16,000+ customers 1,000+ ISVs 1,400+ System Integrators 99 Technology Patents 1st Application Platform Suite 1st App Server On Linux 1st in Performance

Oracle9i Application ServerMarket Leadership and Innovation

Responsive software infrastructure for grid computing

Introducing Oracle 10g

IT Challenges

Expensive hardware, software, and labor Inflexible architecture limits business

responsiveness

Isolated Applications Deployed on Islands of Infrastructure

Islands of Infrastructure

Isolated Applications

EnterpriseGrid Computing

ResponsiveSoftware Architecture

Oracle Strategy for IT

Enterprise Grid Computing

Add and Reallocate Capacity Quickly and Economically

Coordinated use of many servers acting as one large computer

Database Grid Application Server GridStorage Grid

Grid

Control

Transactions Multi-Channel

Responsive Software Architecture

Respond to Changing Requirements Quickly

Develop and manage reusable software services to improve flexibility and productivity

ContentIntegrationCollaboration CommunicationAuthentication

Web Services

B2B Integration

Application Integration

Any Data Source

Business Intelligence

Wireless & Mobile

Enterprise PortalManagement &

Security

Business Services Framework

Rapid ApplicationDevelopment

Clustering &Caching

Oracle Application Server 10g

Integrated Middleware Platform

Designer

SoftwareConfiguration Manager

Forms Developer

JDeveloper

Warehouse Builder

Reports Developer

BI Beans

Discoverer

Rapid ApplicationDevelopment

Application Development Framework

Java, XML, SQLOpen Standards-Based

Oracle Developer Suite 10g

Integrated Development Platform

Self-service Applications E-Commerce Enterprise Portals Identity Management Regulatory Compliance Web Services Application Integration Business Process Automation Trading Partner Connectivity Mobile and Wireless Business Intelligence Content Management

Oracle Application Server 10g

Breadth and Depth for Strategic IT Initiatives

16,000+ customers 1,000+ ISVs 1,400+ System Integrators 99 Technology Patents 1st Application Platform Suite 1st App Server On Linux 1st in Performance

Oracle Application Server 10g

Market Leadership and Innovation

Oracle Application Server 10g

Integrated Software Saves $$$

Lower your costs– Save on license and support– Save on software integration– Save on administration and training

Improve quality of service– End-to-end security provides peace of mind– Performance optimizations improve service levels– High availability architecture ensures uptime

Deliver new services faster– Improve productivity with a unified platform

Modular architecture for maximum flexibility– Install only what you need– License only what you use– Evolve your infrastructure over time

Wide range of deployment topologies– Single CPU server large SMP– 2-node cluster High-density rack configuration– Enterprise grids– Scale across all geographies

Flexible Deployment From Departmental to Distributed Enterprise

Open and Interoperable Works with What You Have Today

Standards-based platform Supports all major OS & hardware platforms Interoperable with existing infrastructure

“The first thing that becomes clear as you examine any complex business model is that becoming

exceptional at your business means becoming extraordinarily

efficient at handling exceptions.”

– Delphi Group, 2003

Align IT With Business ObjectivesChange is a Constant

“It is not the strongest of the species that survives, nor the

most intelligent, but the one that is most responsive to change.”

– Charles Darwin

Or, put another way…

Enterprise Grid Computing

10g

Virtualize and Pool

Resources

AutomateUser & Resource Provisioning

Manage Application

Service Levels

Ensure High Quality of Service

Enterprise Grid Computing

Adding capacity is costly; inefficient use of resources

Ensuring reliable service is expensive

Configuring systems is labor-intensive and error prone

Poor visibility into end-user service levels

Virtualize resources on low-cost hardware

Workload management and high availability

Automate provisioning of grid resources

Application performance monitoring

IT Problem Oracle 10g Solution

Group resources and services by application

HTTP Server

Web Cache

J2EE Server

Virtualized Middleware ServicesUse Resources Effectively on Low-Cost HW

Oracle 10g

Implement One from Many; Manage Many as One

Virtualize resources on low-cost hardware

Allocate resources dynamically

Automate provisioning

Centralize monitoring and management

Policy ManagerPolicy ManagerStores application-specific policiesStores application-specific policies

