Introducing Apple Watch

Spring forward.

Our most personal

device yet.Our goal has always been to make

powerful technology more accessible. More relevant. And ultimately, more

personal. Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.

An incredibly precise timepiece.High‐quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. In conjunction with your iPhone, it keeps time within 50 milliseconds of the definitive global time standard. It even

lets you customize your watch face to present time in a more meaningful, personal context that’s relevant to your life and schedule.

Entirely new ways to stay in touch.Apple Watch makes all the ways you’re used to communicating more convenient. And because it sits right on your wrist, it can add a physical dimension to alerts and notifications. For example, you’ll feel a gentle tap with each incoming message. Apple Watch also lets you connect with your favorite people in fun, spontaneous

ways — like sending a tap, a sketch, or even your heartbeat.

A smarter way to look at fitness.Apple Watch gives you a complete picture of your all‐day activity. The three rings of the Activity

app show your daily progress and help motivate you to sit less, move more, and get some exercise. It’s also an advanced sports watch, giving you real‐time stats for a variety of the most popular workouts. Over time, Apple Watch learns your activity and fitness levels. It uses that information to improve the accuracy of your measurements and suggest personalized all‐day

activity goals. It even provides custom reminders to encourage you to achieve them.

There’s an Apple Watch for everyone.A device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a true expression of your personal taste. So we

designed Apple Watch to reflect a wide range of styles and preferences. Because we want you to love wearing it as much as you love using it.

Anodized aluminum cases in silver or space gray. Strengthened Ion‐X glass.

Colorful, durable bands.

18‐karat gold cases in yellow or rose. Sapphire crystal. Exquisitely crafted

bands and closures.

Stainless steel or space black stainless steel cases. Sapphire crystal. A range of

stylish bands.

Timekeeping

TIMEKEEPINGTIMEKEEPING

Make the most of time.Apple Watch is first and foremost an incredibly accurate timepiece. It does everything a watch should, but in ways no other watch ever has. It’s also connected to your calendar and your contacts. So in addition to showing you the time, Apple Watch actually understands what time means to you. It helps you be more productive and efficient. So you get more out of every moment.

Timekeeping

Learn more when you lift your wrist.

Faces. Choose a face and customize it however you like. Add more functionality. Switch colors and see even more detail, such as minutes, seconds, and milliseconds.

Complications. An alarm, the weather, when the sun rises and sets. You can see information that’s relevant to you and how you spend your time.

Glances. A quick swipe shows what’s important to you as you go through the day: your next meeting, sports scores, stocks, and even a map to your next destination.

Timekeeping

Millions of ways to see time.A device you wear is unlike one you put in your bag or pocket, because it makes a

bigger statement about your personal style. So Apple Watch faces are designed to be extensively customizable, from how they look to what they do. When you combine all the possible options, there are virtually endless ways to make Apple Watch your own.

Timekeeping

One watch. Many faces.Most watches are designed with a single face. But Apple Watch comes with a range of watch faces — from traditional to playful to artful to educational. You can change

them whenever you like, and explore many different ways to see time.

Chronograph.Modeled on the very first analog stopwatches, this face measures time in incredibly precise increments. It uses two hands: one for total time and a second for lap times. A customizable timescale measures long and short time periods.

Color. A bold and clean design shows the time in a range of bright colors that you can change to suit your mood. Use the Digital Crown to choose a color. Keep things minimal or add complications for even more functionality.

Modular. The flexible grid design easily accommodates the greatest number of complications for a rich view into your day ahead. When you tap one, you’ll go right to the corresponding app.

Timekeeping



Utility. This practical face can be as simple or as detailed as you’d like. It has plenty of space to clearly display three complications, including names of meetings and calendar events.

Mickey Mouse. This beloved classic is more animated than ever. As Mickey’s arms move naturally around the dial, he points to the hour and minute and taps his foot every second.

Simple. Start with an elegant, minimalistic view that puts time front and center. Then adjust the amount of detail on the dial, from light to dense. Even with complications, this face maintains a clean and refined design.

Timekeeping



Motion. A butterfly flutters. A jellyfish swims. A flower blooms. Choose a theme, and each time you raise your wrist you’ll see a different species, color, and movement.

Solar. Based on your current location and the time of day, you can see the sun’s position in the sky — at dawn, sunrise, solar noon, sunset, dusk, and solar midnight. Follow the solar path over time as you turn the Digital Crown.

Astronomy.Working with astrophysicists, we’ve created this digital orrery. Turn the Digital Crown to see the solar system and the exact position of the planets, sun, and moon as you move forward or go back in time. View different scales: A day by one rotation of the earth, a month by moon phases, and a year by the passage of planets around the sun.

Timekeeping

Dial in every detail.One Apple Watch face can have a multitude of looks. When you choose a face, you can also choose the colors and indicate even more details of time, like minutes, seconds, and milliseconds. So when you glance down at your wrist, you see time

precisely the way you like.

Timekeeping

Complications. Made simple.Many watches include a few specialized functions — known in watchmaking as

complications — that go beyond telling the time. But Apple Watch comes with a full range that can be added to most faces. Some complications are traditional, such as moon phases or sunrises and sunsets. Some are more modern, like stock quotes,

weather reports, your next calendar event, and a daily activity tracker. And you can tap on certain complications to get more information from their corresponding apps.

Timekeeping




Moon Phase. See how much of the moon will be visible that night.

Timer. Set a timer right from your wrist. More than one, in fact.

Alarm. Set alarms and see how much time is remaining.

Stocks. Get real‐time quotes for the stocks you follow most.

Weather. See the current temperature for anywhere in

the world.

Calendar. Get a quick look at what’s next on your schedule.

Timekeeping




Stopwatch. Start and stop anytime, right from the watch face.

World Clock. Follow time across the country or around the globe.

Activity.Monitor how active you are throughout the day.

Sunrise/Sunset. See when day turns into night, and vice versa.

Timekeeping

One of the most accurate watches ever. And designed to stay that way.Working with iPhone, Apple Watch continually checks against the definitive global time standard with the same precision found in GPS satellites. It’s so precise, the second hand (or in Mickey’s case, foot) of every Apple Watch across the world is in sync. When daylight saving time begins, Apple Watch simply changes to the new time. And if you move from one time zone to another, Apple Watch automatically adjusts. You never once have to set the time yourself.

Cupertino London

Timekeeping

Classic functions in a contemporary setting.Stopwatch. Apple Watch presents this popular watch function in digital, analog, or hybrid view. It can even show you a real‐time average of your lap times on a graph — something you won’t find on other watches.

Analog Digital Hybrid

Timekeeping



Timekeeping



Timekeeping

Timer. Keep track of timed events precisely and easily. As the timer runs, an orange line moves around the dial, giving you a visual sense for how much time has passed and how much is left.

Alarm. Apple Watch lets you manage, label, and edit multiple alarms with ease. Simply scroll through the hours and minutes to set your wake-up time.

World Clock. Doing business in another time zone or calling a friend overseas? World Clock shows you the time in different cities around the globe in one quick look.

Timekeeping

Timekeeping that goes beyond hours, minutes, and seconds.

We all share the same time. But what happens during that time is different for everyone. So Apple Watch doesn’t just keep accurate time. It allows you to see time in the ways

that are most meaningful — and useful — to you.

Timekeeping

An easier way to navigate your day.Apple Watch is seamlessly connected to your calendar, maps, and reminders, so it can send notifications and alerts based around your life and schedule. It keeps you on track and on time by sending you quick notifications you can read, along with a tap you can feel.

Timekeeping

Where. Apple Watch doesn’t just tell you the time — it tells you where you need to be next.

When. It even alerts you when you need to leave to get to your next appointment on time.

How. Apple Watch considers route maps and traffic conditions to calculate the time you’ll need for your trip.

