HOLIDAY SHOPPING WITH YOUR VOICE

SEATTLE INTERACTIVE CONFERENCE

Jasdeep Singh & Jay Myers

GROWING LANDSCAPE OF VOICE-ENABLED DEVICES

24 MILLION AMAZON ECHO & GOOGLE HOME DEVICES WILL BE SOLD IN 2017 (KPCB)

RETAIL OPPORTUNITIES

YOU CAN LEAD A HORSE TO WATER…

“Horses Drinking Water at Trail Springs in the Jackson Mountains HMA - April 2012” by BLM Nevada is licensed under CC BY 2.0

ENGAGING CUSTOMERS VIA VOICE

PRODUCTS USER EXPERIENCE

PRODUCT PRICE

PRODUCT TYPES

Things that work well

• Deals

• Consumables/

frequently ordered

• Subscription-based

Not so much…

• High dollar items

• Products that require

additional information

from the customer

(scheduled delivery,

customization, etc.)

• High-touch products

LEAD USERS DOWN THE HAPPY PATH…

“happy” by Carmela Nava is licensed under CC BY 2.0

…BUT OPEN THE CONVERSATION OVER TIME

K.I.S.S

“Lisa Luken - I Need Simple Because” by Simple REV is licensed under CC BY 2.0

• Brevity and simplicity

win!

• Product titles, content

built for voice

• Transactions with less

steps

PROVIDE A SCREEN OR TRADITIONAL CHANNEL OPTION

RETAINING THE CUSTOMER

• Personalization

• Proactive messaging

• Connecting to

customers

• Educating them on

what they can do with

their voice

WE’RE BUILDING FOUNDATIONAL ELEMENTS HERE IN SEATTLE

THANK YOU!