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Page 1: 1 2 Gambaran Umum Perkuliahan HR - MIS 3 Struktur Perkuliahan Mata Kuliah : Human Resource–Management Information System (HR-MIS) Bobot : 3 SKS Frekuensi

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Page 2: 1 2 Gambaran Umum Perkuliahan HR - MIS 3 Struktur Perkuliahan Mata Kuliah : Human Resource–Management Information System (HR-MIS) Bobot : 3 SKS Frekuensi

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Gambaran Umum Perkuliahan

HR - MIS

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Struktur Perkuliahan• Mata Kuliah : Human Resource–Management Information System (HR-MIS)• Bobot : 3 SKS• Frekuensi : (14 sesi kuliah tatap muka X 1 pekan sekali) + UTS + UAS• Penilaian :

• Tugas/Kuis 30%• UTS 30%• UAS 30%• Kehadiran 10%

• Buku Teks :1. Haag. S., Cummings, M.(2008). Management Information Systems for the

Information Age.7. McGraw-Hill International. New York.2. Turban, E,;Leidner, D.; Mc Lean, E.; & Wetherbe, J. (2007). Information

Technology for Management: Transforming Organizations in the Digital Economy.7. John Wiley & Sons. New York.

3. Laudon, K. C.; Laudon, J. P.(2007). Management Information Systems: Managing the Digital Firm.10. Pearson Prentice Hall. New Jersey. 4. McLeod, R. Jr.;Schell, G. P. (2007). Management Information Systems.10. Pearson Prentice Hall. New Jersey.

5. Baltzan, P.; Phillips, A. (2009). Business Driven Information Systems.2. McGraw-Hill International. New York.

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Struktur Perkuliahan ( Lanjutan )• Buku Teks :

6. Rainer Jr., R. K.; Turban, E. (2009). Introduction to Information Systems: Enabling and Transforming Business.2. John Wiley & Sons. New York.7. Martin, E. W. (2005). Managing Information Technology.5. Pearson Prentice Hall. New Jersey.8. Turban, E.; Aronson, J. E.; Liang, T. P. (2005). Decision Support Systems and Intelligent Systems. 7. Pearson Prentice Hall. New Jersey.

9.Meade, James G. (2003). The Human Resources Software Hanbook: Evaluating Technology Solutions for Your Organization. Pfeiffer. A Willey Imprint. SF.10.Noe, R. A.; Hollenbeck, J. R.; Gerhart, B.; Wright, P. M. (2008). Human Resource Management: Gaining a Competitive Advantage.6. McGraw-Hill International. New York.11.Dessler, G. (2008). Human Resource Management. 11. Pearson Prentice Hall. New Jersey.

* Hand-outs. *Proquest * Internet.

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Topik BahasanSesi Topik Bahasan1. -Pemahaman MSDM, Aktivitas, tanggung

jawab , peran, dan fungsi HRD, kompetensi, tantangan, perencanaan strategis, dan formulasi strategi untuk meraih Competitive Advantage.-Contoh, Diskusi, Tugas 1.-Penjelasan tugas presentasi kelompok (dijelaskan berulang pada setiap kesempatan perkuliahan tatap muka)

2. -Konsep Sistem, Informasi, knowledge, SI, Teknologi Informasi, Organisasi, Manajemen,SIM,Permodelan SIM,dan Sistem Pengolahan Transaksi pada divisi HRD-Contoh, Diskusi, Tugas 2.

3. -Investasi TI, Metode Perolehan Software, SDLC, RAD,Prototyping, Metode Implementasi Sistem.-Contoh, Diskusi, Review 1.

4. -Decision Making, Systems Approach, Jenis Keputusan, Peran TI, BPM dan aplikasinya pada Divisi HRD.- Contoh, Diskusi, Tugas 3

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Topik Bahasan (lanjutan)Sesi Topik Bahasan

5. -Business Intelligence, Artificial Intelligence, Office Automation, Decision Support Systems (DSS), Executive Information Systems (EIS), Expert Systems, dan Enterprice Resource Planning (ERP).-Contoh, Diskusi, Review 2.

