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What is it that you can tell your customers which will make them contact you? What pieces of information need to be covered on your site? These are some fundamental questions that a customer needs to know the answer to before he can decide to choose you. These are the questions that need to be decided upon in the design phase of a site - whether a new site, or a site redesign.
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Customer's
What they want reassurance on and the questions that need to be
addressed
What can You do for them?
• Services– Do you know what
they need?– How do You think
you'll add value beyond their internal team?
– What will it help them to achieve?
• How will it do that?
• Product– What is it for?– How does that help?– What does it do?– How will it affect my
bottom line?
Can You handle their marketing
• Team size in each Department– Are Your team members capable of
understanding the project?– Qualifications– What is the skill?– What are their achievements regarding
professional work on client projects?– How have they added value to the projects
they've worked on?
Who have You worked with in their industry?
• Clients– What have You done for them?
What is your performance?
• What have You achieved?
• Did it help the bottom line?– How much? (percentages?)
• Can You generate business for them?– Can You manage the leads for them?
How much will You charge
• An idea on the costs?– Can you justify it Vs returns?
What are Your thoughts?
• What do You think about?