1Comparative Analysis Icici Bank Hdfc Bank

8/11/2019 1Comparative Analysis Icici Bank Hdfc Bank

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Icfai national

college

Project Report

Submitted in lieu of the partialful llment of the

Degree of Master of Business Management

“ COMPARISION

BETWEEN And

Submitted by:-Submitted to:-

• 1

http://www.hdfcbank.com/personal/default.htm



Avinash kumarMrs.Sujata sinha

En no- nblk!"#aculty of inc

$atch- %!! -%!1! &uckno'

CONTENTSTopic

!PART"A#

• Introduction• (om)any )ro*le• $anking structure• )roduct• Major com)onents

!PART"B#• Introduction of to)ic• +esearch methodology• ,bjective• ata analysis• +ecommendations•

(onclusions• $ibliogra)hy

• uestionnaire

• %

http://www.hdfcbank.com/personal/default.htm



Ac$no%&e'gement

/o ackno'ledge all the )ersons 'ho had hel)ed for the ful*llment of the

)roject is not )ossible for any researcher but in s)ite of all that it becomes

the foremost res)onsibility of the researcher and also the )art of research

ethics to ackno'ledge those 'ho had )layed a great role for the

com)letion of the )roject.

/he te0t contain in this re)ort is the manifestation of learning rocess

that began for me over 1 month ago.during the intervening )eriod I have

come across some 'onderful )eo)le in the form of +elatives 2friends or

ac3uaintances from I have learnt immensely .4hile it is not )ossible to

name them individually I 'ould like to e0)ress a dee) sense of gratitude

to'ards them.

I 'ould like to thank my colleagues 'ho have su))orted me through thick

and thin during the last fe' months./hese include Mr. ev kant2 MrAjit

singh.

5o amount of thank can ever re)ay the great debt that I o'e My #aculty

guide Mrs. Sujata sinha 'ho has )rovided me constant ins)iration overthe )ast one year.In fact 2this re)ort 4ould not have been )ossible but for

the direct and indirect Su))ort 2ins)iration and guidance from Sujata mam

'ho has been a consant mentor in my e6orts over the fe' months.

• 7



+est all those )eo)le 'ho hel)ed me are not only matter of

ackno'ledgment but also authori8ed for sharing my success.

• 9



+E#A(E

Marketing is a social & managerial process by which an individual and group obtain what

they need and want through creating offering and exchanging products of value with others.

Marketing is getting the right good and services to the right )eo)le to the

right )lace2 at the right time at the right )lace 'ith the right

communication and )romotion. It is the art of creating and satisfying

customer at a )ro*t.

Advertising is one of the major tools of com)anies to direct )ervasive

communication to target buyers and )ublics. An identi*ed s)onsor de*nes

it as any )aid from and non )ersonal )resentation and )romotion of ideas2

goods or services.

• "



Advertising is a cost e6ective 'ay to disseminate message 'hether it is to

saving account of I(I(I bank and give best service in account.

I5/+, (/I,5

Banking is the backbone of a modern economy. Health of banking industry is one of

the most important pre-conditions for sustained economic progress of any country. The world

of banking has assumed a new dimension at the dawn of the ! st century with the advent of

tech banking" thereby lending the industry a stamp of universality. #n general" banking may be

classified as retail and corporate banking. $etail banking" which is designed to meet the

re%uirements of individual customers and encourage their savings" includes payment of utility

bills" consumer loans" credit cards" checking account balances" TMs" transferring funds

between accounts and the like. 'orporate banking" on the other hand" caters to the needs of

corporate customers like bills discounting" opening letters of credit and managing cash.

/he Indian banking scene has changed drastically 'ith the )rivate

sector making inroads in an area hitherto dominated by large )ublic sector

banks. ;ro'ing disinvestment is likely to im)act the banking industry as• <



'ell. /here is every )ossibility of )rivati8ation of )ublic sector banks2

leading to greater o)erational autonomy.

/he develo)ment of the Indian banking sector has beenaccom)anied by the introduction of ne' norms such as Income

+ecognition and (a)ital Ade3uacy2 by the government. /he latter im)lies

that banks can lend on the basis of their res)ective ca)ital base. /hese

norms have caused banks to construct e3uity on their o'n2 before going in

for debt. isintermediation is a real threat for banks. ,f late2 banks are

ado)ting the E=A >Economic =alue Added? conce)t 'herein revenues are

vie'ed in the conte0t of the risk associated 'ith them.

/he 5e' 4orld order has ensured @Survival of the #ittest@. 5e' services

are the order of the day2 in order to stay ahead in the rat race. $anks are

no' foraying into net banking2 securities2 consumer *nance2 housing

*nance2 treasury market2 merchant banking and insurance.

•



(,M A5B +,#I&E

I(I(I $ank is IndiaCs second-largest bank 'ith total assets of about +s. 1

trillion and a net'ork of about "9! branches and oDces and over 12!!!

A/Ms. I(I(I $ank o6ers a 'ide range of banking )roducts and *nancial

services to cor)orate and retail customers through a variety of delivery

channels and through its s)eciali8ed subsidiaries and aDliates in the areas

of investment banking2 life and non-$anking 2 venture ca)ital2 asset

management and information technology. I(I(I $ankCs e3uity shares are

listed in India on stock e0changes at (hennai2 Mu8a6arnagar2 olkata and

=adodara2 the Stock E0change2 Mumbai and the 5ational Stock E0change

of India &imited and its American e)ositary +ecei)ts >A +s? are listed on

the 5e' Bork Stock E0change >5BSE?.

I(I(I $ank 'as originally )romoted in 1FF9 by I(I(I &imited2 an Indian

*nancial institution2 and 'as its 'holly o'ned subsidiary. I(I(ICs

shareholding in I(I(I $ank 'as reduced to 9<G through a )ublic o6ering of

shares in India in *scal 1FF 2 an e3uity o6ering in the form of A +s listed

on the 5BSE in *scal %!!!2 I(I(I $ankCs ac3uisition of $ank of Madura

&imited in an all-stock amalgamation in *scal %!!12 and secondary market

sales by I(I(I to institutional investors in *scal %!!1 and *scal %!!%. I(I(I

'as formed in 1F"" at the initiative of the 4orld $ank2 the ;overnment of •





fee-based services2 and access to the vast talent )ool of I(I(I and its

subsidiaries. In ,ctober %!!12 the $oards of irectors of I(I(I and I(I(I

$ank a))roved the merger of I(I(I and t'o of its 'holly o'ned retail

*nances subsidiaries2 I(I(I ersonal #inancial Services &imited and I(I(I

(a)ital Services &imited2 'ith I(I(I $ank. /he merger 'as a))roved by

shareholders of I(I(I and I(I(I $ank in Hanuary %!!%2 by the igh (ourt of

;ujarat at Ahmedabad in March %!!%2 and by the igh (ourt of Hudicature

at Mumbai and the +eserve $ank of India in A)ril %!!%. (onse3uent to the

merger2 the I(I(I grou)Cs *nancing and banking o)erations2 both'holesale and retail2 have been integrated in a single entity.