6. -Database Management Systems (DBMS)-Knowledge Management (KM)- Contoh, Diskusi, Tugas 4.

7. -Sistem Informasi SDM-Competitive Advantage (Keunggulan Daya Saing)- Contoh, Diskusi, KUIS 1.

8. U T S

9. -Peran SDM dalam pelaksanaan E-Business, E-Commerce, E-Government, dan E-CRM (Electronic-Customer Relationship Management).-Contoh, Diskusi , Tugas 5.

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Topik Bahasan (lanjutan)

Sesi Topik Bahasan

10. - Peran SDM dalam pelaksanaan proses bisnis E-SCM ( Supply Chain Management / Manajemen Rantai Pasokan).- Contoh, Diskusi.

11. - Pengenalan beberapa penyedia utama HR-Software: SAP, Oracle, Peoplesoft, J.D. Edwards, Lawson Software, SAS, BAAN, dsb.- Konsultansi.- Contoh, Diskusi, Tugas 6.

12. - Pengenalan beberapa produk HR-Software: !Track-It HR, People Track, Employease, iVantage, Genesys Enterprise Series, dsb.- Contoh, Diskusi, Review 3.

13. - Implikasi Etika dalam Teknologi Informasi dan Pengamanan Sistem Informasi.- Contoh, Diskusi, kuis 2.

14. - Presentasi Tugas Akhir Kelompok (Bagian I)

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Topik Bahasan (lanjutan)

Sesi Topik Bahasan

15.- Presentasi Tugas Akhir Kelompok (Bagian 2)- Review 4.

16. U A S

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Kesepakatan Aturan Perkuliahan• Jam Kuliah

• Kuliah Sabtu : 10.45 – 13.15• Kuliah Minggu : 14.00 - 16.30• Toleransi keterlambatan bagi dosen dan mahasiswa:

maksimum 15 menit.

• Tata tertib mhs dalam ruang kuliah: - Mengikuti perkuliahan dengan tertib - Tidak mengaktifkan Laptop - Bertanya dan berdiskusi - Mengejakan tugas dan presentasi sesuai instruksi.

• Maksimum ketidakhadiran dalam 1 semester: 4 kali perkuliahan dengan nilai minimal kehadiran hanya 65.

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Human Resource ManagementHuman Resource ManagementGaining a Competitive AdvantageGaining a Competitive Advantage

Human Resource Management: Human Resource Management:

Gaining a Competitive AdvantageGaining a Competitive Advantage

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Learning ObjectivesLearning Objectives

After reading this chapter, you should be able to:After reading this chapter, you should be able to: Discuss the roles and activities of a company’s human resource Discuss the roles and activities of a company’s human resource

management functionmanagement function Discuss the implications of the economy, the makeup of the labor Discuss the implications of the economy, the makeup of the labor

force, and ethics for company sustainabilityforce, and ethics for company sustainability Discuss how human resource management affects a company’s Discuss how human resource management affects a company’s

balanced scorecardbalanced scorecard Discuss what companies should do to compete in the global Discuss what companies should do to compete in the global

marketplacemarketplace Identify the characteristics of the workforce and how they Identify the characteristics of the workforce and how they

influence human resource managementinfluence human resource management Discuss human resource management practices that support Discuss human resource management practices that support

high-performance work systemshigh-performance work systems Provide a brief description of human resource management Provide a brief description of human resource management

practicespractices

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IntroductionIntroduction

CompetitivenessCompetitiveness – a company’s – a company’s ability to maintain and gain market ability to maintain and gain market shareshare

Human resource managementHuman resource management – – the policies, practices, and systems the policies, practices, and systems that influence employees’ behavior, that influence employees’ behavior, attitudes, and performanceattitudes, and performance

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Responsibilities of HR Responsibilities of HR Departments Departments Company Company PerformancePerformance

(P, O)(P, O)Employment Analysis, Design, and Employment Analysis, Design, and Planning Planning

