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ANYTHING

00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move

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Page 1: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move

ANYTHING

Page 2: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move

Crocodile Brain

Mid Brain

Neocortex3

1

2

Page 3: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move

NOVEL

Always fearful and suspicious, the Croc brain is making decision to keep you away from danger.

BORING?IGNORE IT.

FAST

VISUALCONCRETE

HIGH CONTRAST

NOT SAFE?RUN.

COMPLICATED?RADICALLY SUMMARIZE.

ANYTHING

The Croc Brain is Picky and a Cognitive Miser Whose Primary Instinct is Survival

Going to igore you if possible- and won’t do a lot of work

Page 4: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move

Capital is a commodity - you are the Prize.

Di�cult to move forward until they engage.

When you have enough credibilty, you can �ip the frame

A NEW STRUCTURE FOR PITCHING

PRIZING, HOOKPOINT, QUALIFYING

ANYTHING

Page 5: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move

ANYTHING

Page 6: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move

NEW MODEL OF PITCHING

THE BIG IDEA

PRIZING

PRIZING

TENSION & NOVELTY

INTRIGUE PINGS

FRAME CONTROL

CALIBRATION

CREATES HIGH STATUS

TIME CONSTRAINTPUSH-PULL

DEAL

MARKET FORCES&

CHANGE BLINDNESS

ANYTHING

Page 7: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move

THE BIG IDEA: FRAME CONTROL

Every meeting, pitch and presentation is a social enounter that is governed by frames. Frames are a point-of-view,

a perspective - a position.

Frames don’t combine or mix - they collide.

The strongest frame always wins.

Page 8: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move
Page 9: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move

ANYTHING

Page 10: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move
Page 11: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move
Page 12: 00 OREN KLAFF conference presentation - Pitch …pitchanything.com/wp-content/uploads/_pdfs/PITCH ANYTHING COMPANION...Capital is a commodity - you are the Prize. Di˜cult to move