Virtual / Augmented Reality & Interactive Screens - Revolt Breakfast Club

REVOLTBREAKFASTCLUB

VIRTUALREALITY

01.WELCOME02.INTROTOVR/AR&INTERACTIVESCREEN03.CASES04.Q&A05.LIVEDEMO

00.AGENDA

01.

WELCOME

01.WELCOME

GUS MURRAY

MANAGING DIRECTOR, REVOLT

MADS TROELSGAARD

CEO, UNITY STUDIOS

01.WELCOME

STRATEGY + ANALYTICS

IDEAS THAT WORK

REVOLT

02.

VR/AR&INTERACTIVESCREENS

02.VR/AR&INTERACTIVESCREENS

WhatistheMatrix…?


Luckily-we’renotquitethereyet


VIRTUALREALITY


2016–theyearofVirtualReality…again


2016–theyearofVR


Everyoneisonboard



VirtualRealityisontherise…


VirtualReality


VirtualReality


VirtualReality


VirtualReality

2011/2012 2013 2014 20162012/2013

TrivisioHMD

(“RigofDeath”)

VRCAVE

OculusDK1&

“PrototypeHD215”

DK2,SamsungGearVR&Cardboard

HTCVive,OculusRift&SonyVR


Thegear


VirtualReality


VirtualReality


VirtualRealitydigitizingtheworld


VirtualReality–Digitizingtheworld


AUGMENTEDREALITY


AugmentedRealityaddsextradimensions


AugmentedReality


AugmentedReality


AR&VR


AugmentedReality&VirtualReality


AugmentedReality&VirtualReality


Thegear(AR)


VirtualReality


AugmentedReality


AugmentedReality


INTERACTIVESCREENS


InteractiveScreens


Experience&Feelings


Let’screateabrighterfuturethantheMatrixpredicts


Let’screateabrighterfuturethantheMatrixpredicts

Let’screateabrighterfuturethantheMatrixpredicts.

03.

CASES

03.CASES

MARKETINGMEETSTECHNOLGOY

03.CASES

Howtointegratevirtualrealityaspartofanoverallmarketingstrategy?

03.CASES

VRsolvesarealproblemforbrandsinaneraofattentiondeficit.

03. CASES

AWARENESS & ENGAGEMENT

IMMERSIVE

IMPACTFUL

MEMORABLE

NOVEL

03. CASES

Users wearing a headset are completely immersed in

the content meaning fewer distractions and more

attention on the message.


IMMERSIVE

03. CASES

The intensity of a VR experience is greater than

traditional media generating strong emotions in its

users which are linked to real behaviour change.


IMMERSIVE

IMPACTFUL

03. CASES

Our brains are built to remember events linked to locations, this means that

VR experiences have a longer trace in the

audience’s memory.


IMMERSIVE

IMPACTFUL

MEMORABLE

03. CASES

With high media and public interest in VR early

adopters can benefit from favourable media exposure.


IMMERSIVE

IMPACTFUL

MEMORABLE

NOVEL

03.CASES

DifferenttypesofVRContent.

03.CASES

COMPUTERGENERATED 360DEGREEVIDEO BLENDOF360+CG

03.CASES

Whataretheusecases?

LOCATION ACCESS TIME EDUCATION STORYTELLING

03.CASES

LOCATION

Thomas Cook’s Egyptian Experience.

Marriott’s Travel Brilliantly Experience.

Merrell #trailscape

03.CASES

ACCESS

Labster’s Virtual Science Lab

Patrón Tequila – Virtual Tour

SKODA – Car Configurator

eBay – Virtual Dept. Store

03.CASES

TIME

BBC Dinosaur Documentary

Volvo XC90 Car Launch

03.CASES

EDUCATION

Nat Geo – Step into the world of Nat Geo.

ATT Public Awareness

03.CASES

STORYTELLING

McDonalds Happy Goggles

Coca Cola VR Case

Samsung Bedtime Stories

03.CASES

“therecipe”

03.CASES

STRONGCREATIVE

CLEARMESSAGE

STORYTELLINGMEETSTECH

DISTRIBUTION

HIGHQUALITYVRHEADSET

MOBILEVR

2DVIDEO

PASSIVEOBSERVER

CONTROL

ACTIVEPARTICIPANT

03.OneMoreThing

APPS

GOOGLE CARDBOARD

VRSE

JAUNT VR

Anyquestions?

04.Q&A

Nowit’splaytime!

05.PLAYTIME

06.CONTACTDETAILS

REVOLT

Revoltagency

+45 2848 3111

[email protected]

Devices & Hardware

Virtual / Augmented Reality & Interactive Screens - Revolt Breakfast Club