2009 AGD Media Kit

AcAdemy of GenerAl denTisTry

mArkeTinG Guide

PrinT | Web | evenT

Influence AGD members with an integrated

program utilizing the media and venues they trust—

the AGD’s publications, Web site, and meetings.

211 East Chicago Avenue, Suite 900, Chicago, Illinois 60611-1999 www.agd.org 888.AGD.DENT

Special OfferS frOm the aGD!The following advertising programs allow you to create a comprehensive, multi-channel plan that maximizes exposure for your message and stretches your budget. Your customers rely on a variety of sources for information to help them learn about the products and services they need. Program advertising with the AGD allows you to reach the most involved and dedicated general dentists—using the media they trust.

GOlD prOGramQualify with a minimum advertising program of $40,000 (gross print and online combined) VALUE• Free,one-timeuseof10,000namesfromtheAGD Impactsubscriptionlist $1,000• Fourfree,quarter-page,four-color“PracticeInsider”ads $3,600• OnerectangleadontheAGDWebhomepagefor90days(onequarter) $2,100• Onefour-color,full-pageadvertisementinAnnualMeetingFinalProgram* $1,650• Onefour-color,full-pageadvertisementinAGD Impact(AnnualMeetingIssue)** $4,570• Onefour-color,full-pageadvertisementinGeneral Dentistry $2,365Total Value $15,285

Silver prOGramQualifywithaminimumadvertisingprogramof$30,000(grossprintandonlinecombined) VALUE• Free,one-timeuseof5,000namesfromtheAGD Impactsubscriptionlist $500• Twofree,quarter-page,four-color“PracticeInsider”ads $1,800• OnerectangleadontheAGDWebhomepagefortwomonths $1,600• Onefour-color,full-pageadvertisementinAGD Impact(AnnualMeetingIssue)** $4,570Total Value $8,470

BrOnze prOGramQualifywithaminimumadvertisingprogramof$20,000(grossprintandonlinecombined) VALUE• Free,one-timeuseof1,500namesfromtheAGD Impactsubscriptionlist $150• Onefree,quarter-page,four-color“PracticeInsider”ad $900• OnerectangleadontheAGDWebhomepageforonemonth $800Total Value $1,850

*5,000 copies on site at the Annual Meeting; distributed to all meeting attendees**5,000 copies on site at the Annual Meeting; 50,000 copies mailed

fOr mOre infOrmatiOn, cOntactaGD account executive, advanstar Dental media Molly [email protected]

Buy nOw, Save BiG in 2009!Special offers on programs are valid through December 31, 2009.

2009 aDvertiSinG prOGramS

aBOut Our 2008 Survey… Thesurveysampleof1,620wasselectedinsystematic,stratifiedfashionby the Academy of General Dentistry (AGD) and Readex Research from the AGD’s active members in the U.S. and Canada, and U.S. non-members who receive AGD Impact,representing46,528individualsatthe time of sample selection.

Data was collected via mail survey from February 11 to March 24, 2008. The survey was closed for tabulation with 574 usable responses—a 35% response rate.

The margin of error for percentages based on 574 usable responses is ±4.1% at the 95% confidence level.

Survey reSultS…About our reAdersThetypicalrespondentisa48-year-oldmale.Older(55orover)respondentsandthosewhohavebeeninpracticeforfiveyearsormorearemorelikelytobemale(95%and81%,respectively)thanyounger(under45)respondentsandthosewhohavebeeninpracticelessthanfiveyears(65%and55%,respectively),suggestinganinfluxofwomenentering the profession.

Thetypicalrespondentindicatedtheirpracticesees96patientsaweekandhadgrossrevenuesof$814,000in2007. Respondents’practicesofferamultitudeofservices.Only7%indicatedthattheirpracticefocusesononeparticularareaofinterest.Ofthosewhosepracticesfocusononeareaofinterest,pediatricdentistry(31%)was most commonly mentioned.

Onaverage,respondentsindicatedthattheyhavecompleted47.3hoursofcontinuingeducationinthelast12months.MembersoftheAGDhave completed more hours of continuing education in the past 12monthsthannon-members,onaverage.

Overfourinfive(85%)respondentsindicatedthattheirdentalteam,including hygienists, is interested in earning continuing education credits.

PublicAtion credibilityMembersratedGeneral Dentistryhighly.Usinga5-pointscalewhere5=excellentand1=poor,respondentsratedeachofsixfactorswellabovethescale’smidpointof3.0.CredibilityoftheAGDasthepublisherofGeneral Dentistryreceivedthehighestmeanrating(4.3).

Respondents rated AGD Impacthighly.Usinga5-pointscalewhere 5=excellentand1=poor,respondentsratedeachoffivefactorswellabovethescale’smidpointof3.0.Accuracyandreliabilityofinformationreceivedthehighestmeanrating(4.1).

dePth of reAdershiPAGD members are engaged with General Dentistry—55%of members read about half ormoreofatypicalissue.Onaverage,respondentsspend47minutes with the publication.