• 1!



IS/,+B ,# (,M A5B

I(I(I $ank has signed an agreement to use the 5(+ s'itch mark

technology for online-net'orking all its A/Ms2 the oDcials said they

net'ork 'ould come into )lace in Se)tember.

I(I(I $ank recently restructured its organi8ational structure by setting u)

strategic business units for retail banking2 cor)orate banking and fore and

treasury o)erations2 as inde)endent )ro*t centers.

I(I(I is all set to launch a <!-second television commercial on August 1"2

1FFF.

%!!!

I(I(I $ank became the *rst Indian bank to list on the 5e' Bork Stock

E0change 'ith its J1 "-million American de)ository shares issue

generating a demand book 17 times its si8e at J%.% billion.

/he $ank )ro)oses to bring credit cards to the @large2 underserved )o)ulation@ in rural and semi-urban areas.

• 11



Sky(ell (ommunications &td2 one of the t'o cellular service )roviders in

(hennai2 has launched KSky $ankingC2 for 'hich the com)any has tied u)

'ith I(I(I $ank and #( $ank.

/he I(I(I has announced the launch of mobile banking services for its

customers2 using the 'ireless a))lication )rotocol >4A ? technology.

#ord India has tied u) 'ith I(I(I $ank to introduce a scheme2 enabling

non-resident Indians >5+Is? to )urchase a #ord Ikon car for their friends

and relatives in India.

I(I(I $ank has set u) an A/M facility at an Indian ,il (or)oration

)etrodiesel outlet at (hennai.

I(I(I $ank has tied u) 'ith (hennai /ele)hones to )rovide Internet bill

)ayment facility to its customers.

$A5 I5; S/+ (/ +E

The #ndian banking industry" which has $eserve Bank of #ndia as its regulatory

authority" is a mix of the public sector" private sector" and foreign banks. The private sector

banks are again split into old banks and new banks.

• 1%



SC(ED)*ED BAN+S

Scheduled commercial banks are those that come under the )urvie'

of the Second Schedule of +eserve $ank of India >+$I? Act2 1F79. /he

banks that are included under this schedule are those that satisfy the

criteria laid do'n vide section 9% ><! of the Act?. Some co-o)erative banks

come under the category of scheduled commercial banks though not all

co-o)erative banks.

P)B*IC SECTOR BAN+S

ublic sector banks are those in 'hich the ;overnment of India or

the +$I is a majority shareholder. /hese banks include the State $ank of

India >S$I? and its subsidiaries2 other nationali8ed banks2 and +egional

+ural $anks >++$s?. ,ver !G of the aggregate branches in India are

those of the )ublic sector banks. Some of the leading banks in this

segment include Allahabad $ank2 (anara $ank2 $ank of Maharashtra2

(entral $ank of India2 Indian ,verseas $ank2 State $ank of India2 State

$ank of atiala2 State $ank of $ikaner and Hai)ur2 State $ank of /ravancore2 $ank of $aroda2 $ank of India2 ,riental $ank of (ommerce2

(, $ank2 nion $ank of India2 ena $ank and (or)oration $ank.

PRI,ATE SECTOR BAN+S• 17



rivate banks are essentially com)rised of t'o ty)es: the old and the

ne'. /he old )rivate sector banks com)rise those2 'hich 'ere o)erating

before $anking 5ationali8ation Act 'as )assed in 1F<F. ,n account of

their small si8e2 and regional o)erations2 these banks 'ere not

nationali8ed. /hese banks face intense rivalry from the ne' )rivate banks

and the foreign banks. /he banks that are included in this segment

include: $ank of Madura &td. >no' a )art of I(I(I $ank?2 $harat ,verseas

$ank &td.2 $ank of +ajasthan2 arnataka $ank &td.2 &ord rishna $ank &td.2

/he (atholic Syrian $ank &td.2 /he hanalakshmi $ank &td.2 /he #ederal$ank &td.2 /he Hammu L ashmir $ank &td.2 /he arur =ysya $ank &td.2

/he &akshmi =ilas $ank &td.2 /he 5edungadi $ank &td. and =ysya $ank.

/he ne' )rivate sector banks 'ere established 'hen the $anking

+egulation Act 'as amended in 1FF7. #inancial institutions )romoted

several of these banks. After the initial licenses2 the +$I has granted no

more licenses. /hese banks are gearing u) to face the foreign banks by

focusing on service and technology. (urrently2 these banks are on an

e0)ansion s)ree2 s)reading into semi-urban areas and satellite to'ns. /he

leading banks that are included in this segment include $ank of unjab

&td.2 (enturion $ank &td.2 ;lobal /rust $ank &td.2 #( $ank &td.2 I(I(I

$anking (or)oration &td.2 I $I $ank &td.2 IndusInd $ank &td. and /I $ank

&td.

• 19



-OREI.N BAN+S

/he o)erations of foreign banks2 though similar to that of other

commercial Indian banks2 are mainly con*ned to metro)olitan areas.

#oray of foreign banks de)ends on reci)rocity2 economic and )olitical

bilateral relations. An inter-de)artmental committee has been set u) to

endorse a))lications for entry and e0)ansion. #oreign banks2 in the 'ake

of the liberali8ation era2 are looking to e0)and and diversify. Some of the

leading foreign banks that o)erate in India are (itibank2 Standard

(hartered ;rindlays $ank2 ong ong Shanghai $anking (or)oration2 $ank

of America2 eutsche $ank2 evelo)ment $ank of Singa)ore and $an3ue

5ational e aris.

PUBLIC SECTOR BANKING – AT A DISADVANTAGE

#unctioning of ublic Sector $anks > S$s?2 'hich are yet to achieve

com)uteri8ation across the board2 is at a relative disadvantage 'hen

com)ared to the )rivate sector2 'hich is o6ering state-of-the-art facilities

such as A/Ms2 doorste) banking2 banking on )hone2 and net banking. S$s

also su6er from huge costs of labor and lo' levels of automation. At this

rate2 it may not be long before ne' channels devised by )rivate banks

e6ectively sur)ass the number of branch net'orks o6ered by the S$s.

