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Warner Bros. In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

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Page 1: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations
Page 2: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

Warner Bros. In 2005 they reorganized the home

entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations.

Founded some of the best cartoons and movies of our time, such as Looney Tunes, The Flintstones, The Jetsons, and many more.

It is the 3rd oldest movie studio

Page 3: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

Peer to peer file sharing One of the most popular downloading

sites, because it is one of the fastest and easiest to use

First came about in October 2002 but didn’t become popular till 2003.

Page 4: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

BitTorrent Inc. Bram Cohen, co-founder and chief software

architect Ashwin Navin, co-founder

Navin Cohenhttp://www.businessweek.com/magazine/content/08_43/b4105046863317.htm

Page 5: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

• Doll Capital Management– David Chao, co-founder– Dixon Doll, co-founder

David Chao and his partners were the venture capitalists.

Chao

Dollhttp://www.dcm.com/team-dcm.php

Page 6: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

Motion Picture Association of America Dan Glickman, president and CEO

Glickman http://www.mpaa.org/AboutUsGlickman.asp

Page 7: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

Apple and iTunes Steve Jobs, CEO

Jobshttp://en.wikipedia.org/wiki/Steve_Jobs

Page 8: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

Warner Bros. Barry Meyer and Alan Horn, studio chiefs

Meyer Horn

http://www.timewarner.com/corp/management/executives_by_business/warner_bros/bio/horn_alan.htmlhttp://www.timewarner.com/corp/management/

executives_by_business/warner_bros/bio/meyer_barry.html

Page 9: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

Warner Home Entertainment Group Kevin Tsujihara, president Darcy Antonellis, head of anti-piracy

operations and EVP of Distribution Technology Dean Marks, SVP of intellectual property Chris Cookson, Chief Technology Officer Jim Wuthrich, SVP of Digital Distribution

Tsujihara

http://www.variety.com/article/VR1117956162.html?categoryid=2435&cs=1

Page 10: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

• Bram Cohen and Ashwin Navin saw an opportunity.

• Movie studios needed a way to transfer their files quickly and efficiently- Bit Torrent was a good way to do it.

• Warner Bros. was looking for a way to keep up with the times and go digital

• The companies needed a way to combat piracy.

Page 11: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

Cohen and Navin used old skills to form this company Cohen used to work at Yahoo and saw the

need for a fast downloading DCM was the venture capitalist and funded

the project This was risky, as Napster had legal issues

and was shut down- Bit Torrent spent over $50,000 on legal research and support

Page 12: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

Doll Capital Management is the sole investor in this project

Made a deal with Bit Torrent. Warner Bros. want to take the next step

in technological advances Next step to sign deals with studios and

record labels to establish price of files.

Page 13: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations

Copyright Infringement litigation Motion Picture Association of America How to charge for movie downloads Convert illegal downloads into paying

customers New Innovations

Page 14: Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations