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6 October 2016
What I learned designing a car user experience
@lucvanloon
Designer at Wayne Parker Kent, freelancing at lucvanloon.com
Luc van Loon
Battery
Users aren’t sure what makes a healthy Tesla battery.
Interaction
Steering wheel, speech, MCU and the mobile application.
Range changes constantly
Many factors have an impact on the range of the car.
Battery
Users aren’t sure what makes a healthy Tesla battery.
Interaction
Steering wheel, speech, MCU and the mobile application.
Range changes constantly
Many factors have an impact on the range of the car.
Battery
Users aren’t sure what makes a healthy Tesla battery.
Interaction
Steering wheel, speech, MCU and the mobile application.
Range changes constantly
Many factors have an impact on the range of the car.
How will Tesla ’end range anxiety’ on the Model S?
Elon Musk — Tesla's co-founder, CEO, and one-man PR machine —
made news yesterday with a tweet that his company would reveal a
firmware update for its Model S sedan later this week that will "end
range anxiety."
"Range anxiety" is the notion that you're always worried you won't find
a charger for your electric car before the juice runs out. It's a more
serious problem for the many EVs on the road with sub-100-mile
ranges like the Nissan Leaf, VW e-Golf, and Ford Focus Electric, but
Range anxiety is the fear that a vehicle
has insufficient range to reach its destination and would thus strand the
vehicle's occupants.
So what was the problem?
“While driving from meeting to meeting, I should be focused on the next
meeting, not about planning my day and watching the traffic.”
Common tasks differ
Every user uses the carin their own way.
Tech-savvy
Users are interested and curious about new technology.
Agenda
They manage their agenda well and connect it to the car.
Meeting driversCommute drivers
1 2
The business users
Common tasks differ
Every user uses the carin their own way.
Tech-savvy
Users are interested and curious about new technology.
Agenda
They manage their agenda well and connect it to the car.
Meeting driversCommute drivers
1 2
The business users
Common tasks differ
Every user uses the carin their own way.
Tech-savvy
Users are interested and curious about new technology.
Agenda
They manage their agenda well and connect it to the car.
Meeting driversCommute drivers
1 2
The business users
Common tasks differ
Every user uses the carin their own way.
Tech-savvy
Users are interested and curious about new technology.
Agenda
They manage their agenda well and connect it to the car.
Meeting driversCommute drivers
1 2
The business users
The Travel Strategy
How does it work?
+
ontbijt foto notificaties
TeslaLeave at 7:45 AM to be on time for Kids to school in Rotterdam. Your car will be on temperature.
45m ago
slide to view
TeslaYou won’t have to charge today.
45m ago
slide to view
TeslaLeave at 8:45 AM to be on time for introduction at SLP in Ede. Your car will be on temperature.
now
slide to view
TeslaThis is the last known meeting for today. Have a nice day!
now
slide to view
“These notifications actually help me manage my agenda. So I can ask before starting a
meeting if leaving at 10:30 is ok with them.
I’m less anxious managing my travels.”
“This is how I use my car, I almost never leave at exactly the same time every day.
My schedule is different almost every day.”
How did I prototype this?
What did I learn?
I’m a button
I’m a button
MIT automotive typeface studies
What’s important when prototyping?
CarUXD.com
Thank you!
@lucvanloon
Designer at Wayne Parker Kent, freelancing at lucvanloon.com
Luc van Loon
