11 Social Media Tactics That Are Working Right Now

@melissehinkle

Keep it simple.

(And cute animals. Always cute animals.)

Answer questions.

DISCOVER

DEMONSTRATE

DISCUSS

Social as search…

Make it personal.

¾ of consumers are frustrated when online content doesn’t relate to their interests

(Source: Janrain)

Personalized online experiences yield, on average, a 20% increase in sales

(Source: Econsultancy)

Nail it on Pinterest.

500% year-over-year increase in organic referral traffic from Pinterest

CONSIDER FLIPBOARD.

Tell it with video.

Don’t gamble your social advertising dollars away.

Track it. Track it. Track it.

Team up with influencers.

Add WhatsApp to your mobile share buttons.

Drive fierce brand loyalty through Instagram.

70% of Instagram users have actively looked for a brand on the channel

(Iconosquare’s Instagram 2015 Study)

62% of Instagram users follow a brand just because they ❤ the brand

(Iconosquare’s Instagram 2015 Study)

Thank you!

Melisse HinkleHead of Content and Social Media,

North America

@melissehinkle