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Το Internet of Everything στο Αεροδρόμιο του Μέλλοντος Χαρά Κονταξή SE Team Leader, Wireless Mobility Specialist Greece, Cyprus & Malta May 26 th , 2015 The Digital Gate – Airport Innovation Challenge

Το Internet of Everything στο Αεροδρόμιο του …...Το Internet of Everything στο Αεροδρόμιο του Μέλλοντος Χαρά Κονταξή SE Team

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Το Internet of Everything στο Αεροδρόμιο του Μέλλοντος

Χαρά Κονταξή

SE Team Leader, Wireless Mobility Specialist

Greece, Cyprus & Malta

May 26th, 2015

The Digital Gate – Airport Innovation Challenge

Cisco Confidential 2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Two Cables and a Desire to Connect

Cisco Company Overview

Cisco Confidential 3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Intelligent Connections at the Heart of Cisco

Intelligent Connections

Internet of Everything

Digitize the World

Connecting:

• People

• Process

• Data

• Things

Connectivity

Digitize Access to Information

• Email

• Web Brow ser

• Search

Immersive Experiences

Digitize Interactions

(Business & Social)

• Social

• Mobility

• Cloud

• Video

Networked Economy

Digitize Business Process

• E-commerce

• Digital Supply Chain

• Collaboration

Cisco Confidential 4 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Connecting the Unconnected is our DNA

#1or #2

Market Leadership

$6.3B R&D 19K+

patents

380+ Offices

165 Countries

70,000 Channel Partners

Build,

Buy,

Partner

6M Interaction per Year

25,000 Engineers

71K+

Employees

Cisco Confidential 5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Core Mobility

Core Security

Collaboration Datacenter and Virtualization

Video

Acquisitions: An Extension of Cisco’s Innovation Engine

More than 170 Across Architectures

Cisco Confidential 6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Solve

Innovate

Change Our Vision

For 30 years, we’ve focused on helping to change the way the

world works, lives, plays, and learns.

Our Strategy We solve our customers’ most important business challenges by delivering intelligent networks and technology architectures

built on integrated products, services, and

software platforms.

Cisco Confidential 7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

The Internet is evolving.

FAST.

Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

More data in one year than In previous

5000

39 % of the world is connected

billion

connected things

13

80 % of business processes

Technology powers

Cisco Confidential 9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Things

Internet of Everything

People Process

Data

Cisco Confidential 10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Today

Healthcare

Smart Home Customer Experience

Cisco Confidential 11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Tomorrow

Smart Carts

Self-Refill Bottles Harvest Alert

Cisco Confidential 12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Things

People Process

Data

$ T 19

Cisco Confidential 13 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Improved Experiences

Fuel Innovation

Increase Efficiency

Create New Markets

Unlock Intelligence

Minimize Risk

Internet of Everything

Benefits

Cisco Confidential 14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Airport Use Case

Cisco Confidential 15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

80% Frequent Flyers appreciate and use new technologies when traveling through airports

Most commonly used applications

• Self-check-in

• Self-luggage tagging

• Terminal navigation

• Real-time information feed

Source: Airlines’ Association Study , 2013

Traveler Expectations

Cisco Confidential 16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

What if you could…?

Help passengers navigate around the airport?

Visualize crowding to eliminate bottlenecks?

Direct passengers to arrive at their gate prior to

boarding?

Track the typical path passengers take through

the airport?

Evaluate retailers by the ones attract the most

passengers?

Cisco Confidential 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Presence and location detection

Visibility (Wi-Fi, BLE, video)

De tect

Easy Wi-Fi login, custom or social

Zone-based, custom splash pages

Co nnect

App-based mobile engagement

Context-aware in-venue experiences

En gage

Analytics

Cisco Confidential 18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

3G

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

• Engaging Users

Through Mobile Devices

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

Cisco Confidential 19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

50%

DOWNLOAD

COMPLETE

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

• Application

Downloaded

Cisco Confidential 20 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

Welcome Airline Name

CHECK-IN

User Name

Password

Submit

Welcome!