Respondents are nearly as engaged with AGD Impact as they are with General Dentistry.53%ofrespondentsread about half or more of a typical issue of AGD Impact. Onaverage,respondentsspend39minuteswiththepublication.

decision MAkersRespondentsaredecisionmakers.Fourinfiveareinvolvedinsomewayinpurchasingoperatoryequipment(88%),operatorysupplies(86%),andofficeautomationsystems(81%)attheirpractices.

Action-orientedThe ads and articles in General Dentistrypromptaction.Fourinfive(81%)membershavetakensomeformofactioninthelast12monthsasaresultofreadingtheadsorarticlesinthepublication,including24%whovisitedanadvertiser’sWebsite.

The ads and articles in AGD Impact also prompt action. Nearly three-quarters(72%)ofreadershavetakensomeformofactioninthelast12monthsasaresultofreadingtheadsorarticlesinthepublication,including30%whousedtheadsorarticlesasaresourceforfindingaproduct or a supplier.

WhenaskedhowinterestedtheywereinseeingthefollowingtopicsinAGD Impact, readers noted an interest in the following: • Technology(67%)• NewProductInformation(64%)• PracticeManagementNewsandInformation(61%)• ContinuingDentalEducationCourses(60%)• DentalHealthFactSheetsforPatients(59%)• Legislation/RegulationsAffectingGeneralPractice(53%)

trusted content for a targeted audienceThe Academy of General Dentistry (AGD) publishes two magazines that are trusted by members and respected by the rest of the dental community. AGD Impact and General DentistryarethemostvisibleandvaluedbenefitsofAGDmembership.That’sbecauseacouncil of experienced member dentists determines the broad editorial direction of the magazines. The audience you reach with AGD publications is comprised of dedicated dentists who have made a commitment to learning and providing the best care possible for their patients.

aBOut Our reaDerS: aGD reaDerShip StatiSticS

aGD maGazineS

Four in five AGD members are involved in some way in purchasing operatory

equipment (88%), operatory supplies (86%), and office automation systems (81%) at their practices.

aGD impact

JAnuAryClosing ................................. December5,2008Materials ........................... December12,2008Geriatric Patient Care FactSheet:GeriatricDentalCare

februAryClosing ..................................... January9,2009Materials ................................ January16,2009CreditCard/MedicalRecordsIDTheftFactSheet:PeriodontalDiseaseandPregnancy

MArchClosing ................................... February6,2009Materials .............................. February13,2009Sleep Apnea FactSheet:SleepApnea

APrilClosing .......................................March6,2009Materials .................................. March13,2009Career-endingInjuriesinDentistry ManagingChildPatientsFactSheet:Mouthguards

MAyClosing ......................................... April3,2009Materials .................................... April10,2009ManagingMedicaidPatients HealthCareFraudFactSheet:Women’sDentalHealth

JuneClosing .......................................... May1,2009Materials ..................................... May15,2009StudentFocus:ImportantThingstoConsider WhenStartingaPracticeDryMouth,XerostomiaFactSheet:Xerostomia

JulyClosing .......................................... June5,2009Materials ..................................... June12,2009Teledentistry/RemoteDentistry AdviceonPurchasingDentalEquipment and Technology FactSheet:TechnologyintheDentalOffice

AugustClosing ...........................................July2,2009Materials ...................................... July10,2009DenturesandToothLossFactSheet:Men’sDentalHealth

sePteMberClosing ...................................... August7,2009Materials ..................................August14,2009BisphosphonatesandMedicationsFactSheet:PeriodontalDiseaseandDiabetes

octoberClosing .................................September4,2009Materials ............................September11,2009EffectofHPVVaccineonDentistryThe Addicted Dentist FactSheet:WisdomTeeth

noveMberClosing .....................................October2,2009Materials ..................................October9,2009FranchiseDentistryAGDFeeSchedule/SurveyResultsFactSheet:DentinHypersensitivity

deceMberClosing .................................November6,2009Materials ............................ November13,2009StressandtheDentalCareWorkerFactSheet:PeriodontalDiseaseand CardiovascularDisease(CVD)

This newsmagazine from the AGD presents in-depth coverage of critical practice management issues, reviews of the latest products, and key developments in the marketplace. AGD

Impact has earned tremendous reader satisfaction and loyalty because it provides practitioners with timely and relevant content that they can use in their daily practice.