/his a)art2 the )roblems 'hich have assumed enormous )ro)ortion

today as far as ublic Sector banks are concerned are ballooning 5 A

• 1"



levels2 declining margins2 )oor credit o6-take2 high overheads2 and lack of

good 3uality assets. $anks are sticking to reliable borro'ers for fear of bad

debts. In fact2 banks largely invest in government securities2 'hich have

8ero risk. 4ith ;,I being the single largest borro'er2 the yields on these

securities determine the interest rates.

/he government aims to decrease its shareholding in S$s to 77G2

ho'ever2 at the same time it also 'ants to retain the controlling stake.

/his2 it is feared2 is not going to solve the )roblems 'hich S$s are co)ing

'ith no'.

• 1<



+I=A/E SE(/,+ $&,,MS

(or)orate governance and self-regulation are the ground rules for

the )rivate sector. ;overnment interference is not )referred. 4hile some

)rivate banks such as I(I(I $ank2 /I $ank and I $I $ank have *nancial

institutions backing them2 others are o)ting for foreign )artnershi)s for

technology and monetary resources.

rivate banks have emerged relatively strong2 'ith about <!G

gro'th re)orted in net )ro*ts in the year ended March %!!!. 4ith a net

)ro*t of +s.1%! crores > 9<G?2 #( 'as the clear leader. I $I $ank2

ho'ever took the cake by doubling its net )ro*t2 'hich reached +s.<!.FF

crores in March %!!!./he jum) in )ro*ts can mainly be attributed to non-

traditional sectors such as commission2 e0change2 brokerage2 and )ro*t

on sale of investments.

• 1



+, (/ ,+/#,&I,'($)($ T* B +,#+ $*T # B +,#+

'orporate /olutions Home oans

overnment /olutions 'ar & Two 0heeler oans

'apital Market /ervices 'onsumer1)ersonal oans

griculture 2inance /aving & Term 3eposit

/tructured 2inance /alary ccount

)ro4ect 2inance $oaming 'urrent ccounts

#nfrastructure 2inance #nvestment )roducts

Term oans )rivate Banking

0orking 'apital 2inance +$# /ervices

'ash Management /ervices 3emat /ervices

Trade 2inance /ervices 'redit & 3ebit 'ards

#nternational Banking /mart 'ards

• 1



Treasury /ervices Bill )ayment /ervices

'orporate #nternet Banking *-'he%ues

'orporate dvisory Branches

'ustodial /ervices TMs

)rofessional 'learing #nternet Banking

Membership /ervices )hone Banking

• 1F



+,M,/I,5

W/at0s on o1er

ello I(I(I and #( brings you a host of services at your *ngerti)s 7<"

days a year. A user friendly automated service menu o6ers you

convenient access to your account cou)led 'ith security as2 all your

transactions are )rotected by a / I5 - /he ersonal )ass'ord to your

account. $ut if you do need any assistance our oDcers 'ill be glad to hel)

you.

4hats more... this facility comes to you totally free of chargeN Some of the

services o6ered are listed belo'

Savings account :

o $alance En3uiry Statement of account

o (he3ue status en3uiry Sto) ayment

o (he3ue book re3uest

o ial-a- draftO)ayorder

o A/M lost card re)orting

o +e3uest for a ne' A/M I5

#i0ed e)osits:• %!



o ,)ening a #i0ed e)osit

o (hecking #i0ed e)osit details

o +e3uest for / S statement

(redit (ards:

o $alance and account related in3uiries Statement of account

o ial a draftO)ayorder

o &ostO+e)lacement card

o A/M )in re-issue

o ayment instructions >maybe through a letter to the (all

(entre?

,thers:

o Standing Instructions

o (om)laints and suggestions

o In3uire about any I(I(I retail )roduct

• %1



+IS MA5A;EME5/

$isk is an integral part of the banking business and #'#'# Bank aims at the delivery of

superior shareholder value by achieving an appropriate trade-off between risk and returns.

#'#'# Bank is exposed to various risks" including credit risk" market risk and operational risk.

(ur risk management strategy is based on a clear understanding of various risks" disciplined

risk-assessment and measurement procedures and continuous monitoring. The policies and

procedures established for this purpose are continuously benchmarked with international best

practices. comprehensive range of %uantitative and modelling tools developed by a

dedicated risk analytics team supports the risk management function at #'#'# Bank.

The $isk" 'ompliance & udit roup 5$' 6 is responsible for assessment"

management and mitigation of risk in #'#'# Bank. This group" forming a part of the

'orporate 'entre" is completely independent of all business operations and accountable to

the $isk and udit 'ommittees of the Board of 3irectors. $' is organised into six sub-

groups7 'redit $isk Management roup" Market $isk roup" 'redit )olicies roup" #nternet

udit roup" $etail $isk roup and $isk nalytics roup.

• %%



CREDIT RISK

'redit risk is the risk that a borrower is unable to meet its financial obligations to the lender.

#'#'# Bank measures" monitors and manasgers credit risk for each borrower asnd also at the

portfolio level. #'#'# Bank has a standardised credit approval process" which includes a well-

established procedure of comprehensive credit appraisal and rating. #'#'# Bank has

developed internal credit rating methodologies for rating obligors as well as for rating. #'#'#

Bank has developed internal credit rating methodologies for rating obligors as well as for

product 1 facilities. The rating factors in %uantitative and %ualitative issues and credit

enhancement features specific to the transaction. The rating serves as a key input in the

sanction as well as post-sanction credit processes. 'redit rating" a as concept" has been well

internalised within the Bank. The rating for every borrower is reviewed as least annually and

for higher risks credits and large exposures at shorter intervals. /ector knowledge has been

institutionali8ed across #'#'# Bank through the availability of sector-specific information on

the #ntranet. #ndustry knowledge is constantly updated through field visits" interactions with

clients" regulatory bodies and industry experts. #n respect of the retail credit business" #'#'#

Bank has a system of centrali8ed approval of all products and policies and monitoring of the

retail portfolio. 0e continuously refine our retail credit parameters based on portfolio

analytics.

• %7



M $,*T $#/,

Market risk is the risk of loss resulting from changes in interest rates2

foreign currency e0change rates2 e3uity )rices and commodity )rices.

#( $ankPs e0)osure to market risk a function of its trading and asset

and liability management activities and its role as a *nancial intermediary

in customer-related transactions. /he objective of market risk

management is to minimi8e the im)act of losses due to market risks on

earning and e3uity ca)ital.