New Ways to Connect

NEW WAY TO CONNECTNEW WAY TO CONNECT

Start a whole new kind of conversation.You won’t just send and receive messages, calls, and mail more easily and efficiently. You’ll express yourself in new, fun, and more personal ways. With Apple Watch, every exchange is less about reading words on a screen and more about making a genuine connection.

New Ways to Connect

Stay closer to the people you care about.Now your inner circle is always nearby. Press the side button to access Friends, where you’ll see thumbnails of the people you like to stay in touch with most. Tap to send a message, make a call, or reach out in one of the new ways only Apple Watch makes possible.

New Ways to Connect

Say it with feeling.You don’t even have to use words. The Digital Touch feature on

Apple Watch gives you fun, spontaneous ways to connect with other Apple Watch wearers, wrist to wrist.

Sketch.Use your finger to draw

something quickly. Your friend on the other end can watch your drawing animate, then respond with a custom creation for you.

New Ways to Connect



Tap.Let friends or loved ones know you’re thinking of them with

silent, gentle tap patterns they’ll feel on the wrist. You can even

customize taps for different people.

New Ways to Connect



Heartbeat.When you press two fingers on the screen, the built‐in heart rate sensor records and sends your heartbeat. It’s a simple and intimate way to tell someone

how you feel.

New Ways to Connect

Messages, calls, and mail. Tailored for your wrist.

Apple Watch adds a new dimension to the way you communicate. In just a glance it shows you who’s contacting you. It even gets your attention the way another person would — by tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with

different types of notifications having their own unique character.

New Ways to Connect

Never miss a message.You’ll know right away when someone sends you a message, because a notification appears front and center on Apple Watch. Hold up your wrist to read the message, or lower your arm to dismiss it.

New Ways to Connect

Lots of ways to respond.Apple Watch can predict what you want to say from the context of your message and from the ways you most often respond. Press the display, and Apple Watch reveals preset options. Just choose one and send it off. You can also create a new response. Or skip words altogether by sharing an animated emoji. A smiley face can move as it laughs. Or it can stick out its tongue. You can even change an emoji’s face with your finger to give it a different mood. Send a thumbs‐up, a thumbs‐down, and other animations, too.

New Ways to Connect

Messages, calls, and mail. Tailored for your wrist.

Apple Watch adds a new dimension to the way you communicate. In just a glance it shows you who’s contacting you. It even gets your attention the way another person would — by tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with

different types of notifications having their own unique character.

Send an emoji. They’re animated, customizable, and fun.

Use your voice. Record audio or dictate a text message.

Share your location. Send a friend your current location on a map.

New Ways to Connect

Your wrist now takes phone calls.Use the built‐in speaker and microphone for quick chats, or seamlessly transfer calls to your iPhone for longer conversations. To mute an incoming call, just cover Apple Watch with your hand.

New Ways to Connect

Mail is even easier to manage.When email comes right to your wrist, it’s more accessible and easy to manage quickly. You can read an email, flag it, mark it as read or unread, or move it to the Trash. Or open it on your iPhone, where you can type a response.

New Ways to Connect

Start on Apple Watch. Continue on iPhone.Apple Watch is designed for quick interactions, but sometimes you want to say more. So we made it easy to transfer messages, calls, and email from Apple Watch to iPhone, where you can pick up right where you left off.

Health & Fitness

HEALTH & FITNESSHEALTH & FITNESS

Live a better day.Fitness isn’t just about running, biking, or hitting the gym. It’s also about being active throughout the day. So Apple Watch measures all the ways you move, such as walking the dog, taking the stairs, or playing with your kids. It even keeps track of when you stand up, and encourages you to keep moving. Because it all counts. And it all adds up.

Health & Fitness

Sit less. Move more.Get some exercise.The Activity app provides a simple visual snapshot of your dailyactivity, with three rings telling you everything you need to know. The Move ring shows how many active calories you’ve burned. The Exercise ring shows how many minutes of brisk activity you’ve completed. And the Stand ring shows how often you’ve stood up to take a break from sitting. The goal? Complete each ring every day.

Health & Fitness

STANDSTAND

Put some distance between you and the chair.To help minimize your sedentary time throughout the day, Apple Watch senses when you stand and move just a bit and gives you credit when you do. And if you’ve been sitting for almost an hour, it reminds you to get up. You close the Stand ring when you’ve stood up and moved around for at least one minute in 12 different hours during the day. It may sound like a small thing, but sitting less can encourage you to be more active and improve your health in big ways.

Health & Fitness

MOVEMOVE

Every move you make is a step in the right direction.Each week, Apple Watch can suggest a new daily Move goal for how many active calories to burn each day, based on your recent history. You close the Move ring when you meet your personal active calorie burn goal for the day. You can also adjust the suggested goal, making it higher or lower, until it feels just right for you. By aiming for small improvements each week, you’re more likely to make progress.

Health & Fitness

EXERCISEEXERCISE

Thirty minutesat once, or a littlebit at a time.Any activity performed at the level of a brisk walk or above is considered exercise. And Apple Watch keeps track of how much you do each day, even when it’s not in the context of a dedicated workout. You close the Exercise ring when you reach the globally recommended 30 minutes of exercise per day. And you don’t even have to do it all at once, which means you’re more likely to fit it into your day.

Health & Fitness

Workout app. More detailed measurementwhen you need it most.

During a dedicated cardio workout, the Workout app built into Apple Watch shows real‐time stats like elapsed time, distance, calories, pace, and speed for a variety of the most popular

activities, including running, using the elliptical, and cycling — indoors or out. And since Apple Watch is water resistant, you don't have to worry about getting sweat on it or working out in the rain. Just choose the type of workout you’d like to do, and Apple Watch turns on the appropriate

sensors. You get a detailed summary, and your workout counts toward your Exercise ring measurements for the day.

Goals. The Workout app always shows your last and best workout for each activity type and goal. You can repeat it, increase it, or decrease it. Or choose a different goal based on distance, time, or how many calories you want to burn.

Progress Updates. During your workout, Apple Watch provides timely encouragement — by letting you know when you’ve hit another mile or when you’re halfway there, for instance — so you can stay motivated to reach your goals.

Workout Summary.When your workout is finished, you’ll see how far you’ve gone, your time, and how many calories you’ve burned — all the stats you need to know to track your progress and reach new milestones.

Health & Fitness

Made to measure the many ways you move.

Heart Rate Sensor. The custom heart rate sensor in Apple Watch detects your heart rate during workouts, which helps determine your intensity level, and improves the accuracy of your active calorie burn measurements.

Wi‐Fi and GPS. Along with its accelerometer, Apple Watch uses Wi‐Fi and GPS on your iPhone to more accurately measure distance and speed during workouts you do outside — like walking, running, and cycling.

Accelerometer. The Apple Watch accelerometer measures your total body movement and steps to calculate the calories you burn during the activities you do throughout the day. It measures all kinds of physical movement, from simply standing up to running to catch the bus to playing with your kids.

Health & Fitness

Apple Watch helps you make progress an see results.

Whether you’re walking, running, cycling, or using the most popular fitness equipment, Apple Watch knows how to keep you motivated during your workouts. It helps you set

goals, tracks your progress, alerts you when you reach milestones, and provides a complete summary when you’re done. So you can match your last workout or beat your best one.

Health & Fitness

Personalized feedback keeps you moving forward.Apple Watch is designed with customizable coaching reminders that will help you reach your Move, Exercise, and Stand goals each day, and use your success to motivate you to pursue new milestones. Over time, Apple Watch learns about your activity. It knows how active you are and uses this data to suggest a daily Move goal for the week that is realistic and achievable. You can adjust your Move goal up or down to make it perfect for you. These weekly check‐ins help you be more active and make progress in manageable steps.

Health & Fitness

See how far you’ve gone. And how far you’ve come.Apple Watch shows your daily activity at a glance. To see your progress and trends over longer periods of time, go to the Activity app on your iPhone. You can view your Activity rings, workouts, and achievements by the day, week, or month. And the Activity app can share your activity and workout data with the Health app on your iPhone, where it can be accessed by your favorite third‐party health and fitness apps with your permission.

Health & Fitness

Get a pat on the back,right on the wrist.When you reach your personal bests or hit milestones, Apple Watch is quick to celebrate. You’ll get a special badge for each achievement, which is then stored in the Activity app on your iPhone. And that gives you encouragement to keep going and keep improving.

Design

DESIGNDESIGN

There’s an Apple Watch for everyone.Selecting a watch is very personal. As with all things you wear, how it looks is at least as important as what it does. So we set out to make Apple Watch something you’ll love to use every day. As well as something you can’t wait to put on every morning.

Design

Two different-sized starting points.Everyone’s style is different, as is everyone’s wrist. So Apple Watch

comes in two case sizes: 38mm and 42mm. Both of which can be set up to work on either your left or your right wrist.

38mm(height) 42mm(height)

Design

Custom alloys engineeredfor beauty and durability.

We created Apple Watch from custom alloys of stainless steel and aluminum — each in two finishes — as well as unique formulations of 18‐karat yellow and rose gold. All were specially developed not only to look great, but to stand up to the physical demands of daily wear. Apple Watch is also water resistant, so you can wash your

hands or go out in the rain without a second thought.

Design

Stainless Steel Silver Aluminum 18‐Karat Yellow Gold

Space Black Stainless Steel Space Gray Aluminum 18‐Karat Rose Gold

Design

Bands as thoughtfully designed as the watch itself.

A different band can really change the look of Apple Watch. So we created a full range of them in a variety of materials. The grooves in each case are precision engineered and CNC machined to ensure a perfect fit with any band. And beautifully designed

buckles and closures provide the perfect finishing touch.

Design

Sport Band

Classic Buckle

Link Bracelet

Leather Loop

Design

Milanese Loop Modern Buckle

Design

Many faces.Millions of expressions.

Each watch comes with a variety of faces. From traditional designs. To playful characters. To visualizations of time that are as educational as they are beautiful. Most faces are extensively customizable — you can change colors, choose design elements,

and add functionality. So one Apple Watch can have literally millions of different appearances. Including the one that’s precisely right for you.

Design




Chronograph Color Modular

Design




Utility Mickey Mouse Simple

Design




Motion Solar Astronomy

Design

Chronograph Color Modular

Utility Mickey Mouse Simple

Design

Motion Solar Astronomy

Design

Find your style in three distinctive collections.

There are so many ways to make Apple Watch your own. To help you choose the expression that suits you best, we’ve curated three collections of cases and bands that

we feel work particularly well together.

Design

Anodized aluminum cases in silver or space gray. Strengthened Ion‐X glass.

Colorful, durable bands.

18‐karat gold cases in yellow or rose. Sapphire crystal. Exquisitely crafted

bands and closures.

Stainless steel or space black stainless steel cases. Sapphire crystal. A range of

stylish bands.

Craftsmanship

CHAFTSMANSHIPCHAFTSMANSHIP

Each material is an achievement in itself

From the very beginning, Apple Watch was designed with a deep reverence for the art of fine watchmaking. For the raw materials, every choice we made was intended to not merely honor the traditions of the past, but to advance them. From the custom gold alloys to the sapphire crystal, each element comes together with an unrivaled level of care and precision, giving Apple

Watch a beauty that is both timeless and thoroughly modern.

Craftsmanship

Gold.A more solid18 karats.Inspired by the inherent beauty of gold, we created Apple Watch Edition in 18‐karat solid gold. Since it’s a soft metal, susceptible to nicks and scratches, our metallurgists engineered an entirely new alloy that’s up to twice as hard as standard gold. This allowed us to achieve the exact hues of yellow and rose gold we envisioned, without compromising on durability.

Craftsmanship

Stainless steel.Not just refined. Re-engineered.The strength and beauty of stainless steel have long made it a favorite material in fine timepieces. The stainless steel we created for Apple Watch is a modern expression of this tradition. We started with an alloy known for its durability and corrosion resistance. Then we made it even stronger. Through a specialized cold‐forging process, it becomes up to 80 percent harder. This same stainless steel is used in the carefully engineered closures that allow Apple Watch to fit so precisely. And we added a diamond‐like carbon layer to create the space black stainless steel case and matching band.

Craftsmanship

Aluminum.Light, but no lightweight.For Apple Watch Sport, we started with 7000 Series aluminum — the same used in competition bicycles. We altered it to create a new alloy that’s just as light, yet even more durable — it’s 60 percent stronger than most aluminum, and one‐third the density of stainless steel. It has a bright, lustrous color and a uniform structure free of defects and impurities. Each case is machined and polished, then blasted with microscopic zirconia beads to achieve a consistent, satin texture. A special anodizing process creates a hard, clear outer layer that helps protect against scratches and corrosion.

Craftsmanship

ZIRCONIA

Craftsmanship

Zirconia.As functional as it is flawless.Because the back crystal is vital to the function of the technology encased inside Apple Watch and Apple Watch Edition, we chose zirconia, a type of ceramic, as the primary material. It’s nonconductive, so the antenna can perform without any interference from the crystal. It’s also opaque, which eliminates cross‐talk between the components of the heart rate sensor. The manufacturing process begins by heating the zirconia at 2640 degrees Fahrenheit for over 30 hours. Once it cools, we incorporate the sapphire lenses of the sensor. Then we polish the entire back crystal with a grinding stone to an incredibly smooth, precise finish —with a surface roughness of just 3 nanometers — so that it feels comfortable next to your skin.

Craftsmanship

SAPPHIRE

Craftsmanship

Sapphire.Beautifully shields Apple Watch from the world.Sapphire is the second‐hardest transparent substance after diamond. That’s why we chose it to cover the Apple Watch and Apple Watch Edition faces, and to make the lenses of the heart rate sensor. Our sapphire crystal comes from the highest‐quality boules. Only the purest, clearest, and strongest sapphire crystal is harvested. To ensure a precise fit for the case, the crystal is cut using a diamond‐encrusted wire. To make room for an integrated antenna, a tiny groove is laser‐ablated around its perimeter. And to create the smoothest possible finish, the crystal is polished with diamond‐covered pellets.

Craftsmanship

ION‐X GLASS

Craftsmanship

Ion-X glass.Strengthened at the molecular level.Ion‐X glass is the same material used in the windows of space shuttles and high‐speed trains. This glass is thin and light, yet surprisingly strong — five times stronger than regular glass. Which made it the perfect choice for Apple Watch Sport. There are many ways to strengthen glass at the surface, but Ion‐X glass is hardened down to its molecules. During the manufacturing process, the glass is dipped in a 750‐degree molten potassium salt bath. That’s when ion exchange takes place, with the smaller sodium ions being removed from the glass and replaced by larger potassium ions. As the glass cools, these larger ions create an extremely hard surface layer that is resistant to scratches and impact.

Craftsmanship

LEATHER

Craftsmanship

Leather.Tradition meets innovation.To make the leather straps for Apple Watch, we start by hand‐selecting hides from three of the world’s best‐known artisan tanneries. The subtly grained Dutch, pebbled Venezia, and supple Granada leathers are chosen for their superior quality and uniform texture. The dyes we use ensure consistent, long‐lasting color. And each design departs from tradition in its own way. The Classic Buckle features the same premium leather on both the interior and the exterior. Magnets concealed within our quilted Leather Loop allow for an infinitely adjustable fit. And the Modern Buckle has a hidden inner layer of stretch‐resistant polymer that’s stronger than Kevlar.

