Aquatics Program PlanningAquatics Program Planning

The Issue

The Bédard Aquatics Center at CRC has an Olympic-sized pool that is primarily used in the winter by the swimming and diving

occasional lonely lap swimmer or students taking required physical education courses. How can we market this facility to

The Bédard Aquatics Center at CRC has an Olympic-sized pool that is primarily used in the winter by the swimming and diving

occasional lonely lap swimmer or students taking required physical education courses. How can we market this facility to swimming and diving

team. The rest of the year, it is almost empty seven days a week—except for the

market this facility to students, faculty and staff, alumni, and community members to keep it busier?

swimming and diving team. The rest of the year, it is almost empty seven days a week—except for the

market this facility to students, faculty and staff, alumni, and community members to keep it busier?

Proposed ProgramsWill Likely Appeal To . . .

Students Faculty/Staff Community

Youth swim lessons X X

Adult swim lessons X X X

Youth stroke clinic X X

Lifeguarding course X X

Masters swim team X

Aquacize X X X

Program Details

Class

Cost for

Members

Cost for

Non-

members

Course

No.

Youth Swim Lessons

Preschool with Parent (in water) $40.00 $52.00 001APreschool with Parent (in water) $40.00 $52.00 001A

Youth 6 - 8 years $40.00 $52.00 002A

Youth 9 - 15 $40.00 $52.00 003A

Adult Swim Lessons (16 yrs. and over)

Adult Beginner $45.00 $59.00 015A

Adult Intermediate $45.00 $59.00 018A

Adult Advanced $45.00 $59.00 021A

Other Aquatic Programming

Youth Stroke Clinic $100.00 $130.00 028A

Red Cross Lifeguarding Course $125.00 $150.00 031A

Masters Swim Team (18 and over) TBA TBA 030A

Aquacize Get Fit Fast $100.00 $130.00 029A

Fee Structure

Monthly Yearly

Parking/

Month

Monthly

Total

Yearly

Total

Parttime/Graduate Students $20 $200 $10 $30 $320

Faculty/Employees $40 $440 $15 $55 $620

Membership

Faculty/Employees $40 $440 $15 $55 $620

Alumni $50 $560 $18 $68 $776

Community $60 $680 $24 $84 $968

Survey Results

Where Do We Start?

• Campus newsletter

• Brochures in student union

Students

Alumni

• Mailing to local Alumni

• Local newspaper

• Mailing to families within five miles of campus

Community

• Information via department mail to all faculty and staff

• Brochures in department offices

Faculty Staff

Proposed Logo