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APPLE WATCH APP Concepts by Jose Coronado
Image: Apple
APPLE WATCH – APP ConceptsContext:
With the increase of wearables and the upcoming release of the Apple Watch in 2015 , consumer and enterprise applications could benefit from extending their mobile offerings to include wearables as part of their ecosystem.
Action:
Selected three distinct personas and applications for this conceptual design exploration:
• Enterprise: RUN Powered by ADP
• Fitness: MapMyRide
• Social: SWARM
Image: Apple
APPLEWATCH – APP Concepts Persona Sketches:
• Barbara Business uses the RUN Powered by ADP payroll service for her small business
• Freddy Fitness uses MapMyRide to track his mountain bike rides.
• Samantha Social uses SWARM to check in the places she goes to.
Barbara Business, 44Owns a small business with 4 employeesUses RUN for her business payroll“I am on the go all the time, I cannot missa payroll. My employees depend on it.”
Freddy Fitness, 31Works in Wall Street. Avid outdoors sports person. Uses his mountain bike on a regular basis. “I love to be out on the trails. I use MapMyRide to keep track of my bike rides.”
Samantha Social, 37Loves social sharing. Uses Facebook, TwitterSwarm and Foursquare all the time.“My friends and I are always competing in the social apps: check-ins, badges, you nameit. Social bragging rights. ”
WATCH – APP ConceptsProcess:
Lean UX: Based on the persona sketches. defined stories appropriate for the Apple Watch context of use and form factor.
Sketching and Iterating: created low fidelity prototypes, iterating around UI elements, actions and information displayed.
ADP Run – Payroll for Small BusinessShort Look Notifications
ADP Run – Payroll for Small BusinessLong Look Notifications
MapMyRide SWARM
APPLE WATCH – APP Concepts Result:
Produced APP Concepts for each of the domain areas:
Enterprise, Fitness and Social
RUN Powered by ADP – Enterprise Payroll for Barbara Business
Closed APP, Branded API Integration with iCal
MapMyRide – for Freddy Fitness SWARM – for Samantha Social
Voice control for app actions and navigation – Check In, Any Friends Nearby?
@jcoronado1
www.linkedin.com/in/josecoronado/