Market risk )olicies include Asset-&iability Management >A&M?

)olicies and )olicies for the trading )ortfolio. /he Asset-&iability

Management (ommittee >A&(,? of $oard of irectors a))roves A&M

)olicies. A&(,Ps role encom)asses sti)ulating li3uidity and interest-rate

risk limits2 monitoring risk levels by adherence to set limits2 articulating

the organi8ationPs interest rate vie' and determining business strategy in

the light of the current and e0)ected business environment. /hese sets of

)olicies and )rocesses are articulated in A&M )olicy. A se)arate set of

)olicies for the trading )ortfolio address issues related to investments in

various trading )roducts and are a))roved by the (ommittee of irectors

>(, ? of the $oard. +(A; e0ercises inde)endent control over the )rocess

of market-risk management and recommends changes in )rocesses and

methodologies for measuring market risk.

• %9



M#33 * (22#'* $(9)

#( $ank has a se)arate Middle ,Dce ;rou) to monitor both

credit and treasury-related com)liance. /he (redit Middle ;rou) monitors

com)liance 'ith )olicies and terms of sanction of credit )ro)osals.

/he /reasury Middle ,Dce ;rou) monitors the asset-liability )osition

under the su)ervision of the A&(,. It also monitors treasury activities2

including determining com)liance 'ith various e0)osure and dealing

limits2 verifying the a))ro)riateness and accuracy of various transactions2

)rocessing these transactions2 tracking the daily funds )osition and all

treasury related management and regulatory re)orting.

#nterest rate risk is measured through the use of re-pricing gap analysis. i%uidity risk

is measured through gap analysis. H32' Bank ensures ade%uate li%uidity at all times

through systematic funds maintenance of li%uid investment as well as by focusing on more

stables funding sources such as retail deposits. H32' Bank mitigates its exposure to

exchange rate risk by stipulating daily stop-loss limits and position limits.

()*$ T#(+ $#/,

,)erational risk can result from a variety of factors2 including failure

to obtain )ro)er internal authori8ation2 im)ro)erly documented

transactions2 failure of o)erational and information security )rocedures2

• %"



com)uter systems and soft'are or e3ui)ment2 fraud2 inade3uate training

and em)loyee errors. 4e attem)t o)erational risk by maintaining a

com)rehensive system of internal controls2 establishing systems and

)rocedures to monitors transactions2 maintaining key back-u) )rocedures

and undertaking regular contingency )lanning. /he Middle ,Dce ;rou)

monitors adherence to credit )rocedures. /he International Audit ;rou)

undertakes a com)rehensive audit of all business grou) and other

functions2 in accordance 'ith a risk-based audit )lan. /his )lan allocates

audit resources based on an assessment of the o)erational risks in thevarious businesses. I(I(I $ank has been a )ioneer in the im)lementation

of a risk-based audit methodology in the Indian banking sector. /he

International Audit ;rou) conce)tuali8es and im)lements im)roved

system of internal controls to minimi8e o)erational risk.

• %<



# / +E +,S E(/S ,# I(I(I A5

#( $A5 #uture e0)ectations

4e soon )lan to introduce:

• )ayment services to certain standard utilities

• emat-related information

• o'n accounts funds transfer

• I(I(I 'ill also use 4A technology for undertaking on-line

transactions

#f you have an H32' )hone Banking $elationship +umber 5under which your

accounts are linked to the H32' 'all 'entre for H32' )hone Banking6" the same accounts

will be linked for Mobile 'ommerce. #f you do not have an H32' )hone Banking

$elationship +umber" you can specify the account number5s6 and your H32' 'redit 'ard

+umber to be linked for /M/.

• %



I(I(I $A5 5AMES (,5S &/A5/

#,+ ;,=/ $ SI5ESSICICI Bank has appointed international consultancy major

monitor group to help the bank in identi cation of business

prospects in the government sector which has recently been

identi es as a focus area.

Monitor will help ICICI get business from the government

sector particularly the infrastructure sector mandates. !he

bank did not consider government business a focus area till

sometime back. "ow Monitor #roup will study investment

prospect of tourism in $ajasthan opportunities for the

government of %ndhra &radesh and investment prospects for

the bank through the government in cities such as &une and

'olkata.

()e are trying to nd out how ICICI Bank can be a

partner to the government in development plans and

projects. !he bank has initiated fresh focus towards the

government which is a major source of business and we would

like to increase relationship with government agencies * ICICI

o+cials said.• %



Monitor #roup will nd out ways and means for ICICI

Bank through which the latter (Can solve government fund

,ow problems and how ICICI Bank can play a role in the

projects * bank o+cials said.

!his is a test study and if there is a positive response

from the government then more such speci c developmental

studies will be taken up by the bank as partners to

development.

- C/"/MICS !IM S.

1O11O!7 I(I(I $ank clocks 11!G gro'th in retail )ortfolio in %

Mumbai: /he retail )ortfolio of I(I(I $ank gre' by 11! )er cent to +s

%"2%!" crore >+s 1%2!%1 crore? in the second 3uarter. +etail assets

constituted 7F )er cent of the bankCs customer assets. 4hile leveraging

and enhancing its )osition as the original lender2 the bank also continued

to focus on securitisation of its customer assets. /his had enabled the

bank to o)timi8e resources and ca)ital utili8ation and diversify the

com)osition of its asset )ortfolio.

• %F





I(I(I $ank o6ers you a )o'er )acked Savings Account 'ith a host of

convenient features and banking channels to transact through. So no'

you can bank at your convenience2 'ithout the stress of 'aiting in 3ueues.

Senior Citi2en Ser3ices

4e understand that as you reach the age to retire2 you do have certain

concerns Q 'hether your hard earned money is safe and secure Q

'hether your investments give you the kind of returns that you need.

/hatCs 'hy 'e have an ideal $anking Service for those 'ho are <! years

and above. /he Senior (iti8en Services from I(I(I $ank has several

advantages that are tailored to bring more convenience and enjoyment in your life.

4oung Stars

ItCs really im)ortant to hel) children learn the value of *nances and money

management at an early age. $anking is a serious business2 but 'e make

• 71

http://www.icicibank.com/pfsuser/icicibank/depositproducts/kid-e-bank/kid-e-bank.htm

http://www.icicibank.com/pfsuser/icicibank/depositproducts/seniorcitizen/seniorcitizen.htm



banking a )leasure and at the same time children learn ho' to manage

their )ersonal *nances.

