YTB 2020 Tertiary Participant Guidebook Final updated on ......ï 'hdu

Participants’ Guide 2020

Tertiary Category

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Content Page 2 WELCOME NOTE

From the organizer

3 COMPETITION TIMELINE From launch to finals

4 JUDGING CRITERIA Of the competition

5 COMPETITION AWARDS Of the competition

6 BIDDING FORMAT For problem statements

7 FINAL SUBMISSION FORMATS For the competition

13 HOW TO LOG INTO ZOOM For the competition

14 HOW TO UPLOAD INTO DROPBOX For the competition

15 RULES AND CONDITIONS Of the competition

16 INTELLECTUAL PROPERTY Patent, trademark and copyright

17 ACKNOWLEDGMENTS Of all contributors and partners

Participants’ Guidebook

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Dear Young Trailblazers, Today, we live in a world that is disrupted by new technologies and digital applications. Ride-sharing services like Grab are ubiquitous; video streaming service Netflix has revolutionized the entertainment industry and collaborative commerce like Airbnb has taken the e-commerce and retail sectors by storm. While disruptions have displaced many people from their jobs and swatted traditional businesses, yet we can see disruption as the eruption of new opportunities. Acorn Training’s mission as organizer of Prudential Young Trailblazers is to nurture a buoyant generation ready to take on the challenges of the new world. The theme for 2020 competition is “where ideas turn R.E.A.L.” Our focus is to bring as many of your ideas to the market. To achieve this, the competition will look into:

1. Relevance to human needs

- Great innovation does not just happen, it is carefully designed to meet the human needs. Hence, we seek to create the starting point of innovation by deeply understanding those needs.

2. Enriching the participants

- Strategic creativity is not random; it comes about through effective processes. By understanding the processes that will help unlock strategic creativity, participants experience an enriching and empowering journey in this competition.

3. Adding value to the market

- The competition seeks to help teams create new customer value by spotting uncontested areas of innovation. The outcome is the creation of many new possibilities.

4. Lean methods to success

- Speed matters more than size for today’s start-ups. Hence, we equip teams with methods to accelerate the development of their product from innovation to implementation.

On behalf of the organizing committee, we wish you a R.E.A.L. trailblazing experience.

Yours Sincerely,

Elmer Lau Training Director, Acorn Training Pte Ltd Organizer of Prudential Young Trailblazers

Welcome Note


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Programme Tertiary Category

Release of Problem Statements

(www.youngtrailblazers.net/problem-statement/) 22 Feb 2020

Competition E-Launch

Participants to bid for problem statements via URL that will be posted in the Team WhatsApp Chat.

29 Feb 2020

On Site Visit March 2020

Hackathon Day 28 March 2020

On Site Testing April-May 2020

Submission of Storyboard, Business Pitch (Video and PowerPoint) and Validation Template

15 May 2020

Semi Finals and Final Presentation and Award Ceremony

23 May 2020


Competition Timeline

Competition Guidelines

To qualify for the Finals, the teams must complete and submit

1. Prototype 2. Business Storyboard 3. Business Pitch (Video) 4. Business Pitch (PowerPoint) 5. Validation Template

More information can be found in the following pages.

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Judging Criteria


1. Most Impactful [40 points]

a) Idea is functional b) Idea is able to solve the primary problem c) Idea is able to benefit the primary beneficiary

2. Innovation [30 points]

a) Uniqueness [15 points]:

- Idea is innovative and differentiated internationally

b) Feasibility [15 points]:

- Idea can be implemented and has been validated in prototype testing or survey

3. Business Pitch [30 points]

a) Clarity [10 points]: - Clear and concise presentation within 3 minutes

b) Engaging [10 points]: - Presentation engages the audience well

c) Persuasive [10 points]: - Well-structured presentation that creates a strong buy-in

SPECIAL AWARDS:

1. Highest Reach [20 points] a) Highest Reach refers to the total of respondents from Instagram/Facebook/Survey

2. Business Storyboard [10 points]

a) Clarity and Organisation [5 points]: - Idea is presented in a clear and concise manner - Storyboard is organized well to persuade the reader through a logical flow - Prototype pictures demonstrates how the solution makes improvement

b) Aesthetics [5 points] - Storyboard appeals to the reader with good use of pictures, whitespaces, font

and colours

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Competition Awards

Overall Winner

$1000

Best Business Pitch

$300

Best Storyboard

$100 Highest Reach

$200

Best Innovation

$300 Most Impactful

$300

SPECIAL AWARDS

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Bidding Format


List of problem statements will be released on 22 Feb 2020 on the website

www.youngtrailblazers.net

Competition Details > 2020 Competition Details > Problem Statements

Bidding Process

1.Teams should discuss from the list of problem statements and choose their top 3 choices (www.youngtrailblazers.net)

2. On 29 Feb 2020, between 4pm-10pm, teams must make their selection by filling up an online form released in the WhatsApp Team Chat.