Craftsmanship

FLUOROELASTOMER

Craftsmanship

Fluoroelastomer.Industrial-strength color.Originally developed to withstand the rigors of commercial use, fluoroelastomer is a remarkably high‐performance material. It’s thermal and water resistant, flexible, and strong. We knew that if we made fluoroelastomer as beautiful as it is durable, it would be ideal for Apple Watch Sport. So we custom‐engineered our own to make it more pliable and gave it five vivid colors. The result is a resilient band with a soft feel and just enough weight to drape smoothly across your wrist.

Technology

TECHNOLOGYTECHNOLOGY

Innovation in every interaction.Apple Watch is unlike any device we’ve ever made. But we wanted interacting with it to be just as easy and intuitive as using your iPhone or working on a Mac. So we invented all‐new ways to select, navigate, and input that are ideally suited to a smaller device worn on the wrist. The result is an experience that’s both unique to Apple Watch and quintessentially Apple.

Technology

Digital Crown. A modern twiston a traditional feature.Every new product we’ve introduced has been defined by a unique input device. With Apple Watch, it’s the Digital Crown. On mechanical watches, the crown has historically been used to set the time and date and to wind the mainspring. We reimagined it as a versatile tool that answers the fundamental challenge of how to magnify content on a small display. Pinching to zoom, as you do on iPhone, is impractical. But turning the Digital Crown allows you to navigate nimbly and precisely, without obstructing your view. You can zoom in and out of photos, quickly scroll through lists, input data, or press it like a button to return to the Home screen. The Digital Crown is an integral part of the Apple Watch experience.

Technology

Entirely new,yet immediately familiar.From the moment you wake the display with a simple raise of the wrist, you’ll be comfortable using Apple Watch. The Watch OS feels amazingly fresh. But it’s visually reminiscent of what you’re used to seeing, and is designed around simple gestures, such as zooming and panning, that already come naturally. Navigation is fluid and responsive. And the arrangement of apps is simple and orderly. We even developed a new typeface to maximize legibility. All of which means you’ll know your way around Apple Watch in virtually no time.

Technology

Not just a display, but the focal point of the whole experience.A Retina display is the primary surface for every interaction with Apple Watch. And it’s clear why. The incredibly high pixel density makes numbers and text easy to read at a glance, even while you’re moving. Images and graphics render with remarkable sharpness and contrast, including finely detailed ones like the rotation of a hair‐thin second hand on a watch face. And the display is extremely energy efficient, critical for a device you wear throughout the day. On most Apple Watch models, the display is laminated to a machined and polished single crystal of sapphire. Next to diamond, it’s the hardest transparent material. On watches in the Sport collection, protection is provided by strengthened Ion‐X glass.

Technology

Sensitive enough to tell a tap from a press.In addition to recognizing touch, Apple Watch senses force, adding a new dimension to the user interface. Force Touch uses tiny electrodes around the flexible Retina display to distinguish between a light tap and a deep press, and trigger instant access to a range of contextually specific controls. With Force Touch, pressing firmly on the screen brings up additional controls in apps like Messages, Music, and Calendar. It also lets you select different watch faces, pause or end a workout, search an address in Maps, and more. Force Touch is the most significant new sensing capability since Multi-Touch.

Technology

Glances. Just the right amount of information, right where you want it.Since wristwatches were invented in the 19th century, people have been glancing at them to check the time. With Apple Watch, this simple, reflexive act allows you to learn so much more. We optimized your favorite apps for the wrist by developing Glances — scannablesummaries of the information you seek out most frequently. To see them, you simply swipe up from your watch face. In an instant, you can glimpse the weather forecast, check out what’s next on your calendar, or find your current location on a map. You can quickly swipe through different Glances, or tap one to go directly to its corresponding app for more details.

Technology

Because it’s connected to your iPhone, Apple Watch can present time in a more personal way. One that’s based around your life and schedule. You’ll receive real‐time notifications for incoming mail, messages, and calls. So you can answer or dismiss them instantly. And since Apple Watch sits on your wrist, your alerts aren’t just immediate. They’re intimate. A gentle tap lets you know the time and place of your next meeting, when you should leave, and the best route to take. Once you’re on your way, a tap on the wrist lets you know when to turn left, or right. And you can always swipe down to see any notifications you may have missed.

Notifications. See and feel what’s next on your schedule.

Technology

Siri. Closer and more useful than ever.Having Siri with you at all times means you can access it that much more quickly and conveniently. And be even more

spontaneous with your requests. Simply raise your wrist and say “Hey Siri,” or press and hold the Digital Crown to dictate messages, get turn‐by‐turn directions, or stay up to date on your events. You’ll get an instant response to your query.

Events.With Apple Watch always close by, you can easily find out what’s next in your day. Just use your voice.

Turn‐by‐turn. Getting to your destination is much easier with Apple Watch. Just ask Siri for directions and Maps will guide the way.

Messages. You can send a message without typing a single word. Simply ask Siri to text a contact, and then start dictating.

Technology

We found a way to give technology a more human touch. Literally.It’s called the Taptic Engine, a linear actuator inside Apple Watch that produces haptic feedback. In less technical terms, it taps you on the wrist whenever you receive an alert or notification, or press down on the display. Combined with subtle audio cues from the specially engineered speaker driver, the Taptic Engine creates a discreet, sophisticated, and nuanced experience by engaging more of your senses. It also enables some entirely new, intimateways for you to communicate with other Apple Watch wearers. You can get someone’s attention with a gentle tap. Or even send something as personal as your heartbeat.

Technology

With a custom heart rate sensor, it’s built to know you better.The wrist is a convenient area for collecting data about your physical activity, a task Apple Watch is designed to perform throughout the day. On the back of the case, a ceramic cover with sapphire lenses1 protects a specially designed sensor that uses infrared and visible‐light LEDsand photodiodes to detect your heart rate during workouts and when using the Heart Rate Glance. This allows Apple Watch to provide a comprehensive picture of your workouts and daily activity, suggest personal activity goals, and reward you for reaching personal fitness milestones.

Technology

With a custom heart rate sensor, it’s built to know you better.

Heart Rate Sensor.

The custom heart rate sensor in Apple Watch can help gauge your intensity during workouts to improve overall calorie tracking.

GPS.

Apple Watch uses the GPS in your iPhone to help measure the distance you travel during the day or during workouts that can’t be measured in steps, such as cycling.

Accelerometer.

The Apple Watch accelerometer measures total body movement, counts your steps, and calculates your calories burned throughout the day.

Technology

An entire computer architecture on a single chip.Massive constraints have a way of inspiring interesting, creative solutions. A prime example is the custom‐designed chip at the heart of Apple Watch. No traditional computer architecture could fit within such a confined space. So we found a way to integrate many subsystems into one remarkably compact module, which is then completely encapsulated in resin to protect the electronics from the elements, impact, and wear. Configuring an entire computer system on a single chip is an industry first and represents a singular feat of engineering and miniaturization.

Technology

Charge it overnight.Wear it all day.You’ll want to use Apple Watch all day long. So we gave it a battery that lasts up to 18 hours2 and made charging it at the end of the day utterly effortless. In fact, our goal was to make Apple Watch easy to charge in the dark. Without looking. While being only partially awake. We arrived at a solution that combines our MagSafe technology with inductive charging. It’s a completely sealed system free of exposed contacts. And it’s very forgiving, requiring no precise alignment. You simply hold the connector near the back of the watch, where magnets cause it to snap into place automatically.

Everyone will use Apple Watch differently, and different features use varying amounts of battery life. So here are some useful battery metrics.