-i5e' Deposits

Safety2 #le0ibility2 &i3uidity and +eturnsNNNN A combination of unbeatable

features of the #i0ed e)osit from I(I(I $ank.

4hen e0)enses are high2 you may not have ade3uate funds to make big

investments. $ut sim)ly going ahead 'ithout saving for the future is not

an o)tion for you. /hrough I(I(I $ank +ecurring e)osit you can invest

small amounts of money every month that ends u) 'ith a large saving on

maturity. So you enjoy t'in advantages- a6ordability and higher earnings.

DOC)MENTATION

A))licants must satisfy the follo'ing documentation re3uirements:

• Identity )roof

• 7%

http://www.icicibank.com/Pfsuser/icicibank/depositproducts/recurringdeposits/recurring.htm

http://www.icicibank.com/Pfsuser/icicibank/depositproducts/fixeddeposits/fixeddeposits.htm



• roof of communication address

• Self che3ue >if the a))licant is not visiting the branch for account

o)ening?

I'entit6 Proof

>Any one of the follo'ing?

Proof of communication

a''ress


,riginal letter of introduction from

e0isting bank along 'ith B( che3ue of

the same $ank

Introduction by an e0isting and

satisfactory customer as address

)roof

riving &icense R $ook ty)e or laminated

L embossed

&atest Electricity $ill

=oter Identity (ard 'ith B( che3ue for

o)erating accounts.

(ash can be acce)ted for /erm de)osits.

(erti*cate from the )ostal oDce

con*rming address of a))licant

Em)loyee Identity (ard ,riginal &etter from Em)loyer

certifying the residential address of

a))licant. Signature of the

em)loyee has to be attested on the

letter.

A5 (ard /ele)hone bills from any tele)hone

service )roviders and mobile

• 77



service )roviders > B( che3ue

mandatory for mobile service

)roviders?

efence e)endentCs card (onsumer gas connection

cardObookO i)e ;as bill >same as

electricity bill?

E0-Service Man (ard (erti*cate from the

'ardOe3uivalent rank oDcer2

maintaining election roll2 certifying

address of the a))licant

$ar (ouncilOIndian Medical Association

(ardOSenior (iti8en (ard

+egistered and valid &easeO &eave

agreement 'ith co)ies of utility

bills

I, $ooklet for returning 5+Is ost ,Dce Savings ass $ook 'ith

B( che3ue

MA I5 card Statement of account or ass $ook

of a scheduled commercial bank

'ith entries of at least last 7

months along'ith B( che3ue

remium +ecei)t from any $anking

com)any

(erti*cate by =illage E0tension• 79



,Dcer >=E,?O=illage ead or e3ual

rank oDcers

omicile (erti*cate 'ithcommunication address and

)hotogra)h

Accepte' as 7ot/ I'entit6 an' A''ress proof


ass)ort

Arms &icense issued by StateO(entral ;overnment of India authorities

#reedom *ghterCs )ass issued by Ministry of ome a6airs2 ;overnment of

India 'ith )hotogra)h of a))licant

ension )ayment orderObookO(ard issued by StateO(entral ;overnment of

India.

rinted +ation (ard 'ith hotogra)h of a))licant.

ouse hold (ard 'ith )hotogra)h issued by ;ovt of Andhra radesh

I card 'ith )hotogra)h issued by ;ovt of Hammu and ashmir

$ank ass $ook 'ith )hotogra)h issued by S$I and its subsidiaries or

5ationalised $anks

hoto Social Security (ard >Smart (ard? issued by (entralOState ;ovts or

nion territories.

Sa3ings Ban$ Account8 7."!G

• 7"



omestic term de)osits >;eneral (ategory? :

* Su7ject to re3ision %it/out furt/er notice .

99 Recurring Deposit %i&& not 7e a3ai&a7&e for tenure of :;< 'a6s=Note8 Rates for Deposits for Rs=> Crore an' a7o3e %i&& 7e a'3ise'

76 treasur6 from time to time=

INTEREST RATES -OR SENIOR CITI?ENS8

>= E&igi7i&it6 Criteria

A )erson 'ho has com)leted the age of <! years may be treated as a

senior citi8en for getting the bene*t under the s)ecial de)osit scheme for

senior citi8ens.

@= ,eri cation of Age8

Opening of Ne% Account

At the time of o)ening of a ne' de)osit account of a senior citi8en2 the

branch should satisfy about the age through veri*cation of any of the

follo'ing documents:-

Secondary School &eaving (erti*cate indicating date of $irth

&I( olicy

=oters Identity (ard

ension ayment ,rder • 7<



$irth (erti*cate issued by the com)etent authority

ass)ort

A5(ardInterest +ates for Senior (iti8ens :

• 7





• Bou can give us various ty)es of standing instructions like

transferring to *0ed de)osit accounts at regular intervals.

•

An average 3uarterly balance of +s "2!!! only.

Minimum Ba&ance

T6pe of

Account Ba&ance

Savings Account

+s "2%!!

5on-maintenance of the minimum average 3uarterly balance

attracts a fee of +s "! )er 3uarter.

Nomination

• /he facility of 5omination is available for relationshi)s in the names

of individuals. nless other'ise s)eci*cally2 given in 'riting by

de)ositors2 nomination in de)osit accounts 'ill be at (ustomer I

level

• A de)ositor>s? ho'ever has O have the right to s)ecify di6erent

nominations at account level by com)leting the a))ro)riate forms.

• 7F



• #urther2 the a))licant>s? is O are at liberty to change the nominee

during the currency of the relationshi) accounts 'ith the $ank

through declaration to that e6ect in the a))ro)riate form

A= Repatria7&e

+e)atriable funds >i.e. those 'hich can be taken abroad? need to be ke)t

in a se)arate bank account2 i.e. 5+E $ank account. /y)ically2 funds

brought in from abroad are )ermitted in such an account. Investments

made from such funds can be re)atriated2 i.e. )roceeds from sale or other'ise from such investments can be taken abroad. Such investments

are maintained in a +e)atriable emat account.

B= Non"repatria7&e

5on-re)atriable funds >i.e. those 'hich cannot be taken abroad? need to

be ke)t se)arate from re)atriable funds in a se)arate bank account i.e.