Resource ManagerResource ManagerManages resource availability/statusManages resource availability/status

Dispatcher & SchedulerDispatcher & SchedulerDistribute workloads based on Distribute workloads based on

application-specific policiesapplication-specific policies

Workload ManagerWorkload Manager

Policy-Based Workload Ensure High Quality of Service

General Ledger

Order Entry

General Ledger

Order Entry

Start of Quarter: End of Quarter:

Scheduled WorkloadsAllocate Resources to Meet Business Needs

Unexpected demand! shift more capacity to Web Store

Employee Portal Portal

Accounting Discoverer, reports

Web Store HTTP, J2EE Server

Metrics-based WorkloadRespond to Changing Conditions

Transparent Application Failover (TAF) Fast-Start Fault Recovery™ Integrated Backup and Disaster Recovery Multi-tier Failover Notification (FaN)

Grid High AvailabilityEnsure High Quality of Service

> 15 mins> 15 mins

< 12 secs< 12 secs

15 mins15 mins

< 4 secs< 4 secs

Without FaN

With FaN

Without FaN

With FaN

RAC Failover AS Detection Total DowntimeRAC Failover AS Detection Total Downtime

< 8 secs< 8 secs

< 8 secs< 8 secs

Install/Clone

Configure

Deploy

Patch

LiveLink

Oracle.com

Product Updates

Patches

ProductConfiguration

OracleInventory

SoftwareConfigurations

HardwareConfigurations

Discover

GridControl

Repository

Provision

Over 20% of downtime is attributable to human configuration errors

Grid Software ProvisioningView/Search

Compare

Track Changes

ReferenceConfigurations

Analyze

AccountingSales Portal

Directory Support PortalClient

• Consolidate user accountsCentralize ID managementShare authorization and

authentication services

Grid User ProvisioningLower Management Costs

“How much time is being spent in just the JDBC part of this application?”

“What was the average response time over the past 3, 6, and 9 months?”

Monitor and analyze application performance:

Performance MonitoringImprove Application Performance

Any

User

New YorkSales Office

TokyoSales Office

Application

Monitor transactions Understand end user experience Identify bottlenecks Accelerate problem resolution

Service Level ManagementEnsure High Quality of Service

Load increase identified --

additional resources required

1

Systems chosen for deployment from

available hardware

2

New Servers

New servers added to application

3

Image/Clone ASAssociate AS with InfrastructureAdd AS to clusterConfigure DB server to get AS requestsConfigure SLB to include new AS

Grid Delivers Capacity-on-DemandUse Resources More Effectively

10g

Unify YourWeb Presence

ImproveProductivity

Integrate Your Business

Deliver New Services

Optimize Your Business Processes

Responsive Software Architecture

Stovepiped web sites are costly to manage

Monolithic applications are inefficient and inflexible

Integration projects are expensive & labor-intensive

Disconnected systems slow response time

Information chaos limits productivity

Unify web and wireless access on a single framework

Build software from reusable business services

Simplify integration with a standards-based platform

Standard business processes for greater efficiency

Collaborate to improve productivity

IT Problem Oracle 10g Solution

Responsive Software Architecture

Employees:Employees:• SalesSales• OperationsOperations• ExecutiveExecutive

Partners:Partners:• DistributorsDistributors• SuppliersSuppliers

Customers:Customers:• Beta customersBeta customers• EnterprisesEnterprises• Small BusinessSmall Business

