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SHL GroupTalent Management

40 Countries. 30 Languages. One Brand.

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SHL GroupTalent Management Solutions

SHL Group leads the world in talent management,

providing employment testing tools to many of the

world’s top companies. When the time came to refresh

its corporate identity in 40 countries and 30

languages, SHL turned to us.

 

We repositioned the company as a tech-savvy, people-

centred modern market leader. We developed a

sophisticated visual identity and defined clear

messaging for myriad audiences in different countries.

Then we got to work rolling all this out across a huge

range of product brands, print materials and digital

channels.

STRATEGIC BRAND EVALUATION

BRAND ARCHITECTURE

LOGO & VISUAL IDENTITY

PRODUCT IDENTITY

BRAND LAUNCH PRESENTATION

WEBSITE DESIGN

PRESENTATION TEMPLATES

BRAND GUIDELINES

LITERATURE

ADVERTISING

SIGNAGE

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SHL GroupTalent Management Solutions

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SHL GroupProduct branding

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SHL GroupCorporate literature

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SHL GroupCorporate literature

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SHL GroupBrand guidelines

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SHL GroupBrand guidelines

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SHL GroupBrand guidelines

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SHL GroupInteractive brand guidelines

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SHL GroupSignage

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SHL GroupClient testimonial

A new definition of our organisation has emerged. It

frames our declaration of intent, our motivation to

change and our determination to succeed.  

John BatesonGroup Chief ExecutiveSHL Group

Thanks to VGROUP, now we have the tools to help

change perceptions, drive new marketing initiatives

and unite the company around a practical and

integrated brand identity system.  

Lynne GillanGroup Product & Marketing DirectorSHL Group