AGD Impacthasacirculationofmorethan50,000subscribers.Thesearetoppractitionersandtomorrow’sleadersinthefield.

circulatiOnAGD members .............................................................. 35,000Non-member general dentists ....................................... 12,600Non-member senior year dental students ........................ 2,412Total circulation ............................................................ 50,012

EveryissueofAGD Impact includes topics of interest to practitioners thatcanhelptheirpracticestogrowandbecomemoresuccessful.Inaddition to features, every issue includes news and columns. Some of the regular columns are:

• ClaimsConcerns • ChairsideConscience• MotivatingandManaging • ExceptionalCare• RiskManagement • TestingtheTools• Labs

Whenyouradvertisingmessageissurroundedbyqualityeditorialthat is based on reader direction and contained in a vehicle that they trust, you’ll get the results you need. To learn more, or to design a customized integrated programthatfitsyourmarketingplans, contact our sales representative.

aGD impact 2009 eDitOrial calenDarThis monthly newsmagazine for the AGD presents in-depth coverage of crucial practice management issues, reviews of the latest products, and key developments in the marketplace.

Nearly three-quarters (72%) of AGD Impact readers have taken some form of action in the last 12 months as a result of reading the ads or articles in the publication, including 30% who used

the ads or articles as a resource for finding a product or a supplier.

Published bimonthly, General Dentistry is the peer-reviewedjournalthatdentiststrustforthelatestinformation about pharmacology, dental materials, procedures, technology, and the science of general dentistry.It’stheprimaryeducationalandreferencetoolused by AGD members to stay at the forefront of the rapid changes that affect the delivery of patient care.

General Dentistryisaprimarymembershipbenefit,andhasatotalcirculationofmorethan35,000,includingmorethan2,000paidsubscriptionstomedicalanddentallibraries and non-members who value and are willing to pay for a subscription.

The readers of General Dentistry are successful practitioners who understand that, in order to grow their business, they must integrate the newest procedures and scienceintotheiroperatorywhileimprovingthequalityof patient care.

Everyissuepresentsresearchandclinicalfindings,andall articles are vetted through the peer-review process to ensure the validity of the information presented. Articles highlight the full range of procedures that a general

dentist performs on a regular basis, from anesthesia and pain control, to oral diagnosis and infection control, to implants and periodontics.

General Dentistry features regular columns about pharmacology, restorative dentistry, special patient care, prosthodontics, and dental materials. Plus, every issue containsSelf-InstructionquestionsthatallowreaderstoearnuptosixCEcredits.

sPeciAl sections dedicAted to sPeciAl toPicsIn2009,General Dentistry will produce two special sections, one of which will be dedicated to the area of endodontics(November/December).Theotherspecialsectionwillfeaturedentalmaterials(July/August).VisitourWebsitefordetails.

Ifyourproductsandservicesarefocusedontheclinical and operatory aspects of dentistry, General Dentistry provides you with a trusted vehicle that will reach potential customers and produce the results you need.

General Dentistrypresentsresearchandclinicalfindingsinawaythatthe busy general practitioner can understand and helps the reader put thatresearchortechniqueintoeverydaypractice.InGeneral Dentistry, techniqueandtreatmentplanningdetailsarebalancedbyscientificprotocol and industry benchmarks.

EachissueofGeneral Dentistry contains a variety of articles that detail the full range of procedures general dentists perform on an everyday basis, as well as the following popular departmental columns:

Pharmacology—WrittenbyRichardL.Wynn,BSPharm,PhD(professorofPharmacology,UniversityofMarylandatBaltimore),this column is intended to inform readers about the most recent pharmacological trends and events relevant to dentistry.

Restorative Dentistry—WrittenbyBruceSmall,DMD(presidentofTheInstituteofNewTechniquesinDentistry,anindependentteachingfacilityinLawrenceville,N.J.),thiscolumnisintendedtohelpgeneraldentists make more informed decisions regarding restorative dental materials and procedures.

Dental Materials—WrittenbyMichaelB.Miller,DDS(presidentofREALITYPublishingCompany,editor-in-chiefofitspublications,andageneralpractitionerinHouston),thiscolumnisintendedtoupdatereadersonselected“hot”topicsindentalmaterialsandtohelpthemdecideifthesenewadvanceswillbenefittheirpracticesinaprofoundway.

Prosthodontics—WrittenbySamuelM.Strong,DDS(aprivatepractitionerinLittleRock,Ark.,andarenownedlectureronrestorativeand implant dentistry), this column is intended to keep readers up to date ontheverylatestmaterialsandtechniquesinbothfixedandremovableprosthetic dentistry.

Special Patient Care—WrittenbyCarltonV.Horbelt,DDS(presidentof the Special Care Dentistry Association and an associate professor, DivisionofPediatricDentistryandCommunityOralHealth,UniversityofTennesseeCollegeofDentistryinMemphis),thiscolumnisintendedtoprovide readers with the background necessary to provide treatment for this rapidly increasing section of the population.