(St)(St)Recruiting & SelectingRecruiting & Selecting (St)(St)Training and developmentTraining and development (St)(St)CompensationCompensation (St)(St)BenefitsBenefits (St)(St)Employee servicesEmployee services (St)(St)Employee and community relationsEmployee and community relations (St, Ld,Ctr)(St, Ld,Ctr)Personnel records / Performance Personnel records / Performance

Management Management (St)(St)Health and safetyHealth and safety (P)(P)Strategic planningStrategic planning

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More Explanations:More Explanations: (1.Phys) Compensation(1.Phys) Compensation: : wage, salary, incentive wage, salary, incentive

pay, executive compensation, rewards.pay, executive compensation, rewards. (2.Safe&Secr)Benefits(2.Safe&Secr)Benefits: insurance, vacation leave, : insurance, vacation leave,

retirement plans, profit sharing.retirement plans, profit sharing. (2.Safe&Secr)Employee services(2.Safe&Secr)Employee services: Employee : Employee

assistance programs / counseling, relocation assistance programs / counseling, relocation services, outplacement services.services, outplacement services.

(3.Love&Belonging)Employee & community (3.Love&Belonging)Employee & community relationsrelations: attitude surveys, labor relations, : attitude surveys, labor relations, publications, labor law compliance, discipline.publications, labor law compliance, discipline.

(4.Esteem&Recog)Personnel records(4.Esteem&Recog)Personnel records: HR-: HR-Information systems & Records.Information systems & Records.

(2.Safe&Secr)Health and safety(2.Safe&Secr)Health and safety: safety : safety inspection,drug testing,etcinspection,drug testing,etc

(5.Self Act)Strategic planning(5.Self Act)Strategic planning: forecasting, long-: forecasting, long-term planning, mergers and acquisitions, term planning, mergers and acquisitions, international human resources.international human resources.

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What Roles Do What Roles Do HR Departments Perform?HR Departments Perform?

AdministrativeServices and Transactions:

Business Partner Services

Strategic Partner:HumanResources

*Hiring*Staffing*Compensation, etc

*Contributing to business strategy (Developing HR Practices)*Emphasizing HR Knowledge

*Helping implement business plan*Designing effective system to ensure competencies

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What Competencies Do HR What Competencies Do HR Professionals Need?Professionals Need?

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How is the HRM Function How is the HRM Function Changing?Changing?

Time spent on administrative tasks is decreasing Time spent on administrative tasks is decreasing and its roles as a strategic business partner, and its roles as a strategic business partner, change agent, and employee advocate are change agent, and employee advocate are increasingincreasing

This shift presents two important challenges:This shift presents two important challenges: Self-serviceSelf-service – giving employees online access to – giving employees online access to

information about HR issuesinformation about HR issues OutsourcingOutsourcing – the practice of having another – the practice of having another

company provide servicescompany provide services

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How is the HRM Function How is the HRM Function Changing?Changing?

As part of its strategic role, one of the key As part of its strategic role, one of the key contributions that HR can make is to contributions that HR can make is to engage in evidence-based HR.engage in evidence-based HR.

Evidence-based HR Evidence-based HR – demonstrating – demonstrating that human resource practices have a that human resource practices have a positive influence on the company’s positive influence on the company’s bottom line or key stakeholders.bottom line or key stakeholders.

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The HRM ProfessionThe HRM Profession

HR salaries vary depending on education HR salaries vary depending on education and experience as well as the type of and experience as well as the type of industryindustry

The primary professional organization for The primary professional organization for HRM is the Society for Human Resource HRM is the Society for Human Resource Management (SHRM)Management (SHRM)

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Competitive Challenges Competitive Challenges Influencing HRMInfluencing HRM

Three competitive challengesThree competitive challenges that that companies now face will increase the companies now face will increase the importance of HRM practices:importance of HRM practices:

The Global Challenges: economic and societal/social

The Challenge ofSustainability

The TechnologyChallenge

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The Sustainability ChallengeThe Sustainability Challenge

SustainabilitySustainability refers to the ability of a refers to the ability of a company to survive and succeed in a company to survive and succeed in a dynamic competitive environmentdynamic competitive environment

StakeholdersStakeholders refers to shareholders, the refers to shareholders, the community, customers, and all other community, customers, and all other parties that have an interest in seeing parties that have an interest in seeing that the company succeedsthat the company succeeds

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The Sustainability ChallengeThe Sustainability Challenge

Sustainability includes the ability to: Sustainability includes the ability to: provide a return to shareholdersprovide a return to shareholders provide high-quality products, services, provide high-quality products, services,

and work experiences for employeesand work experiences for employees increase value placed on intangible increase value placed on intangible

assets and human capitalassets and human capital social responsibilitysocial responsibility Adapting to changing characteristics Adapting to changing characteristics

and expectations of the labor forceand expectations of the labor force Legal and ethical issuesLegal and ethical issues Effectively use new work arrangementsEffectively use new work arrangements

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The Sustainability ChallengeThe Sustainability Challenge

The changing structure of the economyThe changing structure of the economy

Skill demands for jobs are changingSkill demands for jobs are changing

Knowledge is becoming more valuableKnowledge is becoming more valuable Intangible assetsIntangible assets -- human capital, customer -- human capital, customer

capital, social capital, and intellectual capitalcapital, social capital, and intellectual capital Knowledge workersKnowledge workers – employees who – employees who

contribute to the company through a contribute to the company through a specialized body of knowledgespecialized body of knowledge

EmpowermentEmpowerment – giving employees – giving employees responsibility and authority to make decisions responsibility and authority to make decisions regarding all aspects of product development regarding all aspects of product development or customer serviceor customer service

Learning organization Learning organization

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Examples of Intangible Examples of Intangible AssetsAssets

Human CapitalHuman Capital: Tacit knowledge, : Tacit knowledge, Education, Work-related knowhow & Education, Work-related knowhow & competence.competence.

Customer CapitalCustomer Capital: Customer relationships, : Customer relationships, Brands, Customer loyalty, Distribution Brands, Customer loyalty, Distribution channels.channels.

Social CapitalSocial Capital: Corporate culture, : Corporate culture, Management practices, Informal Management practices, Informal networking systems, Coaching/mentoring networking systems, Coaching/mentoring relationship.relationship.

Intellectual CapitalIntellectual Capital: Patents, Copyrights, : Patents, Copyrights, Trade secrets, Intellectual property.Trade secrets, Intellectual property.

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The Sustainability ChallengeThe Sustainability Challenge

Changes in Employment Expectations:Changes in Employment Expectations:

PPsychological contract sychological contract : : what the what the company will provide in return.company will provide in return.

Alternative work arrangementsAlternative work arrangements:: Independent contractors, on-call workers, Independent contractors, on-call workers, temporary workers, part-time workers.temporary workers, part-time workers.

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The Balanced ScorecardThe Balanced Scorecard

The The balanced scorecardbalanced scorecard gives managers the gives managers the opportunity to look at the company from the opportunity to look at the company from the perspective of internal and external customers, perspective of internal and external customers, employees and shareholders.employees and shareholders.

The The balanced scorecardbalanced scorecard should be used to: should be used to: Link human resource management activities to the Link human resource management activities to the

company’s business strategy.company’s business strategy. Evaluate the extent to which the human resource Evaluate the extent to which the human resource

function is helping the company meet it’s strategic function is helping the company meet it’s strategic objectives.objectives.

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The Balanced ScorecardThe Balanced Scorecard

How do customers see us?How do customers see us? What must we excel at?What must we excel at? Can we continue to improve and create value?Can we continue to improve and create value? How do we look to shareholders?How do we look to shareholders?

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The 10-Step HR The 10-Step HR Scorecards ProcessScorecards Process

1.1. Define the business strategies.Define the business strategies.

2.2. Outline the company’s value chain activities.Outline the company’s value chain activities.

3.3. Outline a strategy map.Outline a strategy map.

4.4. Identify the strategically required organizational Identify the strategically required organizational outcomes.outcomes.

5.5. Identify the required workforce behaviors.Identify the required workforce behaviors.

6.6. Identify the strategically relevant HR System Identify the strategically relevant HR System policies and activities, such as training and policies and activities, such as training and grievance systems.grievance systems.