5+, $ank account. Investments made from such funds cannot be

re)atriated2 i.e. )roceeds from sale or other'ise from such investments

cannot be taken abroad. Such investments are maintained in a 5on-

+e)atriable emat account. Money once transferred from 5+E account to

5+, account loses its re)atriability and hence2 cannot be transferred back

to 5+E account. Mo'e of In3estment 8

A= Portfo&io In3estment Sc/eme !PINS#

• 9!



ortfolio Investment Scheme > I5S? is a scheme of the +eserve $ank of

India >+$I? under 'hich the C5on +esident Indians >5+Is?C and C erson of

Indian ,rigin > I,s ?C can )urchase and sell shares and convertible

debentures of Indian (om)anies on a recogni8ed stock e0change in India

by routing all such )urchaseOsale transactions through their account held

'ith a esignated $ank $ranch . /he esignated $ank maintains a record

of all investments done under I5S > I5S )ortfolio?.

B= Non " PINS

Any investment other than under I5S is /y)ically2 this includes:

1. Subscri)tion to rimary market o6erings >I ,s?

%. Investments made 'hen resident in India.

7. Investments in Mutual funds

9. Investments in derivatives

". ;ifts and Inheritance

Deci'ing Com7ination :

Bou may have to o)en demat accounts of a s)eci*c combination if youalready hold )hysical shares in that combination. /he )hysical shares can

be converted into electronic form in your demat account by submitting the

• 91



certi*cates along 'ith a demat re3uest form. Bou should also o)en the

re3uired combination under the correct ty)e of demat account :

PINS NRE : #or shares ac3uired earlier under I5S on re)atriation basis. PINS NRO : #or shares ac3uired earlier under I5S on non-re)atriation

basis.

Non"PINS NRE : #or shares ac3uired earlier other than under I5S on

re)atriation basis.

Non"PINS NRO : #or shares ac3uired earlier other than under I5S on

non-re)atriation basis and also 'hen C+esidentC in India.

I= Terms Con'itions for esta7&is/ing re&ations/ip an' Operating

Accounts >#or +esident Individuals?

>= Esta7&is/ing a Re&ations/ip

1.1 A))licant>s? desiring to o)en a +elationshi) need>s? to sign a

+elationshi) form and declare therein that heOsheOthey hasOhave agreed to

abide by the rules 'hich are in force from time to time.

1.% A))licant is re3uired to furnish Identity roof and Address )roof as

follo's 'hile establishing a banking relationshi) 'ith the $ank :

I'entit6 Proof

=eri*ed true co)y of valid )ass)ort

&etter from e0isting bank • 9%





MAJOR

COMPETITORS

MAH,+ (,M E/I/,+S

S/A/E $A5 ,# I5 IA

It is IndiaCs largest bank 'ith assets 'orth +s.%2 <1" billion. S$I also has

the distinction of having the 'orldPs largest branch net'ork of F2!!!

branches. /he bank has a share of about %%G of IndiaCs loans and

de)osits2 and is a to) )layer in trade *nance and fore0. /hrough its

subsidiaries2 S$I is also a leading )rovider of other *nancial )roducts like

mutual funds2 investment banking2 housing *nance and factoring. S$I hasa market share of one-*fth of the banking sector in India. 5ationali8ed

banks and S$I and its subsidiaries form the heart of the Indian banking

system. /hese t'o entities o)erate !G of the total branches s)read

across the length and breadth of India.

$A5 ,# I5 IA

As one of the leading )ublic sector Indian banks2 $ank of India has the

distinction of being the *rst bank to o)en a branch outside India. /he

bank2 'hich currently has overseas o)erations in about 1! countries2 is• 99



one of the leaders in *nancing foreign trade. It is one of the fe' Indian

banks that )rovide tele-banking facilities2 +emote Access /erminals for

cor)orate clients2 and Signature +etrieval System. Some of the recent

forays made by the bank in terms of its business o)erations include bullion

business and demat services.

It is a )ioneer in terms of the introduction and ado)tion of a model

banking )olicy that suits India and other develo)ing countries. /he bank2

'hich is synonymous 'ith )rogressive banking in India2 has a strong

)resence in rural India. /he bank 'as nationali8ed in 1F<F. Syndicate $ank

has corres)ondent relations 'ith 9!! banks from all over the globe. /he

bank is also one of the leading )layers in the foreign e0change market.

(itibank2 idbi2 hdfc2hsbc

( A&&E5;E #,+ / E I5 IA5 $A5 I5; SE(/,+

Indian banks have a long 'ay to go before they reach the si8e of their

international counter)arts. Even the biggest Indian bank2 State $ank of

India2 is no'here on the international scale2 'ith assets in the range of

J"!billion. Absence of signi*cant scale bene*ts and higher im)licit costs of

several services are )er)etuating the )oor ranking of Indian banks in the

international league tables.

• 9"



Shareholding structure2 government regulations and sheer si8e of the

country ensure that the e0istence of Indian banks is not at stake at this

stage. 4hat is at stake is the banking su))ort that is available for Indian

economic activity2 and thereby the international com)etitiveness of

various sectors. 4hat is also at stake is the sco)e for the banking industry

to earn su)erior returns through di6erentiated 'ider services.

#urther2 it is 3uite conceivable that 'ith )assage of time2 as government

holding in banks is )rogressively divested2 regulatory authorities 'ill be

unable to hold back the international giants from buying out Indian banks.

Even economies 'ith a @domestic mindset@2 such as #rance and ;ermany2

have been forced to bo' before the international ca)ital market forces.

It 'ould be a shame if )ainstakingly built retail strength is o6ered on a

)latter to some )redator. /he challenge can be met through some

concerted action -

;overnment

/he ;overnment needs to do a'ay 'ith arti*cial

fragmentation of the *nancial sector. A case in )oint is the

segregation of banks and *nancial institutions induced by )olicy. If

this is changed2 'e may 'ell see mergers bet'een the t'o sectors

to create organi8ations of si8e. 4hy not a merger of Industrial

• 9<



evelo)ment $ank of India 'ith $ank of $aroda2 or even better 'ith

State $ank of India /his 'ould de*nitely lead to a merger bet'een

I(I(I and I(I(I $ank and for that matter bet'een #( and #(

$ank. /he )ossibilities are interesting and numerous.

omestic $anks

omestic $anks - )rivate as 'ell as )ublic - need to continuously

e0)lore o)tions to ac3uire or merge 'ith other institutions to enhance

their si8e2 service or skill-set. /his could also mean looking beyond the

national boundaries as truly global cor)orations do.

5e' Initiatives

/he recent crisis in the #ar East has demonstrated the need

for a robust banking sector. /herefore the 'hole structure of

+egional +ural $anks >++$s? and rban (o-o)erative $anks > ($s?

needs to be strengthened. /he focus that #M(; com)anies such as

industan &ever have given to the rural sector )roves that )rivate

sector interest is not limited to the cities and major to'ns.

