…an investment in yourself and your career

Wha

t You

Will

Lea

rnFollowing this presentation, you will be able to:

• Identify what MAS and CAS means in the promotional products industry• Relate statistical info regarding MAS and CAS programs• Share the benefits Certification provides you• Identify the requirements for CAS Certification• Identify the requirements of MAS Certification• Recognize where to find additional resources• Know who to contact for more information

The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry’s premier professional designations.

Promotional Products Association International (PPAI) created this certification program in 1961 to designate individuals in our industry who have demonstrated an advanced knowledge of and experience in the promotional products market

Wha

t Is M

AS/C

AS?

MAS

/CAS

Par

ticip

ation

72%

16%

5% 7%Distributor

Supplier

International

Other

MAS

/CAS

by

Cate

gory

MAS

/CAS

Des

igne

e #’

s

2002 2003 2004 2005 2006 2007 2008 2009 20100

500

1000

1500

2000

2500

592674 752

846 923 969 9971129 1149

403 435 493 557 587 612 680 733 774

9951109

12451403

1510 15811677

1862 1923

Total Designations by Year 2002-2010

CAS

MAS

Total

Individuals with the MAS/CAS designations make up an elite group of industry leaders:

Wha

t’s In

It F

or Y

ou?

MAS/CAS Testimonials

The Distributor’s Story• Kendra McDougal, MAS

The Supplier’s Story• Charley Johnson, MAS

Wha

t’s In

It F

or Y

ou?

Points Needed for Certification: 75 points

Prerequisites: 3 years of industry experience

Requirements: Required Courses (15 points):*

• Promotional Products Industry Overview (3 points)

• Promotional Programs (3 points)

• Best Practices Supplier-Distributor Relations (3 points)

• Advertising & Marketing Overview (3 points)

• sm@rt Artwork Guidelines (1.5 points)

• Ethics (1.5 points)

*Available through PPAI On Demand CoursesCerti

fied

Adve

rtisin

g Sp

ecia

list (

CAS)

Requirements: Electives (60 pts):

CAS

Prog

ram

Ove

rvie

w

Requirements: Industry Service (maximum of 5 pts):

CAS

Prog

ram

Ove

rvie

w

Examination: 150 multiple choice questions Covers all material presented in the 6 required courses

Where: PPAI Expo Regional Association Shows PPAI Training Events

CAS

Prog

ram

Ove

rvie

w

Points Needed for Certification: 100 points (plus CAS)

Prerequisites: • 5 years of industry experience• CAS Certification Requirements completed

MAS

Pro

gram

Ove

rvie

w

Requirements: Electives (100 pts):

MAS

Pro

gram

Ove

rvie

w

Requirements:

Industry Service (minimum of 1 point - maximum of 15 points):

MAS

Pro

gram

Ove

rvie

w

Demonstration of Industry Expertise Options:

• Develop and present an approved workshop, seminar or training program (after receiving your CAS designation or completion of CAS requirements)

OR• Write a 2500 word article that is published in a pre-approved industry

publication after receiving your CAS designation or completion of CAS requirements)

OR• Pass a comprehensive 150 question multiple choice exam

MAS

Pro

gram

Ove

rvie

w

Recertification Web Page: http://www.ppai.org/education/certification/recertification

• Active in the industry• Complete 25 points every three years

• Maximum of 10 points of industry service• Payment of recertification fee• No required courses!• No examination!

• Life Certification (MAS)• 60 years of age or older• Member of PPAI Hall of Fame• A PPAI Lifetime Member

Rece

rtific

ation

Ove

rvie

w

MAS/CAS Best Practices

The Distributor’s Story• Kendra McDougal, MAS

The Supplier’s Story• Charley Johnson, MAS

Achi

evin

g Ce

rtific

ation

Tool

s & R

esou

rces

On The Road to Certification

1. Certification Information Brochure

2. MAS/CAS Video: Three Letters Make All The Difference

3. MAS/CAS Info Line:1-888-426-7724 (1-888-IAM-PPAI) x 4

4. Find Your PIN Number www.upic.org 5. Check Your Transcript

6. MAS/CAS Study Guides

Tool

s & R

esou

rces

Promoting Your Certification

1. Certification End-Buyer Brochure

2. MAS/CAS Video: MAS/CAS Certified Professionals—Why You Should Work With Them

3. MAS/CAS Info Line:1-888-426-7724 (1-888-IAM-PPAI) x 4

Addi

tiona

l Res

ourc

esCertification Information Brochure

Addi

tiona

l Res

ourc

es Certification End-Buyer Brochure

Call us at: 1-888-426-7724 (1-888-IAM-PPAI)

MAS/CAS Info Line: 1-888-426-7724 (1-888-IAM-PPAI) x 4

Find Us Online:• Certification Webpagewww.ppai.org/MASCAS

• Promotional Products Association Internationalwww.ppai.org

Email us at: certification@ppai.org

For M

ore

Info

rmati

on

Connect with us on the social web• PPAI MAS/CAS Certification LinkedIn Group www.linkedin.com

• PPAI Professional Development on Twitterwww.twitter.com/ppaiprofdev

• PPAI Facebook Pagehttp://www.facebook.com/PPAI.HQ

• PPA YouTube Channelhttp://www.youtube.com/ppaiheadquarters

For M

ore

Info

rmati

on

Thank You!