7.7. Create HR Scorecard.Create HR Scorecard.

8.8. Design the HR Scorecard measurement system.Design the HR Scorecard measurement system.

9.9. Summarize the Scorecard measures in digital Summarize the Scorecard measures in digital dashboard.dashboard.

10.10. Periodically re-evaluate the measurement system.Periodically re-evaluate the measurement system.

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The HR ScorecardThe HR Scorecard

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PERSPECTIVE QUESTIONS ANSWERED EXAMPLES OF CRITICAL EXAMPLES OF CRITICAL BUSINESS INDICATOR HR INDICATORS

Customer How do customers see us? Time, quality, performance, *Employee satisfaction with service, cost HR department services

*Employee perceptions of the company as an employer

Internal What must we excel at? *Processes that influence *Training cost per employee

customer satisfaction *Turnover rates *Availability of information *Time to fill open positions

on service and/or manufacturing processes

Innovation Can we continue to *Improve operating efficiency *Employee/skills

and to improve and create *Launch new products competency levels

learning value? *Continuous improvement *Engagement survey results

*Empowering of workforce *Change management *Employee satisfaction capabilityFinancial How do we look to *Profitability *Compensation & benefits

shareholders? *Growth per employee *Shareholder value *turnover costs

*Profits per employee *Revenues per employee

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Example of The Value Chain for a hotelExample of The Value Chain for a hotel

Marketing &Sales

•Advertising

•Salesclerktraining

•Marketresearch

GuestReservation

•Take callsby 3rd ring

•Professionalhandling ofquestions

*3-min faxed reservation

Inbound GuestServices

•Airport pickup

•Front door welcome &Unloading

*Quik front-deskservice

In-Room Services

•Clean rooms

•24-hour roomServive

*200-channel TV

Amenities

*5-star food &Service

•Expert personalTrainer

•24-hour pool

Outbound GuestServices

*In-room TVCheckout

*Fast front-deskCheckout

*Airport VansEvery 10 min

*Bellboy service

Human Resource ManagementRecruitment, Selection, Training, Appraisal, and compensation.

General AdministrationGeneral Management, Accounting, Safety, and Maintenance

TechnologyComputer Systems, Phone and Internet Systems, and TV Services

SupportActivities:

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Example of a Strategy Map for X AirlinesExample of a Strategy Map for X AirlinesShareholdervalue

Profit & returnOn assets

Attract & keepcustomers

Fast planeturnarounds

CommittedGround & Flightcrews

Grow revenues

On-timeflights

Fewer planes

Low prices

Customer aims

Internaloperations

EmployeeConsiderations

Financial aims

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Customer Service and Customer Service and Quality EmphasisQuality Emphasis

Total Quality Management (TQM)Total Quality Management (TQM): a : a cooperative form between labor and cooperative form between labor and management to improve quality and management to improve quality and productivity.productivity.

Core values of TQM include:Core values of TQM include: designing methods and processes to meet the designing methods and processes to meet the

needs of customersneeds of customers all employees receive training in qualityall employees receive training in quality promotion of cooperation with vendors, promotion of cooperation with vendors,

suppliers, and customerssuppliers, and customers management gives feedback on progressmanagement gives feedback on progress

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Customer Service and Customer Service and Quality EmphasisQuality Emphasis Malcolm Baldrige National Quality Malcolm Baldrige National Quality

AwardAward: An award established in 1987to : An award established in 1987to promote quality awareness and promote quality awareness and achievements: achievements: 300-1000-hour exam, 300-1000-hour exam, Leadership Leadership 120, KM 90, Strat Plan 85, Workforce focus 85, Process 120, KM 90, Strat Plan 85, Workforce focus 85, Process Managt 85, Bus result 450, Custmr&Market Focus 85 = Managt 85, Bus result 450, Custmr&Market Focus 85 = total of 1000 points.total of 1000 points.

ISO 9000:2000 ISO 9000:2000 : Certificate of : Certificate of Quality Quality standards adopted worldwide.standards adopted worldwide.

ISO: International Organization for ISO: International Organization for Standardization. Standardization.

