16631043 Johnson Johnson PPT

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What is Public Relations?

Public relations (PR): A communication function used to promote mutual understanding between an organization and its various stakeholder groups

Why is PR Needed?

Complex structure of Industry Importance of Employee Relations For Good Communication Increasing Competition

Johnson & Johnson The worlds largest and most comprehensive manufacturer of health care products Founded in 1886 Headquartered in New Brunswick, New Jersey Sales of $64 billion in 2004 200+ operating companies in 50+ countries 109,000+ employees worldwide Customers in over 175 countries

Products Baby Products Skin Care Wound Care

Baby Products Baby Powder Baby Oil Baby Cream Baby Lotion

Baby Products Baby Shampoo

Baby Hair Oil

Baby Soap

Skin Care Clean and Clear Face wash

Johnson Buds

Wound Care Band Aid


Johnson Plast

AchievementsName Of Award Six Sigma Industrial Safety Award Image Award Received By Given ByJohnson & Johnson Indian Statistical Institute Consumer Products India & The National Institution of Quality & Reliability

Johnson n Johnson Plant, Dharavi Johnson n Johnson Innovations Dept Of India

National Safety Council, MaharashtraOrtho - Clinical Diagnostics Division Johnson & Johnson, Worldwide

Process Excellence Johnson & Johnson Medical India Award Best Employers 2003 Rank 4Johnson & Johnson Consumer Products

Johnson & Johnson, Worldwide

India Hewitt Associates

Organizational StructureManaging Director

Finance Manager

Commercial Manager Operations Manager Marketing Manager Public Relations Manager

R&D Manager Human Resource Manger Logistics Manager

Mission Statements We Must be Good Citizens Support Good Works & Charities. We must maintain in good order the property we are privileged to use, protecting the environment & natural resources.

Basic Objective To Provide scientifically sound, High Quality products & services to help Heal, Cure Diseases & Improve the Quality of Life This was also the basic Goal that began with the Founding of the Company in 1886

Social Responsibilities Earthquake in Pakistan Hurricane Katrina HIV/AIDS International Disaster Relief Organization Mumbai Floods

PR Dept FunctionsServe As the Serve As the Official Channel Official Channel of Information of Information Keep the Public Keep the Public Aware of Aware of Organizations Organizations Activities Activities Coordinate Coordinate Relationships Relationships With With Stakeholders Stakeholders Collect and Collect and Analyze Analyze Stakeholder Stakeholder Attitudes Attitudes

Coordinate With Coordinate With Other Other Departments Departments Plan and Plan and Administer Administer Information Information Programs Programs


PR ActivitiesBrand Publicity Brand Publicity Media Relations Media Relations

Crisis Crisis Management Management

PR PR Activities Activities

Corporate Corporate Communications Communications

Financial/ Financial/ Financial Financial Investor Investor Relations Relations Relations Relations

Employee Employee Relations Relations

What Is Brand Publicity? Brand publicity: The use of non-paid media messages to deliver brand information designed to positively influence customers and prospects

What Are Brand Publicity Tools?News Release News Release (Press Release) (Press Release) Publicity Publicity Tools Tools

DirectPitch Letter Pitch Letter Direct Communication Communication

News Kit (Press Kit) News Kit (Press Kit)

Key Part of Brand Publicity: Media RelationsKey part of brand publicity: Media relations: Maintaining a positive professional relationship with the media in general or with media that specialize in covering a specific industry The challenge: getting past media gatekeepers Editors and reporters who select (or reject) stories for their publications or stations based on what they think will interest their audiences

Tools for Media RelationsNews Release News Release Television Advertisements Television Advertisements (Press Release) (Press Release) Publicity Publicity Tools Tools Campaign at the Launch Of Campaign at Letter the Launch Of Pitch Letter Pitch New Product New Product

Ads In Different Languages Ads In Different Languages

What Is Corporate Communication?Corporate communication: High level public relations carried out by executives who work at a senior level in a company and advise top management on how the organization presents itselfGoal: to manage the image and reputation of the organization

Three Corporate Advertising ObjectivesEstablish Corporate Identity Establish Corporate Identity

Objectives Objectives

Advocacy Advocacy

Demonstrating Social Demonstrating Social Responsibility Responsibility

Corporate Advertising


Campaign For A Cure


3Ms Annual Report Is An Example Of Financial Relations


Insight: Proactive Crisis Management

Crisis are a fact of an organizations life. If the Executives perform proactively that is acting before the crisis, so as to avoid the situation of Crisis, It can very well create a mechanism that is free of failures and hence a Crisis can be prevented even before it is Born.

Johnson & Johnson Enjoys One Of The Strongest Reputations In The World


Five Influencing Factors Support & commitment from supervisors & management Workplace policies friendly to program goals & objectives Workplace culture which values health Program marketing efforts that reach, preach, teach & influence Programs designed & owned by real people

Six Strategic Platforms Effectively manage program cycle Recognize importance of relationships Increase proportion of activities that affect program infrastructure Create environment to support individuals & groups Create empowering opportunities Create many program opportunities

Final Note: An organizations reputation is critical to the strength of its relationships with stakeholders and Public Relations is one of the most effective MC functions to build and maintain it