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Cool Twitter Conference Cleveland, August 7, 2009. 10 Practical Tips for Using Twitter to Grow a Small Business. Anita Campbell Editor, Small Business Trends http://smallbiztrends.com Twitter: @smallbiztrends. How to Use These Tips. - PowerPoint PPT Presentation
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10 Practical Tips for Using Twitter to Grow
a Small Business
Anita CampbellEditor, Small Business Trends
http://smallbiztrends.com
Twitter: @smallbiztrends
Cool Twitter Conference Cleveland, August 7, 2009
How to Use These Tips
The following are tips I’ve used or seen others use with success for business growth
Not a hard and fast formula Not every tip fits every situation – not
everything will be right for youMy goal: trigger ideas for you
Tip 1
Have a strategy – keep the end in mind when tweeting for biz
Don’t become a Digital Sharecropper Always make Twitter and other social
media secondary to your own properties
Tip 2
Reinforce your brandUse your brand name or URL
in your Twitter handleComplete your profile/bioConsider a Twitter landing
page
Tip 3
Become a trusted source of on-point informationStay on point 85% of the timeSprinkle in personal infoBe findable by searchers – use
relevant “keywords” in your tweet
Tip 4
Drive traffic to your blog Trend: 5% of my blog traffic is from
TwitterOne example: 24,000 visits within 4
days from one Twitter article; 10% of traffic “stuck” with monthly uplift
Be careful of Hootsuite or other tools that “frame” pages
Tip 5
Be “retweetable” – every retweet is a brand building opportunityTrend right now is lots of retweeting
(repeating) of tweets Make short enough for others to
retweet without changing your words~120 characters long
Tip 6
Monitor for use of keywords Good way to find like-minded people
to followGives you a reason to contact people,
although requires a light touchTwitter Search and TwitterHawk help
monitor
Tip 7
Don’t forget to “Engage” Respond back to people – people
respond to peopleTry to use complete thoughts in your
response – promotes wider conversation – others jump in and converse
Tip 8
Follow Back GenerouslyFollowing is act of courtesy; actively
builds “community” thru inclusivenessMakes it easy for people to DM youMost small biz don’t have big enough
brand to command large follower ##s without going this extra step
Tip 9
Hold or Participate in TweetChatsA chat session using TwitterCommunity of like-minded people in
TwitterSmall biz using effectively: #SBBUZZ #DIYMKT #SMBIZ
Tip 10
Use Tools for EfficiencyTweetBeep AlertsScheduled tweets: TweetLater &
AdjixBe careful of automatic “add
followers” software
Bonus Tip
Be Authentic!Distinguish yourself from the bots
on TwitterBe YOU! There’s only one YOU
What else would you like to know?
Thank you!
Anita Campbellhttp://smallbiztrends.com
Twitter: @smallbiztrends