General DentiStry

By joining the AGD, more than 35,000 general dentists have shown their commitment to advancing the value

and excellence of general dentistry.

iSSue-Specific DetailS

JAnuAry/februAryDental MaterialsArationalefortheuseofhigh-poweredmagnificationormicroscopesingeneral dentistry

Oral DiagnosisSensitivityofdirecttissuefluorescencevisualizationinscreeningfororalpremalignant lesions

MArch/APrilAnesthesia and Pain ControlManagementofdentinalhypersensitivity

Operative DentistryDentalerosionandacidrefluxdisease:Anoverview

MAy/JuneOperative DentistryCervicalerosionlesions.PartIV:Effectsofcommonbeveragesondevelopment

Dental MaterialsComparativeevaluationofantimicrobialefficacyofaloeveratoothgeland two popular marketed toothpastes: An in vitro study

July/AugustPeriodonticsAttachedgingiva:Histologyandsurgicalaugmentation

Dental MaterialsBond strengths of composite to dentin and enamel using self-etching adhesive systems

sePteMber/octoberEsthetic DentistryNonvital tooth bleaching with halogen light-activated agents: Case reports and discussion

Dental MaterialsFactorsinfluencingmicrohardnessofamicrohybridcomposite

noveMber/deceMberOrthodonticsAllergy to nickel in orthodontic patients: Clinical and histopathologic evaluation

Dental MaterialsResin bond strength to a zirconia-reinforced ceramic after different surface treatments

General DentiStry 2009 eDitOrial calenDar

Four in five (81%) General Dentistry readers have taken some form of action in the last 12 months as a result of reading

the ads or articles in the publication, including 24% who visited an advertiser’s Web site.

cOntact infOrmatiOnaGD account executive, advanstar Dental media Molly [email protected]

manager, production/DesignTim Henney888.243.3368, ext. [email protected]

publication SpecsTrim size 8 1/8” x 10 5/8”, web offset printing, perfect binding. Inside paper stock is 50# coated web offset, cover is 80# coated offset.Specifications for bleed: width depthSingle page bleed: 8 3/8” x 10 7/8”Spread bleed: 16 3/4” x 10 7/8”Vital advertising matter should be kept at least 1/2” away from trim edge. Spreads should allow 3/8” in center for the gutter.

inSertSBound, tipped, and magna-stripped inserts must meet United States Postal Service specifications for second-class entry. Maximum acceptable stock weight is 80# coated. Provide inserts flat. Consult production manager for insert specifications, shipping instructions, and quantity required.

Digital ad SubmissionDelivery of materials: Digital material may be submitted by e-mail or CD-ROM. E-mails should be addressed to the production manager and under six megabytes in size. Digital ad files more than 10 megabytes should be posted to the AGD’s Web file server (call for instructions) or mailed on a CD-ROM.

electrOnic reprODuctiOn material requirementSMacintosh QuarkXPress®, Adobe Illustrator®, Adobe In-Design®, Adobe Photoshop®, and PDF files are preferred. Provide native files, all Postscript® fonts used, and all digital artwork associated with the file, PDF, and/or EPS of the file with fonts converted to outlines. All images, photos, and colors must be CMYK and 300 dpi (dots per inch). Any alterations or corrections will be charged at a rate of $100 per hour.

Applications: PDF files are the preferred format for receiving digital ads. Fonts must be embedded or subset within the file. PDF files using the PDF-X1a standard are acceptable. Native files are accepted in the following programs on Macintosh platforms: QuarkXPress®, Adobe InDesign®, Adobe Illustrator®, and Adobe Photoshop®.

We cannot accept AutoCAD(drw) native files. Native files must have all graphic artwork and fonts included.

Fonts: Postscript® fonts are preferred. Both printer and screen fonts must be included. True Type® fonts should not be used or converted to paths/outlines in a drawing program.

Graphics: The resolution for photographs is 300 dpi in a TIF format. Line art should be saved in a drawing application. If line art is created in Photoshop, resolution needs to be 1200 dpi in a TIF or EPS format. Do not compress graphics by saving as JPG or checking LZW compression. All graphics should be cropped and saved at the size used within the application.

Color: All full color graphics must be saved as CMYK files. Spot color (PMS) is used only if you are paying for additional PMS color cost. Graphics never should be saved as RGB.

Proofs: A contract-quality proof created from the final file must be submitted with each color ad. If an advertiser fails to submit a contract-quality proof, the ad will be run as it was created in their file to SWOP standards, and the publisher will not be responsible for color output. B&W ads must be accompanied by a laser print.

production chargesAll art, drawings, photographs, and other work provided by the publisher will be charged to the advertiser at cost.

