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Talk given at the M2M/IOT track of the Digital Services conference on June 19th 2013 in London.
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Tinker London 2007-2010
Good Night Lamp March 2012
First UK distributor of the Arduino
R&D projects for corporates
A family of internet-connected
lamps.
IDII 2004-2006
#iot The internet of things can be loosely
defined as:
1. what happens when we embed connectivity in everyday objects.
2. what happens when those objects are designed with an understanding
of the affordances of the web.
#iot & startups
There are 2 ways of reading the current situation.
Categories
tinyurl.com/iotmap13
Maps
the shape of the conversation
Hardware (open/closed)
Connectivity
(wifi, zigbee/radio, GSM)
Battery life
Standards
Privacy
Security
Insert startups
here
Startups
Consumer Goods
Products as part of an ecology.
4 types of startups
1. Kickstarter-addicts 2. Bootstrapping consultancies 3. Incubator babies 4. Corporate partnerships
Kickstarter-‐addicts
Crowd-funding is being used to test the techno-centric early-adopters. Repeatedly. A mix of agencies & industrial designers who have been around the block.
Mint Digital
ReaDIYmate & Telesound
…formerly of Nabaztag
Bootstrapping
People doing consultancy work to power internet of things products.
BERGcloud
Good Night Lamp
Incubator babies
(Psst. Same people behind both programs)
Corporate partnerships
Bosch
GE & Quirky
What’s missing?
Traditional funding. Telcos need to connect the dots.
Telco thingcubator anyone? (I have the url for another 2 weeks)
Thanks. Alexandra Deschamps-Sonsino @iotwatch [email protected]