3. Problem statement will be assigned based on (1) Priority in ranking (2) Time stamp

4. Teams will be notified on their assigned problem and mentors within the following week in the WhatsApp Team Chat.

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Business Storyboard


Submission Details

The deadline for entry is 15 May 2020 at 2200 hours. By submitting an entry, you agree to the competition’s term and conditions. Submit your business storyboard into Dropbox (online platform) under ‘Business Storyboard’.

All submissions must be in PDF format.

Please name your submission correctly with your School_Team Name_Storyboard_Project Title.

For example: XXX Greenridge_Plights_Storyboard_Smart Seating

Entries submitted in any other formats or with the wrong naming convention as stated above will NOT be accepted.

Deliverables Required

Compulsory components your storyboard should contain:

Project Title

State the Problem

Solution

Target Market/Beneficiary

Impact/Desired Outcome

Photos of Prototype (up to 6 max) to illustrate product, process or service

o Images and backgrounds are to be processed and resolution in 300ppi

o All original images must be provided and stored separately in an “Images” folder

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Business Storyboard Artwork Format

Final artwork is to be saved in both WORD and PDF format (Press Quality).

You should use font types, font sizes, and line spacing to make your poster as visually effective as possible. A good rule of thumb is to keep things simple - keep to one font type and have a hierarchy for font size and line spacing. Recommended font size:

o Heading: 48 to 60-point font size

o Content: 24 to 32-point font size

Images should be no smaller than 12cm (H) x 16cm (W).

Please include all fonts in folder as “Fonts” folder and images in “Images” folder.

Contents must be within the designated area (540mm by 660mm). DO NOT remove, adjust or change the position of the logos/poster heading.

Your school name and/or team members’ names must be included in the poster.

Word template is available for download in the ‘Final Submission’ folder. Please contact the organisers if you need the template in .ai format.

Sample provided (next page) is for reference only.

You do not have to follow the same layout.

The Organiser reserves the right to limit and refuse requests without assigning any reasons thereof.


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Business Storyboard


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Validation Template Submission Details

The deadline for entry is 15 May 2020 at 2200 hours. By submitting an entry, you agree to the competition’s term and conditions. Submit your validation template into Dropbox (online platform) under ‘Validation Template’.

All submissions must be in word template format.

Please name your submission correctly with your School_Team Name_Project Title.

For example: XXX Greenridge_Plights_Smart Seating


Sample Validation Template Quantitative Feedback The number of people reached and surveyed will contribute to the ‘Highest Reach Award’. Examples are shown below:

1. Facebook and/or Instagram Screenshot 2. Survey Polling

Qualitative Feedback The quality of feedback compiled in this submission will contribute to the ‘Most Impactful’ (40 points) and ‘Innovation’ (30 points) Judging Criteria. An example is show below: Name Job Position/ Role Feedback Ms Amanda Low

Air Stewardess It is an excellent idea as the problem mentioned is a real concern. However, the size of the carrier must be designed well to avoid any safety hazards.

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Business Pitch (Video) Submission Details

The deadline for entry is 15 May 2020 at 2200 hours. By submitting an entry, you agree to the competition’s term and conditions. Submit your business pitch video into Dropbox (online platform) under ‘Business Pitch (Video)’.

All submissions must be in MP4 or MOV format.

Please name your submission correctly with your School_Team Name_Project Title.

For example: XXX Greenridge_Plights_Smart Seating


The Business Pitch is a video presentation of a 3-minute pitch to the audiences to show your highest number of reaches. This submission is essential for all teams, although it will not contribute to the overall judging criteria.

Feedback from the audience should be captured during or after the presentation. Feedback should target the team’s business plan and not on how the team performed.

Students will not be penalised if the audience is not the actual beneficiaries.

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Business Pitch (Powerpoint) Submission Details

The deadline for entry is 15 May 2020 at 2200 hours. By submitting an entry, you agree to the competition’s term and conditions. Submit your business pitch powerpoint into Dropbox (online platform) under ‘Business Pitch (Powerpoint)’.

Please name your submission correctly with your School_Team Name_Project Title_Version 1

For example: XXX Greenridge_Plights_Smart Seating_Version 1

When submitting a more updated version, simply submit the file with an updated file name: School_Team Name _Project Title_Version 2. Note that submitting another file overwrites the file that was previously submitted.


Please include all fonts in folder as “Fonts” folder and images in “Images” folder.

For your PowerPoint, you may make changes latest one week before the finals.

Business Pitch (For Finalists)

Finalists will be judged on their 3 minutes pitch followed by 2 minutes of Q&A from Judges’ panel.