Six Sigma processSix Sigma process: System of : System of measuring, analyzing, improving, and measuring, analyzing, improving, and controlling processes to meet quality controlling processes to meet quality standards.standards.

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Changing DemographicsChanging DemographicsDiversity of the WorkforceDiversity of the Workforce

Internal labor forceInternal labor force is the labor force of is the labor force of current employeescurrent employees

External labor marketExternal labor market includes persons includes persons actively seeking employmentactively seeking employment

The U.S. workforce is aging rapidlyThe U.S. workforce is aging rapidly

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Managing a Diverse WorkforceManaging a Diverse Workforce

To successfully manage a diverse To successfully manage a diverse workforce, managers must develop a new workforce, managers must develop a new set of skills, including:set of skills, including:

Communicating effectively with employees from a Communicating effectively with employees from a wide variety of cultural backgroundswide variety of cultural backgrounds

Coaching and developing employees of different Coaching and developing employees of different ages, educational backgrounds, ethnicity, physical ages, educational backgrounds, ethnicity, physical ability, and raceability, and race

Providing performance feedback that is based on Providing performance feedback that is based on objective outcomesobjective outcomes

Creating a work environment that makes it Creating a work environment that makes it comfortable for employees of all backgrounds to comfortable for employees of all backgrounds to be creative and innovativebe creative and innovative

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Legal and Ethical IssuesLegal and Ethical Issues Five main areas of the legal environment have Five main areas of the legal environment have

influenced HRM over the past 25 yearsinfluenced HRM over the past 25 years Equal employment opportunity legislationEqual employment opportunity legislation Employee safety and healthEmployee safety and health Employee pay and benefitsEmployee pay and benefits Employee privacyEmployee privacy Job securityJob security

Women and minorities still face the “glass Women and minorities still face the “glass ceiling”ceiling”

Sarbanes-Oxley Act of 2002Sarbanes-Oxley Act of 2002: : a congressional act a congressional act passed in response to illegal and unethical passed in response to illegal and unethical behavior by managers and executives.behavior by managers and executives.

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Legal and Ethical IssuesLegal and Ethical Issues

Ethical HR practices:Ethical HR practices: HRM practices must result in HRM practices must result in

the greatest good for the largest the greatest good for the largest number of peoplenumber of people

Employment practices must Employment practices must respect basic human rights of respect basic human rights of privacy, due process, consent, privacy, due process, consent, and free speechand free speech

Managers must treat Managers must treat employees and customers employees and customers equitably and fairlyequitably and fairly

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The Global ChallengeThe Global Challenge

To survive companies must compete in To survive companies must compete in international marketsinternational markets

Be prepared to deal with the global Be prepared to deal with the global economy. economy.

Offshoring – exporting of jobs from Offshoring – exporting of jobs from developed countries to less developed developed countries to less developed countriescountries

Onshoring – exporting jobs to rural parts Onshoring – exporting jobs to rural parts of the United Statesof the United States

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The Technology ChallengeThe Technology Challenge

The overall impact of the The overall impact of the InternetInternet

The Internet has created a The Internet has created a new business model – e-new business model – e-commerce – in which commerce – in which business transactions and business transactions and relationships can be relationships can be conducted electronicallyconducted electronically

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The Technology ChallengeThe Technology Challenge

Advances in technology have:Advances in technology have: changed how and where we workchanged how and where we work resulted in resulted in high-performance work high-performance work

systemssystems increased the use of teams to improve increased the use of teams to improve

customer service and product qualitycustomer service and product quality changed skill requirementschanged skill requirements increased working partnershipsincreased working partnerships led to changes in company structure led to changes in company structure

and reporting relationshipsand reporting relationships

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The Technology ChallengeThe Technology Challenge Advances in technology have:Advances in technology have:

increased the use and availability of increased the use and availability of Human Resource Information Human Resource Information SystemsSystems (HRIS) (HRIS)

increased the use and availability of increased the use and availability of e-e-HRM: HRM: **audio/video learning programaudio/video learning program

*online job application,training,*online job application,training, compensation and benefitscompensation and benefits.. increased the competitiveness in high increased the competitiveness in high

performance work systems:performance work systems: * peer interview* peer interview *team-based performance pay*team-based performance pay

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Meeting Competitive Challenges Meeting Competitive Challenges Through HRM PracticesThrough HRM Practices

HRM practices that help companies deal with HRM practices that help companies deal with the three competitive challenges the three competitive challenges ((sustainability, global, and technologysustainability, global, and technology) can be ) can be grouped into four dimensions:grouped into four dimensions: The human resource environment The human resource environment : : linking HRM linking HRM

practices to the company’s business objectives, practices to the company’s business objectives, complying with laws, motivating & satisfying the complying with laws, motivating & satisfying the employees, maximizing customer service, quality, employees, maximizing customer service, quality, and productivity.and productivity.

Acquiring and preparing human resourcesAcquiring and preparing human resources: : Employment analysis, design, and planning, Employment analysis, design, and planning, recruiting ,selecting. Educating, and training.recruiting ,selecting. Educating, and training.

Assessment and development of human resourcesAssessment and development of human resources:: measuring employees’ performance, preparing for measuring employees’ performance, preparing for

future work roles, and promoting. future work roles, and promoting. Compensating human resources:Compensating human resources: Creating pay Creating pay

systems, Rewarding contributions, giving systems, Rewarding contributions, giving benefits,etc.benefits,etc.

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Meeting Competitive Challenges Meeting Competitive Challenges Through HRM PracticesThrough HRM Practices

Managing internal and external Managing internal and external environmental factors allows employees environmental factors allows employees to make the greatest possible contribution to make the greatest possible contribution to company productivity and to company productivity and competitivenesscompetitiveness

Customer needs for new products or Customer needs for new products or services influence the number and type of services influence the number and type of employees businesses need to be employees businesses need to be successfulsuccessful

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Meeting Competitive Meeting Competitive Challenges Through HRM Challenges Through HRM PracticesPractices

Managers need to ensure that employees Managers need to ensure that employees have the necessary skills to perform have the necessary skills to perform current and future jobs.current and future jobs.

Besides interesting work, pay and Besides interesting work, pay and benefits are the most important incentives benefits are the most important incentives that companies can offer employees in that companies can offer employees in exchange for contributing to productivity, exchange for contributing to productivity, quality, and customer servicequality, and customer service

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Human Resource ManagementHuman Resource ManagementGaining a Competitive Gaining a Competitive AdvantageAdvantage

Strategic Human Resource Strategic Human Resource ManagementManagement

McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, All Rights Reserved.

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Learning ObjectivesLearning ObjectivesAfter reading this chapter, you should be able to:After reading this chapter, you should be able to: Describe the differences between strategy formulation and Describe the differences between strategy formulation and

strategy implementation.strategy implementation. List the components of the strategic management process.List the components of the strategic management process. Discuss the role of the HRM function in strategy formulation.Discuss the role of the HRM function in strategy formulation. Describe the linkages between HRM and strategy formulation.Describe the linkages between HRM and strategy formulation. Discuss the more popular typologies of generic strategies and Discuss the more popular typologies of generic strategies and

the various HRM practices associated with each.the various HRM practices associated with each. Describe the different HR issues and practices associated with Describe the different HR issues and practices associated with

various directional strategies.various directional strategies.

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IntroductionIntroduction

Goal of strategic managementGoal of strategic management – To deploy – To deploy and allocate resources in a way that gives and allocate resources in a way that gives organization a competitive advantage.organization a competitive advantage.

HRM function must be integrally involved in the HRM function must be integrally involved in the company’s strategic management process.company’s strategic management process.

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What is Strategic What is Strategic Management?Management?

Strategic ManagementStrategic Management is a is a process, an approach to addressing process, an approach to addressing the competitive challenges an the competitive challenges an organization faces.organization faces.

Strategic human Strategic human resource managementresource management is is the pattern of planned human the pattern of planned human resource deployments and activities resource deployments and activities intended to enable an organization intended to enable an organization to achieve its goals.to achieve its goals.