Shipping instructionsSend production materials and instructions to:Tim HenneyManager, Production/Design211 East Chicago Ave., Suite 900Chicago, IL 60611Phone: 312.440.4327Fax: 312.334.3434E-mail: [email protected]

1x 3x 6x 12xfull Page $2,365 $2,130 $1,890 $1,660

half island $1,950 $1,760 $1,560 $1,370

1/2 vert or horz $1,520 $1,370 $1,215 $1,070

1/3 vert or horz $1,270 $1,145 $1,015 $885

1/4 standard $1,075 $970 $860 $760

1/6 vert or horz $901 $815 $720 $630

covers back cover ........................................$5,975 inside front .......................................$5,360 inside back ........................................$4,945

color standard four color, add ....................$1,135 standard second color, add ..................$775

deadlines space reservation MaterialsJanuary/february 12/5/08 12/12/08March/April 2/6/09 2/13/09May/June 4/3/09 4/10/09July/August 6/5/09 6/12/09september/october 8/7/09 8/14/09november/december 10/2/09 10/9/09

General DentiStry2009 Black & white rateS

Full Page 1/2 Island

1/2 Vertical 1/2 Horizontal

7” x

4.5”

3.5” x

9.5”

4.5” x

7”

8 1/8 ” x 10 5/8”

1/3 Vertical 1/3 Square

1/4 Standard 1/6 Page

3.5” x

4.5”

2.25” x

4.25”

4.5” x

4.5”

3.5” x

9.5”

4.25”x 2.25”

Trim size: 8 1/8” x 10 5/8”Single page bleed: 8 3/8” x 10 7/8”Spread bleed: 16 3/4” x 10 7/8” Vital advertising matter should be kept at least 1/2” away from trim edge.

aDvertiSinG termS anD cOnDitiOnS The Academy of General Dentistry (AGD) accepts advertising of equipment, products, and services of interest to general dentistry practitioners from responsible advertisers, and reserves the right to accept or reject any advertisement considered unsuitable according to AGD policy for its print journals, special publications, and Web site. Advertisers and their agencies assume any liability for the content of their advertisements in AGD publications and any claims arising therefrom.

The names, images, and logos identifying AGD Impact and General Dentistry are proprietary marks of the Academy of General Dentistry. No use, including reproduction or manipulation, of the names, images, and logos is permitted without prior approval from the Academy of General Dentistry.

Payment terms are net 30 days. Rates, position availability, and production charges are subject to change without notice.

aGD advertising policy and copy protective clauseAdvertisers and their agencies assume any liability for the content of their advertisements in AGD publications, including any claims arising therefrom. The AGD reserves the right to reject any advertisement considered unsuitable according to AGD policy.

payments, Short rates, and rebatesTerms are net 30 days. Recognized advertising agencies are allowed 15% of gross billing on space, color, and special position. Agency commission only to those agen-cies that pay within 30 days of invoice date. First-time advertisers/agencies will be required to submit credit references. Commission is not allowed on such charges as artwork, reprints, and classified advertising. A 1.5% monthly finance charge will be added to all open bal-ances over 30 days old. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the number of insertions upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.

formatAny deliberate attempt to simulate the publications’ format is not permitted, and the publisher reserves the right to place the word “advertisement” or similiar wording at the top of the copy which, in the publisher’s opinion, resembles editorial matter.

errorsPublisher is not liable for errors in reader response listings, circle numbers, or the Ad Index.

cancellation policyWritten notice must be received no later than one week prior to closing date. Cover positions are non-cancellable.



publication SpecsTrim size 8 1/8” x 10 5/8”, web offset printing, perfect binding. Inside paper stock is 50# coated web offset, cover is 80# coated offset.Specifications for bleed: width depthSingle page bleed: 8 3/8” x 10 7/8”Spread bleed: 16 3/4” x 10 7/8”Vital advertising matter should be kept at least 1/2” away from trim edge. Spreads should allow 3/8” in center for the gutter.

inSertSBound, tipped, and magna-stripped inserts must meet United States Postal Service specifications for second-class entry. Maximum acceptable stock weight is 80# coated. Provide inserts flat. Consult production manager for insert specifications, shipping instructions, and quantity required.

Digital ad SubmissionDelivery of materials: Digital material may be submitted by e-mail or CD-ROM. E-mails should be addressed to the production manager and under six megabytes in size. Digital ad files more than 10 megabytes should be posted to the AGD’s Web file server (call for instructions) or mailed on a CD-ROM.

electrOnic reprODuctiOn material requirementSMacintosh QuarkXPress®, Adobe Illustrator®, Adobe In-Design®, Adobe Photoshop®, and PDF files are preferred. Provide native files, all Postscript® fonts used, and all digital artwork associated with the file, PDF, and/or EPS of the file with fonts converted to outlines. All images, photos, and colors must be CMYK and 300 dpi (dots per inch). Any alterations or corrections will be charged at a rate of $100 per hour.

Applications: PDF files are the preferred format for receiving digital ads. Fonts must be embedded or subset within the file. PDF files using the PDF-X1a standard are acceptable. Native files are accepted in the following programs on Macintosh platforms: QuarkXPress®, Adobe InDesign®, Adobe Illustrator®, and Adobe Photoshop®.

We cannot accept AutoCAD(drw) native files. Native files must have all graphic artwork and fonts included.

Fonts: Postscript® fonts are preferred. Both printer and screen fonts must be included. True Type® fonts should not be used or converted to paths/outlines in a drawing program.