UP TO

48hrTIMEPIECE

UP TO

6.5hrAUDIO PLAYBACK

UP TO

3hrTAKE TIME

UP TO

6.5hrWORKOUT

UP TO

72hrPOWER RESERVE

Technology

A more personal experience. For every person.Apple Watch comes with some powerful accessibility features. Like Zoom, a built‐in magnifier. VoiceOver, so you can hear what’s on your screen. And Larger Dynamic Type, which makes text easier to read. They’re all built in and easy to turn on, either through the device itself or by using the Apple Watch app on your iPhone.

Built‐in Apps

BUILTBUILT‐‐IN APPSIN APPS

Not just on the wrist. Designed for it. Apple Watch is ideal for quick looks and fast interactions. The apps it comes with have been designed to take advantage of that. There are apps you’re familiar with — like Mail, Messages, and Maps — that work in all-new ways. Apps that become even more convenient on the wrist, like Siri, Music, and Passbook. And completely new apps, like Activity, Workout, and Camera Remote, which turns Apple Watch into a viewfinder for the iSight camera on your iPhone.

Built‐in Apps

Messages Phone MailApple Watch gives you a gentle tap to let you know when you have a new message. Just raise your wrist to see who it’s from and to read the full message. Respond with a preset message, dictate a reply, or record an audio message. You can even send an animated emoji.

See who’s calling without having to reach for your iPhone. Use the built-in speaker and microphone for quick chats, or instantly transfer calls to your iPhone for longer conversations. To mute an incoming call, just cover Apple Watch with your hand.

When email comes right to your wrist, it’s more accessible and easy to manage quickly. You can read an email, flag it, mark it as read or unread, or move it to the Trash. Or open it on your iPhone, where you can type a response.

Built‐in Apps

Calendar Activity WorkoutSee what’s next in your day or week. Apple Watch sends you meeting reminders that appear on your watch face. When you get calendar invitations, you can accept or decline immediately and even email the organizer using preset responses.

Stay motivated to sit less, move more, and get some exercise. The three Activity rings provide a simple and graphic way to comprehensively monitor your daily activity at a glance.

During a dedicated cardio session, Apple Watch shows real‐time stats such as time, distance, calories, pace, and speed. Choose from popular workouts like running, walking, cycling, and more.

Built‐in Apps

Maps Passbook SiriGet directions from your current location. Apple Watch shows you the best route. Turn‐by‐turn navigation gives you a tap on the wrist to let you know when it’s time to go left — or right. You can also use Siri to search for nearby restaurants, gas stations, and stores.

assbook lets you keep your boarding passes, tickets, and loyalty cards right on your wrist, and alerts you when it’s time to use them. You can also choose which credit or debit card to use for Apple Pay.

Siri makes interacting with Apple Watch even easier. Just raise your wrist and say, “Hey Siri, open the Workout app.”“Hey Siri, where’s the nearest coffee shop?” Or “Hey Siri, call Elizabeth.”

Built‐in Apps

Music Camera Remote RemoteControl the music on your iPhone. Or leave your iPhone at home and listen to your favorite synced playlist right from Apple Watch using wireless Bluetooth headphones.

Apple Watch can be a viewfinder for the iSightcamera on your iPhone. So you can take a perfect selfie or join the group shot. See a live preview of what your iPhonesees, then snap the photo or set the timer on the camera.

Don’t worry about losing the remote. It’s always right on your wrist. On Apple TV you can swipe around the main menu, scroll through lists, and choose what you’d like to watch. You can also control the iTunes library and iTunes Radio on your Mac or PC.

Built‐in Apps

Weather Stocks PhotosCheck the weather where you are or for any location around the world. See a detailed report for the day or get the week’s forecast. The day’s conditions are arranged like a watch face, so you get a quick visual snapshot of the weather for the whole day.

asily keep up with the stock market. See current prices, point and percentage changes, and market cap. Each stock features a graph view that lets you track its performance over the past day, week, month, or six months.

With Apple Watch, your favorite photos are always close at hand. Use the Digital Crown to zoom in to individual images, or swipe to browse through them one at a time.

Built‐in Apps

Alarm Stopwatch TimerApple Watch lets you manage, label, and edit multiple alarms with ease. Use the Digital Crown to adjust the hours and minutes to set your wake-up time. Or use alarms you’ve previously set on your iPhone.

Apple Watch presents this popular watch function in digital, analog, or hybrid view. There’s also a graph view, which charts a real‐time average of your lap times —something you won’t find on other watches.

Keep track of timed events precisely and easily. As the timer runs, an orange line moves around the dial, giving you a visual sense for how much time has passed and how much is left.

Built‐in Apps

World Clock SettingDoing business in another time zone? Calling a friend overseas? With one look, you can check the time in different cities around the globe. You can add new locations from your iPhone at any time.

Enable or disable Airplane mode, Bluetooth, and Do Not Disturb. You can also turn mute on or off, and even ping your iPhone when you’ve misplaced it.

Apple Pay

APPLE PAYAPPLE PAY

Your wallet. Without the wallet.Now you can buy coffee, groceries, and more right from your wrist. Apple Pay will change how you make purchases with breakthrough contactless payment technology and unique security features built into Apple Watch. So you can use it to pay in a simple, secure, and private way.

Apple Pay

An easier way to pay.Now paying in stores happens quickly and easily — there’s no need to open an app. You don’t even need to have your iPhone with you. Just double‐click the side button and hold the face of your Apple Watch up to the contactless reader. A gentle pulse and a tone confirm that your payment information has been sent.

Apple Pay

Setup is simple.To set up your debit and credit cards on Apple Watch, simply open the Apple Watch app on your iPhone and select the “Passbook & Apple Pay” option. Tap “Add a new Credit or Debit Card.” Then use the iSight camera on your iPhone to capture your card information. You can also type it in manually. The first card you enter is your default payment card, but you can always switch it in the Apple Watch app. Want to switch cards when you’re paying? After double‐clicking the side button, just swipe to browse through your cards and hold the face of Apple Watch near the reader to pay.

Apple Pay

More secure payments.Every time you hand over your plastic credit or debit card to pay, your card number and identity are visible. That’s not the case with Apple Pay. Instead of using your actual credit and debit card numbers, when you add your card to Apple Watch a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, a dedicated chip in Apple Watch. These numbers are never stored on Apple servers. And when you make a purchase, the Device Account Number, along with a transaction‐specific dynamic security code, is used to process your payment. So your actual credit or debit card numbers are never shared by Apple with merchants or transmitted with payment.Even if you lose Apple Watch, your accounts are protected. Because when you set up Apple Pay, you’re required to create a passcode. Each time you take Apple Watch off your wrist, the passcode must be entered to access it. And you can quickly remove your cards on iCloud.com.

Apple Pay

Keep your purchases private. Apple doesn’t store the details of your transactions, so they can’t be tied back to you. Since you don’t have to show your credit or debit card, you never reveal your name, card number, or security code to the cashier when you pay in a store. This additional layer of privacy helps ensure that your information stays where it belongs. With you.

Apple Pay

Accepted in stores everywhere.With more added every day.

Apple Pay lets you use Apple Watch to pay in hundreds of thousands of stores accepting contactless payments. And there are more stores to come. Look for one of the symbols below at checkout.

Apple Pay

The major credit cards.With the same major benefits.

Apple Pay works with most of the major credit and debit cards from the top U.S. banks. Just set up your participating cards on Apple Watch, and you’ll continue to get the same rewards,

benefits, and security.

Apple Pay

Participating banks.

App Store Apps

APP STORE APPSAPP STORE APPS

All-new ways to do all kinds of things. The more you wear Apple Watch, the more you’ll realize just how personal a device it is. Because with so many different apps available, you can choose the ones that are most relevant to you, and create a customized experience. There are already apps for airlines, department stores, social networks, and more that take advantage of the unique opportunities the wrist brings. And with new apps being built for Apple Watch every day, this is just the beginning.

