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DENNIS ALBERS & JESSICA FOUR BEAR
FOUNDERSB
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LAWRENCE HOYT, CT-WALDEN BOOKS
TOM & LOUIS BORDERS, MI-BORDERS BOOKS
HISTORY
KMART buys company
International
Fresh faces in 2009
Seattle’s Best Coffee
Internet Access
Super Centers
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STRENGTHS
PERKS
CAFEONLINE
REWARDS APPEALING
High Prices
•Café Items
•Selections
•Internet Access
•Shipping & Handling
•Rising Prices
WEAKNESS
OPPORTUNITIES Native American Selection Improve facilities More book signings Lower prices to be competitive Computers Online book list by category Larger reference center More seatingB
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THREATSB
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No changes made to adjust with the economic conditionsAmazon.comPublic LibrariesIllegal downloading
SOCIAL RESPONSIBILITY
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SCHOLARSHIPSGRANTSLIBRARIESDONATIONSEMPLOYEE SLUSH FUNDINNER CITY KIDS
BOOKS, BOOKS &
MORE BOOKS!
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MAGAZINE HEADQUARTERS
CHILDREN’S BOOKS
MOVIESB
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TH
AT’S
MU
SIC
TO
MY
EA
RS FAVORITES
EMERGING ARTISTSAVAILABLE FOR PREVIEWNEW RELEASESSOUNDTRACKS
BUILD YOUR DVD COLLECTION
PERKSB
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Up to 70 % off –SEARSJcPenneyKOHLS
CAFÉ & LOUNGE
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BES
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OFFEE
TeaLattesMochasCappacinosShakesIced CoffeeCoffee
BEVERAGES
CONCLUSION
FUTURE OUTLOOK
Revenue has been climbing from 3 million a year; and currently sits around 4 million
Lay offs in progress
Stores slowly closing their doors
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