Intranet Extranet Internet

Problem: Stovepiped Web SitesCostly to Manage and Deliver Content and Apps

Separate employee, customer, and partner sites

Access rights for every application and content store

Custom mobile apps for each wireless device

Single portal framework

Centralized identity management

Single wireless framework

Unified Web PresenceReduce Management and Development Costs

Oracle Application Server PortalOracle Application Server Portal

World WideWorld WideWebWebDocumentsDocuments HostedHosted

ServicesServicesE-BusinessE-Business

ServicesServicesEnterpriseEnterprise

ApplicationsApplications

EmployeesEmployees EnterprisesEnterprises PartnersPartners CustomersCustomers

Unified Portal FrameworkReduce the Cost of Managing Web Sites

Secure centralized access across entire system

Customized privileges– By group, roles, users– Manage, update, view

Support for 3rd-party solutions for secure access to legacy applications

Centralized Identity ManagementEnsure Security While Lowering Cost

Sales

Finance

Portala

Delegate Access ControlProvide Greater Flexibility in Managing Portals

Enforce corporate security policies and standards

Delegate access and style to departments or partners

Encourage user personalization

Reduce the cost of resetting passwords ($300 per user / per year, IDC)

Users login once to access applications & content

Single Sign-On Reduce Management Costs; Improve Productivity

Develop mobile applications once– Multi-channel XML– Web services

Deploy to multiple channels – Mobile laptops– Wireless phones– PDAs

Manage from a single console

Multi-Channel DeliveryReduce Cost of Managing Wireless Devices

Oracle ApplicationServer Wireless

Deliver Personalized ContentImprove User Productivity

Problem: Monolithic ApplicationsInflexible, Inefficient, Hard to Maintain

Print Invoices

Generate POs

Credit Verification 1

User Authentication 1

Account Validation 1

Create Customers

Credit Verification 2

User Authentication 2

Account Validation 2

Hard to adapt to changing business requirements

Duplication of functionality means wasted resources

Small fixes require large investments of time and labor

Oracle Application Server 10g

Print Invoices

Generate POs

Authentication Service

Account Validation

Service

Create Customers

Credit Verification

Service

Reusable ServicesLower Development Costs, Improve Flexibility

Build applications from modular business services

Standardized interfaces for reuse & interoperability

Self-describing for easy discovery and binding

Web Service

Invoke (SOAP)

XML Binding

Service Implementation(J2EE, PL/SQL, Other)

Web Services FoundationFind and Invoke Platform-Independent Services

Publish (WSDL)

Discover(UDDI)XML Binding

Client Application

Client

Web ServiceRegistry

Service Development FrameworkRapid Development of Business Services

Productivity with Choice– Visual and declarative environment– Complete development framework– “My JDeveloper” personalized interface

Full Web services lifecycle support– Model, develop, deploy, debug, test, tune– XML metadata for simplified maintenance

Complete standards support– SOAP, WSDL, UDDI, WS-I– Interoperability with .NET

Collaborative development– Integration with SCM tools Oracle JDeveloper 10g with ADF

Leverage Existing InvestmentsWrap IT Assets as Web Services

LegacyApplication

OracleASIntegration

PackagedApplication

DatabaseStoredProcedure

ExternalSupplier

SOAP

SOAP

SOAP

SOAP

Import

Publish Services as PortletsAllow Users to Interact with Web Services

Public UDDIRegistry

ApplicationDeveloper

Sales forecasting

Campaign planning

Lead tracking

Expense reporting

Procurement

Travel reservations

News feeds

Stock quotes

…

Portlet Catalog

Publish

Personalize

Personalize

Personalize

Collaboration Applications Content management Syndicated news Business Intelligence Workflow & notification Web Services

Portlet CatalogEnable Personalization and Reuse

Something is wrong here…

“Integration costs are approaching one-third of total spending on application development and

deployment.”

– Gartner, 2003

Problem: Integration Complexity Costly, Labor Intensive, and Hard to Manage

ScreenScrape

ScreenScrape

ScreenScrape

ScreenScrape

MessageQueue

MessageQueue

MessageQueue

DownloadFile

DownloadFile

DownloadFile

TransactionFile

TransactionFile

TransactionFile

ORB

ORB

CICS Gateway

CICS Gateway

APPC

APPCRPC

RPC

TransactionFile

Sockets

Sockets

Message

Message

Application

Application

Application

Application

Application

Application

Application

Application

Application

Application

Web ServicesIntegration

Web ServicesIntegration

Business Process ManagementBusiness Process Management

B2BIntegration

B2BIntegration

DataIntegration

DataIntegration

ApplicationIntegrationApplicationIntegration

OracleAS 10g Integration

Suppliers

Trading Partners

Exchanges

Customers

Any Database

Web Services

Applications

Legacy Systems

Standards-Based IntegrationSimplify Your Integration Platform

Model-Driven IntegrationReduce Labor Costs and Improve Productivity

Order Entry

Start

End

Transform

Start

End

Confirmed?

E-mailInvoice

Transform

Start

End

Transform

PO

Conf

PO

YN

Order Mgmt Order to Cash Financials

Reduce high labor costs of proprietary solutions

Easy to add, upgrade, and delete endpoints without coding

OracleASIntegration

• Metadata Model• Processes• Business Events • Transformations

Packaged Applications

Data Sources

Legacy Systems

Trading Partners

Application IntegrationAutomate Interactions Between Applications

Automatic propagation of data reduces manual errors

Common view of data and events encourages reuse

Connect with pre-built adapters– Applications– Databases– Messaging– Technology– B2B protocols

App View 2

Common Data View

App View 1

App View 4

App View 3

Data ConsistencyAdapt to Application Changes Quickly

Access multiple data sources

Construct consolidated views

Consume the results within any application

Support

Accounting

Sales

Marketing

Management

View 1

View 2

View 3

Contract Management

CRM

FinancialApplication

Shipping and Distribution

Order Management

Manufacturing

Data SynthesisImprove Visibility of Data Across Systems

Problem: Disconnected Systems

Limits Real-Time Decision Making

App

BusinessPartners

ServiceProviders Exchanges

App

EnterpriseA2A

B2BWeb Services Real Time Decisions:• Large Order Opportunity• Out of Stock• Order Not Received• Order volume less than

forecast• Level 1 Support IssueApp

Common Internal Process

Application

Trading Partner

Trading Partner

Trading Partner

Trading Partner

Application

Business Process ManagementStandardize Processes for Reuse

Model processes quickly– Simple event handling

– Complex B2B interactions

Reuse common processes

Evolve business rules as conditions change

Supplier

JCAWireless Email Portal

PartnerSales Application DistributorInternal

User

Web Service RosettaNet

1 2 3 4 5 6

Automate Business FlowsImprove Processes Across Systems

• “Who has the highest order $$ volume?”

• “Where is my PO?”

• “Where are orders delayed?”

Track and Analyze

Business Activity Monitoringfor Continuous Process Improvement

The Information Age Chaos!The Information Age Chaos!The Information Age Chaos!The Information Age Chaos!

Problem: Information Chaos Limits Productivity and Collaboration

Users– Where can I find information

about my health benefits?– What was the URL for the

Support center?

Teams– What PPT version did you

send me via email?– I want to approve that Web

page before it’s externalized

Managers– How did my sales team do in

the Western region?

Collaborative Work EnvironmentRespond Quickly to Changing Business Needs

CollaborationCollaborationToolsTools

Advanced Advanced SearchSearch

Content Content ManagementManagement

VoiceVoice

Business Intelligence

Workflow PortalPortal

Content Management Share Information Across Enterprise

Approval Routing & NotificationsImprove Workflow

Item Creator

Approvers

Item for approval Item for approval Item for approval Item for approval

ItemItemRejected Rejected

ItemItemRejected Rejected

ItemItemApproved Approved

ItemItemApproved Approved

Approval RoutingApproval RoutingApproval RoutingApproval RoutingStatusPortlet

Notification Portlet

Portal User

Portal PagePortal PagePortal PagePortal Page

Built-In Business IntelligenceAnalyze Data in Real-time

Enterprise Grid Computing– Lower hardware costs– Lower management costs– Improve quality of service

Responsive Software Architecture– Deliver new services faster– Integrate existing assets to optimize your business– Collaborate effectively to improve productivity

Oracle Application Server 10g

Lower Your Costs, Increase Your Flexibility

Responsive software infrastructure for grid computing