& Activation

*estimate based on Neilsen 2016 figure

multiscreen usage in NZMedia consumption as we know it today, is multi-faceted, with consumers constantly connected via multiple devices.

TV is the least likely advertising medium to capture undivided audience attention.

85% of NZ audiences use a Smartphone, Tablet or Laptop when watching TV.

Frequent

Infrequent

Never

adsync+AdSync+ offers multi-screen advertising

communication opportunites, to create a seamless brand experience across TV and digital media.

Why Sync? When consumers turn to second/third screens to seek more

information on TV content, micro-moments are created, presenting marketers with the unique opportunity to engage beyond TV!

Sync helps you engage with your audience using real-time technology to deliver a relevant message at the perfect time

• Significantly increased CTR rates from x2 to x4 depending on the category

• Extend brand reach and increase brand recognition

• Increase brand relevance and consumer connections

• Initiate immediate call to action, exploiting a high top of mind recall derived from an active TV event

• Drive web traffic and higher conversion

• Increase effectiveness and reduce waste of digital campaigns by activating delivery at the right moment

Key observations of the Microsoft study:

1. Significant positive effect on search, for 1-5min after TVC

2. Response much stronger on phone/tablet than PC/desktop

3. Targeted demographics are more likely to ‘take action’

4. Search terms are very specific to the TVC content / script (although they become more broad in proceeding days)

Source: Microsoft, Internal data analysis, Feb 2015, Feb 2016, Feb 2017 (Autos, FinSvc, Telecom). https://advertise.bingads.microsoft.com/en-us/blog/post/january-2017/five-plays-to-score-a-touchdown-with-your-ig-game-campaigns

TV Halo Effect on SearchAccording to Microsoft research, there is a statistically significant causal relationship between the airing of TV commercials and online search response.

• In order to capture the immediate spike in attention that follows a broadcast TVC, timing is critical

• Target the desired viewer during the ad breaks, when they are most attentive to online activity on their second devices.

• Concentrate digital media- firepower around TVC triggers in order to optimize Return on Investment

• Creatively interact with your audience by crafting engaging touch points from TV to online and amplify your brand’s reach.

TV Halo Effect on Search

8 Analytic Partners, analysis based on over 3,200 campaigns from 2010-2015 (digital includes video and display advertising on desktop and mobile devices; results are indexed on TV), 2016.

TV halo effect on social

In a study that spanned 3,200 campaigns, 44 countries and $375 billion in ad spend, adding digital to TV produced a kicker effect, boosting return on investment by 60%.8

Up to 60% Higher ROI

When Facebook was used in conjuction with TV ads, a memory multiplier effect is achieved leading to a 19% lift in memory encoding.5

19% Inrease in Memorability

Cross Screen Plan digital media as an extension of TV reach.

Potential Channels: video, display, social, search

“More often than not, TV plays a crucial role in establishing the story quickly, followed by the behaviour of search, share and discussion online across mobile, tablet and PC,” said Steve Baer, Partner, Creative Strategy, Code and Theory, New York.

Deliver a consistent brand message across multiple

channels.

Reinforce your call to action across multiple screens.

How it worksTargeted TV ad is added to our database.

Step 1

TV Spots are Detected with Image, Keyword, Program guide and Recognition software

Step 2

We send the info to our DSPs and the assigned campaign is activated within 0.5 seconds.

Step 3

Online ads are displayed on all devices for up to 10 mintes after.

Step 4

TVC IN-SYNCActivate viewer engagement by screening your digital ad in-sync with your TV commercial on air.

TVC COUNTER-SYNCBenefit from your competitors’ TV buys by coinciding your digital ad with a competitors’ TV commercial.

KEYWORD SYNC (NEW)Initiate conversation by triggering digital ad buys when pre-defined Keywords appear on TV.

TV PROGRAM & SERIES SYNCIncrease reach and efficiency by concurrently serving ads with high-impact TV programs & series.

WEATHER SYNCDeliver digital ads based on current or forecasted weather conditions.

SPORT SYNCDeliver digital ads based on live sporting events

No set-up fee. Minimum spend $7,500

AdSync Tool Suite

Keyword SyncImprove brand engagement by triggering digital ad content

when pre-defined Keywords appear on TV.

New Tool

*Campaign ran on Australian TV

39,874 brand mentions of “Woolworths” in the last 90 days across all regions.

*Keyword mentions are unique to each region and channel.

Woolworths“

keyword mentions

Deodorant

keyword mentions

Over the course of three months the category deodorant generated 100 hours of TV Sync.

Display, Social and Pre-Roll on mobile and tablet

Syncing with cancer awareness TVCs on air

Duration: 12 days

Channels

Prime TV One TV2 TV3

Counter-Sync Case study Health Sector

Triggers 47

Impressions 1,722,364

Conversions 136

Clicks 3,923

CTR 0.23%

Our reach

We have access to both Australia and New Zealand. We receive all channels broadcasted and are able to open specific channels (encrypted) on special request. SkyTV is an additional cost.

Channels that we can access include:

Chris Schultz +64 21 994 335

chris@acquireonline.co.nz

Anthony Ord +64 27 649 9198

ant@acquireonline.co.nz

Zane Furtado +64 27 2 834 443

zane@acquireonline.co.nz

Simon Massey +64 21 118 3046

simon.massey@acquireonline.co.nz

3 Key Takeaways

85% of NZ consumers use multiple devices when watching TV.

Multiscreen consumer habits will be the way

of the future.

1Syncing your digital

campaigns with TVCs significantly increases

engagement, web traffic and

conversions.

2Online Ads can be

synced to TV Ads, key moments or keywords across tablets, mobiles

and desktops.

3