App Store Apps

TargetMake your next trip more efficient and even a little more fun. The Target app makes it easy to build a shopping list on your Apple Watch. And when you’re in the store, it tells you where to find the items you need.

App Store Apps

SPGStarwood Hotels & Resorts have added a new level of hospitality to your stay. Now you can unlock your door from your Apple Watch, no room key required. You can also get directions to your hotel, check in, see reservation details, and view your Starpoints balance.

App Store Apps

American AirlinesReceive a notification letting you know when it’s time to leave for the airport. Get flight information (gate change announcements, for example) throughout your travel day. Check in from your Apple Watch. And during your flight, view a map with the time remaining until arrival, as well as baggage claim and connection details.

App Store Apps

Nike+RunningMake your next trip more efficient and even a little more fun. The Target app makes it easy to build a shopping list on your Apple Watch. And when you’re in the store, it tells you where to find the items you need.

App Store Apps

InstagramThe best of Instagram is now on your Apple Watch. You can browse your feed, like your favorite photos, and even leave emojicomments. And you’ll stay up to date with interactive notifications sent directly to your wrist.

App Store Apps

MLB.com At BatWith its subtle notifications, this app lets you follow your favorite team wherever you are. (Stuck in a meeting, perhaps.) Live stats, pitch‐by‐pitch updates, player details, highlights, and scores from around the league all come right to you.

App Store Apps

BMW I Remote Twitter CitymapperThe Ultimate Driving Machine gets the ultimate remote control. Check the charge status of your electric BMW i and receive a notification when the car is fully charged. You can also check range, door‐lock status, service reminders, and more. Planning to hop in the car soon? Adjust the cabin temperature from your Apple Watch, so it’s just right when you’re ready to drive.

140 characters fit nicely on your wrist. With the Twitter app for Apple Watch, your feed comes directly to you. You can be notified with a gentle tap when new tweets are posted, and retweet or favorite them from your Apple Watch. Quickly view tweets from your timeline or track trending topics. And you can compose tweets using dictation.

Your guide to public transit, Citymapper shows you the fastest routes to wherever you want to go. Based on your current location, it provides step‐by‐step instructions for catching the nearest bus or train, and lists the next three arrivals so you can choose exactly when to leave. It also delivers a gentle tap to let you know when you’ve reached your stop.

App Store Apps

OpenTable Evermote TripAdvisorWhat’s for dinner? And where? Just check your Apple Watch. With the OpenTable app, you can see details about your upcoming reservations and find your way there with a map to the restaurant.

Evernote for Apple Watch is the perfect companion to Evernotefor iPhone. Get even more convenient access to features. Dictate a quick note. View recent notes. Set reminders. Find notes made near you. And see content related to an upcoming meeting.

Find that hidden gem of a restaurant on your next trip. Unearth dozens of things to do while discovering a new town. Everything that makes TripAdvisor the perfect travel companion is now on your Apple Watch. Get instant information on hundreds of nearby restaurants, sights, and tourist destinations.

App Store Apps

NPR One CNN Honeywell LyricWhat’s for dinner? And where? Just check your Apple Watch. With the OpenTable app, you can see details about your upcoming reservations and find your way there with a map to the restaurant.

Get up‐to‐the‐minute breaking and developing news across 12 personalized categories. From Top Stories, U.S., World, and Politics to Tech, Health, and Entertainment — you decide which content you want to come to you. Tap to open a story, then choose to save it or continue reading on your iPhone. Receive breaking news notifications and use your Apple Watch to launch CNN TV live on your iPhone.

Use less energy with less effort. And save on your electricity bill, too. Presets like “I’m Away” or “I’m Going to Sleep” make your thermostat more efficient with a single tap. If you’re far from home, you’ll get a notification asking if you’d like to switch to Out of Town mode to save energy. And it automatically adjusts the temperature in time for your return.

App Store Apps

Green Kitchen Strava Sky GuideThe Green Kitchen app features dozens of healthy, organic recipes, and your Apple Watch can help you cook them perfectly. Find and follow a recipe on your iPhone. For the steps that need to be timed, tap to start a timer on your Apple Watch. At the right moment, you’ll get a notification like “Your quinoa should have little tails by now.”

With your iPhone in your pocket, Apple Watch shows your real‐time stats like elevation gain, average speed, distance, and heart rate during your ride or run. Segment‐by‐segment updates give you details of your workout to keep you motivated. And you’ll receive a trophy when you set a personal record.

See a calendar of upcoming astronomical events — the full moon, meteor showers, eclipses, and more. Sky Guide can send you a notification when an event is about to happen in the skies above your location. And it will even alert you when the International Space Station is due to fly over — and let you tweet one of its astronauts.

App Store Apps

eBay Redfin PayByPhoneParking

The world’s largest marketplace is now closer and more convenient than ever. eBay for Apple Watch helps you stay on top of the auctions you’re watching. It can send outbid notices and other notifications directly to you, so you can react immediately.

Find nearby real estate listings while you’re on the go. View photos of homes and map their locations. Get prices, number of bedrooms, square footage, and days on the market. Use dictation to record your thoughts. Share accounts with family members so they can see your favorites. And contact a real estate agent to schedule a tour with a tap.

You may never get another parking ticket. Use the PayByPhone Parking app to pay the meter, then check on the time remaining. You’ll get a notification 10 minutes before the meter expires, allowing you to add more time without having to go back to your car.

App Store Apps

Salesforce Wave Procreate Pocket Dark SkySalesforce is the world’s most popular customer relationship management app. On Apple Watch, it gives you a quick snapshot of your business analytics, such as the top 10 sales opportunities for your company or for a particular division.

This app turns your Apple Watch into a remote tool and color palette for painting on your iPhone. Select your brush, eraser, or effects. You can undo, redo, and change colors. And your entire iPhone screen becomes the canvas, so you can focus on your work.

Get the chances that it will rain or snow in your location up to an hour in advance. So you can feel free to walk the dog or run out to lunch, knowing you’ll stay dry. You can also see a 24‐hour timeline of weather conditions for today, tomorrow, and several days ahead.

App Store Apps

Shazam NYTimes Mayo Clinic Synthesis

What’s that song? And what’s that singer saying? With Shazam for Apple Watch, a tap on the app icon prompts your iPhone to listen to what’s playing. Your Apple Watch displays the name of the song, the artist, and the lyrics. Feel free to sing harmony, because the words automatically advance in time with the music.

Get the news you need in a moment. Swipe through breaking news and short stories crafted specially for Apple Watch. Use Handoff to read more on your iPhone or iPad, or tap "Save for Later" to build a personal reading list.

If you’re a busy doctor, Mayo Clinic Synthesis can help you manage your time. It displays your schedule for the day and lets you know whether a patient is in the lobby, in an exam room, or done with an appointment. It also displays basic patient information like age, sex, and weight to make visits even smoother.

App Store Apps

Invoice2go Lutron Caséta Rules!Track your time on the job more accurately than ever. When you arrive on a job site, Invoice2go uses geofencing to prompt you to start tracking time on your iPhone. So your records are more precise. You can also modify your times, send an invoice, and receive a notification when you’ve been paid.

Control the lights in your home no matter where you are. Whether you’re on the couch and want to dim the lights for movie night, or on the road and want to make it look like someone’s home, all it takes is a tap. And if the lights are on when you leave the house, you’ll get a notification giving you the option to turn them off.

Get your daily brain workout with this twitch‐puzzle game even when you’re on the go. Each mind exercise is hosted by cute animated characters who lead you through 10 different stages toward a daily goal. You can get detailed statistics on your progress or quickly scan your summaries.