/echnological changes >such as 'ireless communication2 net etc.?

have drastically changed the communications scenario. /his may be

the time to come out 'ith interesting initiatives 'ith regard to• 9



structure of ++$s and ($s so that )rivate sector organi8ations -

banks as 'ell as non-banks - )lay a greater role in meeting the

needs and as)irations of hitherto neglected )arts of the country.

Social considerations

/he full bene*t of mergers can only be reali8ed if they are follo'ed

u) 'ith some hard measures such as re-location O closure of branches2

rationali8ation of em)loyee strength etc. It 'ould be a 'elcome change if

the management and unions collaborate in seeking a))ro)riate social

security from the ;overnment - *nanced out of the divestment of stake in

these banks.

Indian banking has to o)erate 'ith a global mindset even 'hile ful*lling

local banking re3uirements. $y joining in the e6ort to make this ha))en2

'e 'ill get the banking service 'e need. Else2 'e 'ill deserve the banking

service 'e get.

• 9



>I5/+, (/I,5 ,# /, I(?

The topic of : '(M) $#/#(+ B*T0**+ #'#'# +3 H32' B +,7 Banking is the

backbone of a modern economy. Health of banking industry is one of the most important pre-

conditions for sustained economic progress of any country. The world of banking has assumed

a new dimension at the dawn of the ! st century with the advent of tech banking" thereby

lending the industry a stamp of universality. #n general" banking may be classified as retail

and corporate banking. $etail banking" which is designed to meet the re%uirements of

individual customers and encourage their savings" includes payment of utility bills" consumer

• 9F





+ESEA+( ME/ , ,&,;B

+esearch methodology is a systematic 'ay2 'hich consists of series of

action ste)s2 necessary to e6ectively carry out research and the desired

se3uencing to these ste)s. /he marketing research is a )rocess of involves

• "1



a no. of inter-related activities2 'hich overla) and do rigidly follo' a

)articular se3uence. It consists of the follo'ing ste)s:-

•

#ormulating the objective of the study

• esigning the methods of data collection

• Selecting the sam)le )lan

• (ollecting the data

• rocessing and analy8ing the data

• +e)orting the *ndings

• "%

O7jecti3e of Stu'6

Researc/ Design

Samp&e Design

Data Co&&ection

Data Ana& sis

Report of n'ings





+ESEA+( ESI;5

+esearch design s)eci*es the methods and )rocedures for conducting a )articular study.

A research design is the arrangement of conditions for collection and

analysis of the data in a manner that aims to combine relevance to the

research )ur)ose 'ith economy in )rocedure. +esearch design is broadly

classi*ed into three ty)es as

• E0)loratory +esearch esign

•

escri)tive +esearch esign

• (ausal +esearch esign

I have chosen the descri)tive research design.

• "9



DESCRIPTI,E RESEARC( DESI.N8

escri)tive research studies are those studies 'hich are concerned 'ith

described the characteristics of )articular individual.

In descri)tive as 'ell as in diagnostic studies2 the researcher must be able

to de*ne clearly2 'hat he 'ants to measure and must *nd ade3uate

methods for measuring it along 'ith a clear cut de*nition of )o)ulation he

'ant to study. Since the aim is to obtain com)lete and accurate

information in the said studies2 the )rocedure to be used must be carefully

)lanned. /he research design must make enough )rovision for )rotection

against bias and must ma0imi8e reliability2 'ith due concern for the

economical com)letion of the research study.

SAMP*E DESI.N

A Sam)le esign is a de*nite )lan for obtaining a sam)le from a given

)o)ulation. It refers to the techni3ue to the )rocedure ado)ted in selecting

items for the sam)ling designs are as belo':

• ""



SAMP*E SI?E

• Sam)le method

• Survey )eriod

SAMP*E SI?E8 /he substantial )ortions of the target customer that are

sam)led to achieve reliable result are "!.

/he cost and time limitation com)leted me to select "! res)ondents as

sam)le si8e

SAMP*IN. MET(OD8

• In this marketing research )roject2 I am using

• +andom sam)ling method

SAMP*E DESI.N

As com)lete enumeration of all the members of the )o)ulation >Member

and 5on-member? I have understate sam)ling techni3ue.

SAMP*E SI?E %!! (ustomers

• "<



SAMP*E T4PE

A+EA SAM &I5;

Sam)le area

&uckno'

SAMP*E SE*ECTION

Sim)le random selection sam)ling

SAMP*E TEC(NI )E

I have taken the Statistical tool of )ercentage method to analysis and

inter)retation of the collected data.

RANDOM SAMP*IN.8

A random sam)le gives every unit of the )o)ulation a kno'n and non-8ero

)robability of being selected. Since random sam)ling im)lies e3ual

)robability to every unit in the )o)ulation2 it is necessary that the

selection of the sam)le must be free from human judgment.

/here is some confusion bet'een the t'o terms Trandom sam)lingP and

TunrestrictedP random sam)ling. In the latter case2 each unit in the

)o)ulation has an e3ual chance of being selected in the sam)le. Such a

sam)le is dra'n T'ith re)lacementP2 'hich means that the unit selected at

each dra' is re)laced into the )o)ulation before another dra' is made

• "



from it2 TAs such2 a unit can be included more than once in the sam)le.

Most statically theory relates to Tunrestricted random sam)ling. In order to

distinguish bet'een these t'o sam)le. I.e. sam)le2 'ithout re)lacement

and sam)le 'ith re)lacement2 the terms Tsam)le random sam)leP and

Tunrestricted random sam)leP are used. If the latter is devised in such a

manner that no unit can be included more than once2 it 'ill then be kno'n

as the sim)le random sam)ling.

It may be noted that 'hile both sam)le random sam)ling and unrestricted

random sam)ling give an e3ual )robability to each unit of the )o)ulation

for being included in the sam)le2 there are other sam)le design too 'hich

)rovide e3ual )robability to the units. /he )rocess of randomness is the

very core of sim)le and unrestricted random sam)ling. /he selection of a

sam)le must be free from bias2 'hich can be ensured only 'hen the

)rocess of selection is free from human judgment.

(,&&E(/I,5 ,# A/A

DATA CO**ECTION

/he study 'as conducted by the means of )ersonal intervie' 'ith

res)ondents and the information given by them 'ere directly recorded on

3uestionnaire.

• "



#or the )ur)ose of analy8ing the data it is necessary to collect the vital

information. /here are t'o ty)es of data2 this are-

•

rimary ata

• Secondary data

PRIMAR4 DATA8"

rimary data can be collected through 3uestionnaire. /he 3uestionnaire

can be classi*ed into four main ty)es.

