicated studies. He is also a professionally trained

Speaker Biographies


moderator, having con ducted thousands of focus groups and one-on-one in-depth interviews, both business-to-business as well as business-to-consumer. Mr. Thomas is a graduate of The University of Michigan, where he earned a Bachelor of Arts in Psychology, and Wayne State University where he earned a master’s degree in Organizational Psy chol ogy. Along with being a sought-after speaker, he has completed Executive Education courses at Stanford University and periodically lectures at The Harvard School of Public Health on the topic of market research. Mr. Thomas is also currently an adjunct lecturer at the University of Detroit Mercy.

Chris TyraChris Tyra Inc.Mr. Tyra is a consultant to the adhesive and pressure sensitive adhesive industry.

David VanzinCytec Industries Inc.Mr. Vanzin is Technical Manager at Cytec Industries and is responsible for managing the specialty additives new product development pipeline and the technical service laboratory. He earned his B.S. in Chemistry from the University of Pittsburgh and has over 30 years of indus-trial experience in technical service and commer cial development roles with ICI, Zeneca and Cytec. His work experience and areas of expertise include surfactants, crosslinking monomers, stabilizers and other additive products utilized in adhesives, coatings, nonwoven, emulsion polymers and other applications. He holds several patents and has authored and presented papers at numerous technical conferences.

G. Fred WillardCAS-MI LaboratoriesDr. Willard’s areas of expertise include polymer testing, polymer processing, polymer characterization, paints and coatings analysis, failure analysis, formulation develop-ment, contaminant analysis, material charac terization, and problem-solving for a variety of industries and products. Dr. Willard has been involved in technical product development at all levels and has years of experience analyzing and resolving technical issues. Currently, Dr. Willard is Vice President-Technology of CAS-MI Laboratories. He manages a wide variety of analytical projects dealing with material failure and contamination. Additionally, he is responsible for defending his group’s analytical work in both depositions and in the courtroom.

Speaker Biographies

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ASC 2009 Fall Convention & EXPO

Convention October 11–13

EXPO October 12

Waterborne Short Course October 11–12

Griffin Gate Marriott ResortLexington, KY

See You in Blue Grass Country this Fall!

Documents

2009 Spring Convention Austin, TX