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One pager with general information about Comfee - a nifty device that turns your ordinary window blinds into smart blinds.
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Comfee
ComfeeComfee is the first learning device that makes ordinary window blinds smart.
THE PROBLEM
IP US provisional Patent, filed 18.11.2014 - PCT application, Feb 2015
Motorized window shades have been installed in luxury homes and buildings for decades. However, for the majority of owners and for all (!) renters this technology convenience remained out of reach. The hardware costs hundreds of dollars and installation requires expert contractors.
SALES MODEL B2B (2C)
Home automation companies – YogaSystems, SmartThings, Homey, 8 others:
Selling product and data on energy savings reached by daylight balancing.
http://youtu.be/RnnlcswzNrQ?list=UU_20voAb7TF_gXph34WDzJg http://techcrunch.com/2014/02/12/jalousier/ http://www.dailymail.co.uk/sciencetech/article-2558443/Make-blinds-SMART-Clip-gadget-automatically-adjusts-Venetians-according-daylight-temperature.html
MARKETING
CURRENT WORLD WIDE EXPOSURE
Crowdfunding (February -March), personal connections to building owners, blinds retailers, smart home companies CEOs. Showing up on exhibitions (R+T, CES, Utility Week, etc.).
Utility companies Buildings owners and renters
COMPETITIVE LANDSCAPEPain points of motorized blinds: prices, professional measurements, installation and maintenance, limited functions and outdated technologies. (Somfy.com, Qmotion.com, Hunterdouglas.com)
Recent startups: Tiltmyblinds, RISE, EZwand. No compatibility with smart home systems, no daylight balancing.
Worldwide sales on the smart home market will rise annually by around 30% to $35 billion (€27.5 billion) by 2020. USA, Canada, Australia, Middle East.
OUR SOLUTIONSmart, affordable, easy installation onto existing blinds with no tools. Saves energy by smart daylight balancing, short pay-off period.
Works both as a standalone and with other smart home features
Blinds retailers – Letters of Intent:HouseholdsBuildings owners and renters
THE MARKETCurrent investor – Buildit.ee Hardware Accelerator, Estonia (15K)
1 part 150K: 1- 6 months – R&D, first clients
33% Production 1000 37% People 20% Marketing 7% R&D on integration 3% PCT, CE, legal
FUNDING
REVENUE PROJECTION
33% 37% 20% 7%
2 part 350K: 6-12 months – going into market
56% Production >7000 devices 34% People 6% Marketing 2% R&D on integration 2% PCT, FCC, legal
56% 36% 6%
2015 2016 2017 2018
Sales 7150 42800 117200 261 200
Revenue 490 500 2 670 340 7 525 970 16 394 520
Expenses 529 083 2 140 656 4 640 786 7 966 897
Income (loss) -38 583 529 684 2 885 184 8 427 623