• Structured non disguised 3uestionnaire

• Structured disguised 3uestionnaire.

• 5on structured non disguised 3uestionnaire

• 5on Rstructured disguised 3uestionnaire.

#or my market study2 I have sleeted structured non-disguised

3uestionnaire because my 3uestionnaire is 'ell structured2 listing of

3uestions are in a )rearranged order and 'here the object of en3uiry is

revealed to the res)ondents.

/o making a 'ell-structured 3uestionnaire2 'e have ado)ted three ty)e of

3uestions-

• "F



• ,)en ended 3uestion

• ichotomous 3uestions

• Multi)le choice 3uestions

/hese ty)es of 3uestions are easy to understand and easy to give re3uired

ans'ers.

SECONDAR4 DATA8"

Secondary data means data that are already available i.e. they refer the

data 'hich have already been collected and analy8ed by someone else.

4hen the researcher utili8es secondary data2 than he has to look into

various sources from 'here h e can obtain them2 in this case he is

certainly not confronted 'ith the )roblems that are usually associated 'ith

the collection of original data. Secondary data may either be )ublished

data or un)ublished data. sually )ublished data are available in:

• =arious )ublications of the central2 state and local governmentU

• =arious )ublications of foreign government or of international bodies

and their subsidiary organi8ationalU

• /echnical and trade journalsU

• $ooks2 maga8ines and ne's)a)ersU

• <!



• +e)orts and )ublications of various associations connected 'ith

business san industry2 stock e0changes etc.U

•

+e)orts )re)ared by research scholars2 universities2 economists etcU

• ublic records and statistics2 historical document and other source of

)ublished information.

/he source of un)ublished data are manyU they may be found in diaries2

letters2 un)ublished biogra)hies and autobiogra)hies and also may be

available 'ith scholars and research 'orkers2 trade associations2 labor

because and other )ublic )rivate individuals and organi8ation.

CO**ECTION TEC(NI )E8

uestionnaire method is used in collection the data.

• <1



A/A A5A&BSIS

A/A +,(ESSI5; A5 A5A&BSIS

Processing Ana&6sis t/e co&&ecte' 'ata8 " once the *eld survey is

over and 3uestionnaire have been received2 the ne0t task is to aggregate

the data in a meaningful manner. A number of tables are )re)are to bring

out the main characteristics of the data. /he researcher should have a 'ell

thought out frame'ork for )rocessing and analy8ing data2 and this should

be done )rior to the collection. it includes the follo'ing activitiesV

2i3 diting4 the *rst task in data )rocessing is the editing. Editing is the

)rocess of e0amining errors and omissions in the collected data and

making necessary corrections in the same.

2ii3 Coding4 coding is the )rocedure of classifying the ans'er to a

3uestion into meaningful categories. (oding is necessary to carry out the

subse3uent o)erations of tabulating and analy8ing data. If coding is not

done2 it 'ill not be )ossible to reduce a large number of heterogeneousres)onses into meaningful categories 'ith the result that the analysis of

data 'ould be 'eak and ine6ective2 and 'ithout )ro)er focus.

• <%





Are 6ou /a3ing an 7an$ account

!-igure">#

>" !G

-rom %/ic/ 7an$ 6ou /a3e account

• <9



!-igure"@#

>" 7 G $ank name of I(I(I.

@" 1%G $ank name of #(. :" %!G$ank name of other.

Do 6ou t/in$ t/at Ban$ is gi3ing a goo' return

• <"



!-igure":#

>" 7%G$ank giving a yes return.

@" < G$ank giving a no return.

• <<



Are 6ou p&anning to get account or &oan from an6

compan6

!-igure" #

>"

• <



In %/ic/ compan6 are 6ou &oo$ing to in3est

!-igure"F#

>"

• <



If get an opportunit6 in future %ou&' 6ou &i$e to 7e get

attac/e' %it/ ICICI Ban$

17

83

0

10

20

30

40

50

60

7080

90

VALUES IN

NUMBER

NO YES

YES OR NO

!-igure"G#

• <F



+E(,MME5 A/I,5S

I(I(I $ank and #( bank has to im)rove its brand image2 i.e.

it has to )osition itself in the minds of )ros)ects in a better 'ay

in com)arisons to others.

It should )rovide better career o))ortunities for the retention of

its )otential advisors.

#urther it has to )rovide training to its recruited advisors by good

and eDcient training methods2 'hich might be a little bit customi8ed if needed.

It should more em)hasi8e in advertising2 as it is the most

)o'erful tool to )osition ant brand in the mindsets of customers.

It should )rovide online training and for those 'ho are in jobs

and 'ant to become advisors I(I(I should )rovide evening

• !



training classes2 so that they can join the training after doing

there jobs.

(,5(& SI,5

$anking is also no' being regarded as a versatile *nancial )lanning

tool. +esearch indicates that Indians have four basic *nancial needs

during their life asset accumulation >such as buying a house or car?2

)rotecting their family2 securing their childrenPs education2 and

)rovision for their retirement.

India being a country having a huge )o)ulation of around one billion

)eo)le 'ith only 7%G of the banking )o)ulation in India )ossessing

banking the country has a vast )otential2 'hich has been left unta))ed

till no'.

#or $anking com)any $anking advisors are the lifeline and a very

huge asset so each com)any try to recruit and select a )otential force

of $anking advisors because this is the advisors 'ho generate

ma0imum business for the $ank . $anking advisors )rovide a very

• 1



strong su))ort to the $ank and do sall )ossible e6orts to generate

huge amount of )ro*t to the com)any and for him.

$I$&I,;+A B

$,, S:

othari2 (.+2 +esearch Methodology2 5e' delhi2 =ikas ublishing

ouse =/ &/ . %!!

I(I(I and #( brochure of advisors +ecruitment.

• %



ES/I,55AI+E

PERSONA* DETAI*S8

5ame Mr.OMrs.OMissWWWWWWWWWWWWWWWWWWWWWWWWWW

AddressWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW

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Bour monthly household income

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• 7



1. 4here do you o)en a account

ii. I(I(I

iii. #(

iv. Any other.

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ii. #(

iii. ,ther

7. 4hich banks give more return

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ii. #(

iii. ,ther

9. Are you satis*ed 'ith services of bank

i. Bes

ii. 5o

". Bour o)en account decisions are inXuenced by

• 9



Documents

1Comparative Analysis Icici Bank Hdfc Bank