Judging Criteria of the Business Pitch

1. Communication of problem and solution concisely

2. Persuasiveness

3. Effective use of visual aids

4. Good use of time allocated

The Business Pitch is an opportunity for the students to try and sell their idea to get the judges motivated to explore the idea in greater detail; and to make the judges consider “investing” in their company. During the interview/Q&A, the judges will probe deeper into the idea and business to find out if the students have a good knowledge of their idea and their business. This allows the judges to understand a given potential capital injection, how the participants will use the capital in the company and what the Return on Investment is likely to be. The judges will also be able to see how the students handle presentation and questions under pressure.

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How to log into Zoom Your team will receive a Zoom link through WhatsApp Team Group.

Connect via phone

An app is required. Zoom app (free) downloadable on Apple store or Google play store.

Connect via PC/laptop

No app is required. You may click on the Zoom link directly which opens in your browser to join in the video call directly. Enter Meeting ID and Password to enter.

For example, as shown below:

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How to upload into Dropbox Your team will receive Dropbox link(s) through WhatsApp Chat Group to submit your

documents.

Step 1: Copy and paste the Dropbox URL into your browser. Do keep the Dropbox URL confidential. Note: You do not need to have a Dropbox account

Step 2: Select ‘Choose files’ from your PC. Fill up your Name and Email Address before submitting.

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Rules and Conditions 1. The submitted entries should neither have won awards in any open competition nor

been submitted concurrently to other similar competitions.

2. Entries submitted must be participants’ own business idea; any form of plagiarism will be rejected.

3. Finalists will be required to pitch their business idea to a panel of judges.

4. The judges’ decision is final, and no private correspondence will be entertained. No award will be made if the entries do not reach acceptable standard.

5. All entries should be submitted online to Dropbox. All submissions must be true and fully completed. False or incomplete entries will be disqualified or rejected.

6. Closing Date: All entries must be submitted by according to the dates as stated.

7. Participants shall bear all costs incurred in submitting the entry. While the participants should prepare prototypes upon submission of their online applications, they are only required to submit the prototypes when their projects are shortlisted. Participants should be able to present their prototypes as and when required by the judging committee.

8. While every care will be exercised in the handling of the entries, the organisers will not be held responsible for any loss or damage.

9. The organisers will not be responsible for any loss of patent rights.

10. Participants are to collect their prototypes within 1 month after the award presentation from the designated place or within 15 days upon receiving of the notice from Acorn Training Secretariat, whichever is earlier. Otherwise, the organisers reserve the right to dispose the prototypes.

11. The rules and regulations are subject to change without prior notice.

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Intellectual Property As you embark on this journey of innovation and entrepreneurship, you will find that your

ideas both need to be shared publicly as well as be protected wisely. This process is about understanding your Intellectual Property Rights (IPRs).

Intellectual Property (IP) refers to the ownership of a creative work, whether it is an expression or solution to a problem. IPRs serves to protect the value of such IPs. It encourages greater creativity and innovation in society by ensuring that the creators of the IPs get to reap the benefits of their work or contribution made.

There are many forms of IPRs. The common ones are:

1. Patents: protects the functional expression of an idea.

E.g. Machines, methods, processes, manufacturing process, composition of matter or the improvements of any of these items, etc.

2. Copyrights: protects the specific creative expression of an idea through a medium of artistic or creative expression.

E.g. Paintings, photographs, sculpture, writings, software, etc.

3. Trademarks: protects any symbol that indicates the source or origin of the goods or services to which it represents. The main purpose of a trademark is to protect the consumers by informing them where the goods or services originate from. This provides them with prior knowledge regarding the reputation or marketing of the origination of the goods or service.

E.g. Brand logo, tag phrases, etc.

Eventually, when your team discovers the next big idea, creates the next new expression or product, or even creates a new brand name, you will want to have your IPs protected and respected. To find out more, please refer to https://www.ipos.gov.sg/understanding-innovation-ip to get an understanding of innovation and IP in the Singapore setting.

Likewise, it is important to remember that whenever an idea, product or even symbol is taken as a building block of your IP, a referencing to where the source originates from must be made. You may use your own preferred referencing format, just as long as the proper credit due is given.

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Acknowledgements

Organisers Lead Collaborator

Partners

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Prudential Young Trailblazers Participants’ Guidebook

Prepared by ACORN TRAINING PTE LTD

For the Prudential Young Trailblazers Competition

© 2020 ACORN TRAINING PTE LTD. All Rights Reserved

Any reproduction of this publication is a direct violation of the copyright law. This includes, but not limited to, colour copying, any other photocopying or faxing, email distribution of copy, or posting content on the internet.

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YTB 2020 Tertiary Participant Guidebook Final updated on ......ï 'hdu