Kako razviti korporativni blog

Vuk Ćosić, Case Sensitive

Ljubljana, 23. marec 2005

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Kazalo

• Abstrakten uvod v korporativno bloganje• Primeri• Hvala

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Vuk Who?

• Matkurja• Najdi.si• SiOL• Pinkponk• Mladina• Kolosej

• Lek• UVI• Mladina• Coolinarika• Iskratel• Pisanje.com

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Forrester: 4 strategije

1. Monitoring drugih blogov2. Samostojno bloganje zaposlenih(policy: http://www.tbray.org/ongoing/When/200x/2004/05/02/Policy)3. Notranji blogi4. Zunanji blogi

Cit: Charlene Li, Blogging: Bubble Or Big Deal? http://www.forrester.com/Research/Document/0,7211,35000,00.html

PS: Michael Gartnerberg iz Jupiter Research govori o podobni shemi:http://weblogs.jupiterresearch.com/analysts/gartenberg/archives/003951.html

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Šest osnovnih namenov korp. blogov

Notranji:1. Distribucija znanja2. Sodelovanje3. Poslovna kultura

Zunanji:1. Prodaja2. Odnosi3. Branding

Cit: Frederick Wacka, Beginners Guide to Corporate Bloggingwww.corporateblogging.info

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Pravila obnašanja?

Čas – hitrostKredibilnost – sproščen nagovor, resnica, spoštovanje do

konkurence

ref: Robert Scoble, The Corporate Weblog Manifesto http://radio.weblogs.com/0001011/2003/02/26.html

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Sample Blogger Code Of Ethics

• I will tell the truth. • I will write deliberately and with accuracy. • I will acknowledge and correct mistakes promptly. • I will preserve the original post, using notations to show where I have

made changes so as to maintain the integrity of my publishing. • I will never delete a post. • I will not delete comments unless they are spam or off-topic. • I will reply to emails and comments when appropriate, and do so

promptly. • I will strive for high quality with every post – including basic

spellchecking. • I will stay on topic. • I will disagree with other opinions respectfully. • I will link to online references and original source materials directly. • I will disclose conflicts of interest. • I will keep private issues and topics private, since discussing private

issues would jeopardize my personal and work relationships. Cit: Charlene Li, Blogging: Bubble Or Big Deal?

http://www.forrester.com/Research/Document/0,7211,35000,00.html

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Slovenija?

Korporativna kultura komuniciranja:Osebni glas zaposlenega?Sproščeni nagovor/image korporacije?

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Hvala

vuk.cosic@case-sensitive.si