Graphics: The resolution for photographs is 300 dpi in a TIF format. Line art should be saved in a drawing application. If line art is created in Photoshop, resolution needs to be 1200 dpi in a TIF or EPS format. Do not compress graphics by saving as JPG or checking LZW compression. All graphics should be cropped and saved at the size used within the application.

Color: All full color graphics must be saved as CMYK files. Spot color (PMS) is used only if you are paying for additional PMS color cost. Graphics never should be saved as RGB.

Proofs: A contract-quality proof created from the final file must be submitted with each color ad. If an advertiser fails to submit a contract-quality proof, the ad will be run as it was created in their file to SWOP standards, and the publisher will not be responsible for color output. B&W ads must be accompanied by a laser print.

production chargesAll art, drawings, photographs, and other work provided by the publisher will be charged to the advertiser at cost.

Shipping instructionsSend production materials and instructions to:Tim HenneyManager, Production/Design211 East Chicago Ave., Suite 900Chicago, IL 60611Phone: 312.440.4327Fax: 312.334.3434E-mail: [email protected]

covers back cover ....................................... $7,420 inside front ...................................... $7,110 inside back ....................................... $6,800

color standard four color, add ................... $1,340 standard second color, add ................. $875

deadlines space reservation MaterialsJanuary 12/5/08 12/12/08february 1/9/09 1/16/09March 2/6/09 2/13/09April 3/6/09 3/13/09May 4/3/09 4/10/09June 5/1/09 5/15/09July 6/5/09 6/12/09August 7/2/09 7/10/09september 8/7/09 8/14/09october 9/4/09 9/11/09november 10/2/09 10/9/09december 11/6/09 11/13/09

1x 3x 6x 12x 18x 24x 36xfull Page $4,570 $4,250 $3,885 $3,660 $3,425 $3,200 $3,085

half island $3,885 $3,610 $3,300 $3,105 $2,910 $2,720 $2,620

1/2 vert or horz $3,200 $2,980 $2,720 $2,560 $2,400 $2,240 $2,160

1/3 vert or horz $2,740 $2,550 $2,330 $2,195 $2,055 $1,920 $1,850

1/4 standard $1,830 $1,700 $1,555 $1,460 $1,370 $1,280 $1,240

1/6 vert or horz $1,370 $1,270 $1,165 $1,095 $1,020 $960 $925

aGD impact2009 Black & white rateS

Full Page 1/2 Island

1/2 Vertical 1/2 Horizontal

7” x

4.5”

3.5” x

9.5”

4.5” x

7”

8 1/8 ” x 10 5/8”

1/3 Vertical 1/3 Square

1/4 Standard 1/6 Page

3.5” x

4.5”

2.25” x

4.25”

4.5” x

4.5”

3.5” x

9.5”

4.25”x 2.25”

Trim size: 8 1/8” x 10 5/8”Single page bleed: 8 3/8” x 10 7/8”Spread bleed: 16 3/4” x 10 7/8” Vital advertising matter should be kept at least 1/2” away from trim edge.

aDvertiSinG termS anD cOnDitiOnS The Academy of General Dentistry (AGD) accepts advertising of equipment, products, and services of interest to general dentistry practitioners from responsible advertisers, and reserves the right to accept or reject any advertisement considered unsuitable according to AGD policy for its print journals, special publications, and Web site. Advertisers and their agencies assume any liability for the content of their advertisements in AGD publications and any claims arising therefrom.

The names, images, and logos identifying AGD Impact and General Dentistry are proprietary marks of the Academy of General Dentistry. No use, including reproduction or manipulation, of the names, images, and logos is permitted without prior approval from the Academy of General Dentistry.

Payment terms are net 30 days. Rates, position availability, and production charges are subject to change without notice.

aGD advertising policy and copy protective clauseAdvertisers and their agencies assume any liability for the content of their advertisements in AGD publications, including any claims arising therefrom. The AGD reserves the right to reject any advertisement considered unsuitable according to AGD policy.

payments, Short rates, and rebatesTerms are net 30 days. Recognized advertising agencies are allowed 15% of gross billing on space, color, and special position. Agency commission only to those agen-cies that pay within 30 days of invoice date. First-time advertisers/agencies will be required to submit credit references. Commission is not allowed on such charges as artwork, reprints, and classified advertising. A 1.5% monthly finance charge will be added to all open bal-ances over 30 days old. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the number of insertions upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.

formatAny deliberate attempt to simulate the publications’ format is not permitted, and the publisher reserves the right to place the word “advertisement” or similiar wording at the top of the copy which, in the publisher’s opinion, resembles editorial matter.

errorsPublisher is not liable for errors in reader response listings, circle numbers, or the Ad Index.

cancellation policyWritten notice must be received no later than one week prior to closing date. Cover positions are non-cancellable.



WhenyourorganizationbecomesasponsoroftheAcademyofGeneralDentistry(AGD),you’llincreaseyourinfluencewith,andaccessto,themostinvolvedandcommitteddentistsinthemarketplace.

