10 Top Tips To Get You Started With Your LinkedIn Profile

It’s not about you!It’s about your Ideal Client

Who it is you serve?What are their challenges, pains & problems How you help

Brand your profile to attract your ideal clients to you. Use stories, case studies and testimonials

Think in terms of “who you help” & “how you help”

Write in Word First

Use short paragraphs, sub headlines & bullets to break long pieces of text up

Use symbols () to highlight information you want to stand out

Then copy and paste it into your LinkedIn profile

What do you want to be found for?What words will your ideal clients use to find you?

Use your keywords throughout your profile to make it compelling, relevant & more searchable

Put keywords in: headline; summary, experience; skills & expertise.

Include a Professional Profile Image

Your Profile Image Must NOT Be: Just your logoA selfieLooking away from your content Not of YOU – no pets, partners, kids or nights out

Who would prefer to work with?

A good profile image attracts 14 times more profile views

OROR

Include your contact details & ‘Call To Action’

Tell your profile visitors what they can do next . . .

Encourage visitors to sign up to your mailing list in return for your free offer

Describe who should contact you and how

Include a call to action in your summary, Experience and advice for contacting

Change your public profile URL to your name

i.e.

www.linkedin.com/in/judithparsons

Use it on your email signatures & business cards

If your name is not available try using initial of middle name or surname/firstname

The job of your headline is to GRAB ATTENTION & encourage potential prospects to click through to your profile

Your Headline = Elevator Pitch

Request & give recommendationsCreate a list of people . . .Who you could give a recommendation to?Who could recommend you? Try creating 2 -3 questions to help your client write the recommendation

Build Your Social Proof

Include up to 3 website links

Customise LinkedIn’s default website text with a call to action

Be Succinct . . . . You only have 30 characters

Get connected:start with people

you know:friends, colleagues, partners, suppliers, clients, prospects, anyone you meet

networking

It’s the first step in

building relationships

Personalise Your Connection Requests

Judy Parsons - find me on LinkedIn at www.linkedin.com/in/judithparsons

Link Up With LinkedIn book: http://www.oodlebooks.com/linked-in

Profile Training go to: www.buildyourperfecttribe.com/resources/linkedintraining