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10 Practical Tips for Using Twitter to Grow a Small Business Anita Campbell Editor, Small Business Trends http:// smallbiztrends.com Twitter: @smallbiztrends Cool Twitter Conference Cleveland, August 7, 2009

10 Practical Tips for Using Twitter to Grow a Small Business

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Cool Twitter Conference Cleveland, August 7, 2009. 10 Practical Tips for Using Twitter to Grow a Small Business. Anita Campbell Editor, Small Business Trends http://smallbiztrends.com Twitter: @smallbiztrends. How to Use These Tips. - PowerPoint PPT Presentation

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Page 1: 10 Practical Tips for Using Twitter to Grow a Small Business

10 Practical Tips for Using Twitter to Grow

a Small Business

Anita CampbellEditor, Small Business Trends

http://smallbiztrends.com

Twitter: @smallbiztrends

Cool Twitter Conference Cleveland, August 7, 2009

Page 2: 10 Practical Tips for Using Twitter to Grow a Small Business

How to Use These Tips

The following are tips I’ve used or seen others use with success for business growth

Not a hard and fast formula Not every tip fits every situation – not

everything will be right for youMy goal: trigger ideas for you

Page 3: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 1

Have a strategy – keep the end in mind when tweeting for biz

Don’t become a Digital Sharecropper Always make Twitter and other social

media secondary to your own properties

Page 4: 10 Practical Tips for Using Twitter to Grow a Small Business
Page 5: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 2

Reinforce your brandUse your brand name or URL

in your Twitter handleComplete your profile/bioConsider a Twitter landing

page

Page 6: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 3

Become a trusted source of on-point informationStay on point 85% of the timeSprinkle in personal infoBe findable by searchers – use

relevant “keywords” in your tweet

Page 7: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 4

Drive traffic to your blog Trend: 5% of my blog traffic is from

TwitterOne example: 24,000 visits within 4

days from one Twitter article; 10% of traffic “stuck” with monthly uplift

Be careful of Hootsuite or other tools that “frame” pages

Page 8: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 5

Be “retweetable” – every retweet is a brand building opportunityTrend right now is lots of retweeting

(repeating) of tweets Make short enough for others to

retweet without changing your words~120 characters long

Page 9: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 6

Monitor for use of keywords Good way to find like-minded people

to followGives you a reason to contact people,

although requires a light touchTwitter Search and TwitterHawk help

monitor

Page 10: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 7

Don’t forget to “Engage” Respond back to people – people

respond to peopleTry to use complete thoughts in your

response – promotes wider conversation – others jump in and converse

Page 11: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 8

Follow Back GenerouslyFollowing is act of courtesy; actively

builds “community” thru inclusivenessMakes it easy for people to DM youMost small biz don’t have big enough

brand to command large follower ##s without going this extra step

Page 12: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 9

Hold or Participate in TweetChatsA chat session using TwitterCommunity of like-minded people in

TwitterSmall biz using effectively: #SBBUZZ #DIYMKT #SMBIZ

Page 13: 10 Practical Tips for Using Twitter to Grow a Small Business

Tip 10

Use Tools for EfficiencyTweetBeep AlertsScheduled tweets: TweetLater &

AdjixBe careful of automatic “add

followers” software

Page 14: 10 Practical Tips for Using Twitter to Grow a Small Business

Bonus Tip

Be Authentic!Distinguish yourself from the bots

on TwitterBe YOU! There’s only one YOU

Page 15: 10 Practical Tips for Using Twitter to Grow a Small Business

What else would you like to know?

Page 16: 10 Practical Tips for Using Twitter to Grow a Small Business

Thank you!

Anita Campbellhttp://smallbiztrends.com

Twitter: @smallbiztrends