App Store Apps

PlayKids Eandango Citi Mobile® Lite

When your kids are watching a video in the PlayKids app on their iPad or iPhone and you want them to take a break, just use your Apple Watch to stop the video. You can also send your kids a special message with a cartoon character telling them it’s time for bed. Time to eat. Or time to brush their teeth.

A whole new way to use the most popular movie ticketing app. Once you’ve purchased tickets, your Apple Watch displays the movie time, theater location, and theater phone number.

The Citi Mobile Lite app makes banking even more convenient for Citi customers with an Apple Watch. A quick look lets you see your checking, savings, and credit card balances. You can get detailed information about your five most recent transactions, and even receive a subtle notification when your credit card is used for an online or in‐store purchase.

App Store Apps

Expedia Pacemaker DJ LifesumYou may never miss another flight. Expedia on Apple Watch lets you check itineraries for your upcoming trips and get detailed flight and hotel information. For flights, you can see gates, terminals, and times. For hotels, you can get check‐in and check‐out times, ratings, locations, addresses, and phone numbers.

It’s like having your own personal DJ. Pacemaker DJ uses the Autopilot DJ feature from your iPad app. Skip a track. Or skip two. Autopilot DJ quickly mixes the tracks you choose so everything blends together seamlessly. If you’re not sure what to play, it will scan your playlist to find the perfect tunes and provide the perfect mix.

Easily track how much food and water you’ve had during the day. Lifesum gives you feedback following meals to help you pick the right foods and portion sizes for your next meal — it can even tell you which foods to avoid. And throughout the day, it can offer inspirational reminders to keep you moving and motivated.

App Store Apps

Runtastic Babbel AMPLIFi RemoteApple Watch gives you new ways to get the most from Runtastic. Just take your iPhonewith you on a run. Runtasticdisplays the information you need (speed, distance, duration, pace, even how many calories you’ve burned) conveniently on your wrist, where it’s easy to check without slowing down.

Have fun learning new languages wherever you are in the world. With the Babbel app, Apple Watch shows you new words relevant to your location. So you can learn terms related to food when you’re near a restaurant. Or words like “flight,” “departure,” and “luggage” when you’re near the airport.

Guitarists are always looking for great tones. AMPLIFi is a Bluetooth speaker and guitar amp in one. Now, with AMPLIFiRemote for Apple Watch, you can pick your favorite guitar sound right from your wrist. And when it’s time to tune up, you’ll see which note you’re playing and whether it’s sharp, flat, or in tune.

App Store Apps

BoxPop CommiTo3 Mint Personal Finance

This simple and addictive puzzle game will have you checking your Apple Watch all the time. Start popping boxes in L‐shaped paths, just like knights in chess. See if you can pop all the boxes in the grid without getting stuck. Eventually you’ll pop through 40 levels of boxes, with each one becoming more difficult. And more fun.

Designed to keep you moving in the right direction, CommitTo3 lets you create teams of coworkers, friends, and family who collectively commit to that day’s three most important tasks. You can get gentle reminders throughout the day, check off your “commits” as you complete them, and see how the rest of your team is doing.

View your monthly spending goals and track your progress toward meeting them. You can also choose to receive weekly notifications, so you’ll know whether you’re sticking to your budget or if you need to tighten your belt.

App Store Apps

ESPNStay up to date with breaking sports news or follow a specific game. The ESPN app can send you a notification after each score change or noteworthy play. See real‐time scores and details like who’s at bat, who just made a three‐pointer, or which team is in the red zone.

App Store Apps

New platform. New possibilities.With its powerful technologies and convenient accessibility on the wrist, Apple Watch opens up exciting opportunities for apps. WatchKit gives developers all the tools they need to create experiences designed specifically for Apple Watch.

Apple Watch

The Apple Watch collection features highly polished stainless steel and space black stainless steel cases. The display is protected by sapphire crystal.

And there’s a choice of three different leather bands, a link bracelet, a Milanese loop, and a band made from high‐performance fluoroelastomer.

Apple Watch

Apple Watch

Cold-forged stainless steel. Formulated for strength and beauty.How a product is used should determine the materials from which it’s made. Apple Watch is designed to be worn during all your daily activities, from morning workouts to nights out. That’s why we took a refined 316L stainless steel — an alloy that is remarkably corrosion resistant — and cold forged it to make it up to 80 percent harder. We also reduce impurities to achieve the mirror finish. An additional diamond‐like carbon (DLC) layer gives the space black stainless steel its distinctive look.

APPLE WATCH42mm Stainless Steel Casewith Link Bracelet

Apple Watch

APPLE WATCH42mm Stainless Steel Casewith Black Classic Buckle

Brilliantly scratch-resistant sapphire crystal.Next to diamond, sapphire is the hardest transparent material on earth. That makes it ideal for protecting the Retina display. To harvest the crystal, we use a very thin diamond‐cutting wire. The sapphire is then precision‐machined into its final form and polished for many hours to produce the desired finish.

Apple Watch

Beautifully engineered bands and closures. With designs made from fine top‐grain leathers, durable high‐performance fluoroelastomer, and custom‐engineered stainless steel, the Apple Watch collection offers the widest array of band materials and closure styles. Each one is distinctive in its own right, yet perfectly matched to the collection.

Apple Watch

Apple Watch

LINK BRACELETCrafted from the same 316L stainless steel alloy as the case, the Link Bracelet has more than 100 components. The machining process is so precise, it takes nearly nine hours to cut the links for a single band. In part that’s because they aren’t simply a uniform size, but subtly increase in width as they approach the case. Once assembled, the links are brushed by hand to ensure that the texture follows the contours of the design. The custom butterfly closure folds neatly within the bracelet. And several links feature a simple release button, so you can add and remove links without any special tools. Available in stainless steel and space black stainless steel.

Apple Watch

MILANESE LOOPA modern interpretation of a design developed in Milan at the end of the 19th century. Woven on specialized Italian machines, the smooth stainless steel mesh wraps fluidly around your wrist. And because it’s fully magnetic, the Milanese Loop is infinitely adjustable, ensuring a perfect fit.

Apple Watch

MODERN BUCKLEA small French tannery established in 1803 produces the supple Granada leather for this elegant band. The smooth top‐grain leather is lightly milled and tumbled to maintain its refined texture. What looks like a solid buckle is actually a two‐piece magnetic closure that’s delightfully simple to secure. We also added an inner layer of Vectran weave for strength and stretch resistance. It’s the same material NASA used to make the landing airbags for the Mars Rover spacecraft. This band is available in soft pink, brown, midnight blue, and black.

Apple Watch

LEATHER LOOPThe Venezia leather for this band is handcrafted in Arzignano, Italy. With an artisan heritage spanning five generations, the tannery has a history of partnership with some of the most prestigious names in fashion. A delicate milling and tumbling process enhances the beautiful pebbled texture. This traditional craftsmanship is combined with an innovative approach to design. Magnets concealed within the soft, quilted leather allow you to simply wrap it around your wrist for a precise fit and a trim look. Available in stone, light brown, bright blue, and black.

Apple Watch

CLASSIC BUCKLEFrom the renowned ECCO tannery in the Netherlands, the Dutch leather used for this band is milled to give the grain a subtle, distinctive texture. The simple closure is crafted from the same stainless steel as the case. It’s a beautiful take on a traditional band design. Available in black.

Apple Watch

SPORT BANDBecause it’s made from a custom high‐performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin‐and‐tuck closure ensures a clean fit. Available in white and black.

Apple Watch

42mm Stainless Steel Casewith White Sport Band

38mm Stainless Steel Casewith White Sport Band

Twenty different models in the collection.

