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Life Insurance Review
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Reviewing Life Insurance Policies
Your customers should look to you when it comes to their life insurance coverage. After all, you’re the expert.
So when you take the initiative and review your customers’ policies every one to two years, it’s an opportunity for you to build loyalty and increase your business.
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What you gain
A chance to prove your interest and knowledge to your customers
Loyalty that can last for years – even to the next generation
The opportunity to build your business with existing customers
Cross-selling opportunities Explicit and enthusiastic referrals
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What your customers gain
The chance to consider the changes in their lives and financial situations
The opportunity to adjust their life insurance coverage, or opt to keep their current policy
Peace of mind, knowing they have proper policies that will take care of their loved ones
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Building on your current customer base can be simple During these economic times, it’s easy for
people to overlook the purchase of new life insurance polices. However, people who already own policies understand that fixed life insurance is still a solid, stable investment. That’s why working with your current customers is an essential part of building your business.
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Ten most common life insurance mistakes The insured’s estate is named
as beneficiary Failure to name at least two
“backup” beneficiaries Failed to check policies at
least every 3 years Product does not match the
problem The amount of coverage is
inadequate for current goals Policy proceeds are payable
outright to minor children or grandchildren
All the insurance is owned by the insured
No investigation to see if the insured’s business can provide insurance on a more cost- or tax-efficient basis
Forgot that term insurance (including group term coverage) will self-terminate or become prohibitively expensive to carry
Insurance has been purchased or treated as a commodity
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Your plan is already in place
A life insurance review is simple when you follow these four stepsGet in touchHave a conversationEvaluate and analyzePresent meaningful solutions
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Rocky Mountain Insurance Network’s Program We have developed a “Professional Life
Insurance Management Program” This program was set up to make the
policy review process as easy as possible for you and your clients
We will assist you in completing the policy review on your clients
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Professional Life Insurance Management Program includes: Pre-approach letter – for you to send to your
clients Policy Fact Finder – form used to gather current
policy information Broker Authorization – letter signed by client
giving you and RMIN authorization to obtain information on current in force policy
Complete Policy Review – form detailing entire review process and our recommendations
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Your role vs. RMIN
Your role Get in touch Have a conversation Complete our Policy Fact
Finder form Obtain a Broker
Authorization Send above information to
RMIN
Our role After receiving the Policy
Fact Finder and Broker Authorization, we will request an in force ledger from current carrier
Do a Complete Policy Review and make a recommendation for you to present to your client
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Step 1 – Getting in touch
If you have a close, personal relationship, you could just make a simple phone call and set up an appointment
A pre-approach letter that you can personalize to your clients
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Step 2 – Have a conversation
What’s going on in your customer’s life? Whether there have been subtle changes or major ones, it’s easy for people to overlook their life insurance policies as their situations change
Income – promoted, laid off, changed job, retired Family – new birth or adoption, grandchildren, elderly parent Home – new home, paid off mortgage Martial status – marriage, divorce Heath – weight loss, quit smoking Inflation – if 10, 15 or 20 years old, may no longer be adequate
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Other conversations that may be helpful Young customers
Many of them have term insurance, but should they consider a long-term policy?
Middle-aged customers Are they paying too much for adequate protection for their families?
Should they look at polices that will help them build cash value? Business owners
Are they using their life insurance effectively, by using it to handle continuation plans, benefit plans or key person coverage?
Trustees Are they exposing themselves to unnecessary liability and legal risk by
managing policies that are not their own?
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During this conversation
Complete a Policy Fact Finder form on your client
Complete a Broker Authorization letter with your client
Send this information to RMIN
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Reasons to consider maintaining the status quo New contestable period Existing loans New acquisitions costs New suicide period Guaranteed crediting rates Surrender period Change for the worst in underwriting status
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Reasons to consider exchanging a policy Secondary guarantees – universal life
products with death benefit guarantees Lower mortality rates – all products are
now on 2001 CSO tables More competitive plans Preferred/Special underwriting Extended maturity dates
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Step 3 – Evaluate and analyze
Rocky Mountain Insurance Network will Obtain any information needed on the current in force
policies Run current illustrations and compare all options Do a Complete Policy Review and make appropriate
recommendations Provide you with the details and information you need
to follow up with your client
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Step 4 – Present meaningful solutions Now, you know your customer’s life
insurance coverage inside and out Your recommendation may be as simple
as changing a beneficiary Or, through the Complete Policy Review
completed by RMIN, you now have better options to present to your client for them to consider
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If new policy is recommended
RMIN will provide you with all applications, etc. needed to get started
RMIN will manage the case from beginning to end
RMIN pays out the highest street comp available – no broker haircut on fixed business and your appointment is direct with the carrier!!
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We’re only a phone call away
Call us today at (800) 846-3997 to get started
Visit our web site at www.rmin-insurance.com today.
“In Business For Yourself, Not By Yourself”