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

• Personalized

App Engagement

Cisco Confidential 21 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Welcome Airport Map

Would you like help

finding something?

Search

No, Thanks

Yes, please search for:

Gate 47

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

• Personalized

App Engagement

Cisco Confidential 22 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Welcome Airport Map

Would you like help

finding a facility?

Search

No, Thanks

Yes, please search for:

Lab216b

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

• WayFinding

based on Location

Cisco Confidential 23 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

• Augmented Reality with Location-Specific Updates

Welcome Campus Map

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

Cisco Confidential 24 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Location

Analytics:

Dwell Time

Peak Times

Visits Distribution Status of Devices

# o

f D

ev

ice

s

Time of Day

# o

f D

ev

ice

s

Visits

# o

f D

ev

ice

s

Date/Time

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

Cisco Confidential 25 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

Airports Transforming Passenger Experience with Personalized Wi-Fi Services

• Location

Analytics:

Typical Paths

Density

Cisco Confidential 26 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Care for some REAL life examples?

Cisco Confidential 27 © 2013-2014 Cisco and/or its affiliates. All rights reserved. The Vision

“Our vision was to optimize passenger flow and make the most of the often limited time they spend with us.”

Jan Zacho,

Sector Manager, Infrastructure and Telephony

Copenhagen Airport

Copenhagen Airport - The Vision

Continually develop and introduce new services for transforming

the passenger experience

Improve efficiency of airport operations – boosting capacity and throughput

Enhance the overall user experience by expanding the use of its existing Wi-Fi investment

Video Testimonial @

https://www.youtube.com/watch?v=sm3JtnOJ_K4

Cisco Confidential 28 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

“One Day in Dubai!” is a travel proposition aimed at DAC and Emirates Airline. It is effectively a visitor program that can only be enabled through the use of innovative information and communications technologies.

It’s objective is to drive additional Passenger numbers through Dubai Airport.

To achieve this objective, we need to look at the bigger picture! We need to engage the whole eco-system of Airport, Airline, Transport, Adventure, Hotel and Retail Companies AND the City of Dubai.

Cisco Confidential 29 © 2013-2014 Cisco and/or its affiliates. All rights reserved. The Vision

“We’ve gained the capability to communicate with customers that have been on the Wi-Fi network and target offers based on what we know about their experiences at our property.”

Mike Dominguez,

SVP of Sales

MGM Resorts - The Vision Engage, entertain, and inspire guests, and enhance the resort experience by providing personalized mobile services

Deliver high-performance, tiered Wi-Fi access to guests and conference attendees

Provide personalized information on activities and amenities with pinpoint location accuracy

Gain new business opportunities through innovative mobile communication and marketing

Video Testimonial @

https://www.youtube.com/watch?v=IeUi0VfLIV4

Cisco Confidential 30 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Smart Water (-)

$58M Parking Revenue (+)

$50M Smart Lighting (-)

$37M

Video Testimonial @ https://www.youtube.com/watch?v=TCbvxb5t5_8

Cisco Confidential 31 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

DEVNET.cisco.com

Cisco Confidential 32 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Introducing DevNet

Creating a Community of Software Developers who Leverage Cisco Technology in Their Work

Enabling a Robust Developer Ecosystem

Engineering Platform APIs

SDKs and Tools

Developer Support

Community Management

To Build Compelling and Innovative Apps

Cisco Confidential 33 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

We’re Agile!!

DevNet Portal devnet.cisco.com

Developer

APIs, SDKs, Docs.

Community

Forum

Integrated with

Cisco Communities.

DevNet

Sandbox

Developer Lab

in the cloud & download.

DevNet Live!

Cisco Developer

Conference at CiscoLive

Cisco Confidential 34 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Connecting the Unconnected is our DNA

The Internet of everything, changes…..

EVERYTHING!!!

Thank you.