The AGD’s core principle is to advance the value and excellence of general dentistry. Since theAGD’sfoundingin1952,itsmembershavebeencommittedtolifelonglearning.Thiscommitmentisdemonstratedbythecontinuingeducation(CE)requirementsthattheyfulfill.Onaverage,respondentstoa2008surveyindicatedthattheyhavecompleted47.3hoursofCEinthelast12months!ThiscommitmenttoeducationallowsAGDmemberstodeliverthebestpossiblecare to patients, following the highest standards of practice in pursuit of the AGD’s core value.

Today,theAGDhasmorethan35,000members.Membersremaindedicatedtoproficiencythroughqualitycontinuingdentaleducationinordertobetterservethepublic.Additionally,to advance its core value, the AGD is engaged in advocacy for general dentists and in public awareness campaigns focused on oral health issues.

A wide range of sponsorship opportunities is available to companies and organizations that are interested in building a stronger relationship with general practitioners and in promoting better oral health for consumers. These opportunities provide access to members and allow sponsors to develop a uniqueaffinitywiththeAGD’smembership.

Agd AnnuAl Meeting & exhibitsThe AGD annual meeting is recognized as a leading dentalmeeting,bringingtogethermorethan2,000generaldentistsanddentalprofessionals.Withlectures from some of the most renowned speakers in dentistry and the opportunity to participate in hands-on courses, this mid-year event is a great place to launch new products and to boost sales for the second half of the year.

Sponsorship options include networking and social events, general sessions, educational events, ExhibitHallevents,andattendeehospitalityitems.

Agd leAdershiP conference & Agd future leAders conferenceTheAGDLeadershipConferencetakesplaceeveryotheryear;italternateswiththeAGDFutureLeadersConference.Thesemeetings,heldinNovember,bringtogethercurrentandfutureAGDleaders so that they can discuss the challenges facing general dentistry today while learning the skills necessary to be effective advocates for the profession.

Sponsorship opportunities include general sessions, educational events, hospitality events, and workshop items.

Public outreAch oPPortunitiesInitscontinuingefforttoimprovetheoralhealthofthegeneralpublic,theAGDdevelopspublicservice campaigns to increase awareness of the latest research and news about the impact and importance of oral hygiene. To learn more about the current campaign or to discuss ideas for future efforts, please contact us.

educAtionAl underwriting oPPortunities LifelongCEishighlyvaluedbyAGDmembers.SponsoringcoursesatAGDannualmeetingswillshow your commitment to the value of education for dentists. The AGD also can work with your companytodevelopauniqueyear-roundormulti-yeareducationalpartnershipthatwillprovidespecial access to AGD members at the local and national levels.

Sponsorship with the AGD is focused on creating value for members in a way that delivers benefitstothesponsor.Theonlywaytotrulyachievethatisbyworkingtogether.Formoreinformation about existing sponsorship opportunities, or to explore ideas for new ventures, contact the AGD at [email protected].

Sponsorship with the AGD is focused on creating value for members in a way that

delivers benefits to the sponsor.

2009 aGD SpOnSOrShip OppOrtunitieS

2009 FINAL PROGRAM RATES

SPECIALLY PRICED ADVERTISING PACKAGES FOR EXHIBITORS TO ENHANCE THE SUCCESS OF PARTICIPATION AT AGD2009BALTIMORE

The Academy of General Dentistry’s (AGD) Annual Meeting & Exhibits continues to grow; it is recognized as one of the industry’s best opportunities for learning. Attendees not only learn about new products and services that can advance the quality of patient care and improve the effi ciency of their business management in the Exhibit Hall, they also earn continuing education (CE) credits by attending seminars given by some of the most respected instructors in the dental fi eld.

That is why more than 2,000 general dentists and their dental teams attended the 2008 Annual Meeting & Exhibits in Orlando, and why an even stronger attendance is anticipated in Baltimore in 2009.

Every attendee at AGD2009baltimore will receive a copy of the Final Program with all of the important information about show hours, exhibitors, educational programs, social events, and more. The Final Program is the fi rst information tool that attendees turn to during the meeting.

See the advertising rates below for the Final Program, including covers, tabbed section dividers, and regular full- and half-page advertising!

Full Page ........................$1,650 Half Page ..........................$990 Back Cover .....................$2,100

Inside Front Cover ..........$1,950 Inside Back Cover ...........$1,850Tab Divider .....................$2,000

2009 ANNUAL MEETING & EXHIBITS

More than 2,000 general dentists and their dental teams attended the 2008

Annual Meeting & Exhibits in Orlando. An even stronger attendance is anticipated in Baltimore in 2009.

CONTACT INFORMATIONAGD Account Executive, Advanstar Dental Media Molly [email protected]

Manager, Production/DesignTim Henney888.243.3368, ext. [email protected]

E-newslettersarethemosteffectivewaytoreachtargetaudiences.Moreand more successful dentists are relying on this type of communication for news about trends, products, and government regulatory actions.