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Components of the Strategic Components of the Strategic Management ProcessManagement Process

Strategy FormulationStrategy Formulation

Strategy ImplementationStrategy Implementation

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Model of the Strategic Model of the Strategic Management ProcessManagement Process

Strategy Formulation Strategy ImplementationHR PracticesRecruiting, Training,Performance management, Labor relations, Employee relations, Job analysisJob design, Selection,Development, Pay structure, Incentives,Benefits

FirmPerformanceProductivity,Quality,Profitability

HumanResourceActionsBehaviors,Results

HumanResourceCapabilitySkills,Abilities,Knowledge

HumanResourceNeedsSkillsBehaviorCulture

StrategicChoice

GoalsMission

ExternalAnalysisOpportunitiesThreats

InternalAnalysisStrengthsWeaknesses

Forecasts of Labor Demand

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The Role of HRM in The Role of HRM in Strategy FormulationStrategy Formulation

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Strategy FormulationStrategy FormulationExternalanalysisOpportunitiesThreats

StrategicChoice

Goals

InternalanalysisStrengthsWeaknesses

Mission

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Strategy FormulationStrategy Formulation

Five components of the strategic management Five components of the strategic management process:process: A missionA mission is a statement of the organization's reasons is a statement of the organization's reasons

for being.for being. GoalsGoals are what the organization hopes to achieve in the are what the organization hopes to achieve in the

medium-to long-term futuremedium-to long-term future External analysisExternal analysis consists of examining the consists of examining the

organization's operating environment to identify strategic organization's operating environment to identify strategic opportunities and threats.opportunities and threats.

Internal analysisInternal analysis attempts to identify the organization's attempts to identify the organization's strengths and weaknesses.strengths and weaknesses.

Strategic choiceStrategic choice is the organization's strategy, which is the organization's strategy, which describes the ways the organization will attempt to fulfill describes the ways the organization will attempt to fulfill its mission and achieve its long term goals.its mission and achieve its long term goals.

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Strategy ImplementationStrategy Implementation

Productmarketstrategy

Rewardsystems

Selection,training, anddevelopmentof people

Types ofInformation

Organizationalstructure

Task Design

Performance

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HRM PracticesHRM Practices• Job Analysis - the process of

getting detailed information about jobs.

• Recruitment - the process through which the organization seeks applicants.

• Training - a planned effort to facilitate learning of job-related knowledge, skills, and behavior.

• Job design - making decisions about what tasks should be grouped into a particular job.

• Selection - identifying the applicants with the appropriate knowledge, skills, and ability.

• Development - the acquisition of knowledge, skills, and behavior that improves employees' ability to meet the challenges of future jobs.

• Performance management - helps ensure that employees’ activities and outcomes are congruent with the organization’s objectives.

• Pay structure, incentives, and benefits.• Labor and employee relations.

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Strategic TypesStrategic Types

Porter's Generic StrategiesPorter's Generic Strategies overall cost leadershipoverall cost leadership DifferentiationDifferentiation FocusFocus

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HRM Needs in Strategic TypesHRM Needs in Strategic Types

Different strategies require different types of Different strategies require different types of employees. employees.

Role BehaviorsRole Behaviors:: Cost strategy firms seek efficiency and therefore Cost strategy firms seek efficiency and therefore

carefully define the skills they need in employees carefully define the skills they need in employees and use worker participation to seek cost-saving and use worker participation to seek cost-saving ideas.ideas.

Differentiation firms need creative risk takers.Differentiation firms need creative risk takers.

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Directional StrategiesDirectional Strategies

Downsizing

External GrowthStrategy

ConcentrationStrategy

Internal GrowthStrategy: new market, differentiation, International Expansion.

Mergers and Acquisitions

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The Role of HR in Providing The Role of HR in Providing a Competitive Advantagea Competitive Advantage

Emergent Strategies Emergent Strategies - Those that evolve - Those that evolve from the grass roots of the organization: from the grass roots of the organization: the company facilitates communication the company facilitates communication throughout the organization.throughout the organization.

Enhancing Firm Competitiveness Enhancing Firm Competitiveness : : Continually learning organizations.Continually learning organizations.

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THE ENDTHE END