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Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch

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Page 1: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 2: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 3: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 4: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 5: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 6: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 7: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 8: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 9: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 10: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 11: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 12: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 13: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch
Page 14: Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch