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Good journalistic English
Limit the number of ideas in each sentence
Use the active voice whenever possible
Be positive Avoid monotony Use specific words Strike out meaningless modifiers
Good journalistic English Avoid needless repetition (once is
enough, twice a feast, thrice a felony) Avoid monologophobia (a
monologophobe would rather walk down Yonge Street naked than be caught using the same word more than once in three lines of type)
Care for meanings Avoid cliches like the plague
Tight writing
Following is a list of multi-syllable words
and fat, vague or unnecessary words and
phrases accompanied by their leancounterparts.
Strike out meaningless modifiers
A great many times Often, frequently
At about 9 p.m. About 9 p.m. or At 9 p.m. A little less than AlmostA small number FewA large number of Many
Tight writing
A sufficient number of EnoughA majority of MostAdvance reservations
ReservationsAs a general rule UsuallyApproximately AboutComplete monopoly MonopolyDespite the fact that Although
Tight writing
Due to the fact that BecauseEach year AnnuallyEvery week WeeklyEvery day DailyHis proposal includes His proposal isIn the event that IfIn respect to About, onIn spite of Despite
Verbal insanity
The farm was used to produce produce The farm was used to produce produce The dump was so full its manager had torefuse more refuse The dump was so full its manager had torefuse more refuse We must polish the Polish furniture We must polish the Polish furniture
Домашнее задание:
Since there is no time like the present, hethought it was time to present the present
I did not object to the object
The insurance for the invalid was invalid
They were too close to the door to close it.
Let’s face it — English is a crazylanguage. It sometimes seems all
Englishspeakers should be committed to anasylum for the verbally insane.
There is no egg in eggplant, no ham inhamburger; neither apple nor pine inpineapple. English muffins weren’tinvented in England nor french fries inFrance. Sweetmeats are candies, whilesweetbreads, which aren’t sweet, aremeat.
Among the language’s paradoxes, we find
that quicksand can work slowly, boxing
rings are square and a guinea pig isneither from Guinea nor a pig.
Question: Is the following sentence punctuated correctly?
"The goal of our conferences is to provide you with pertinent, useful information that will help you perform your job responsibilities more effectively and efficiently, thus enabling you to add value to your organization."
Answer: Yes, but at 34 words and 187 characters, it's a little long. Try this:
"Our conferences give you information to help you work smarter and faster, adding value to your organization."(17 words, 92 characters)