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© 2008 Eyeblaster. All rights reserved
Boost Effectivenes & Efficiency to a Higher ROI
Smart Versioning: Get Relevant, Save Money
© 2008 Eyeblaster. All rights reserved
Making live updates
Localization
Enhancing relevancy
So you want to boost ROI by…
It requires budget bustingcreative versions
© 2008 Eyeblaster. All rights reserved
How do you do it Effectively & Efficiently?
And track everything with
Eyeblaster Analytics!
Container strategy = buy blocks of media, update creative live Easy production of multiple ads = More efficient campaigns Creative Optimization = More effective campaigns Local relevancy (Geo-Targeting)
Market relevancy (localization)
Targeted relevancy ( behaviorally sequenced)
Optimized Relevancy (by performance)
Creative Relevancy (Multi creative strategies)
Localize creative for language, cultural norms, etc… Simplify process for local agencies; save production time Maintain creative integrity
Create Flexibility
Enhance Relevancy
Global / Pan Regional Campaigns
© 2008 Eyeblaster. All rights reserved
Uninvited.jpg
symbol
na erqeisuntomafrom the producers of Chiller
Chillersymbol
coming
soon
from the producers of
“the ring” and “disturbia”
fear moves in
na erqeisuntoma
apotous paragwgous toudactulidiou kai
tou disturbia
kinhseis fobou
mesa
What Smart Versioning looks like
© 2008 Eyeblaster. All rights reserved
Build dynamic ads in a snap
In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic: text attributes | Images | Video | Sound | Flash | Etc…
Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plugin
© 2008 Eyeblaster. All rights reserved
Smart Versioning process1. Developer builds Smart Versioned ad
From Eyeblaster Workshop, uploads ad to ACM or bundles for distribution
Any Eyeblaster format (expandable, polite, etc) can be Smart Versioned
2. Custom versions are easily created in moments by anyone Copy Smart Versioned ads across placements, campaigns or accounts
For pan regional or even global campaigns, send ad to local teams
Pull reports from Eyeblaster ACM in a way that best suits you