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10 Ways to Create Social Media Content on a Budget AWC Na’onal Conference

10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

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Page 1: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

10  Ways  to  Create  Social  Media  Content  on  a  Budget  

AWC  Na'onal  Conference  

Page 2: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

MediaBistro  

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eConsultancy.com  

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Adweek.com  

Page 5: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Adweek.com  

Page 6: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Intern  live  tweets  a  mass  firing  at  HMV  music  store  in  the  UK,  complete  with  hashtag.  

BusinessInsider  

Page 7: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Top  9  Content  Ideas  1.  Storify  a  live  event,  a  milestone  or  TwiAer/

Facebook  chat.    

American  Public  Health  AssociaHon:  Storify.com/APHA  

Page 8: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Top  9  Content  Ideas  1.  Storify  a  live  event,  a  milestone  or  TwiAer/

Facebook  chat.  APHA:  Storify.com/APHA  

2.  Study  keywords  in  your  website  analyHcs.  

Page 9: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Top  9  Content  Ideas  1.  Storify  a  live  event,  a  milestone  or  TwiAer/

Facebook  chat.  APHA:  Storify.com/APHA  

2.  Study  keywords  in  your  website  analyHcs.  3.  Become  friends  with  

Membership  Dept.  

Page 10: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Top  9  Content  Ideas  1.  Storify  a  live  event,  a  milestone  or  TwiAer/

Facebook  chat.  APHA:  Storify.com/APHA  

2.  Study  keywords  in  your  website  analyHcs.  3.  Become  friends  with  Membership  Dept.  

4.  Blog.  A  lot.    Short  posts.  Photo  blogs.    

Page 11: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Top  9  Content  Ideas  1.  Storify  a  live  event,  a  milestone  or  TwiAer/

Facebook  chat.  APHA:  Storify.com/APHA  

2.  Study  keywords  in  your  website  analyHcs.  3.  Become  friends  with  Membership  Dept.  

4.  Blog.  A  lot.    Short  posts.  Photo  blogs.    

5.  Capture  user-­‐generated  content  with  a  simple  photo  or  video  contest.  

Page 12: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

5  Great  Vine  Contests  (BeeLiked.com):  hAp://bit.ly/1mpu8yi  

4  Best  PracHces  for  a  Stellar  Instagram  Contest  (RealSEO.com):  hAp://ow.ly/T7AYh    

Page 13: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Top  9  Content  Ideas  6.  Create  a  meme  or  series  of  infographics.  Piktochart.com    

Canva.com  PicMonkey.com  

Page 14: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Top  9  Content  Ideas  7.  Try  out  video.  Periscope  &  Meerkat  =  live  streaming  Instagram  &  Vine  =  record  video  and  post  later  Blab.im  =  live  video  for  groups  

5  ways  brands  are  using  Periscope  (DigiDay):  hAp://ow.ly/T7Fbr    

CreaHve  uses  for  Meerkat  (Mashable):  hAp://mashable.com/2015/03/15/meerkat-­‐uses    

Page 15: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&
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Top  9  Content  Ideas  8.  Newsjacking:  Pay  aAenHon  to  the  news  cycle  

and  consider  how  it  connects  to  your  organizaHon  or  company.    

The  Parking  Professional  

Page 17: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Top  9  Content  Ideas  9.  Use  Facebook  and  TwiAer:  as  news  aggregators  —  something  that  pulls  in  all  the  topics/terms  relevant  to  your  org.  

for  social  listening  —  follow  conversaHons  on  social  media  and  look  for  an  opportunity  to  engage.  

Page 18: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

•  Facebook  “home”  page  of  who  you  are  following.    

•  Facebook  trending  feed  •  Add  keyword  search  streams  in  Hootsuite  

•  Create  Feedly.com  news  aggregator  

•  Create  TwiAer  lists  

Page 19: 10WaystoCreate# Social#Media#Content#on#a#Budget# · Top#9#Content#Ideas & 7.&Try&outvideo.& Periscope&&&Meerkat=live&streaming& Instagram&&&Vine&=record&video&and&postlater& Blab.im&=live&video&for&groups&

Start  your  day  with  educaHon,  

not  email!  

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Top  9  Content  Ideas  

10.    

?