Dude, where’s my product?Identifying holes in the business plan, imperfect patterns, and blockers that prevent you from seeing the big picture. 

Be channel smart (stingy with your working capital).

Channel PlanUnderstand your Channel Value Proposition.

Obsess over target consumer.

Be patient and realistic on market urgency.

Product

Supplier business objectives must be aligned with yours.

Be selection critical (due diligence).

Supply Chain