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© 2008 Eyeblaster. All rights reserved Boost Effectivenes & Efficiency to a Higher ROI Smart Versioning: Get Relevant, Save Money

© 2008 Eyeblaster. All rights reserved Boost Effectivenes & Efficiency to a Higher ROI Smart Versioning: Get Relevant, Save Money

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© 2008 Eyeblaster. All rights reserved

Boost Effectivenes & Efficiency to a Higher ROI

Smart Versioning: Get Relevant, Save Money

© 2008 Eyeblaster. All rights reserved

Making live updates

Localization

Enhancing relevancy

So you want to boost ROI by…

It requires budget bustingcreative versions

© 2008 Eyeblaster. All rights reserved

How do you do it Effectively & Efficiently?

And track everything with

Eyeblaster Analytics!

Container strategy = buy blocks of media, update creative live Easy production of multiple ads = More efficient campaigns Creative Optimization = More effective campaigns Local relevancy (Geo-Targeting)

Market relevancy (localization)

Targeted relevancy ( behaviorally sequenced)

Optimized Relevancy (by performance)

Creative Relevancy (Multi creative strategies)

Localize creative for language, cultural norms, etc… Simplify process for local agencies; save production time Maintain creative integrity

Create Flexibility

Enhance Relevancy

Global / Pan Regional Campaigns

© 2008 Eyeblaster. All rights reserved

Uninvited.jpg

symbol

na erqeisuntomafrom the producers of Chiller

Chillersymbol

coming

soon

from the producers of

“the ring” and “disturbia”

fear moves in

na erqeisuntoma

apotous paragwgous toudactulidiou kai

tou disturbia

kinhseis fobou

mesa

What Smart Versioning looks like

© 2008 Eyeblaster. All rights reserved

Build dynamic ads in a snap

In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic: text attributes | Images | Video | Sound | Flash | Etc…

Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plugin

© 2008 Eyeblaster. All rights reserved

Smart Versioning process1. Developer builds Smart Versioned ad

From Eyeblaster Workshop, uploads ad to ACM or bundles for distribution

Any Eyeblaster format (expandable, polite, etc) can be Smart Versioned

2. Custom versions are easily created in moments by anyone Copy Smart Versioned ads across placements, campaigns or accounts

For pan regional or even global campaigns, send ad to local teams

Pull reports from Eyeblaster ACM in a way that best suits you

© 2008 Eyeblaster. All rights reserved

© 2008 Eyeblaster. All rights reserved

more effective,

more efficient

Higher ROIwith more

creative versionsmakes me smile.