THE NORWEGIAN SEAFOOD COUNCIL

1. General presentation of NSC and Norwegian seafood

2. Our Common challenge in winning the world for

seafood

33 million meals of Norwegian seafood

- every day!

NORWEGIAN SEAFOOD

THE NORWEGIAN SEAFOOD COUNCIL

NSC market Norwegian seafood on behalf of the seafood industry

• Established in 1991

• Formed into a limited company in 2005

• Owned by the Norwegian Ministry of Fisheries and Coastal Affairs

• The General Assembly is formed by the Minister for Fisheries and Coastal Affairs

• The Board of Directors comprises representatives from the seafood industry

• NSC is financed by the seafood industry through market fees levied on all exports of Norwegian seafood

• Budget 2012: NOK 414 million, 56 employees

Boston

Tromsø

Tokyo

Singapore

Stockholm

Paris

Madrid

Lisbon

Moscow

Beijing

Rio de

Janeiro

Hamburg

Milan

NSC AROUND THE WORLD

Marketing Market information Communication

AREAS OF OPERATIONS

NSC shall win the world over to Norwegian seafood

VISION

NSC shall strengthen the value of Norwegian

seafood

OBJECTIVE

OUR COMMON TASK

Winning the world for seafood

1. INSPIRE THE GLOBAL CONSUMERS TO EAT

MORE SEAFOOD

2. ORIGIN MAKES THE (SEAFOOD) WORLD BETTER

3. RAISE AWARENESS TO SEAFOOD IN TRADE AND AMONG EXTERNAL STAKEHOLDERS