Apple Watch

42mm Stainless Steel Casewith Black Sport Band

38mm Stainless Steel Casewith Black Sport Band


Apple Watch

42mm Stainless Steel Casewith Black Classic Band

38mm Stainless Steel Casewith Black Classic Band


Apple Watch

42mm Stainless Steel Casewith Milanese Loop

38mm Stainless Steel Casewith Milanese Loop


Apple Watch

42mm Stainless Steel Casewith Black Leather Loop

42mm Stainless Steel Casewith Black Leather Loop


Apple Watch

42mm Stainless Steel Casewith Stone Leather Loop

42mm Stainless Steel Casewith Brown Leather Loop


Apple Watch

38mm Stainless Steel Casewith Black Modern Buckle

38mm Stainless Steel Casewith Midnight Blue Modern Buckle


Apple Watch

38mm Stainless Steel Casewith Soft Pink Modern Buckle

38mm Stainless Steel Casewith Brown Modern Buckle


Apple Watch

42mm Stainless Steel Casewith Link Bracelet

38mm Stainless Steel Casewith Link Bracelet


Apple Watch

42mm Stainless Steel Casewith Space Black Link Bracelet

38mm Stainless Steel Casewith Space Black Link Bracelet


Apple Watch Sport

The Sport collection cases are made from lightweight anodized aluminum in silver and space gray. The display is protected by strengthened Ion‐X

glass. And the matching fluoroelastomer band comes in five different colors.

Apple Watch Sport

Apple Watch Sport

Anodized aluminum. Designed to be uncommonly light and strong.For Apple Watch, we created a new alloy of 7000 Series aluminum that’s 60 percent stronger than standard alloys. Yet it’s very light. Together with the Ion‐X glass covering the display, it makes the Sport collection watches up to 30 percent lighter than our stainless steel models. It’s also exceptionally pure, with a beautifully consistent appearance that’s difficult to achieve with traditional aluminum alloys.

APPLE WATCH SPORT42mm Silver Aluminum Casewith Pink Sport Band

Apple Watch Sport

Strengthened, lightweightIon-X glass.To keep the Sport collection models as light as possible, we used an aluminosilicate glass that’s especially resistant to scratches and impact. It’s fortified at the molecular level through ion exchange, with smaller ions being replaced by larger ones to create a surface layer far tougher than ordinary glass.

APPLE WATCH SPORT42mm Silver Aluminum Case

with Blue Sport Band

Apple Watch Sport

Bands engineered to keep up with an active lifestyle.Because it’s made from a custom high‐performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin‐and‐tuck closure ensures a clean fit. Available in white, blue, green, pink, and black.

APPLE WATCH SPORT42mm Silver Aluminum Casewith White Sport Band

Apple Watch Sport

APPLE WATCH SPORT42mm Silver Aluminum Case

with Pink Sport Band

Apple Watch Sport

Apple Watch Sport

42mm Silver Aluminum Casewith White Sport Band

38mm Silver Aluminum Casewith White Sport Band

Ten different models in the collection.

Apple Watch Sport

42mm Silver Aluminum Casewith Blue Sport Band

38mm Silver Aluminum Casewith Blue Sport Band


Apple Watch Sport

42mm Silver Aluminum Casewith Green Sport Band

38mm Silver Aluminum Casewith Green Sport Band


Apple Watch Sport

42mm Silver Aluminum Casewith Pink Sport Band

38mm Silver Aluminum Casewith Pink Sport Band


Apple Watch Sport

42mm Silver Aluminum Casewith Black Sport Band

38mm Silver Aluminum Casewith Black Sport Band


Apple Watch Edition

The Edition collection features eight uniquely elegant expressions of Apple Watch. Each has a watch case crafted from 18‐karat gold that our metallurgists have developed to be up to twice as hard as standard gold. The display is protected by polished sapphire crystal. And an exquisitely

designed band provides a striking complement.

Apple Watch Edition

Apple Watch Edition

38MM 18‐KARAT YELLOW GOLD CASE WITH BRIGHT RED MODERN BUCKLE

Apple Watch Edition

Apple Watch Edition

42MM 18‐KARAT YELLOW GOLD CASE WITH BLACK CLASSIC BUCKLE

Apple Watch Edition

Apple Watch Edition

38MM AND 42MM 18‐KARAT ROSE GOLD CASE WITH WHITE SPORT BAND

Apple Watch Edition

Apple Watch Edition

38MM 18‐KARAT ROSE GOLD CASE WITH ROSE GRAY MODERN BUCKLE

Apple Watch Edition

Apple Watch Edition

38MM AND 42MM 18‐KARAT YELLOW GOLD CASE WITH BLACK SPORT BAND

Apple Watch Edition

Apple Watch Edition

42MM 18‐KARAT YELLOW GOLD CASE WITH MIDNIGHT BLUE CLASSIC BUCKLE

Apple Watch Edition

Specifications

Specifications

STMicroelectronics LSM6DS3

3D digital gyroscope/ accelerometer

Broadcom BCM43342

WiFi/BT SoC

AMS AS3923

NFC booster chip

NXP 65V10(PN548)

NFC controller

Apple APL0778 processor

Elpida 4Gb system memory

Toshiba 8GB NAND flash

Main storage

IDT P9022

Wireless charger

Dialog D2238A(Apple 338S00046)

PMIC

ADI AD7149 Capacitance to digital converter

MAXIM MAX98730

TI/NS LM3637

LED Backlight driver

NXP

Interface chip

MAXIM Audio Codec

MAXIM Unknown

STMicroelectronics STM32 MCU

Skyworks

WiFI LNA +Switch andPA

MAXIM Audio amplifier

Specifications

APL0778Processor

338S00046PMIC

8GBNAND FlashToshiba/SanDisk

BroadcomBCM43342

SDIO UART

272x340or

312x390

4GbSystemMemoryElpida

P9022

6‐axisMEMs

TAPTICENGINE

4BI SLZ ALGJ

+MAX T 9873OEWJ 9 447 BP

+AAA 432

TI4BC56LI OPA2376

ADIAD7149

Audio Codec

Audio AMP

ST32MCU

I2C

TAOSALS

ADIAD7166

AMSAS3923

NXPPN548

Specifications

Manufacturer Device Function

▼Processor

Apple Apple APL0778 Microprocessor

‧Main processor‧SAMSUNG 28nm LP process‧ARM v7a architecture‧Imagination PowerVR SGX543 GPU‧PoP package

▼Memory

Micron/Elpida N/A ‧4Gb system memory‧PoP package(die)

Toshiba N/A ‧8GB NAND Flash‧Main storage

▼Radio Frequency

Broadcom BCM43342MKWBG ‧802.11 a/b/g/n Wi‐Fi‧Bluetooth 4.0

Skyworks Unknown WiFi LNA + Switch

Unknown WiFI PA

NXP 65V10(PN548) NFC controller

AMS AS3923 NFC booster

▼MEMs

STMicroelectronics LSM6DS3 6‐Axis accelerometer and gyroscope

▼PMIC

Apple Apple 338S00046(Dialog D2238A) PMIC for Apple APL0778 Processor

IDT P9022 Enhanced WPC 1.1 Wireless Power Receiver

▼Audio

MAXIM Unknown Audio Codec

Unknown Audio Amplifiers

Specifications

Interface chipUnknownNXP

Manufacturer Device Function

▼Touch Screen Controller

ADI AD7166‐202ACBZ ARM Cortex M3‐based Cap Touch

AD7149‐1ACBZ Capacitance to digital converter

▼Others

Texas Instruments OPA2376 Low‐Noise, Low Quiescent Current, Precision Operational Amplifier

TPS6125X TPS6125x 3.5‐MHz High Efficiency Step‐Up Converter In Chip Scale Packaging

MAXIM MAX2240 2.5GHz, +20dBm Power Amplifier

MAX98730EWJ Unknown

National Semiconductor LM3637 LED backlight driver

STMicroelectronics Unknown MCU

Unknown Optical encoder/sensor for digital crown

Devices & Hardware

Introducing Apple Watch