Staying informed about current industry news and activities is important for success—especially for AGD members. Therefore, the

AGD offers two opt-out e-newsletters to help members stay informed and educate their patients, and to inform the general public about oral health. These e-newsletters can help get your ad message to these influentialpractitioners.

annual Site StatS† Annual Site Visits ....................................................................2,415,756Average Per Day .............................................................................. 6,618Average Duration .................................................................... 00:10:02Visitors ........................................................................................1,308,754Visitors Unique......................................................................... 1,039,322Visitors Who Visited More Than Once .............................269,432Average Visits per Visitor............................................................... 1.85Page Views ............................................................................ 20,058,588Average per Day ...........................................................................54,955Average Page Views per Visit..........................................................8.3

Monthly Stats*Visits ................................................................................................. 59,295Average per Day ............................................................................. 2,313Average Visit Duration ................................................................... 3:49

† Based on the 12 months from January 1, 2007 to December 31, 2007

* Based on July 2008

TheAcademyofGeneralDentistry’s(AGD)Website—www.agd.org—allows your advertising message to reach two important groups: members of the AGD and other general dentists looking for information about a wide range of topics, from the latest peer-reviewed articles, to updates about the AGD annual meeting schedule,toinformationontrackingcontinuingeducationforstatelicensurefiling.TheAGD’sWebsiteandtwoe-newslettersthattargetthesegroupsaregreatwaysto reach the general dentist.

Consumers and interested health officialsalsoturntowww.agd.org for timely, useful information about the latest oral health topics, articles about personal oral health, dental fact sheets, and the verypopular“FindaDentist”providerlocator,whichletsanyonefindanAGDmember dentist in their neighborhood.

InJuly2007,www.agd.org was redesigned, making it much easier for members and the public to navigate. As part of that redesign process, the AGD also improved the positioning and size of ads on the site by:•Limitingthenumberofadpositionsonapage•MakingalladsconformtostandardInternetAdvertisingBureausizes•Usingonlythemorepopularadsizes,whichkeepsthepagecleanandimproves

yourROIThese changes will give your ad the attention it deserves from the volume of trafficthatvisitsthesiteeverydayofeverymonth.

See the rate sheet for costs and positions.

e-newSletterS

Agd in Action e-newsletter•Informsmorethan25,000readers

weekly •HighlightsAGDnews,industry

news, AGD advocacy, and more

sMileline e-newsletter• Reachesmorethan20,000

dentists and consumers monthly• Offerstimelynewsabouttopics

like tooth erosion and the impact of dietary choices on oral health

• ThenewsletteralsoisavailablethroughtheAGDWebsiteandwww.KnowYourTeeth.com.

2009 weB Site & e-newSletter

The AGD’s Web site, www.agd.org, attracts nearly 60,000 visitors

each month.



SampleS Of weB aD pOSitiOnS

180 x 150

120 x

600

aGD.org Monthly QuarterlyHome Page Rectangle $800 $2,100

Skyscraper "Run of site" $700 $1,800

Banner Top "Run of site" $600 $1,500

Rectangle "Run of site" $400 $900

aGD in action (4 issues)Skyscraper $2,000 $5,700

Banner Bottom $1,500 $4,200

Text (30 words) $1,000 $2,700

Smileline (monthly) Skyscraper $2,000 $5,700

Banner Bottom $1,500 $4,200

Text (30 words) $1,000 $2,700

2009 weB Site & e-newSletter rateS

Online & e-newSletter aD SizeSbanner ................................ 468 x 60 pixelsrectangle ............................ 180 x 150 pixels skyscraper .......................... 120 x 600 pixels Banner positions for e-newsletters are to bottom of page.



468 x 60

180 x 150 180 x 150

120 x

600

Reach the best-educated, most dedicated dentists and dental professionalsinthefieldwithAGD Impact’s“PracticeInsider.”This special in-magazine section is the perfect place to promote yournewestproduct,service,technicalpaper,Websiteupdate,or any other item that can help dentists and their teams be successful, while improving your bottom line.

It’scost-effectivebecauseeachad:•reachesmorethan50,000dentalprofessionals.•containsafour-colorphoto.•hasatitleand80wordsoftext.•includesyourWebaddressandphonenumberso

prospective customers can reach you.

Generate sales leads and drive your brand awareness in the competitive dental marketplace with AGD Impact’s“PracticeInsider.”Seethe“PracticeInsider”ratesbelow.

Net per slot, includes four-colorFirst¼pageslot ...................... $900Additional¼pageslots ............ $750

Issue Ad Reservation Deadlines February2009.......................... January9,2009May2009................................. April3,2009August2009 ............................. July2,2009November2009 ....................... October2,2009

practice inSiDer rateS

practice inSiDer

When asked how interested they were in seeing the following topics in AGD

Impact, 67% of AGD Impact readers noted that they were interested in technology, while 64% noted that they were interested in new product information.



Documents

2009 AGD Media Kit